RL Photo Inc.

What RL Photo Inc. does

RL Photo Studio is a privately held commercial photography studio founded around 2000 by Rick Levinson and headquartered at 19 Marble Ave in Burlington, Vermont. The studio delivers product photography, lifestyle photography, post-production retouching and compositing, and motion/video content for consumer brands ranging from global enterprises to regional small businesses. Its physical infrastructure includes a 3,500 sq. ft. column-free studio with 20-foot ceilings, multiple cyc wall configurations, 500 sq. ft. of secure product storage with monitored surveillance, a private storage room, and amenities such as a lounge/conference area, kitchen, and changing facilities.

The company operates a project-based professional services revenue model, with each engagement quoted individually based on scope, complexity, and production requirements; no public pricing tiers exist. Its go-to-market motion is enterprise field sales supported by a portfolio-driven website that features detailed case studies for marquee clients including Burton Snowboards, Ben & Jerry's, Giro, High Sierra, Darn Tough Vermont, Maverik Lacrosse, and Revision Military, plus mid-market accounts such as Vermont Farm Table and Lake Champlain Chocolates. Differentiated capabilities include custom mannequin and model fabrication, 360° product photography, stop-motion animation, and full post-production services bundled into project deliverables.

RL Photo is founder-operated with no disclosed institutional investment, parent company, or acquisition activity. The senior team comprises Rick Levinson (Studio Director, Founder, President) and Tommy Delitto (Senior Lead Photographer, Photo Editor), and the company markets itself on 20+ years of experience, a Vermont scenic and urban backdrop, and a reputation for quality, consistency, and long-term client partnerships. The website provides direct phone and email contact plus a 'Request a Quote' form as the primary inbound lead channel.

Name

RL Photo Inc.

Legal name

RL Photo Studio

Website

https://rlphoto.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

RL Photo Studio is a Burlington, Vermont-based commercial photography studio founded in 2000, offering product and lifestyle photography, post-production, and motion services to global and regional consumer brands including Burton Snowboards, Ben & Jerry's, and Giro.

Ownership category

akta.pro rank

Product category

Commercial Photography Services

NAICS

Commercial Photography (541922), Photographic Services (54192), Motion Picture and Video Production (51211)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Photography & Photo Production (BPAFAIAF)

akta.pro secondary industry

Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI)

Keywords

• Commercial product photography
• Lifestyle brand photography
• Post-production retouching
• Motion video production
• 360 product photography

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Commercial Photography Services: Project-based commercial photography services for product, lifestyle, and other visual content. Services include studio photography, on-location shoots, post-production editing, motion video production, and related creative services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

RL Photo Studio is a commercial photography studio producing product, lifestyle, post-production, and motion imagery for consumer and B2B brands. Services include studio and on-location photography, creative direction, custom mannequin/model fabrication, styling, retouching and compositing, and motion work such as stop-motion, timelapse, cinemagraphs, 360° product photography/video, and testimonial/tutorial videos.

Product overview

RL Photo Studio is a commercial photography studio offering a comprehensive suite of imaging services. The core offerings include product photography (large and small scale), lifestyle photography, post-production services (retouching, recoloring, clipping, compositing), and motion services (stop-motion, 360° product photography, video production). Additional capabilities include creative direction, custom mannequin and model fabrication, inventory management, product storage, styling, location scouting, and casting. The studio serves both large global clients and small-scale businesses across various industries including outdoor gear, food/beverage, footwear, and lifestyle brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Photography Large- and small-scale product photography for brands, including creative direction, custom mannequin and model fabrication, inventory management, product storage, and styling. Designed for consumer brands and product companies that need consistent, premium imagery for marketing and advertising.
• Lifestyle Photography Lifestyle imagery services that set the mood and personality of a brand, including location scouting, creative direction, production, and casting. Available both in-studio and on location leveraging Vermont's urban and scenic backdrops.
• Post-Production Services Comprehensive post-production including retouching, recoloring and color correction, clipping, compositing, and photo enhancement. Basic dust, scratch, and minor product corrections are applied to all deliverables as standard.
• Motion Services Motion imagery including stop-motion animation, timelapse, cinemagraphs, 360° product photography/video, testimonial videos, and product tutorial videos. Complementary to photography deliverables for brands expanding into video and digital content.

Quantifiable outcome

• Long-term client relationships - many clients remain long-term partners
• +1 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Squareshot: New York-based commercial product photography studio serving e-commerce and consumer brands with on-site shoots, retouching, and creative production—closely paralleling RL Photo's product photography and post-production business model.
• Soona: Virtual and on-site commercial photography/video studio serving consumer brands with product imagery, lifestyle shoots, and same-day delivery—an offering directly comparable to RL Photo's product, lifestyle, and motion services for brand clients.
• Wonderful Machine: Commercial photography production company and photographer-representation platform producing brand and editorial shoots for clients—comparable as a production-services intermediary for commercial brand imagery work.

Broad incumbents

• Resource Ammirati: Large independent creative agency offering brand strategy, advertising, and content production including commercial photography—a broader incumbent that competes for enterprise brand-photography budgets alongside specialty studios like RL Photo.

Emerging players

• Pixelz: AI-assisted product photo editing and retouching platform serving e-commerce brands, providing scalable post-production that overlaps with RL Photo's clipping, compositing, and retouching services at potentially lower cost.
• Claid AI: AI-driven product image enhancement and generation platform for e-commerce, enabling brands to produce and refine catalog imagery at scale—representing a technology-led alternative to traditional studio shoots.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rl-photo-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RL Photo Inc.