What Sam Hubbard Foundation does

The Sam Hubbard Foundation is a private nonprofit organization founded in 2020 by Cincinnati Bengals NFL defensive end Sam Hubbard. It is headquartered in Cincinnati, Ohio (P.O. Box 8005, Cincinnati, OH 45208) and operates with a small core team of approximately four staff — Founder Sam Hubbard, Executive Director Matt Kittell, Director of Finance Shawn Pflanz, and Philanthropy Coordinator Logan Sample — supported by an 11-member advisory council. The foundation's mission is to provide resources for confidence by bridging critical gaps in hygiene, nutrition, and educational supplies for underserved K-12 students in the Greater Cincinnati area.

The foundation's flagship offering is Hubbard's Cupboard, an on-site school resource program that places stocked cupboards inside partner schools, providing free access to school supplies (sourced via Crayons and Beyond), healthy snacks, and hygiene products (sourced via Kroger). Cupboards are restocked by volunteer Cupboard Captains approximately twice monthly during the school year. Supporting programs include the annual free Youth Football Camp at Moeller High School (250 kids, ages 6-14), Shop with Sam (holiday shopping with $250 allowances for disadvantaged youth via Boys & Girls Clubs), the Thanksgiving Meal Giveaway (partnered with The Christ Hospital Health Network, serving 400 families in 2024), the annual Fowling Tournament fundraiser at Cincinnati Fowling Warehouse, and a Corporate Volunteering program with a $10,000 minimum packing event commitment.

The foundation has no proprietary technology platform; its operations rely on physical distribution, school partnerships, event-driven fundraising, and brand leverage from Sam Hubbard's NFL profile. Revenue is sourced from individual donations, corporate sponsorships (Kroger, Chobani, Kellanova, TQL Foundation, Ashley and Tony Munafo Family Foundation, among others), event proceeds, and grants. Program reach scaled from 5 schools (2022) to 30+ schools (2025-2026), impacting 16,900+ students. In 2024, total program dollars of impact reached $361,422.62.

Name

Sam Hubbard Foundation

Legal name

Sam Hubbard Foundation

Website

https://samhubbardfoundation.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

The Sam Hubbard Foundation is a Cincinnati-based nonprofit that places stocked resource cupboards inside 30+ Greater Cincinnati schools to provide free school supplies, hygiene products, and healthy snacks to underserved K-12 students, complemented by a youth football camp, holiday shopping program, and corporate volunteer events.

Ownership category

akta.pro rank

Product category

Community Nonprofit Services — Student and Family Basic Needs

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Community Food Services (624210)

akta.pro primary industry

Child Nutrition & Meal Programs (CACFP/Snack Programs) (EDACAMAA)

akta.pro secondary industries

School Feeding & Social Protection Partnerships (Conditional Cash Transfers, etc.) (EDADALAL), School Feeding & Child Nutrition Programs (BPADAJAD)

Keywords

• Community youth programs
• School resource cupboards
• Food insecurity support
• Nonprofit community foundation
• Student supply distribution

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Individual Donations: Individual donors contribute to support the foundation's mission through the website donation portal. Donors can sign up for monthly newsletter and giving programs.
2. Corporate Sponsorships: Corporate partners provide financial support through program sponsorships (Cupboard Sponsors), event sponsorships (Fowling Tournament), and product donations. Minimum $10,000 for packing events. Partners include Chobani, Kellanova, Kroger, TQL Foundation, and others.
3. Event Proceeds: Annual Fowling Tournament generates proceeds supporting the Hubbard's Cupboard program. Ticket sales include food, drinks, and parting gifts.
4. GoFundMe Campaigns: Initial founding campaign raised over $85,000 and provided over 250,000 meals for Freestore Food Bank during COVID-19 pandemic in 2020.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Sam Hubbard Foundation operates a portfolio of community programs that distribute free school supplies, hygiene products, healthy snacks, holiday gifts, and athletic opportunities to underserved K-12 students and families in the Greater Cincinnati area. Its flagship offering, Hubbard's Cupboard, places stocked on-site cupboards inside 30+ partner schools, complemented by a free annual Youth Football Camp, a Thanksgiving Meal Giveaway, the Shop with Sam holiday shopping program, and the annual Fowling Tournament fundraiser.

Product overview

Sam Hubbard Foundation operates as a charitable organization providing resources for confidence to students in the Cincinnati area through multiple programs. The core offering is Hubbard's Cupboard, an on-site school resource program stocked with supplies, snacks, and hygiene products. Supporting programs include the annual Youth Football Camp, Shop with Sam holiday shopping program, Thanksgiving Meal Give Away, Fowling Tournament fundraiser, and Corporate Volunteering opportunities. These programs work together to bridge critical gaps in hygiene, nutrition, and educational supplies for students served.

Differentiator

Problem solved

Functional benefit

Brands

• Hubbard's Cupboard: The signature program of the Sam Hubbard Foundation - an on-site resource program in schools providing immediate access to school supplies, hygiene products, and healthy snacks.
• Shop with Sam
• Youth Football Camp

Products and services

• Hubbard's Cupboard On-site school-based resource cupboards stocked with core school supplies from Crayons and Beyond, healthy snacks and hygiene products from Kroger, restocked approximately twice monthly by volunteers during the school year for free student and teacher access.
• Youth Football Camp Annual free youth football camp at Moeller High School offering fundamental football skills, contests, and non-contact games with hands-on instruction from high school athletes and coaches, serving 250 children ages 6-14.
• Shop with Sam Holiday shopping program partnering with Boys & Girls Clubs of Greater Cincinnati to provide disadvantaged youth with funds to purchase Christmas gifts, paired with volunteer shopping companions; co-partnered with the Ashley and Tony Munafo Family Foundation.
• Thanksgiving Meal Give Away Annual holiday initiative distributing Thanksgiving meals to families in need throughout the Cincinnati area in partnership with The Christ Hospital Health Network.
• Fowling Tournament Annual signature fundraising event at Cincinnati Fowling Warehouse featuring a single-elimination fowling tournament with food, drinks, games against NFL players, and community engagement supporting Hubbard's Cupboard.
• Corporate Volunteering Corporate engagement program offering day-to-day program support, packing events, and school support opportunities for business groups to contribute to the Foundation's mission, with a $10,000 minimum financial commitment for packing event sponsors.

Quantifiable outcome

• 11,700 students impacted across 21 schools in 2024
• +7 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered major, minor and core.

• The Christ Hospital Health NetworkmajorStrategic or Co-development Partner · 1 January 2025Partner for Thanksgiving Meal Giveaway. Distributed Thanksgiving meals to 400 families in 2024. CEO Debbie Hayes quoted supporting foundation's community mission.
• Mercedes-Benz of Ft. MitchellminorStrategic or Co-development Partner · 1 January 2025Provides volunteer transportation for Hubbard's Cupboard deliveries. Critical logistics partner enabling product distribution to 30+ schools.
• Mitchell Daughters FoundationminorStrategic or Co-development Partner · 1 January 2025Provides volunteer transportation for Hubbard's Cupboard restocking. Supports logistics for school delivery program.
• KrogercoreStrategic or Co-development Partner · 1 January 2024Provides healthy snacks and hygiene products for Hubbard's Cupboards. Critical supply chain partner enabling delivery of $100,642 in healthy snacks and $48,089 in hygiene items in 2024.
• Ashley and Tony Munafo Family FoundationmajorStrategic or Co-development Partner · 1 January 2024Co-partner for Shop with Sam holiday program. Provided support for 31 students from Boys & Girls Clubs of Greater Cincinnati in 2024 with $250 shopping allowances each.
• Boys & Girls Clubs of Greater CincinnatimajorStrategic or Co-development Partner · 1 January 2024Primary nonprofit partner for Shop with Sam program. Served 25 disadvantaged youth in 2024 with $13,944.92 worth of impact. Youth attend holiday shopping events with Sam Hubbard.
• We The CreatorsminorGTM or Marketing Partner · 1 January 2024Media production partner creating video content for all major events including Youth Football Camp, Shop with Sam, Fowling Tournament, and Thanksgiving. Provides professional event documentation for social media.
• UC HealthminorStrategic or Co-development Partner · 1 January 2022Food is Medicine program partnership. $10,000 grant plus $2,500 in gift cards for UC Health employee relief. Impacted 250 patients with 4,963 pounds of food in first 6 months.
• Crayons and Beyond (formerly Crayons to Computers)coreStrategic or Co-development Partner · 1 January 2021Primary program partner for Hubbard's Cupboard. Provides school supplies through their warehouse distribution network. Foundation picks up supplies, packs cupboards, and delivers to partner schools. Over 65 different school supply items offered through the program.
• Moeller High SchoolcoreStrategic or Co-development Partner · 1 January 2021Host venue for Annual Sam Hubbard Youth Football Camp. Provides facilities for free camp serving 250 kids ages 6-14 annually.
• Cincinnati Fowling WarehousecoreStrategic or Co-development Partner · 1 January 2021Host venue for annual Fowling Tournament at 2940 Highland Ave., Cincinnati, OH 45212. Fan-favorite fundraising event supporting Hubbard's Cupboard.
• Slink EventsminorGTM or Marketing Partner · 1 January 2021Event planning partner supporting foundation events.
• Freestore FoodbankminorStrategic or Co-development Partner · 1 January 2020Initial COVID-19 response partner. GoFundMe campaign raised over $85,000 providing 250,000+ meals. This partnership launched the foundation's mission.
• Cincinnati BengalsminorOthersSam Hubbard is a defensive end for the Cincinnati Bengals. The foundation leverages his NFL platform and connections for community engagement and fundraising.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Others

• Crayons and Beyond: Cincinnati-based nonprofit (formerly Crayons to Computers) that distributes free school supplies to educators and students. Operates as a core supply partner to Sam Hubbard Foundation but is itself a comparable nonprofit with adjacent mission.
• Boys & Girls Clubs of Greater Cincinnati: Regional youth services nonprofit that serves as the primary program partner for SHF's Shop with Sam holiday initiative. Provides comparable youth support services in the same geographic market and serves overlapping beneficiary population.

Direct peers

• Joe Burrow Foundation: Cincinnati Bengals quarterback Joe Burrow's personal foundation, supporting food insecurity and youth mental health. Same city, same sport, same founder archetype as Sam Hubbard Foundation; competes directly for the same corporate sponsors and donor psychology.
• Blessings in a Backpack: National nonprofit that provides weekend food for food-insecure elementary school children. Operates school-based hunger programs with similar model to Hubbard's Cupboard, serving as the closest direct comparable in mission and delivery mechanism.
• Pencils of Promise: Nonprofit focused on increasing access to education and school supplies, primarily internationally. Similar mission around removing resource barriers in schools, with overlapping donor base and CSR competition.
• AdoptAClassroom.org: National nonprofit that funds classroom resource needs via direct teacher grants. Closely aligned with Hubbard's Cupboard's school supply mission and teacher-facing distribution model, though operates nationally rather than regionally.
• Marvin Lewis Community Fund: Former Cincinnati Bengals head coach's community foundation. Operates in the same Cincinnati ecosystem with similar celebrity-founder-driven nonprofit model and youth-focused programs. Director of Finance Shawn Pflanz previously worked with this fund, providing direct operational lineage.

Broad incumbents

• No Kid Hungry: Share Our Strength's national campaign to end childhood hunger in the U.S. Operates at much greater scale and brand recognition, with overlapping school nutrition mission but a broader advocacy and grantmaking model.
• Feeding America: Nationwide network of 200+ food banks including Freestore Foodbank (SHF's original COVID-19 partner). Shared food security mission but operates at vastly greater scale through food bank distribution rather than school-based cupboards.

Regional players

• Food for Thought (Ohio): Regional nonprofit providing weekend food backpacks to food-insecure students, with active programs in school districts. Operates a similar school-based hunger program but in a different geography, reflecting the model SHF would face if it tried to expand nationally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/sh94foundation
• Instagraminstagram.com/sam_hubbard_foundation
• LinkedInlinkedin.com/company/sam-hubbard-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Sam Hubbard Foundation