Rev Coffee
Rev Coffee Roasters is a bootstrapped specialty coffee roaster founded in 2007 in Smyrna, Georgia, operating a flagship cafe, Shopify-based DTC e-commerce and subscriptions, and a B2B wholesale program serving restaurants, cafes, and retailers across West Metro Atlanta.
- Company typePrivate
- Founded2007
- HeadquartersSmyrna, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Rev Coffee does
Rev Coffee Roasters is a privately held, bootstrapped specialty coffee company founded in 2007 and headquartered in Smyrna, Georgia. The company operates three core revenue streams: a direct-to-consumer e-commerce storefront and subscription business built on Shopify, a flagship full-service cafe in Smyrna serving espresso, cold brew, food, and merchandise, and a B2B wholesale program supplying roasted coffee to restaurants, cafes, and retailers across West Metro Atlanta via weekly delivery routes. A secondary Marietta facility functions as roastery and warehouse, and the company maintains a seasonal presence at the Heritage Sandy Springs Farmers Market.
The core product portfolio consists of single-origin coffees sourced from approximately ten producing countries (Peru, Rwanda, Guatemala, Colombia, Kenya, Ethiopia, Costa Rica, Mexico, Brazil, and Sumatra) and five signature blends (Belmont, Silver Comet, Consensus, Espresso Nine, Jonquil). In March 2026, the company launched two subscription clubs (Single Origin Coffee Club and The Blends Coffee Club) with flexible cadence from weekly to bi-monthly and a 10% discount versus one-time purchases. Supporting revenue lines include branded apparel and drinkware, brewing equipment (Chemex, AeroPress), gift cards managed via Square, and ticketed roastery tours at $75 per person. Wholesale partnerships are differentiated by hands-on services including barista training, equipment consultation, workflow management, and custom blend development.
The go-to-market combines product-led growth through Shopify-based subscriptions with sales-led B2B wholesale and direct-to-consumer physical retail. The technology stack is conventional and undifferentiated: Shopify for storefront, Odeko for cafe order-ahead, Square for gift card management, USPS and UPS for fulfillment, and hCaptcha for bot protection. The company discloses no AI/ML capabilities, no patents, no certifications, no funding rounds, no institutional investors, and no executive leadership details, indicating a founder-operated, lifestyle-to-mid-market specialty coffee operator serving the Atlanta metro area and shipping nationally through standard carriers.
Rev Coffee firmographics
Firmographics- Name
- Rev Coffee
- Legal name
- Rev Coffee Roasters
- Website
- https://revcoffee.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rev Coffee Roasters is a bootstrapped specialty coffee roaster founded in 2007 in Smyrna, Georgia, operating a flagship cafe, Shopify-based DTC e-commerce and subscriptions, and a B2B wholesale program serving restaurants, cafes, and retailers across West Metro Atlanta.
- Ownership category
- akta.pro rank
Rev Coffee industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Coffee Roasting & Grinding (AFAFADAB), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Coffee, Tea & Cacao Experiences (Roastery Tours, Tastings) (THAJAGAH), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where Rev Coffee is headquartered
LocationHeadquarters
- HQ city
- Smyrna
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Rev Coffee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Coffee Sales: One-time and subscription-based coffee bean sales across single origins and blends. Offers 12oz, 3lb, and 5lb bag sizes with whole bean, drip, and French press grind options.
- Cafe Operations: Full-service cafe serving espresso drinks, cold brew, teas, food items including sandwiches, quiches, muffins, and pastries. In-store dining with free WiFi.
- Wholesale Coffee: Bulk coffee sales to restaurants, cafes, and retailers with minimum one case (20 lbs). Includes training, consultation, and custom blend services for partners.
- Merchandise Sales: Branded merchandise including apparel (t-shirts, hats), drinkware (mugs, water bottles), and accessories (koozies). Physical gift cards available in-store.
- Roastery Tours & Events: Ticketed roastery tour and demo experiences at $75 per person, offering behind-the-scenes access to the roasting process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Coffee beans from $9-$27 per bag depending on origin and size |
| Unit Pricing | Pay-as-you-go | Apparel and accessories $5-$40 |
| Unit Pricing | Pay-as-you-go | Roastery tour experiences at $75 per person |
| Subscription | Monthly | Coffee subscription boxes from $22 with recurring delivery options |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Rev Coffee product offering
Product offeringCore offering
Rev Coffee Roasters is a specialty coffee roaster founded in 2007 in Smyrna, Georgia, that sources green coffee beans and roasts them in-house for direct-to-consumer retail sales, a flagship café, farmers markets, and wholesale distribution to foodservice and retail partners. The company also offers coffee subscriptions, branded merchandise, and roastery tours as ancillary revenue lines.
Product overview
Rev Coffee Roasters is a specialty coffee company operating as both a direct-to-consumer e-commerce business and a physical cafe. The core product portfolio consists of single-origin coffees (10+ varieties from countries including Peru, Rwanda, Kenya, Ethiopia, Guatemala, and Colombia) and signature coffee blends (Belmont, Silver Comet, Consensus, Espresso Nine, Jonquil). These are complemented by subscription services (Single Origin Coffee Club, The Blends Coffee Club) offering flexible delivery of 12oz, 3lb, or 5lb bags. The company also operates a cafe in Smyrna, GA serving beverages and food, and offers a wholesale program for B2B partners. Additional revenue streams include brewing equipment (Chemex, AeroPress), branded merchandise/apparel, drinkware, and roastery tour experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Roasted Coffee Beans Small-batch roasted specialty coffee beans sold as whole bean or pre-ground by the bag, including single-origin and blended offerings, available to individual consumers and wholesale buyers.
- Coffee Subscription Recurring delivery program that ships freshly roasted coffee on a scheduled basis to consumers who want a steady supply of beans.
- Branded Merchandise Rev Coffee-branded apparel, drinkware, and accessories sold to individual consumers online and at the café.
- Flagship Café Service
Quantifiable outcome
- 10+ year wholesale partner relationship with Buttermilk Kitchen
- +1 more outcomes
Companies that use Rev Coffee
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Rev Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Rev Coffee partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Buttermilk Kitchencore10-year wholesale partnership. Rev Coffee provides consistent coffee supply, personal service, and ongoing barista training that keeps their team sharp. Chef Suzanne testimonials about guest satisfaction with Rev Coffee.
- Sessions StandcoreNeighboring wholesale partner at the roastery location. Easy partnership with great quality resulting in happy customers. Fresh delivery due to proximity.
- Crazy Love Coffee HousecoreWholesale partner with dependable support, great blends, and standout single origins. Rev keeps their coffee program running smoothly.
- Rishi Tea & BotanicalsminorTea supplier for cafe menu. Provides black, green, and herbal tea options. Chai concentrate from The Republic of Tea.
- The Republic of TeaminorChai concentrate supplier for cafe menu beverages.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Rev Coffee competitors and assessment
Company assessmentDirect peers
- Intelligentsia Coffee: Specialty coffee roaster with cafes and wholesale accounts, known for direct-trade single-origin coffees and barista training. Comparable roasting, sourcing, and cafe operations model.
- Café Campesino: Georgia-based specialty coffee roaster and cafe with farm-direct sourcing and wholesale program. Highly comparable regional footprint, third-wave positioning, and roastery-plus-cafe model to Rev Coffee.
- Heart Coffee Roasters: Boutique specialty roaster with cafes and DTC subscriptions focused on single-origin transparency. Comparable size, third-wave positioning, and cafe plus subscription model.
- Verve Coffee Roasters: Specialty roaster with flagship cafes, single-origin sourcing, and subscription DTC offering. Comparable product mix (beans, subscriptions, cafe) and third-wave brand positioning.
- Counter Culture Coffee: Specialty coffee roaster with strong direct-trade farmer relationships, single-origin focus, wholesale accounts, and education/training programs. Comparable third-wave identity and B2B training emphasis.
- Stumptown Coffee Roasters: Specialty coffee roaster with cafes, direct-trade sourcing, and wholesale operations nationwide. Strong direct overlap on roastery-cafe business, single-origin portfolio, and B2B training.
- Onyx Coffee Lab: Specialty roaster and cafe with subscription program, competition-grade sourcing, and wholesale accounts. Similar product mix and DTC subscription strategy to Rev's Coffee Clubs.
- Batdorf & Bronson Coffee Roasters: Specialty coffee roaster with a flagship cafe, direct-trade sourcing, and wholesale channel serving cafes and restaurants. Closely mirrors Rev's integrated roastery-cafe-wholesale model.
Broad incumbents
- La Colombe Coffee Roasters: Multi-city specialty roaster with cafes, wholesale, and DTC operations at significantly larger scale. Comparable product/category, but operates as a broader incumbent with national footprint and venture backing.
- Peet's Coffee: Established specialty coffee roaster and cafe operator with national wholesale and grocery distribution. Overlaps with Rev on roasted coffee and cafe, but at much larger scale and broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Rev Coffee social profiles
Digital presenceRev Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rev Coffee leadership team
Management profileNumber of profiles
Rev Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rev Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rev Coffee
What does Rev Coffee do?
Rev Coffee Roasters is a specialty coffee roaster founded in 2007 in Smyrna, Georgia, that sources green coffee beans and roasts them in-house for direct-to-consumer retail sales, a flagship café, farmers markets, and wholesale distribution to foodservice and retail partners. The company also offers coffee subscriptions, branded merchandise, and roastery tours as ancillary revenue lines.
Is Rev Coffee a public or private company?
Rev Coffee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rev Coffee founded?
Rev Coffee was founded in 2007. It employs 11 to 50 people.
Where is Rev Coffee based?
Rev Coffee is headquartered in Smyrna, United States, in the North America region.
How does Rev Coffee make money?
Five revenue lines are on record. Retail Coffee Sales are the primary driver. The others are cafe Operations, wholesale Coffee, merchandise Sales and roastery Tours & Events.
Who are Rev Coffee's main competitors?
Direct peers on record are Intelligentsia Coffee, Café Campesino, Heart Coffee Roasters, Verve Coffee Roasters, Counter Culture Coffee, Stumptown Coffee Roasters, Onyx Coffee Lab and Batdorf & Bronson Coffee Roasters. Broad incumbents are La Colombe Coffee Roasters and Peet's Coffee.
Does Rev Coffee have an API?
No public API is recorded for Rev Coffee.
What industry is Rev Coffee in?
Rev Coffee's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of AFAFADAB, Coffee Roasting & Grinding. Its NAICS code is 31192 and its SIC code is 2080.