Prison Island Vasteras Ab
Prison Island Vasteras Ab operates a single indoor entertainment venue in Västerås, Sweden, running prison-themed cell challenges, laser tag, computer-vision social darts, and an in-house restaurant under the Prison Island franchise brand, serving groups such as corporate teams, families, schools, and party hosts via pay-as-you-go bookings and bundled event packages.
- Company typePrivate
- Founded2004
- HeadquartersÖvre Västerås, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Prison Island Vasteras Ab does
Västerås-based Prison Island Vasteras Ab operates a single indoor adventure and entertainment venue at Kopparbergsvägen 13 in Västerås, Sweden, as a franchisee under the multi-location Prison Island brand. The core product is the Prison Island challenge experience, consisting of 31 escape-room-style cells with time-limited challenges across tactics, physics and technicality themes, supported by an electronic key and badge-based scoring system. Adjacent product lines run in the same venue include Laser Challenge (a multi-mode laser tag arena for 20-24 players with sensor-equipped vests and laser guns), Dart & Lounge (four computer-vision steel-tip dart lanes), and Beers & Bars, an in-house full-license restaurant and bar offering pizzas, sandwiches, salads, desserts, draft beer, wine and spirits.
The company monetizes on a pay-as-you-go basis through hourly or per-session activity bookings, restaurant transactions, and bundled packages for corporate team-building, school visits, children's birthdays (minimum 8 persons), bachelor/bachelorette parties, conferences (up to 26-30 people with projector and WiFi), and hotel packages with Plaza Västerås, Strawberry Hotels (Home Hotel Etage) and Elite Stadshotellet. Digital gift cards sold online add a low-friction gifting channel, and a global 'Courtyard' high-score platform enables cross-location score competition.
Customers are predominantly B2C groups: corporate teams, families and friend groups, schools and sports clubs, plus party hosts. Marketing is digital-first, centered on the prisonislandvasteras.se booking site with supporting presence on Facebook, Instagram and YouTube; drop-in visits are accepted on limited capacity, but advance booking is recommended for full activities.
Prison Island Vasteras Ab firmographics
Firmographics- Name
- Prison Island Vasteras Ab
- Legal name
- Prison Island Vasteras Ab
- Website
- https://prisonislandvasteras.se
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Prison Island Vasteras Ab operates a single indoor entertainment venue in Västerås, Sweden, running prison-themed cell challenges, laser tag, computer-vision social darts, and an in-house restaurant under the Prison Island franchise brand, serving groups such as corporate teams, families, schools, and party hosts via pay-as-you-go bookings and bundled event packages.
- Ownership category
- akta.pro rank
Prison Island Vasteras Ab industry classification
Industry- Product category
- Location-based entertainment
- NAICS
- Amusement Parks and Arcades (7131), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD)
- akta.pro secondary industries
- Sports Bars (CRANACAC), Neighborhood & Sports Bars (THAFAEAA)
Keywords
Where Prison Island Vasteras Ab is headquartered
LocationHeadquarters
- HQ city
- Övre Västerås
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Prison Island Vasteras Ab business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Activity Sessions: Revenue from Prison Island escape challenges, Laser Challenge, and Dart & Lounge sessions sold as hourly or per-session bookings.
- Food and Beverage Sales: Restaurant and bar (Beers & Bars) selling pizzas, sandwiches, salads, appetizers, desserts, beers, wines, and non-alcoholic beverages with full license.
- Group Packages: Bundled packages for birthdays, corporate events, school visits, bachelor/bachelorette parties, conferences, and class trips combining activities with food and private rooms.
- Conference Room Rental: Conference room rental for corporate meetings with capacity up to 26-30 people, equipped with projector and WiFi.
- Gift Cards: Digital gift cards sold in custom amounts, valid for one year for activities (excluding food and drinks).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Social Dart - 300 SEK per lane per hour |
| Unit Pricing | Pay-as-you-go | Conference Room - 250 SEK per hour |
| Unit Pricing | Pay-as-you-go | Prison Island Activity Session - 2-4 hours |
| Unit Pricing | Pay-as-you-go | Laser Challenge - Per game session |
| Subscription | Pay-as-you-go | Birthday Party Packages - Per person |
| Transaction based/ take rate | Pay-as-you-go | Restaurant Menu Items - Individual pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Prison Island Vasteras Ab product offering
Product offeringCore offering
Prison Island Västerås operates a physical indoor entertainment venue in Västerås, Sweden, offering three core activity experiences: a 31-cell escape-style challenge (Prison Island), a multi-player laser tag arena (Laser Challenge), and a computer-vision-scored social dart facility (Dart & Lounge). An on-site full-license restaurant and bar (Beers & Bars) provides food and beverage service, and the venue is supported by bundled group packages for corporate events, birthdays, school visits, bachelor/bachelorette parties, and conferences, plus digital gift cards.
Product overview
Prison Island Västerås operates as an indoor adventure and entertainment center offering multiple distinct activity products. The core experience includes Prison Island (31 escape-room style challenge cells), Laser Challenge (laser tag arena), and Dart & Lounge (social dart with computer vision technology). An on-site restaurant and bar called Beers & Bars provides food and beverage service. The company offers various add-on packages for different customer segments including corporate team-building events, birthday parties, school adventures, conferences, bachelor/bachelorette parties, and hotel stay combinations. Gift cards are also available. All products are designed for groups of 2+ participants, with recommended team sizes of 3-4 people, targeting ages 8-99 years old.
Differentiator
Problem solved
Functional benefit
Brands
- Beers & Bars: Restaurant and bar with full license offering pizzas, sandwiches, salads, desserts, and alcoholic beverages including craft beers and cocktails.
Products and services
- Prison Island (escape-challenge experience) Indoor adventure experience with 31 escape-room-style cells. Teams of 3–4 (minimum 2 participants) solve challenges in tactics, physics and technicality within 1.5 to 5 minutes per cell, earning points via an electronic badge and key system with green/red feedback. Designed for families, friends, and corporate groups aged 8–99.
- Laser Challenge (laser tag) Multiplayer laser tag arena for up to 20–24 simultaneous players using sensor-equipped vests and laser guns. Players score by hitting target zones on opponents' vests and bases, with hit-percentage tie-breaking; supports team play and free-for-all modes across 20 targets/bases.
- Dart & Lounge (social dart) Social dart facility with four interactive steel-tip dart lanes using computer vision to track throws and automatically calculate scores across multiple game modes. Up to 6 players per lane; one lane available for drop-in play. Serves food and beverages alongside the games.
- Beers & Bars (restaurant and bar) Full-service restaurant and bar with complete alcohol license, offering pizzas (110–169 SEK), sandwiches (89–165 SEK), salads, appetizers (89–249 SEK), desserts (69–79 SEK), draft beer (75–105 SEK), bottled beer (80 SEK), wine (99–4000 SEK), and non-alcoholic beverages. Tables are booked together with activity packages.
- Corporate Event Packages Team-building and corporate event packages combining Prison Island, Laser Challenge, and/or Dart & Lounge with food and beverages. Suitable for kick-offs, team-building days, and colleague gatherings; prices exclude VAT.
- Birthday Party Packages Children's birthday party package for ages up to 15, minimum 8 participants. Includes the chosen activity, a private room for 30 minutes, snacks (donut, cookie, juice, candy bag), and a t-shirt for the birthday child. Prepayment required 48 hours in advance.
- School Adventure Package Educational outing package combining Prison Island cells with team-building challenges for school classes and youth sports teams. Prices valid for schools or teams up to 17 years old on weekdays before 4 PM.
- Conference Package Conference room rental for corporate meetings for up to 26 people (configurable for larger groups), equipped with projector and WiFi, with optional activity add-ons. Prices exclude VAT.
- Hotel Packages Bundled packages combining Prison Island activities with overnight stays at partner hotels — Plaza Västerås, Home Hotel Etage (Strawberry Hotels), and Elite Stadshotellet Västerås.
- Gift Cards Digital gift cards in custom amounts that can be sent via SMS or email, or printed for physical gifting. Valid for one year from purchase and redeemable only on activities (excluding food and drinks).
- Bachelor / Bachelorette Party Package Pre-wedding celebration package combining Prison Island and Laser Challenge activities with food and a drink, designed for bachelor and bachelorette parties.
- Food Packages Group dining packages at the on-site Beers & Bars restaurant, ranging from light meals to full dinners, combined with activities for groups.
Companies that use Prison Island Vasteras Ab
Customer profileSegments7 records
Ideal customer profiles4 records
Prison Island Vasteras Ab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Prison Island Vasteras Ab partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Plaza VästeråsminorHotel partner offering combined Prison Island activity and accommodation packages. Located in Västerås for visitors seeking overnight stays combined with entertainment activities.
- Strawberry Hotels (Home Hotel Etage Västerås)minorHotel partner under Strawberry group offering Prison Island activity packages as part of hotel stay promotions. Provides bundled packages for visitors.
- Elite Stadshotellet VästeråsminorHistoric hotel partner offering Prison Island activity packages for guests seeking combined entertainment and accommodation experiences in Västerås.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Prison Island Vasteras Ab competitors and assessment
Company assessmentDirect peers
- Escape Hunt (Adventure Rooms Group): Globally franchised escape room brand with multiple sites offering themed puzzle rooms and corporate entertainment. Comparable franchise-model group entertainment venue with escape-room core product.
- The Escape Game: US-based escape room and group activity chain offering themed escape rooms and team-building experiences in a multi-activity venue format. Comparable group entertainment product targeting corporate, family, and tourist segments.
- Breakout Games: Multi-location escape room operator in the US focused on team-based puzzle rooms with group bookings and corporate event packages. Directly comparable escape-room product and group-event GTM.
- Prison Island (parent brand / franchise network): Parent franchise brand running multiple Prison Island sites across Sweden and other markets using the same Fort Boyard-inspired 31-cell, laser tag, darts, and F&B concept. Directly comparable operating model and customer experience.
- Laser Quest: International laser tag arena franchise with multi-player vest-and-phaser games. Directly comparable laser tag product, group booking model, and venue-based entertainment experience.
- Flight Club Darts (Flight Club Venues): Social darts bar concept offering interactive dart games with electronic scoring alongside full bar service. Directly comparable social-darts + bar product and group-venue GTM.
Broad incumbents
- Dave & Buster's: Large US-based chain combining arcade gaming, sports-bar F&B, and group event offerings under one roof. Closest broad incumbent analog as a multi-activity entertainment + full-license bar hybrid venue targeting groups and parties.
- Main Event Entertainment: US family entertainment center chain combining bowling, laser tag, arcade, and full F&B service. Comparable multi-activity venue model with group packages and on-site food and beverage.
- Topgolf: Large-scale interactive sports entertainment and F&B venue combining technology-enabled gameplay with full restaurant and bar service. Comparable technology-enabled group entertainment + F&B hybrid model, though at a larger venue scale.
Regional players
- ClueQuest: UK-based escape room and immersive group entertainment operator with strong corporate event focus. Comparable European market regional peer offering themed escape experiences and group packages.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Prison Island Vasteras Ab social profiles
Digital presencePrison Island Vasteras Ab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prison Island Vasteras Ab leadership team
Management profileNumber of profiles
Prison Island Vasteras Ab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prison Island Vasteras Ab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prison Island Vasteras Ab
What does Prison Island Vasteras Ab do?
Prison Island Västerås operates a physical indoor entertainment venue in Västerås, Sweden, offering three core activity experiences: a 31-cell escape-style challenge (Prison Island), a multi-player laser tag arena (Laser Challenge), and a computer-vision-scored social dart facility (Dart & Lounge). An on-site full-license restaurant and bar (Beers & Bars) provides food and beverage service, and the venue is supported by bundled group packages for corporate events, birthdays, school visits, bachelor/bachelorette parties, and conferences, plus digital gift cards.
Is Prison Island Vasteras Ab a public or private company?
Prison Island Vasteras Ab is a private company. It is classified as unknown and is currently operating.
When was Prison Island Vasteras Ab founded?
Prison Island Vasteras Ab was founded in 2004. It employs 1 to 10 people.
Where is Prison Island Vasteras Ab based?
Prison Island Vasteras Ab is headquartered in Övre Västerås, Sweden, in the Europe region.
How does Prison Island Vasteras Ab make money?
Five revenue lines are on record. Activity Sessions are the primary driver. The others are food and Beverage Sales, group Packages, conference Room Rental and gift Cards.
Who are Prison Island Vasteras Ab's main competitors?
Direct peers on record are Escape Hunt (Adventure Rooms Group), The Escape Game, Breakout Games, Prison Island (parent brand / franchise network), Laser Quest and Flight Club Darts (Flight Club Venues). Broad incumbents are Dave & Buster's, Main Event Entertainment and Topgolf. ClueQuest is listed as a regional player.
Does Prison Island Vasteras Ab have an API?
No public API is recorded for Prison Island Vasteras Ab.
What industry is Prison Island Vasteras Ab in?
Prison Island Vasteras Ab's product category is Location-based entertainment. Its primary akta.pro industry code is MPAFALAD, Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play), with a secondary code of CRANACAC, Sports Bars. Its NAICS code is 7131 and its SIC code is 7900.