IJsbaart

What IJsbaart does

IJsbaart, operating under the consumer brand Goodoo, is a Dutch plant-based ice cream producer headquartered in the Netherlands with production based in a former mozzarella factory in Steenwijk, located above the Weerribben-Wieden national park. The company manufactures 100% dairy-free frozen desserts in five product formats — creamy sticks, fruity sticks, mini's, cups, and multipacks — using cashew nuts sourced from Johnny Cashew (including broken pieces unsuited for retail) for the creamy range and rescued bananas from The Banana Factory for natural sweetness in the fruit range, with no added sugars. The product line is differentiated by sustainability positioning and clean-label ingredient lists, validated by two Great Taste Awards won in November 2024 for the Strawberry Cheesecake flavor.

Revenue is generated almost entirely through B2B wholesale and field sales: the company sells through Dutch supermarket chains (Albert Heijn, Jumbo, and regional banners such as DEEN, DekaMarkt, Jan Linders, Plus, Vomar, and Nettorama), foodservice wholesalers Sligro and Hanos, and a horeca (hospitality) channel serving zoos, campsites, cafes, and event venues, supported by a dedicated B2B webshop at horeca.ijsbaart.nl. Go-to-market is sales-led via a named field representative (Stefan) who visits prospects with trial packages, supplemented by festival activations, PR coverage, and organic social presence on Instagram, TikTok, and LinkedIn. Production is conducted in collaboration with Klaas de Lange of Weerribben zuivel and IJscuypje. The company is privately held with no disclosed funding, parent entity, or revenue figures in the source data.

Name

IJsbaart

Legal name

IJsbaart

Website

https://ijsbaart.nl

Company type

Private

Operating status

Operating

Short description

IJsbaart, operating as Goodoo, is a Dutch producer of 100% plant-based ice cream — including creamy cashew sticks, banana-sweetened fruit sticks, mini's, cups, and multipacks — sold wholesale to Dutch supermarkets, foodservice distributors, and hospitality venues.

Ownership category

akta.pro rank

Product category

Plant-based frozen desserts

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520), Packaged Frozen Food Merchant Wholesalers (424420)

SIC

Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Plant-Based Frozen Desserts Processing (Non-Dairy Ice Cream, Gelato, Novelties) (AFAHAJAE)

akta.pro secondary industries

Ice Cream & Refrigerated Desserts (CRADACAE), Ice Cream & Frozen Desserts Wholesale (AFAIAHAC)

Keywords

• Plant-based ice cream
• Vegan frozen desserts
• Cashew ice cream sticks
• Fruit ice cream no sugar
• Upcycled ingredient ice cream

Headquarters

HQ city

Klein Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. B2B product sales: Goodoo generates revenue through selling their plant-based ice cream products to retailers (Albert Heijn, DEEN, DekaMarkt, Jan Linders, etc.) and hospitality businesses. Products are sold at wholesale through groothandel channels and via direct sales team engagement.
2. Horeca/Hospitality sales: Sales to hospitality venues including cafes, restaurants, campsites, zoos (GaiaZOO), and event venues through the dedicated horeca webshop platform and direct sales engagement.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels6 records

Core offering

IJsbaart, doing business as Goodoo, manufactures and sells 100% plant-based ice cream in multiple formats: creamy sticks made from cashew nuts, fruit ice cream sticks sweetened naturally with rescued-banana puree (no added sugars), mini pops, cups, and multipacks. The company primarily sells to Dutch retailers (Albert Heijn, Jumbo, DEEN, DekaMarkt, Jan Linders) and hospitality businesses (horeca) through direct field sales, wholesale distributors (Sligro, Hanos), and a dedicated horeca webshop.

Product overview

Goodoo (IJsbaart) is a Dutch plant-based ice cream company that makes ice cream of the future. Their product portfolio consists of four main product lines: Creamy Sticks (plant-based creamy ice cream made with cashew nuts from Johnny Cashew), Fruitige Sticks (fruit ice cream sticks made with rescued bananas from The Banana Factory with no added sugars), Mini's (smaller portions of their plant-based ice cream), and Coole Cups (plant-based ice cream served in cups). All products are 100% plant-based, with creamy sticks offering indulgent flavors like Vanille Caramel, Strawberry Cheesecake, and Choco Brownie, while fruity sticks offer natural sweetness from bananas in flavors like Mango Passie, Citroen Limoen, and Bosfruit.

Differentiator

Problem solved

Functional benefit

Products and services

• Creamy Sticks Plant-based creamy ice cream sticks made with cashew nuts instead of dairy, available in Vanille Caramel, Strawberry Cheesecake, and Choco Brownie flavors. Targeted at retail and horeca distribution.
• Fruitige Sticks Fruit ice cream sticks made with rescued-banana puree providing natural sweetness, containing no added sugars. Available in Mango Passie, Citroen Limoen, Bosfruit, Aardbeitje, and Appeltje peer flavors. Sold to retailers and horeca.
• Mini's Mini-sized plant-based ice cream treats, including fruit-based mini's sweetened with rescued bananas, for retail and horeca customers.
• Coole Cups Plant-based ice cream cups in Vanille Cookie Dough and Passie Cheesecake flavors, sold through retail and horeca.
• Multipacks Bundled packs combining multiple Goodoo plant-based ice cream items, targeted at retail for multi-unit purchase occasions.
• Horeca Webshop (horeca.ijsbaart.nl) Dedicated B2B e-commerce storefront hosted at horeca.ijsbaart.nl where horeca customers place orders for Goodoo plant-based ice cream products.

Quantifiable outcome

• Won two prestigious Great Taste Awards in November 2024

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Johnny CashewcoreStrategic or Co-development PartnerJohnny Cashew provides responsibly sourced cashew nuts for Goodoo's creamy ice cream products. The nuts are processed in the country of origin and Goodoo specifically uses broken cashew pieces not suitable for supermarket sale, contributing to both cost efficiency and sustainability.
• The Banana FactorycoreStrategic or Co-development PartnerThe Banana Factory supplies rescued bananas that don't meet supermarket beauty standards. These bananas are used to create natural banana puree that sweetens Goodoo's fruit ice creams without adding any refined sugars.
• Klaas de Lange / Weerribben zuivelcoreStrategic or Co-development PartnerKlaas de Lange is an entrepreneur who collaborates with Goodoo on ice cream production. Goodoo's products are made in a former mozzarella factory above national park Weerribben-Wieden in Steenwijk, utilizing Weerribben zuivel's production capabilities.
• IJscuypjecoreStrategic or Co-development PartnerIJscuypje, led by Klaas de Lange, represents a strategic collaboration in ice cream production. Goodoo has announced a 'smaakvolle samenwerking' (flavorful collaboration) with IJscuypje as part of their production partnership.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Swedish Glace (Unilever): Swedish Glace is one of Europe's leading plant-based ice cream brands, owned by Unilever. It directly competes with Goodoo in Dutch supermarket freezers across similar formats (sticks, cups, multipacks) and targets the same dairy-free, flexitarian consumer occasion.
• IJscuypje: IJscuypje is a Dutch ice cream brand led by Klaas de Lange, who is also Goodoo's production partner. It operates in the same Dutch market with overlapping horeca and retail distribution, making it both a competitor and a manufacturing collaborator.
• Booja-Booja: Booja-Booja is a UK-based plant-based, organic ice cream maker with a similar premium, clean-label positioning to Goodoo. Comparable in that both focus on small-batch, dairy-free indulgence with a sustainability-forward brand story.
• Alpro (Danone): Alpro, owned by Danone, is a major plant-based brand that has expanded into frozen desserts and ice cream across European retailers. It is a direct competitor in the same dairy-alternative frozen category with overlapping retail distribution in the Netherlands.

Emerging players

• Oatly: Oatly has expanded beyond oat milk into plant-based ice cream and frozen desserts sold in European grocery. While primarily a beverage brand, its frozen dessert line competes with Goodoo for the same dairy-free consumer in Dutch retail.
• H!P (HIP) Ice Cream: H!P is a UK-based, oat-based plant-based ice cream challenger brand targeting the same dairy-free indulgence occasion as Goodoo. Comparable as an early-stage, founder-led premium plant-based frozen dessert brand.
• NadaMoo: NadaMoo is a US-based plant-based ice cream brand using coconut cream base. Comparable to Goodoo as a smaller, founder-led dairy-free ice cream challenger with similar premium positioning and sustainability credentials.
• Frill: Frill is a UK plant-based frozen dessert brand positioned at the intersection of indulgence and better-for-you. Comparable to Goodoo as a niche, founder-led challenger in the European plant-based frozen category.

Broad incumbents

• Magnum Vegan (Unilever): Magnum Vegan is Unilever's premium plant-based indulgence range sold across the same Dutch retailers as Goodoo. It competes directly in the indulgent plant-based stick/cup segment with the backing of a major incumbent.
• Ben & Jerry's Non-Dairy (Unilever): Ben & Jerry's operates a well-established non-dairy range distributed widely across European retailers including Albert Heijn and Jumbo. It is a broader incumbent whose plant-based line directly competes with Goodoo at the same shelf locations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ijsbaart
• Instagraminstagram.com/goodoo.nl
• TikToktiktok.com/@goodoo.nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IJsbaart