NadaMoo!
NadaMoo! is an Austin, Texas-based manufacturer of organic, dairy-free coconut-milk ice cream, selling pints and Snack Bites direct-to-consumer, through nationwide U.S. retail, and to foodservice and wholesale customers.
- Company typePrivate
- Founded2005
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What NadaMoo! does
NadaMoo! (legal entity: Little Red Rooster Ice Cream Company, incorporated in Texas) is an Austin-based dairy-free frozen dessert manufacturer founded in 2005, claiming category pioneering status in coconut-milk ice cream. The company sells a portfolio of organic, plant-based frozen desserts to health-conscious consumers, lactose-intolerant and vegan shoppers, and foodservice operators across the United States. Company headcount sits in the 11–50 range and total disclosed institutional capital is approximately $14 million across a 2017 round and a December 2021 $10M Series B led by District Ventures Capital and InvestEco.
The product platform is built on an organic coconut-milk ice cream base that provides dairy-free creaminess, layered with a proprietary seaweed-fiber coating technology used in the newer Snack Bites line. The portfolio includes dairy-free pints in 14+ flavors (Vanilla Bean, Chocolate, Mint Chip, Cookies & Crème, Strawberry Cheesecake, Pistachio Nut, etc., plus seasonal varieties) at roughly $14 per pint DTC, and Snack Bites in five flavor pairings at $11 per box DTC, alongside foodservice SKUs in mini pints, pints, pails, and soft serve. Products carry a dense credential stack — B Corp, USDA Organic, Fair Trade, Non-GMO Project Verified, GFCO Gluten-Free, AVA Vegan, and SQF Level 2 food safety — underpinned by ethically sourced inputs (agave from Jalisco, Mexico; cocoa from Peru) and sustainability messaging around coconut farming.
NadaMoo! generates revenue through three channels: direct-to-consumer e-commerce via nadamoo.com and healthygoodness.com (U.S. shipping only, insulated with dry ice Monday–Thursday); nationwide retail distribution across natural grocery and mainstream U.S. stores; and a foodservice/wholesale channel supplying restaurants, cafés, and distributors. Marketing relies on organic social (Facebook, Instagram, Twitter, Pinterest), an email newsletter, a recipe blog, and earned media coverage in outlets such as Forbes, HuffPost, Thrillist, and Women's Health, supplemented by co-marketing partnerships with Siete Foods and Austin Eastciders.
NadaMoo! firmographics
Firmographics- Name
- NadaMoo!
- Legal name
- Little Red Rooster Ice Cream Company
- Website
- https://nadamoo.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NadaMoo! is an Austin, Texas-based manufacturer of organic, dairy-free coconut-milk ice cream, selling pints and Snack Bites direct-to-consumer, through nationwide U.S. retail, and to foodservice and wholesale customers.
- Ownership category
- akta.pro rank
NadaMoo! industry classification
Industry- Product category
- Dairy-Free Frozen Desserts
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (31152)
- SIC
- Ice Cream & Frozen Desserts (2024)
- akta.pro primary industry
- Plant-Based Frozen Desserts Processing (Non-Dairy Ice Cream, Gelato, Novelties) (AFAHAJAE)
- akta.pro secondary industry
- Dairy-Based Frozen Dessert Mixes & Bases Manufacturing (Industrial/Private Label) (AFAHAEAI)
Keywords
Where NadaMoo! is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NadaMoo! business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct-to-Consumer E-commerce: Online sales through nadamoo.com and healthgoodness.com. Consumers can purchase pints and snack bites directly with shipping Monday-Thursday to maintain product integrity.
- Retail Distribution: Products sold through retail stores nationwide in the United States, including natural grocery stores and mainstream retailers.
- Foodservice and Wholesale: B2B sales of branded mini pints, pints, pails, and soft serve to foodservice operators and wholesale distributors nationwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pint Size - Regular Pack (5 items) |
| Unit Pricing | Pay-as-you-go | Pint Size - Party Pack (9 items) |
| Unit Pricing | Pay-as-you-go | Snack Bites |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
NadaMoo! product offering
Product offeringCore offering
NadaMoo! manufactures and sells dairy-free, gluten-free, organic, plant-based frozen desserts built on an organic coconut milk base. The product line spans vegan ice cream pints in fourteen-plus flavors and bite-sized Snack Bites featuring a proprietary seaweed-fiber coating. Distribution reaches U.S. consumers via direct-to-consumer e-commerce, nationwide retail grocery, and foodservice/wholesale channels.
Product overview
NadaMoo! is a dairy-free frozen dessert company offering two primary product lines: Pints (coconut milk-based ice cream in 14+ flavors including Vanilla Bean, Chocolate, Mint Chip, Cookies & Crème, Strawberry Cheesecake, and seasonal varieties) and Snack Bites (bite-sized frozen treats with a coconut milk center wrapped in plant-based coatings, available in 5 flavors). The company operates a direct-to-consumer e-commerce platform for nationwide shipping and provides foodservice/wholesale products including mini pints, full pints, pails, and soft serve. A companion recipe blog showcases desserts using NadaMoo! products.
Differentiator
Problem solved
Functional benefit
Products and services
- Dairy-Free Ice Cream Pints Organic coconut milk-based frozen dessert pints sold across retail, DTC, and foodservice channels. Each pint is dairy-free, vegan, gluten-free, non-GMO, USDA Organic, and Fair Trade certified, targeting consumers who avoid dairy for allergy, lifestyle, or sustainability reasons.
- Snack Bites Bite-sized, dairy-free frozen snacks with a coconut milk ice cream center and a soft, chewy plant-based outer coating made with naturally derived fibers including seaweed fiber. Sold across retail, DTC, and foodservice channels for on-the-go consumption.
- FoodService and Wholesale Line B2B offering of branded mini pints, pints, pails, and soft serve designed for restaurants, cafes, ice cream shops, and foodservice/wholesale operators nationwide. Allows operators to add a certified plant-based, B Corp aligned frozen dessert to their menus.
Quantifiable outcome
- Saves 30% more energy through solar panels in agave farming
- +2 more outcomes
Companies that use NadaMoo!
Customer profileSegments3 records
Ideal customer profiles3 records
NadaMoo! technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
NadaMoo! partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Siete FoodsminorCollaborative recipe development for Ice Cream Tacos using Siete Taco Shells. Joint marketing collaboration featuring complementary products.
- Austin EastcidersminorProduct collaboration to launch hard cider-infused ice cream. Joint product development partnership announced in 2020.
- Fair Trade Certified FarmerscoreFair trade certified supply chain partners for agave (Jalisco, Mexico) and cocoa (Peru) sourcing. Ensures fair wages and ethical treatment throughout the supply chain.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
NadaMoo! competitors and assessment
Company assessmentDirect peers
- Halo Top: Halo Top is a better-for-you frozen dessert brand with a dairy-free line competing for the health-conscious consumer at natural and mainstream grocery. Comparable product format (pints), channel mix, and adjacency in freezer set make it a directly comparable peer.
- Arctic Zero: Arctic Zero is a better-for-you, dairy-free frozen dessert brand with pints and novelties, comparable product formats and a health-conscious positioning. It competes in the natural and mainstream freezer set at similar price tiers to NadaMoo!.
- Coconut Bliss: Coconut Bliss is a coconut-milk-based ice cream brand with overlapping raw material base, organic positioning, and clean-label certifications. It is the closest ingredient-and-positioning analog to NadaMoo! and competes in the same natural-foods freezer set.
- So Delicious Dairy Free: So Delicious is the closest direct competitor to NadaMoo!: a plant-based frozen desserts (ice cream, creamers, milks) brand sold nationally with comparable SKU formats and target consumer (vegan/dairy-free). Both brands compete head-to-head in the dairy-free pint set at natural and mainstream grocery.
Broad incumbents
- Oatly: Oatly is a category-defining plant-based dairy brand with an ice cream line and significantly larger brand and capital scale. It competes with NadaMoo! for the same dairy-alternative consumer across grocery freezer and foodservice, but at much broader portfolio breadth.
- Silk (plant-based frozen): Silk is a Danone-owned plant-based dairy brand with a frozen dessert line, competing for the same dairy-alternative consumer with significant parent-company distribution muscle. Broader portfolio than NadaMoo! but overlapping in the dairy-free pint consumer.
- Häagen-Dazs (Plant-Based): Häagen-Dazs is a premium incumbent that has expanded into plant-based frozen desserts, targeting the same premium consumer occasion NadaMoo! addresses. As a General Mills-owned brand, it competes on brand prestige and broader retail distribution.
- Ben & Jerry's (Non-Dairy): Ben & Jerry's, owned by Unilever, launched a Non-Dairy line that competes directly in the dairy-free pint set at mainstream retailers. Its scale, trade-spend, and scoop shop footprint make it a direct threat to NadaMoo!'s premium positioning at grocery and foodservice.
Emerging players
- Rebel Creamery: Rebel is a low-carb/keto-positioned ice cream brand with dairy-free options, targeting the same better-for-you consumer with comparable pint format and DTC/retail mix. Specialty niche overlap with NadaMoo! in the natural freezer set.
- Van Leeuwen Ice Cream: Van Leeuwen is a premium ice cream brand with vegan options and strong scoop shop and DTC presence, targeting the same premium consumer NadaMoo! addresses. Comparable premium tier and foodservice ambitions, though its base is not exclusively plant-based.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
NadaMoo! social profiles
Digital presenceNadaMoo! compliance and trust
Trust signalCompliance7 records
NadaMoo! financial estimates
Financial estimateRevenue estimate
Valuation estimate
NadaMoo! leadership team
Management profileNumber of profiles
Profiles7 records
NadaMoo! funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NadaMoo! M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NadaMoo!
What does NadaMoo! do?
NadaMoo! manufactures and sells dairy-free, gluten-free, organic, plant-based frozen desserts built on an organic coconut milk base. The product line spans vegan ice cream pints in fourteen-plus flavors and bite-sized Snack Bites featuring a proprietary seaweed-fiber coating. Distribution reaches U.S. consumers via direct-to-consumer e-commerce, nationwide retail grocery, and foodservice/wholesale channels.
Is NadaMoo! a public or private company?
NadaMoo! is a private company. It is classified as venture growth investor backed and is currently operating.
When was NadaMoo! founded?
NadaMoo! was founded in 2005. It employs 11 to 50 people.
Where is NadaMoo! based?
NadaMoo! is headquartered in Austin, United States, in the North America region.
How does NadaMoo! make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail Distribution and foodservice and Wholesale.
Who are NadaMoo!'s main competitors?
Direct peers on record are Halo Top, Arctic Zero, Coconut Bliss and So Delicious Dairy Free. Broad incumbents are Oatly, Silk (plant-based frozen), Häagen-Dazs (Plant-Based) and Ben & Jerry's (Non-Dairy). Emerging players are Rebel Creamery and Van Leeuwen Ice Cream.
Does NadaMoo! have an API?
No public API is recorded for NadaMoo!.
What industry is NadaMoo! in?
NadaMoo!'s product category is Dairy-Free Frozen Desserts. Its primary akta.pro industry code is AFAHAJAE, Plant-Based Frozen Desserts Processing (Non-Dairy Ice Cream, Gelato, Novelties), with a secondary code of AFAHAEAI, Dairy-Based Frozen Dessert Mixes & Bases Manufacturing (Industrial/Private Label). Its NAICS code is 31152 and its SIC code is 2024.