Red Pine

What Red Pine does

Red Pine is a privately held Chilean software company founded in 2020 and headquartered in Santiago, Chile, that builds custom software and packaged SaaS products for Chilean small and medium-sized enterprises and mid-market companies. Its core product portfolio consists of five products launched in 2022: Cash Flow (native bank reconciliation module for Laudus ERP with AI-assisted suggestions), SII Connect (integration with Chile's Internal Revenue Service for tax process automation including F29 forms and document emission), BancoSync (multi-bank integration connecting to Banco de Chile, Santander, BICE, Internacional, Scotiabank, and Itaú), Microsoft Solutions (Power BI and DataVerse integration), and CriminalTrack (background verification for hiring). A sixth product, pineTrack, was launched in 2023 for fleet management in the transportation vertical.

The company's technology stack is built on NodeJS, TypeScript, React, PostgreSQL, MongoDB, and Docker, with a services layer spanning custom software development, mobile application development, API and middleware development, enterprise system integration, RPA automation, and IT consulting for digital transformation. Core technology differentiators center on integration interoperability with Chilean regulatory infrastructure (SII, major banks, Laudus ERP) rather than novel platform architecture.

Red Pine's business model combines subscription-based SaaS (Cash Flow, SII Connect, BancoSync, Microsoft Solutions, CriminalTrack, pineTrack) with professional services for custom development engagements. Pricing is quotation-based and not publicly disclosed. The company operates a sales-led, direct-to-customer go-to-market via website contact forms, WhatsApp (+56 9 7588 2530), and email ([email protected]). It maintains core technology partnerships with APIO (payment collections), Laudus (ERP), and Hoktus (talent management), and reports case-study outcomes including a 90% reduction in bank reconciliation time, a 50% reduction in administrative task time for transportation clients, and a 15% increase in order volume for a distribution client.

Name

Red Pine

Legal name

Red Pine

Website

https://redpine.cl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Red Pine is a privately held Chilean software company, founded in 2020 and based in Santiago, that builds custom software and SaaS products for Chilean SMEs and mid-market companies. Its portfolio includes bank reconciliation, tax, banking, and background verification integrations tailored to Chilean regulatory infrastructure.

Ownership category

akta.pro rank

Product category

Custom Software Development and Enterprise SaaS

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

ERP/CRM/HRIS Implementation & Integration (BPAEAAAE)

akta.pro secondary industry

ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO)

Keywords

• Custom software development
• ERP integration services
• Bank reconciliation software
• Tax compliance automation
• IT consulting services

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Software Development Services: Bespoke software development services tailored to specific client needs, including mobile app development, system integrations, API and middleware development, RPA process automation, and IT consulting for digital transformation.
2. SaaS Products (Cash Flow, SII Connect, BancoSync, CriminalTrack): Subscription-based software products designed for the Chilean market with regulatory compliance. Products include bank reconciliation, tax integration, banking sync, and background verification solutions.
3. pineTrack - Fleet Management Software: Fleet management software for transportation companies, featuring mobile app for drivers and web platform for administrators. Implemented as custom SaaS solution.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Red Pine develops custom software and provides IT consulting services for Chilean SMEs and mid-market companies. The company sells proprietary SaaS products including Cash Flow (bank reconciliation for Laudus ERP), SII Connect (Chilean tax authority integration), BancoSync (multi-bank synchronization), Microsoft Solutions (Power BI/DataVerse), and CriminalTrack (background verification). It also builds bespoke platforms such as pineTrack (fleet management) and delivers custom mobile, API, and middleware development, RPA automation, and ERP integration services.

Product overview

Red Pine is a Chilean software development company offering a portfolio of proprietary products and custom development services. Their core product portfolio consists of five main solutions: Cash Flow (bank reconciliation for Laudus ERP), SII Connect (tax authority integration), BancoSync (banking integration), Microsoft Solutions (Power BI and DataVerse integration), and CriminalTrack (background verification). They also develop custom software including pineTrack for fleet management. Services include custom software development, mobile applications, enterprise system integration, API/middleware development, RPA automation, and IT consulting. All products are designed specifically for the Chilean market with local regulatory compliance.

Differentiator

Problem solved

Functional benefit

Brands

• pineTrack: Fleet management software designed to administer and manage transport fleets with special attention to delivery notes/tracking.
• Full Transfer Platform

Products and services

• Cash Flow Bank reconciliation SaaS that natively integrates with Laudus ERP to automatically pull transactions from major Chilean banks and reconcile them directly inside Laudus, with AI-powered suggestions that learn from user patterns. Designed for Chilean SMEs and accountants running Laudus.
• SII Connect Integration with Chile's Internal Revenue Service (SII) that automates tax processes including retrieval of purchase and sale records, honorarium receipts, F29 declarations, and emission of tax documents. Built for Chilean companies needing tax compliance automation.
• BancoSync Banking integration platform for Chilean companies that connects with Banco de Chile, Santander, BICE, Internacional, Scotiabank, and Itaú to automatically synchronize financial movements and bank statements in real time.
• Microsoft Solutions Microsoft-based offering providing DataVerse integration, custom Power BI development, and embedded Power BI solutions to optimize costs and improve enterprise data visualization and analysis. Targeted at Chilean enterprises.
• CriminalTrack Digital platform specialized in background verification for hiring processes in Chile, providing detailed criminal, labor, and civil records of candidates quickly and securely, with continuously updated verified data.
• pineTrack Custom fleet management software designed to administer and track transport fleets with a focus on delivery guides, featuring a mobile app for drivers (two-click dispatch guide upload) and a web platform for administrators. Used by Chilean transportation companies.
• Custom Software Development Custom software development service tailored to specific business needs using modern technologies, delivered end-to-end from conception to implementation and maintenance for Chilean companies.
• Mobile Application Development Web and mobile application development accessible from any device regardless of operating system, focused on fluid user experience and field data collection to connect operational flows.
• Enterprise System Integration Integration services connecting different business systems to work in harmony, eliminating information silos and automating workflows for improved productivity.
• API and Middleware Development Development of robust, secure APIs and middleware that expose data in a controlled manner and act as intelligent bridges between systems to facilitate communication and data exchange.
• RPA Process Automation Robotic Process Automation implementation that replicates human actions on digital systems, with virtual robots performing repetitive tasks such as data entry, form processing, and information reconciliation.
• IT Consulting Strategic advisory for digital transformation, process optimization, and technology selection for Chilean enterprises.

Quantifiable outcome

• 90% reduction in bank reconciliation time
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability3 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• APIOcoreTechnology or IntegrationAPIO is a leading SaaS platform for automatic and monthly collection for Chilean companies. Red Pine integrates APIO with multiple payment methods including Transbank, Mercado Pago, and Khipu to optimize client collections. Red Pine offers accelerated implementation within one week, personalized advisory, and exclusive preferential pricing for their clients.
• LauduscoreTechnology or IntegrationLaudus is an ERP designed specifically for Chilean SMEs, accountants, and entrepreneurs. Red Pine develops personalized solutions that integrate perfectly with Laudus through its API. Their specialized bank reconciliation module automates financial processes, while their expert team advises on maximizing Laudus capabilities.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Globant: Large LATAM-headquartered IT services and digital transformation firm with deep Chilean presence; competes for the same custom software, integration, and ERP-adjacent delivery work as Red Pine's services arm.
• Accenture: Global IT consulting and systems integration leader operating in Chile; competes for ERP implementation and integration contracts and offers overlapping capabilities in middleware/API development.
• Wipro: Global IT services firm with growing LATAM operations delivering ERP, integration, and custom software services overlapping with Red Pine's core service offerings.
• Infosys: Major global IT services and consulting firm with LATAM presence offering ERP implementation, API/middleware development, and digital transformation consulting analogous to Red Pine's services practice.
• NTT Data: Global IT services provider with operations in Chile delivering ERP consulting, systems integration, and custom development similar to Red Pine's integration and middleware services.
• Tata Consultancy Services (TCS): Global IT services giant with Chilean delivery presence providing ERP consulting, systems integration, and custom application development analogous to Red Pine's services practice.
• Cognizant: Global IT services firm with significant LATAM operations delivering ERP implementation, integration, and digital transformation services overlapping with Red Pine's offerings.

Others

• Laudus: Chilean SME-focused ERP that Red Pine integrates against and treats as a core partner; sits in the same Chilean SME back-office ecosystem and represents both an enabler and a potential competitive threat.

Direct peers

• APIO: Chilean SaaS fintech for automated monthly collections with Transbank, Mercado Pago, and Khipu; a Red Pine strategic partner addressing the same Chilean SME finance operations stack.
• Hoktus: Chilean HR-tech platform for hiring, onboarding, and background verification (CriminalTrack's adjacencies); Red Pine's integration partner targeting the same Chilean SME buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/redpine.solutions
• LinkedInlinkedin.com/company/redpine-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Pine