Sampa Sky
- Company typePrivate
- Founded2020
- HeadquartersSão Paulo, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingServices
Sampa Sky firmographics
Firmographics- Name
- Sampa Sky
- Legal name
- Sampa Sky
- Website
- https://sampasky.com.br
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Sampa Sky industry classification
Industry- Product category
- Observation Deck Tourism
- NAICS
- Amusement Parks and Arcades (7131), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Observation Decks & Viewing Platforms (THAJACAA)
Keywords
Where Sampa Sky is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Sampa Sky business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Ticket Sales: Visitors purchase timed entry tickets to access the glass observation decks and experience the panoramic views of São Paulo from 150 meters height. Tickets sold through Ticketmaster platform with various pricing tiers including full price, half-price (social ticket with food donation), and special promotions.
- Food and Beverage: On-site food and beverage operations including Cafeteria 3 Corações offering coffees, sweets, savories, and differentiated drinks; and Corona Bar for beer and beverages.
- Private Event Hosting: Hosting of private events including birthdays, corporate events, brand activations, sports viewings (Super Bowl, World Cup, WSL), concerts, and holiday celebrations. Revenue generated through venue rental and package deals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Full Price Tickets |
| One time/ perpetual license | Pay-as-you-go | Half Price / Social Tickets |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Sampa Sky product offering
Product offeringCore offering
Sampa Sky operates a glass observation deck tourist attraction on the 42nd floor of the Mirante do Vale building in downtown São Paulo, featuring four retractable glass decks at 150 meters height that extend outward from the building facade. The company sells timed entry tickets through the Ticketmaster platform and hosts private corporate and social events at the venue, complemented by on-site food and beverage operations and a VR experience.
Product overview
Sampa Sky is a glass sky deck tourist attraction located on the 42nd floor of the Mirante do Vale building in São Paulo, standing 150 meters above ground with 1,400m² of space. The core experience consists of four retractable glass decks (East, West, North, and South) that extend outward from the building facade, allowing visitors to feel like they are floating over the city. The Sampa Sky 360° ticket provides comprehensive access to all four decks. Additional offerings include a Social Ticket (Ingresso Social) for discounted entry with food donations, live streaming cameras (Live Cam) for real-time previews, and a VR experience for virtual city tours. On-site amenities include the Cafeteria 3 Corações and Corona Bar. Tickets are sold exclusively through Ticketmaster.
Differentiator
Problem solved
Functional benefit
Products and services
- Sampa Sky Observation Deck Experience Timed-entry access to retractable glass observation decks (North, South, East, West) at 150 meters above São Paulo, offering 360-degree panoramic city views for tourists and leisure visitors. Tickets sold through Ticketmaster in full price, half-price (social) and panoramic 360° variants.
- Private and Corporate Event Hosting Direct-booking venue rental for corporate events, brand activations, sports viewings, birthdays, weddings, and themed entertainment, with AV capabilities and the 150-meter São Paulo city backdrop as event features.
- Cafeteria 3 Corações
Companies that use Sampa Sky
Customer profileNamed customers24 records
Segments4 records
Ideal customer profiles3 records
Sampa Sky technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Sampa Sky partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- TicketmastercoreTicketmaster serves as the exclusive online ticketing platform for Sampa Sky, handling all ticket sales, reservations, and customer support for entry to the observation decks. The partnership integrates Sampa Sky tickets into the Ticketmaster marketplace.
- 3 Coraçõescore3 Corações operates the on-site Cafeteria 3 Corações, providing coffee, sweets, savories, and differentiated drinks. The partnership includes exclusive coffee offerings and branded café experience within Sampa Sky.
- CoronacoreCorona operates an on-site bar at Sampa Sky, offering Corona Extra beer and beverages. The brand partnership includes a dedicated Corona Bar space within the venue.
- Guardian GlassmajorGuardian Glass supplies the specialized glass for the observation decks. As one of the world's largest glass producers and innovators since 1932, Guardian provides the high-strength glass technology essential for the safety and appeal of the glass decks.
- TempermaxmajorTempermax supplies laminated glass products for the observation decks, providing high resistance and performance with thermal and acoustic comfort while meeting safety requirements.
- Monster EnergyminorMonster Energy beverage brand featured as a sponsor, with products available at the venue and brand activation events hosted at Sampa Sky.
- Jack Daniel'sminorJack Daniel's whiskey brand featured as a sponsor, with products available at the venue and branded experiences such as Jack & Coke activations.
- EastmanminorEastman develops sustainable materials and collaborates on innovation. Their materials are referenced in the context of the venue's environmental and quality standards.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Sampa Sky competitors and assessment
Company assessmentDirect peers
- Empire State Building Observatory: Iconic 86th and 102nd floor observation decks with timed-entry tickets and on-site food/beverage. Directly comparable in commercial model (ticketed observation + F&B + events) and customer mix (tourists and corporate groups).
- Edge at Hudson Yards: Outdoor observation deck with a glass floor and angled glass walls suspended 335m above Manhattan. Closest international functional analogue to Sampa Sky's glass-platform experience and timed-entry premium ticketing model.
- The View from The Shard: Multi-level observation attraction at the top of The Shard in London, with timed entry, bar, and event hosting. Comparable as a premium observation experience with F&B and private event programming at significant height.
- Top of the Rock Observation Deck: Observation decks atop 30 Rockefeller Plaza. Comparable as a major urban paid observation attraction with timed-entry tickets sold via third-party platforms and bundled experiences.
- Sugar Loaf Cable Car (Pão de Açúcar): Rio de Janeiro's iconic cable-car-based observation attraction offering panoramic views of the city. It is the closest Brazilian counterpart to Sampa Sky in category (aerial sightseeing experience), target audience (inbound and domestic tourists), and pricing model (timed-entry ticketing).
- Tokyo Skytree Tembo Deck: Tall observation deck with glass-floor sections and timed-entry tickets in central Tokyo. Comparable as a major urban observation attraction combining height, glass elements, retail, and F&B on a single site.
- Skydeck Chicago (Willis Tower): Glass-floored observation decks on the 103rd floor of Willis Tower in Chicago, including the glass Ledge boxes that extend from the building. Directly comparable to Sampa Sky's retractable glass decks as a category-defining glass-floor urban observation experience for tourists.
- One World Observatory: Indoor observation experience atop One World Trade Center in NYC. Comparable as a paid, timed-entry observation attraction in a landmark skyscraper, though it lacks an exterior glass-deck component.
Regional players
- Mirante Dona Marta: Belvedere viewpoint in Rio de Janeiro offering panoramic views of the city. Comparable as a Brazilian regional observation attraction that competes for the same Brazilian tourist's sightseeing budget, though without a glass-deck or ticketed attraction format.
Others
- Burj Khalifa 'At the Top':
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sampa Sky social profiles
Digital presenceSampa Sky financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sampa Sky leadership team
Management profileNumber of profiles
Sampa Sky funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sampa Sky M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sampa Sky
What does Sampa Sky do?
Sampa Sky operates a glass observation deck tourist attraction on the 42nd floor of the Mirante do Vale building in downtown São Paulo, featuring four retractable glass decks at 150 meters height that extend outward from the building facade. The company sells timed entry tickets through the Ticketmaster platform and hosts private corporate and social events at the venue, complemented by on-site food and beverage operations and a VR experience.
Is Sampa Sky a public or private company?
Sampa Sky is a private company. It is classified as unknown and is currently operating.
When was Sampa Sky founded?
Sampa Sky was founded in 2020. It employs 1 to 10 people.
Where is Sampa Sky based?
Sampa Sky is headquartered in São Paulo, Brazil, in the Latin America region.
How does Sampa Sky make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are food and Beverage and private Event Hosting.
Who are Sampa Sky's main competitors?
Direct peers on record are Empire State Building Observatory, Edge at Hudson Yards, The View from The Shard, Top of the Rock Observation Deck, Sugar Loaf Cable Car (Pão de Açúcar), Tokyo Skytree Tembo Deck, Skydeck Chicago (Willis Tower) and One World Observatory. Mirante Dona Marta is listed as a regional player. Burj Khalifa 'At the Top' is listed as an others.
Does Sampa Sky have an API?
No public API is recorded for Sampa Sky.
What industry is Sampa Sky in?
Sampa Sky's product category is Observation Deck Tourism. Its primary akta.pro industry code is THAJACAA, Observation Decks & Viewing Platforms. Its NAICS code is 7131 and its SIC code is 7900.