Schouwburg Het Park

What Schouwburg Het Park does

Schouwburg en Congrescentrum Het Park is a privately operated theater and congress center located on the waterfront of the Markermeer at Westerdijk 4, 1621 LE Hoorn, Netherlands, serving as the primary performing arts venue ("hét podium") for Hoorn and the broader West-Friesland region. The venue comprises four performance halls — the Grote zaal, Hamletzaal, Othellozaal, and Romeo/Juliazaal — plus combinable meeting rooms accommodating 24-90 persons and congress capacity of 100-900 persons, supported by an on-site caterer, an underground parking garage with 135 spaces (height limit 180 cm) with automated license-plate recognition and contactless payment, and accessibility provisions including wheelchair places. Programming spans cabaret, theater, opera, dance, family musicals, children's performances, and amateur productions, with notable bookings including 3JS, Jandino, Jay Francis, MELL VF, Kapsalon de Musical, Magical Opera, and Projectkoor West-Friesland, the latter selling out four concerts.

Revenue is generated across multiple streams: ticket sales at €20-€38.50 per seat with a €2 per-ticket transaction fee (capped at €6 per order) processed via the Ticketmatic platform; VIP arrangements (€18.50/person) and Borrelarrangementen (€8.50-€10.00/person); venue rental for private parties (up to 700 persons), meetings, and conferences with customized catering; the Park Business Club membership network of over 50 regional entrepreneurs paying recurring fees; and an annual municipal subsidy from Gemeente Hoorn alongside a main-sponsor relationship with Rabobank West-Friesland. Go-to-market is hybrid: direct-to-consumer via hetpark.nl and tickets.hetpark.nl with a physical service desk, plus enterprise field sales for corporate rentals and an amateur-group outreach channel offering subsidized rates.

Technology infrastructure is modest and operational rather than differentiated: Ticketmatic for ticketing with session-based cookies for user authentication, Google Analytics for visitor measurement, and Google AdWords plus Facebook, YouTube, and TikTok pixels for marketing. The venue is privately held with no public listing, no disclosed founders, board, or parent company, and no external funding rounds; no headcount figures are disclosed. Operating geographies are restricted to the regional West-Friesland catchment in the Netherlands, with no global footprint claim.

Name

Schouwburg Het Park

Legal name

Schouwburg en Congrescentrum Het Park

Website

https://hetpark.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Schouwburg Het Park is a privately operated theater and congress center in Hoorn, Netherlands, hosting cabaret, musicals, concerts, conferences, and corporate events across four halls for individual theatergoers, corporate clients, amateur groups, and youth audiences in the West-Friesland region.

Ownership category

akta.pro rank

Product category

Performing Arts and Conference Venue

NAICS

Arts, Entertainment, and Recreation (71), Theater Companies and Dinner Theaters (71111), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

Keywords

• Theater performances
• Congress facilities
• Event venue rental
• Performing arts venue
• Corporate event hosting

Headquarters

HQ city

Den Hoorn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue from selling tickets to theater performances, concerts, family shows, and events. Ticket prices range from €20 to €38.50 for regular performances, with VIP arrangements at €18.50 and €8.50-€10.00 for drinks packages. Transaction fee of €2.00 per ticket (max €6.00) applies for regular events.
2. Venue Rental - Private Events: Rental of Othellozaal, Hamletzaal, and other spaces for company parties, jubilees, and themed events. Maximum capacity 700 for parties. Subsidized rates available for amateur groups through municipal initiative.
3. Conference Services: Congress and meeting venue rental with capacity from 100 to 900 persons. Includes meeting rooms (24-90 persons) with advanced presentation systems. Catering services provided through own caterer.
4. Catering and Hospitality: Food and beverage services including welcome drinks, coffee/tea arrangements, drinks packages, and dining options. Own on-site caterer for events and meetings.
5. Municipal Subsidy: Annual subsidy received from Gemeente Hoorn to support cultural programming and operations.
6. Sponsorship and Business Club: Rabobank West-Friesland as main sponsor, Park Business Club membership fees, and partner contributions from AbovoMaxlead for cultural programming support.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Schouwburg Het Park is a combined theater and congress center in Hoorn, Netherlands, operating as the primary performing arts venue for the West-Friesland region. The venue sells tickets to live theater performances (cabaret, comedy, music, dance, musicals, opera, family shows), rents its multi-purpose halls (Grote zaal, Hamletzaal, Othellozaal, Romeo/Juliazaal) and meeting rooms for corporate conferences, meetings, and private events with capacities from 24 to 900 persons, and offers on-site catering, VIP arrangements, and a Park Business Club membership program for regional companies.

Product overview

Schouwburg en Congrescentrum Het Park is a combined theater and congress center located in Hoorn, serving the West-Friesland region. The venue operates as a multi-purpose entertainment complex offering live theater performances (including cabaret, comedy, music, dance, musicals, and opera), conference and congress facilities with capacities from 100 to 900 persons, and flexible meeting rooms for 24 to 90 guests. The venue provides complete event hosting capabilities including corporate parties, private events, and professional technical services. Supporting services include on-site restaurant and catering operations, premium VIP and reception arrangements, and the Park Business Club membership network. An integrated online ticketing system enables reservation and seat selection for performances and events.

Differentiator

Problem solved

Functional benefit

Products and services

• Theater Performances

Quantifiable outcome

• Over 25,000 tickets sold for De Grote Slijmmusical, earning 'Het Gouden Ticket' award
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Gemeente HoorncoreStrategic or Co-development PartnerTheater receives annual subsidy from Gemeente Hoorn to support cultural programming and operations. The municipality initiative also created subsidized rates for amateur performing groups.
• Kinderopvang Berend BotjeminorStrategic or Co-development PartnerPartnership to allow as many children as possible to experience theater. Collaborative efforts to introduce young children to cultural experiences.
• AbovoMaxleadminorGTM or Marketing PartnerMarketing support partner helping Het Park attract more diverse visitors. Building together on a vibrant cultural city.
• Park Business ClubcoreChannel Partner/ Reseller/ DistributorNetwork of over 50 active, enthusiastic, and culture-loving entrepreneurs and service providers. Members receive 8x yearly invitations to performances, VIP treatment in own foyer, discounts on hall rental, and first choice for tickets and theater subscriptions. Members include companies from construction, beauty, automotive, dentistry, banking, restaurants, pharmacies, and more.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Beurs van Berlage: Amsterdam event and congress venue offering conference and corporate event rentals with full F&B; directly comparable on the congress/meetings side of Het Park's business and a benchmark for venue rental economics.
• Stadsschouwburg Amsterdam: Major Dutch municipal theater presenting cabaret, theater, and dance at national scale; overlaps in programming categories (cabaret, family shows) and serves as the larger incumbent benchmark for theater venue operations.
• DeLaMar Theater: Large commercial Amsterdam theater specializing in musicals and large-scale productions; comparable in core product (live performing arts ticketing, VIP arrangements) but at significantly larger scale and broader draw.
• TivoliVredenburg: Utrecht-based multi-venue music and performing arts complex hosting concerts, theater, and events across multiple halls; comparable in multi-hall configuration and programming breadth, but at national scale with significantly larger capacity.

Direct peers

• Chassé Theater: Breda-based theater combining performing arts programming with corporate events and conferences; similar multi-hall configuration, regional catchment, and mixed ticket/event rental revenue model.
• TAQA Theater De Vest: Combined theater and congress venue in Alkmaar serving the North Holland region with comparable capacity (multiple halls), corporate event rentals, and a similar programming mix of cabaret, music, and family shows — the closest geographic and functional analog to Het Park.
• Schouwburg De Lawei: Multi-purpose theater and congress center in Drachten (Friesland) with comparable capacity range, amateur group support, and municipal subsidy model — directly comparable in scale, audience, and operating structure.

Others

• Ticketmatic: SaaS ticketing platform provider used by Het Park and many other Dutch and Belgian theaters; adjacent ecosystem participant rather than direct competitor, but indicative of the broader theater-tech stack in which Het Park operates.

Regional players

• Stadsschouwburg Groningen: Main municipal theater of Groningen presenting cabaret, dance, music, and family programming with subscription series; comparable in programming approach (series subscriptions, multiple genres) and venue rental, serving a different Dutch region.
• Theater aan het Vrijthof: Maastricht-based theater and congress venue with similar mixed theater/events model and municipal subsidy backing; comparable structurally but operating in the Limburg region rather than West-Friesland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/schouwburg-het-park

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schouwburg Het Park