What inboundfriends does

inboundfriends GmbH is a B2B growth agency founded in 2022 and headquartered in Cologne, Germany, with a secondary office in Berlin and a forthcoming Düsseldorf location. The company targets established mid-sized companies and scale-ups in the DACH region (Germany, Austria, Switzerland), primarily in the Software/SaaS, IT & Tech Services, and Professional Services verticals. It operates as a HubSpot Platinum Partner delivering an integrated system spanning GTM strategy, CRM implementation (HubSpot Marketing, Sales, Service, and Content Hubs), website and landing page development, and ongoing growth marketing including performance marketing on Google Ads and LinkedIn Ads. The company's stated differentiation is a holistic methodology connecting marketing and sales into a measurable revenue system, with documented client outcomes including a 50% reduction in sales cycles and a +291% increase in inbound leads for specific accounts.

The firm monetizes exclusively through professional services: project-based HubSpot implementation engagements, multi-year retainer agreements for ongoing campaign operations, and quote-based strategic consulting. Approximately 70% of customers use HubSpot as their primary platform, with the remainder supported on alternative CRMs (Pipedrive) and marketing automation tools (ActiveCampaign, Brevo, Lemlist). Pricing is not publicly disclosed; engagements range from free HubSpot Health Checks to multi-year retainer relationships. Distribution is direct and consultative: a free potential check leads to proposal presentation, NDA scoping, and multi-phase delivery from strategy through technical implementation to ongoing optimization. The company maintains an active content marketing and SEO engine (E-books, templates, playbooks, blog) to drive inbound demand for its own services. No third-party funding, acquisitions, or leadership changes beyond the 2022 founding by Marc Heydrich (formerly of T-Systems, adesso, MHP, and TWT) are evidenced.

The business is a privately held German GmbH and a sister company (Schwestergesellschaft) to Friendventure, a digital agency providing WordPress, TYPO3, Webflow, and Storyblok development capabilities that complement inboundfriends' HubSpot-centric core. Since founding, the company reports serving 50+ B2B clients (named logos include Riege Software, SITS, Nexi Germany, conplement, Damedic, cplace, KGS Software, ignite Group, DNS:NET, heyData, moveXM, Samhammer) and maintaining a 4.9/5 customer rating on Proven Expert. No revenue, headcount, or cap-table figures are publicly disclosed.

Name

inboundfriends

Legal name

inboundfriends GmbH

Website

https://inboundfriends.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

inboundfriends is a German B2B growth agency and HubSpot Platinum Partner, serving mid-sized and enterprise software, IT, and professional services firms in the DACH region with integrated GTM strategy, HubSpot implementation, and ongoing performance marketing.

Ownership category

akta.pro rank

Product category

B2B Marketing and Sales Consulting

NAICS

Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• B2B marketing services
• HubSpot implementation
• Inbound marketing
• Growth marketing
• Marketing automation

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. HubSpot Implementation & Consulting Services: Professional services covering HubSpot strategy, evaluation, implementation, integration, migration, onboarding, and ongoing support. As a HubSpot Platinum Partner, the company earns revenue through project-based consulting engagements and retainer arrangements for continuous optimization.
2. Go-to-Market Strategy Services: Strategic consulting engagements focused on demand generation, lead nurturing, lead pre-qualification through marketing automation, and sales cycle optimization for B2B clients.
3. Growth Marketing & Campaign Operations: Ongoing operational marketing services including content marketing, performance marketing (Google Ads, LinkedIn Ads), and email marketing, typically delivered through retainer or ongoing service agreements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

inboundfriends is a B2B growth agency that helps mid-sized and enterprise software, SaaS, IT services, and consulting companies build integrated marketing and sales systems on the HubSpot Customer Platform. The company delivers strategy consulting, HubSpot implementation and migration services, marketing automation setup, performance marketing (Google Ads, LinkedIn Ads), content marketing, and ongoing campaign operations. Engagements span free HubSpot Health Checks through multi-year retainer relationships covering CRM integration, go-to-market strategy, website builds, and demand generation.

Product overview

inboundfriends is a B2B growth agency offering integrated marketing and sales services built on the HubSpot Customer Platform. As a HubSpot Platinum Partner since 2022, they provide a holistic system combining strategic consulting, technology implementation, and operational execution. Their service portfolio spans CRM Implementation, GTM Strategy, Websites & Landingpages (via HubSpot Content Hub), Growth Marketing, and specialized services including Inbound Marketing, Performance Marketing (Google Ads, LinkedIn Ads), B2B Lead Generation, Content Marketing, and Marketing Automation. They implement and work with the full HubSpot Hub suite including Marketing Hub, Sales Hub, Service Hub, and Content Hub, while also supporting alternative platforms like Pipedrive, Brevo, ActiveCampaign, and Lemlist when specific requirements demand it.

Differentiator

Problem solved

Functional benefit

Products and services

• CRM Implementation Establishes a CRM system, primarily on the HubSpot Customer Platform, that seamlessly connects marketing, sales, and customer service for B2B companies.
• GTM Strategy Develops a go-to-market strategy with inboundfriends' experts that systematically generates qualified leads for B2B clients, combining demand generation, lead nurturing, and sales cycle optimization.
• Websites & Landingpages Creates conversion-optimized B2B websites and landing pages on HubSpot Content Hub as strategic growth channels for lead generation.
• Growth Marketing Increases ROI of marketing activities using an Allbound Marketing approach that combines inbound, outbound, and partner-driven tactics across multiple channels.
• HubSpot Agency Services End-to-end HubSpot partnership covering strategy, evaluation, implementation, integration, migration, onboarding, and ongoing support for the HubSpot Customer Platform.
• Inbound Marketing Agency Services Systematic demand and lead generation with lead nurturing and pre-qualification through marketing automation for B2B companies.
• Performance Marketing B2B performance advertising using Google Ads, LinkedIn Ads, and email marketing campaigns as part of an inbound marketing strategy.
• B2B Lead Generation Lead generation service combining proven methods with concrete KPIs to convert prospects into qualified business opportunities for B2B companies.
• Content Marketing Agency Services Content marketing services including lead magnets (whitepapers, e-books), Google and social ads, email marketing, and landing page creation.
• Marketing Automation Services Marketing automation services using HubSpot, ActiveCampaign, and other tools to automate marketing and sales processes for B2B clients.
• HubSpot Health Check Free account analysis by certified HubSpot experts to identify optimization potential and provide actionable recommendations for prospective clients.

Quantifiable outcome

• 50% reduction in sales cycles for B2B clients
• +2 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• HubSpotcoreStrategic or Co-development PartnerAs a HubSpot Platinum Partner, inboundfriends provides strategy, evaluation, implementation, integration, migration, onboarding, and ongoing support for the HubSpot Customer Platform (Marketing Hub, Sales Hub, Service Hub, Content Hub). This is the core technology partnership underpinning nearly all of inboundfriends' service delivery. The company has certified HubSpot consultants with direct access to HubSpot resources, beta programs, and best practices.
• FriendventurecoreStrategic or Co-development Partnerinboundfriends is a sister company (Schwestergesellschaft) of Friendventure, a established digital agency. This relationship provides inboundfriends with the scale and experience of a larger agency combined with the specialization of a focused B2B growth agency. Friendventure provides WordPress, TYPO3, Webflow, and Storyblok development capabilities that complement inboundfriends' HubSpot-centric services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• adesso: German IT consultancy with substantial marketing technology and CRM implementation practices; another former employer of the founder and a broader incumbent competing for B2B technology transformation budgets across German-speaking markets.
• MHP: German management and IT consultancy serving large enterprise digital transformation engagements; competes for enterprise GTM strategy and CRM transformation mandates at the upper end of inboundfriends' addressable market and was among the founder's prior employers.

Direct peers

• TWT GmbH: Established German digital agency where founder Marc Heydrich previously held a leadership position; offers comparable B2B digital transformation and marketing technology services to mid-market and enterprise clients across the DACH region.
• Ramp Agency: Hamburg-based HubSpot Solutions Partner and digital agency focused on B2B demand generation, marketing automation, and HubSpot implementations — a direct counterpart serving overlapping DACH B2B mid-market customers with the same partner-program economics.
• Friendventure: Sister company (Schwestergesellschaft) digital agency providing complementary web development capabilities including WordPress, TYPO3, Webflow, and Storyblok; overlapping DACH client segments and shared leadership bench create direct operational overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/inboundfriends

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about inboundfriends