Beer Culture
Beer Culture is a founder-owned craft beer bar, bottle shop, and kitchen operating two Manhattan locations, offering over 500 curated beers, rotating drafts, full bar food, merchandise, and event hosting for neighborhood regulars, tourists, and private groups.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Beer Culture does
Beer Culture is a privately held, founder-owned craft beer bar, bottle shop, and kitchen operating two Manhattan locations: the original Beer Culture in Hell's Kitchen, opened in 2013, and Gebhard's Beer Culture on the Upper West Side, opened in 2016. The company was founded by Matt Gebhard, a former beer buyer and beverage director at BXL Café, and curates over 500 beer options across Belgian classics, New York favorites, hard-to-find international imports, and nostalgic 'Grampa Beers.' Each location offers 14-16 rotating drafts, a full kitchen with bar food, an on-premise whiskey selection, and a bottle shop for to-go purchases.
The business operates entirely on a direct-to-consumer, pay-as-you-go transaction model. Revenue is generated across five streams: on-premise beverage sales, bottle shop to-go sales, food sales, branded merchandise e-commerce (hoodies, t-shirts, hats, vests, patches, stickers), and event hosting for groups of 12 or more. Pricing is unit-based, with happy hour drafts at $3 (10 oz), Guinness pints at $7, house cocktails at $12-15, well drinks at $10, house shots at $8, food items ranging $5-38, and merchandise items from $2 to $140. Distribution is concentrated at the two physical Manhattan storefronts, supplemented by an e-commerce channel shipping branded apparel globally.
Underlying technology is modest and off-the-shelf: a Squarespace-hosted website with Squarespace Payments for e-commerce, Stripe for payment processing, Sift for fraud monitoring, Google Places API for address autocomplete, and Zapier and Google Drive for webform data handling. Marketing is primarily organic, relying on Instagram accounts (@beerculturenyc and @gebhardsnyc), website content, email marketing through Squarespace, and community-driven word-of-mouth, including weekly IFPA-endorsed pinball tournaments at the Upper West Side location.
Beer Culture firmographics
Firmographics- Name
- Beer Culture
- Legal name
- Beer Culture
- Website
- https://beerculture.nyc
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Beer Culture is a founder-owned craft beer bar, bottle shop, and kitchen operating two Manhattan locations, offering over 500 curated beers, rotating drafts, full bar food, merchandise, and event hosting for neighborhood regulars, tourists, and private groups.
- Ownership category
- akta.pro rank
Beer Culture industry classification
Industry- Product category
- Craft Beer Bar and Bottle Shop
- NAICS
- Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (44532), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Craft Beer Bars & Taprooms (THAFAEAG)
- akta.pro secondary industries
- Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC), Taprooms & Brewpubs (CRANACAF)
Keywords
Where Beer Culture is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Beer Culture business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- On-premise beer, cider, and beverage sales: Sale of draft and bottled/canned beers, cider, whiskey, cocktails, and wine for on-premise consumption at both bar locations. Features over 500 beer options across regional and international selections.
- Bottle shop retail sales: To-go sales of bottled and canned beverages from the bottle shop at each location.
- Food and kitchen sales: Sale of bar food items including sandwiches, burgers, wings, appetizers, and mains at both locations with full kitchen operations.
- Merchandise e-commerce: Online sales of branded merchandise including hoodies, t-shirts, hats, vests, patches, and stickers through their Squarespace storefront.
- Event hosting and party reservations: Revenue from hosting private events and parties, with customizable drink and food packages for large group bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Happy Hour Drafts - $3 select 10oz drafts |
| Unit Pricing | Pay-as-you-go | Happy Hour Guinness Pint - $7 |
| Unit Pricing | Pay-as-you-go | House Cocktails - $12-15 |
| Unit Pricing | Pay-as-you-go | House Wine - $13 |
| Unit Pricing | Pay-as-you-go | Well Drinks - $10 |
| Unit Pricing | Pay-as-you-go | House Shots - $8 |
| Unit Pricing | Pay-as-you-go | Food items - $9-$38 |
| Unit Pricing | Pay-as-you-go | Beer Culture Hoodie - $110 |
| Unit Pricing | Pay-as-you-go | GBC Hoodie - $110 |
| Unit Pricing | Pay-as-you-go | T-Shirt - $25 |
| Unit Pricing | Pay-as-you-go | Baseball Hat - $25 |
| Unit Pricing | Pay-as-you-go | Carhartt Vest - $140 |
| Unit Pricing | Pay-as-you-go | Patch - $5 |
| Unit Pricing | Pay-as-you-go | Sticker - $2 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Beer Culture product offering
Product offeringCore offering
Beer Culture operates two Manhattan craft beer bars combined with bottle shops and full kitchens, offering over 500 beer options, rotating drafts, whiskey, cocktails, and bar food for on-premise consumption and to-go purchase. The company also sells branded merchandise through an online storefront and hosts private events and weekly pinball tournaments at the Upper West Side location.
Product overview
Beer Culture is a craft beer bar, bottle shop, and kitchen with two NYC locations: Hell's Kitchen (opened 2013) and Upper West Side's Gebhard's Beer Culture (opened 2016). The company offers over 500 beer varieties, featuring rotating draft lists (14 drafts at Hell's Kitchen, 16 at Upper West Side), Belgian classics, New York favorites, and an old-school 'grampa's fridge' with nostalgic classics. Food service includes burgers, sandwiches, wings, pretzels, and bar bites. The company operates an online merchandise shop selling branded apparel (hoodies, t-shirts, hats, accessories) and hosts events including weekly IFPA pinball tournaments and happy hour specials. Both locations serve as bottle shops for to-go purchases, with party reservation services available for groups of 12+.
Differentiator
Problem solved
Functional benefit
Products and services
- Beer Culture Hell's Kitchen Craft beer bar, bottle shop, and kitchen located at 328 West 45th Street, featuring 14 rotating drafts, whiskey selection, and bar bites; open Sunday-Wednesday 3pm-12am, Thursday-Saturday 3pm-2am.
- Gebhard's Beer Culture Upper West Side Craft beer bar, bottle shop, and kitchen located at 228 West 72nd Street, featuring 16 rotating drafts, 12 pinball machines, and bar bites; open Monday-Wednesday 3pm-12am, Thursday 3pm-2am, Friday-Saturday 12pm-2am, Sunday 12pm-12am.
- Beer Culture Merch Shop Online merchandise store selling branded apparel including Carhartt vests, DRI DUCK hoodies, t-shirts, baseball hats, patches, and stickers.
- Beer Culture Happy Hour Special pricing Monday-Friday until 6pm featuring $3 select 10oz draft beers, $7 Guinness pints, $12 house cocktails, $13 house wine, and $8 house shots.
- Party Reservations and Private Events Large group event hosting service for parties of 12+ with customizable drink and food packages, available at both Hell's Kitchen and Upper West Side locations.
- Beer Culture DRI DUCK Hoodie Quarter-zip hoodie with DWR (durable water resistant) finish, 60% cotton/40% polyester Mission Fleece construction, water-repellent accents, priced at $110.
- GBC DRI DUCK Hoodie Quarter-zip hoodie with DWR finish, heavy-duty Mission Fleece construction with water-repellent panels, priced at $110.
- Beer Culture Carhartt Vest Carhartt sherpa-lined vest with embroidered Beer Culture patches, 12oz ringspun cotton duck exterior, featuring chest zipper pocket and two sherpa-lined front pockets, priced at $140.
- GBC T-Shirt Beer Culture branded t-shirt available in multiple colors and sizes from Small to XX-Large, priced at $25.
- Beer Culture Baseball Hat Beer Culture branded baseball hat available in Black, Red, and Camo colors, priced at $25.
- Beer Culture Patch Embroidered Beer Culture patch, priced at $5.
- Beer Culture Sticker Beer Culture sticker available in White and Orange colors, priced at $2.
Companies that use Beer Culture
Customer profileSegments3 records
Ideal customer profiles3 records
Beer Culture technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Beer Culture partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Beer Culture competitors and assessment
Company assessmentDirect peers
- Houston Hall: Large-format NYC beer hall in the West Village offering extensive draft selection in a communal setting. Comparable craft beer destination model in Manhattan with food and event programming.
- The Jeffrey: NYC craft beer bar with an encyclopedic draft and bottle list in the Lower East Side. Comparable curation-driven craft beer bar with neighborhood regulars and a to-go bottle program.
- The Pony Bar: NYC craft beer bar with multiple Manhattan locations emphasizing rotating draft selection and neighborhood regulars. Closely comparable multi-location urban craft beer bar concept and customer segment.
- Tørst: Brooklyn craft beer bar from the Evil Twin Brewing founder featuring an extensive rotating draft and bottle program with elevated food. Comparable specialty craft beer bar with curated selection and food offering.
- Other Half Brewing: Brooklyn-based craft brewery operating multiple taprooms with on-premise beer sales, retail can releases, and a strong NYC craft community following. Comparable as a craft beer destination with taproom/finger-licking retail model.
- Proletariat: Manhattan craft beer bar specializing in rare and limited-release beers, with a curated bottle list similar to Beer Culture's 500+ selection approach and craft-enthusiast customer base.
- The Blind Tiger: Iconic NYC craft beer bar in the West Village that helped define the city's craft beer bar scene with a deep rotating tap list. Directly comparable on-premise craft beer selection model and Manhattan customer base.
- Clinton Hall: Multi-location NYC craft beer bar chain with a wide draft selection, board games, and food menu. Directly comparable on urban craft beer bar positioning, multi-location model, and food-plus-drink revenue mix.
Broad incumbents
- Harpoon Brewery: Regional craft brewery operating taprooms with on-premise dining, retail, and events. Comparable as a craft beer brand with multiple taproom locations, though at a much larger multi-city scale.
- Brooklyn Brewery: Established NYC craft brewery operating a flagship Williamsburg taproom with tours, events, and retail. Comparable as a craft beer destination venue in NYC, though at much larger scale and as a producer-retailer.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Beer Culture social profiles
Digital presenceBeer Culture financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beer Culture leadership team
Management profileNumber of profiles
Profiles1 record
Beer Culture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beer Culture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beer Culture
What does Beer Culture do?
Beer Culture operates two Manhattan craft beer bars combined with bottle shops and full kitchens, offering over 500 beer options, rotating drafts, whiskey, cocktails, and bar food for on-premise consumption and to-go purchase. The company also sells branded merchandise through an online storefront and hosts private events and weekly pinball tournaments at the Upper West Side location.
Is Beer Culture a public or private company?
Beer Culture is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Beer Culture founded?
Beer Culture was founded in 2013. It employs 11 to 50 people.
Where is Beer Culture based?
Beer Culture is headquartered in New York, United States, in the North America region.
How does Beer Culture make money?
Five revenue lines are on record. On-premise beer, cider, and beverage sales are the primary driver. The others are bottle shop retail sales, food and kitchen sales, merchandise e-commerce and event hosting and party reservations.
Who are Beer Culture's main competitors?
Direct peers on record are Houston Hall, The Jeffrey, The Pony Bar, Tørst, Other Half Brewing, Proletariat, The Blind Tiger and Clinton Hall. Broad incumbents are Harpoon Brewery and Brooklyn Brewery.
Does Beer Culture have an API?
No public API is recorded for Beer Culture.
What industry is Beer Culture in?
Beer Culture's product category is Craft Beer Bar and Bottle Shop. Its primary akta.pro industry code is THAFAEAG, Craft Beer Bars & Taprooms, with a secondary code of CRANABAC, Beer Retail (Bottle Shops & Beer Merchants). Its NAICS code is 7224 and its SIC code is 5810.