What Univrse does

Univrse is a bootstrapped, founder-led indoor entertainment and location-based VR company operating through two closely linked business lines. The first, operated under legal entity Buzzylogic Innovations Private Limited and branded UNIVRSE India, runs 12+ owned multi-attraction entertainment venues across 15+ cities in Maharashtra and other Indian markets (including Latur, Kolhapur, Solapur, Parli, Beed, Kalaburagi, Sangli, and Barshi), offering bowling, arcade games, VR simulators, FreeRoam VR, trampoline parks, sports turf, console gaming, esports arenas, bumper cars, an LED-floor Super Grid game, and an RFID gamecard cashless-access system. The second is a VR development studio that partnered with Banijay Live Studio to build The Black Mirror Experience, a 60-minute location-based VR attraction for up to six players aged 12+, featuring an AI-powered LifeAgent that creates digital clones from participants' face and voice biometrics and interacts with them through the experience. The Black Mirror Experience launched at Infinity Experiences Montreal in May 2026 and runs at The Shed in New York City through September 6, with plans for broader North American rollout.

Revenue mechanics split across the two lines. India operations generate per-game and per-activity transactional revenue at owned venues with a 55%+ repeat-customer rate and 300,000+ games played cumulatively, supplemented by venue design, buildout, and operations for executed projects. The VR studio monetizes through location-based ticket sales at partner venues and through licensing/royalty arrangements tied to the Banijay partnership, with ticket pricing not publicly disclosed. GTM is dual-track: event-driven premieres with earned media coverage (Hollywood Reporter, Road to VR, Mashable) for the VR studio, plus direct-to-consumer ticketing and co-marketing with venue partners. The company's go-to-market is hybrid, targeting four overlapping customer segments — families and social groups, gamers and VR enthusiasts, location-based entertainment operators, and tech-savvy entertainment seekers aged 12+. The company is privately held with no disclosed institutional funding, founded by Gaurav Totla in 2017 (with Adv. Mehul Totla handling legal and business operations), and operates from its Latur, India headquarters with an R&D center at Reboot Coworks.

Name

Univrse

Legal name

Buzzylogic Innovations Private Limited

Website

https://univrseindia.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Univrse operates indoor entertainment venues in India and a VR studio that co-developed The Black Mirror Experience with Banijay Live Studio, serving families, gamers, and location-based entertainment operators across Maharashtra cities and North American venue partners.

Ownership category

akta.pro rank

Product category

Family Entertainment Centers

NAICS

Amusement Parks and Arcades (7131), Amusement Arcades (713120), Other Amusement and Recreation Industries (7139)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

akta.pro secondary industries

VR & Immersive Esports/LBE Venues (VR Arenas, Sim Racing Pods) (MPAFALAE), VR/AR/XR Game Studios (MPAFAAAE)

Keywords

• Family entertainment centers
• Location-based VR
• Indoor amusement parks
• Virtual reality experiences
• Arcade gaming facilities

Headquarters

HQ city

Latur

HQ country

India

HQ region

Asia

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Location-based VR Ticket Sales: Direct consumer ticket sales for 60-minute immersive VR experiences at entertainment venues
2. Licensing and IP Partnerships: Revenue from licensing VR technology for branded experiences like The Black Mirror Experience in partnership with Banijay
3. Entertainment Venue Operations: Multi-attraction entertainment center revenue including arcade games, bowling, VR simulators, trampoline parks, sports turf, console gaming, and e-sports arena

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Univrse designs and operates indoor amusement venues across India offering bowling, arcade games, VR experiences, trampoline parks, sports turf, console gaming, and esports arenas under one roof. The company also develops location-based immersive VR attractions including The Black Mirror Experience in partnership with Banijay Live Studio for North American entertainment venues.

Product overview

UNIVRSE is an immersive entertainment company offering a diverse portfolio of experiential attractions. The core product portfolio spans VR experiences (VR Simulators, FreeRoam VR), traditional arcade gaming (Arcade Games, Console Gaming, Esports Arena), physical activities (Bowling Alleys, Trampoline Park, Sports Turf, Bumper Cars), and interactive technology (Super Grid LED game, Gamecard RFID System). Additionally, UNIVRSE developed 'The Black Mirror Experience' in partnership with Banijay Live Studio — a location-based VR attraction featuring AI-powered LifeAgent technology. The company operates entertainment venues across multiple cities in India (Kolhapur, Solapur, Latur, Barshi, Kalaburgi, Sangli) under the UNIVRSE - GAME ZONE brand.

Differentiator

Problem solved

Functional benefit

Brands

• UNIVRSE Game Zone: Gaming and entertainment zones operated across multiple Indian cities including Kolhapur, Parli, Solapur, Latur, Kalaburagi, and Sangli.
• Heaven Game Resto
• Reboot Coworks
• Pavilion
• The Turf Garden

Products and services

• The Black Mirror Experience A location-based immersive VR attraction developed in partnership with Banijay Live Studio, recreating scenarios inspired by the Black Mirror TV series with technology and moral dilemma themes. Participants interact with an AI robot called LifeAgent in a tech showroom scenario, targeting adult and teen audiences (12+) seeking technology-themed entertainment.
• FreeRoam VR Experience FreeRoam Virtual Reality experience allowing players to move freely within a designated space, dissolving boundaries between digital and physical worlds for an unparalleled level of immersion and interactivity, available at Univrse entertainment venues.
• VR Simulators Virtual reality simulator experiences that allow visitors to feel the sensation of roller coasters, racing, or flight in a virtual environment, providing an adrenaline-pumping immersive journey at Univrse venues.
• Arcade Games Zone Gaming zone featuring timeless classics to latest innovations, providing a haven for gaming enthusiasts to test skills and compete with friends in a vibrant environment at Univrse venues.
• Bowling Alleys State-of-the-art bowling facilities designed to provide an immersive gaming experience with modern facilities and amenities at Univrse venues.
• Esports Arena Competitive gaming facility hosting tournaments and casual matches with cutting-edge setups, providing a stage for gamers of all levels at Univrse venues.
• Console Gaming Zone Gaming zone featuring the latest titles and cutting-edge console setups for solo or multiplayer gaming adventures at Univrse venues.
• Trampoline Park Indoor trampoline facility combining fun and fitness, allowing visitors to bounce, flip, and soar in a space designed for thrill-seekers and fitness enthusiasts at Univrse venues.
• Sports Turf Facility State-of-the-art football turf facilities for team matches, skill development, and active recreation in a professional setting at Univrse venues.
• Super Grid LED Floor Game Interactive LED floor tile game where players navigate touch-sensitive tiles, avoiding red 'danger' zones and stepping on blue tiles, with strategic gameplay across increasingly challenging levels at Univrse venues.
• Bumper Cars Arena-based attraction featuring zippy vehicles for collision-based fun, combining laughter, friendly rivalry, and chaotic entertainment at Univrse venues.

Quantifiable outcome

• Over 55% repeat customer rate achieved at India operations
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Infinity ExperiencescoreChannel Partner/ Reseller/ Distributor · 21 May 2026Infinity Experiences serves as the venue partner for The Black Mirror Experience, hosting the VR attraction at their Montreal location with plans for wider North American rollout.
• Banijay Live StudiocoreStrategic or Co-development PartnerBanijay Live Studio partnered with Univrse to develop The Black Mirror Experience, the first product from Banijay Live Studio. Univrse serves as the VR development studio while Banijay Live Studio provides access to the Black Mirror IP and distribution network.
• Banijay EntertainmentcoreStrategic or Co-development PartnerBanijay Entertainment owns the Black Mirror IP and is the parent company of Banijay Live Studio. The partnership enables Univrse to develop VR experiences based on the award-winning Black Mirror anthology series.
• NetflixminorOthersNetflix produces the Black Mirror series (via Broke & Bones) and Banijay Entertainment distributes it. The VR experience is based on this IP, creating indirect relationship with Netflix's content ecosystem.
• The ShedcoreChannel Partner/ Reseller/ DistributorThe Shed in New York City hosts The Black Mirror Experience VR attraction, providing the physical venue and audience for the immersive experience running until September 6.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CTRL V: CTRL V operates VR arcade locations across Canada, including VR entertainment centers similar to Univrse's offerings at Infinity Experiences Montreal. Both companies target the same multi-player VR arcade segment.
• Two Bit Circus: Two Bit Circus operates immersive entertainment venues combining VR, arcade, and interactive tech attractions. It directly mirrors Univrse's multi-attraction indoor amusement format with FreeRoam VR as a centerpiece experience.
• Zero Latency: Zero Latency is a global leader in free-roam multiplayer VR entertainment deployed across partner venues worldwide. It is directly comparable to Univrse's FreeRoam VR technology platform and venue-based deployment model.
• Sandbox VR: Sandbox VR operates premium location-based VR experiences globally, offering immersive multi-player free-roam VR. It directly parallels Univrse's Black Mirror Experience and FreeRoam VR offerings in technology, customer experience, and target audience.

Broad incumbents

• Dave & Buster's: Dave & Buster's is a publicly traded FEC chain offering arcade games, VR experiences, bowling, and food/beverage across the US. It operates at much larger scale than Univrse and represents the established incumbent in the family entertainment center category.
• Timezone Entertainment: Timezone is a large international FEC and arcade chain operating across Asia-Pacific, Europe, and India. It overlaps with Univrse's India FEC operations and broader arcade/bowling/VR entertainment category but at significantly larger scale.
• Main Event Entertainment: Main Event operates large-format family entertainment centers with bowling, arcade, laser tag, and VR experiences across the US. It shares Univrse's multi-attraction indoor amusement positioning but at significantly larger scale and broader geographic footprint.

Regional players

• Smaaash: Smaaash is an Indian FEC and VR entertainment brand that historically competed directly with Univrse's Indian operations offering VR, bowling, arcade, and sports entertainment. Both target the same Indian urban entertainment market with similar attraction mixes.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/univrseindia
• LinkedInlinkedin.com/company/univrseindia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Univrse