Rawafid

What Rawafid does

Rawafid For Development & Project Management is a Cairo-headquartered B2B professional services firm founded in 2009 that delivers customized consulting and human development training across the Middle East. The company's core offering comprises practical, result-oriented advisory and training programs in sales, marketing, management, and human resources, delivered by professional practitioners, trainers, coaches, and academic consultants rather than pure trainers. Service delivery is organized around four branded divisions: Sales Academy™ (the flagship, providing practitioner-led sales training created in partnership with international business partners), TrainTain™ (a gamified in-person training concept), Teaching Academy (consulting and training for educational-sector professionals in the Middle East and Gulf), and Family Academy™ (programs supporting employees' work-life balance). Underneath these brands, the firm maintains a catalog of more than 50 training programs spanning six categories: sales, marketing, management, human resources, family, and educational topics.

The underlying "technology" is methodological rather than software-based: TrainTain™'s training-through-games approach and a customer co-design process for highly customized solutions are the firm's primary method-level differentiators. Quality is reinforced by ISO 5001:2005 certification from UK-PQMS and accreditation from UK-CCL as a Professional & Vocational Educational organization, alongside memberships in ASTD, IFTDO, and Eitesal. There is no proprietary software platform, AI/ML capability, or digital product in the record; the IP is concentrated in the branded methodologies, certifications, and practitioner network.

The business model is a professional services model: quote-based, customized engagements sold through consultative direct sales to enterprise and government-adjacent clients across Egypt, Saudi Arabia, Qatar, and Kuwait, with regional offices in each country. Pricing is not publicly disclosed and is structured around multi-year enterprise contracts. The named customer base spans banking and financial services, real estate, healthcare, technology, and education, with approximately 70 enterprise logos publicly listed, indicating broad sector diversification rather than reliance on any single anchor account.

Name

Rawafid

Legal name

Rawafid For Development & Project Management

Website

https://rawafid.net

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Rawafid is a Cairo-based B2B consultancy founded in 2009 that delivers customized training and advisory services in sales, marketing, management, and human resources across Egypt, Saudi Arabia, Qatar, and Kuwait through four branded divisions.

Ownership category

akta.pro rank

Product category

Business Consulting and Corporate Training Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Custom Corporate IT Training & Upskilling Programs (BPAEANAB)

akta.pro secondary industries

Supply Chain & Procurement Consulting (BPAHACAC), Foundational PM & Delivery Methods (Waterfall/Agile/Hybrid) (EDABAHAA), Workforce & Career Transition Noncredit Programs (EDAAAEAC)

Keywords

• Business consulting services
• Corporate training programs
• Sales training
• Management consulting
• Human resources consulting

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Consulting Services: Practical, professional, and result-oriented consultation services provided by professional practitioners and academic consultants in fields of Sales, Marketing, Management, and Human Resources. Services target organizations seeking competitive edge, those wanting to regain market position, and those just opening doors.
2. Training Programs: Customized training programs delivered by professional practitioners' trainers, coaches, and consultants. Programs created along with international business partners. Training covers Sales, Marketing, Management, HR, Family, and Educational programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Rawafid provides business consulting and human development training services to corporate and institutional clients across the Middle East. Its offerings span sales, marketing, management, and human resources disciplines, delivered through branded sub-divisions including Sales Academy™, TrainTain™, Teaching Academy, and Family Academy™, and supported by international training partnerships.

Product overview

Rawafid is an innovative consultancy firm providing practical, professional consultation services and human development training programs. The company operates through four main branded divisions: Sales Academy™ (specialized sales training), TrainTain™ (gamified training through entertainment), Teaching Academy (educational field consulting), and Family Academy™ (employee social/family programs). Beyond these branded offerings, Rawafid provides extensive training programs across six categories (Sales, Marketing, Management, Human Resources, Family, and Educational Programs) and professional consultation services in sales, marketing, management, and human resources. The company collaborates with international business partners to deliver customized programs tailored to client needs.

Differentiator

Problem solved

Functional benefit

Brands

• Sales Academy™: A division creating practical, professional, and result-oriented Sales trainings; tailored or customized programs to meet specific client needs; offering unique differentiation through international business partnerships.
• Teaching Academy
• Family Academy™
• TrainTain™

Products and services

• Sales Academy™ Sales Academy™ is Rawafid's branded division delivering sales training programs that work to equip sales professionals with the essential tools, techniques, and insights needed to thrive in competitive markets; tailored to enterprises seeking to strengthen sales performance.
• TrainTain™ TrainTain™ is Rawafid's branded training division delivering structured human development and training programs in partnership with international firms, intended for corporate and institutional clients across the Middle East.
• Teaching Academy Teaching Academy is Rawafid's branded educational programs division offering tailored teaching and learning programs for institutions and individuals seeking structured educational development.
• Family Academy™ Family Academy™ is Rawafid's branded division providing programs designed to strengthen family cohesion and personal development, targeted at family-oriented audiences across the Middle East.
• Sales Training Programs Customized sales training programs for sales professionals across the Middle East, covering tools, techniques, and insights for competitive selling.
• Marketing Training Programs Customized marketing training programs for marketing professionals and teams, covering principles and practices tailored to client needs across the Middle East.
• Management Training Programs Customized management training programs for supervisors, managers, and executives, covering leadership and management disciplines tailored to client needs across the Middle East.
• Human Resources Training Programs Customized HR training programs covering HR principles and practices tailored to the requirements of client organizations across the Middle East.
• Business Consultation Services Customized business consulting services provided as an extension of client organizations, drawing on Rawafid's senior practitioners and international training partners to support enterprise clients across the Middle East.

Named customers6 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Prince Sultan College for Tourism and ManagementcoreStrategic or Co-development Partner · 15 October 2010Partnership for Sales Diploma and Sales Management Diploma programs. First alumni graduated from Sales Academy Saudi Arabia Branch received certificates in cooperation with this college.
• ASTD (American Society for Training & Development)minorOthers · 25 April 2010ASTD is the world's largest association dedicated to workplace learning and performance professionals. Members come from more than 100 countries and connect locally in more than 130 U.S. chapters and with more than 30 international partners.
• UK-PQMS (United Kingdom of Quality Management Standards)coreOthers · 11 January 2010UK-PQMS certified Rawafid as an organization applying and maintaining standard guidelines of professional quality management standards under UK-CCL QMS 5001:2005.
• UK-CCL (UK Commission for Consistent Learning)coreOthers · 11 January 2010UK-CCL is a unique Professional Assessing, Examining and Validation educational establishment. It has accredited Rawafid training programs as Professional & Vocational Educational organization implementing international Standards.
• IFTDO (International Federation of Training & Development Organizations)minorOthers · 25 August 2009IFTDO was founded in Geneva, Switzerland in 1972. It is a network of HR management and development organizations linking professionals in HR societies, corporations, universities, consultancies, government organizations. Through members it represents more than 500,000 professionals in 50 countries. It has Special Consultative Status with ECOSOC of the United Nations.
• EitesalminorOthersEitesal helps in developing and implementing a strategy for the evolution of Egypt's ICTE industry. The aim is to improve the business environment for members by promoting their local and international interests and creating synergy among Egyptian industry stakeholders.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dale Carnegie Training: Global corporate training provider offering customized sales, management, and leadership development programs — directly comparable to Rawafid's customized corporate training across Sales, Marketing, and Management domains.
• AchieveGlobal: Provider of sales performance, customer service, and leadership training with global partner network — comparable to Rawafid's customized sales/management/leadership training and partner-driven delivery.
• Wilson Learning Worldwide: Specializes in sales, sales management, and leadership training solutions sold through global partners — comparable to Rawafid's Sales Academy and international partnership model.
• GP Strategies Corporation: Customized corporate training, learning solutions, and performance consulting for global enterprises — overlaps directly with Rawafid's customized training programs across sales, management, and HR.
• The Ken Blanchard Companies: Leadership and management training provider with international licensee partners — directly comparable to Rawafid's Management Training division and partner-based go-to-market.
• FranklinCovey: Provider of leadership, sales performance, and effectiveness training with licensed local partners worldwide — comparable to Rawafid's blended methodology and multinational partnership model.
• BTS Group: Sales force effectiveness and leadership development consultancy with customized enterprise programs — directly comparable to Rawafid's customized sales and management training offerings.
• Cegos: International training and development group offering customized enterprise programs in management, leadership, sales, and HR — comparable to Rawafid's full-spectrum corporate training portfolio.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with dedicated leadership/professional development training offerings — broader incumbent that overlaps with Rawafid's consulting and customized training portfolio.

Regional players

• Meirc Training & Consulting: Middle East-based corporate training and consulting firm with extensive course catalog in management, HR, and sales — directly comparable regional peer headquartered in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rawafid

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rawafid