SassClass

What SassClass does

SassClass NYC LLC, founded by Julia Sokol in 2016, operates a single Midtown Manhattan dance studio at 41 West 36th Street (Studio A: 800 sq ft; Studio B: 450 sq ft) targeting adult women seeking feminine self-expression, body confidence, and community. The studio runs 15+ weekly dance opportunities spanning branded proprietary styles — Sexy Stilettos®, Fierce Feminine® Hip Hop, Chairography™, Empowered Expression™, Flirty Floorwork™, and Sass Foundations™ — and operates without any dedicated mobile app or proprietary platform technology, instead relying on MindBody for self-serve class booking and a WiX-hosted public site.

Revenue is generated entirely from transactional, individual-customer purchases: drop-in classes at $26 in-studio / $12 virtual, class packs ($120 for 5 in-studio; $230 for 10), multi-week signature programs (Dance Video Programs at $300+ and Taste of Sass Absolute Beginner at $107 per module or $289–$385 full-track), workshops starting at $55, private parties/event bookings (bachelorette, birthday, team-building), one-on-one private lessons (email inquiry), studio rentals to third parties, and non-expiring digital gift cards. Distribution is omnichannel in a thin sense — in-person at the single NYC studio plus a virtual tier and direct email inquiry for custom services — while marketing is driven by organic social (Instagram, Facebook, YouTube), an email newsletter, a $15-per-referral SassCash program, and earned media from placements in PopSugar, Well+Good, USA Today, Byrdie, Elle, and Galore Mag.

The company has built a notable IP and brand moat: 14 registered trademarks cover the brand, tagline (Dance for the Female Body & Soul®), the signature Dance Video Program concept, and the proprietary dance-style names. SassClass is privately held, founder-controlled, reports 1–10 employees, has no disclosed funding rounds, and reports cumulative throughput of ~8,500 women with no revenue figure disclosed.

Name

SassClass

Legal name

SassClass NYC LLC

Website

https://sassclassnyc.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

SassClass NYC LLC operates a Midtown Manhattan dance studio serving adult women with branded proprietary dance classes, multi-week programs, and signature Dance Video Programs culminating in professional video shoots. Founded in 2016 by Julia Sokol, the company has served approximately 8,500 women through drop-in classes, beginner tracks, and private events.

Ownership category

akta.pro rank

Product category

Adult Dance Studio Services

NAICS

Dance Companies (71112)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Dance Fitness Classes (e.g., Zumba) (HSADABAD), Dancers, Choreographers & Dance Troupes Booking (HSACAHAD)

Keywords

• Adult dance classes
• Women's dance studio
• Feminine expression dance
• Dance video programs
• Private dance parties

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Drop-in Dance Classes: Single classes, 5-class packs, and 10-class packs for in-studio and virtual dance classes. Classes expire within 1-3 months of purchase.
2. Dance Video Programs: Signature programs featuring multi-session choreography classes culminating in a professional video shoot. Includes 5-6 class sessions plus 3-hour video shoot experience with wrap party.
3. Taste of Sass Beginner Program: Multi-module beginner program with Track A (4 modules over 8 weeks) and Track B (3 modules over 6 weeks). Early bird pricing available.
4. Workshops: Specialty workshops and intensives starting at $55 and up.
5. Private Parties and Events: Customized private dance classes for bachelorette parties, birthdays, team-building, and girls' night out. Available in-person or virtually. Can include video shoots.
6. Studio Rentals: Two studio spaces (Studio A: 800 sq ft, Studio B: 450 sq ft) available for rental for dance, yoga, movement, and events.
7. Gift Cards: Gift cards usable for any in-studio, virtual offerings, merchandise, and private lessons. Never expire.
8. Private Lessons: One-on-one private dance lessons available by email inquiry.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SassClass is a Midtown Manhattan-based dance studio that sells adult dance classes, multi-week dance programs (including the signature Dance Video Program), private parties, studio rentals, and gift cards. Offerings span proprietary branded styles (Sexy Stilettos heels choreography, Fierce Feminine Hip Hop, Chairography, Empowered Expression, Flirty Floorwork) and are delivered in-studio or virtually to individual women, beginners, and private groups.

Product overview

SassClass is a dance studio and experiential fitness company based in Midtown Manhattan offering a portfolio of dance programs, classes, and services centered on feminine expression and women\'s empowerment. Core offerings include drop-in classes (Sass Foundations™, Sexy Stilettos®, Fierce Feminine® Hip Hop) and workshops (InstaStarlet™, Solo InstaStarlet™) available at various skill levels. The flagship product is the Dance Video Program—a multi-week series combining dance instruction with a professional music video shoot in iconic NYC locations. Supporting products include the Taste of Sass Absolute Beginner Program for newcomers, Private Parties & Events for celebrations and team-building, Studio Rentals for external bookings, and Gift Cards. All offerings emphasize self-love, confidence-building, and community through dance.

Differentiator

Problem solved

Functional benefit

Brands

• Dance Video Program™: Signature offering culminating in a professional music video shoot, offered in multiple formats, levels, and styles.
• Taste of Sass
• Sexy Stilettos®
• Fierce Feminine® Hip Hop
• Chairography™
• Empowered Expression™
• Flirty Floorwork™
• InstaStarlet™
• Sass Foundations™

Products and services

• Drop-in Dance Classes

Quantifiable outcome

• 8,500+ women empowered through dance experiences
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Peloton: Connected fitness platform offering streamed dance, cardio, and strength classes at home. Comparable as an indirect competitor for women's share-of-wallet on fitness/dance spend, particularly via virtual offerings.
• ClassPass: Multi-brand fitness and dance class booking platform with broad national reach. Comparable as the dominant distribution channel for boutique studios; SassClass is reachable via the platform and competes for the same drop-in class consumer.
• SoulCycle: Premium boutique fitness brand with strong community and lifestyle positioning targeting urban women. Comparable as a broader incumbent competing for the same discretionary fitness and empowerment-driven customer in the NYC market.
• Zumba: Global dance-based fitness brand delivered through licensed instructors in studios worldwide. Comparable as a category-defining dance-fitness concept targeting adult women with structured class formats and brand recognition.

Direct peers

• Broadway Dance Center: Iconic NYC-based dance studio offering drop-in classes, multi-level workshops, and professional training across dozens of styles. Directly comparable as a single-location Manhattan dance studio serving beginner-to-advanced adult students through self-serve class bookings.
• Peridance Center: Midtown Manhattan dance studio offering a wide range of styles and levels with open drop-in classes and structured programs. Highly comparable in location, customer type (adult women), and self-serve booking model.
• Ailey Extension: Alvin Ailey's community dance education program offering drop-in adult classes across multiple styles in NYC. Comparable as a beginner-friendly adult dance education offering in the same NYC market with a strong brand umbrella.
• Millennium Dance Complex: Dance studio famous for video-driven choreography instruction and a heavy social media content culture among its students. Closely comparable to SassClass's Dance Video Program concept, with shared emphasis on filmable, shareable choreography outcomes.
• Flirty Girl Fitness: Boutique fitness brand built around dance-based workouts targeted at women, with a strong empowerment and community identity. Comparable as a women-focused dance fitness concept with a similar emotional value proposition around confidence and self-expression.
• ALOC Dance Studio: Dance studio specializing in heels, hip hop, and choreography that produces heavy video content for social platforms. Comparable to SassClass in target customer (women), heels-focused style mix, and emphasis on filmed choreography content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xinstagram.com/sassclassnyc
• YouTubeyoutube.com/user/juliasdanceparty
• Facebookfacebook.com/sassclassnyc
• Instagraminstagram.com/sassclassnyc
• LinkedInlinkedin.com/company/sassclass

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SassClass