Pro Ethical Trade Finland | Eettisen kaupan puolesta ry

What Pro Ethical Trade Finland | Eettisen kaupan puolesta ry does

Eettisen kaupan puolesta ry (Eetti) is a Finnish non-profit association founded in 2000 and headquartered in Helsinki, operating as a civil society organization that promotes ethical trade, corporate accountability, and responsible consumption, primarily in the garment and electronics industries. Its portfolio consists of investigative research reports (e.g., a study of 14 Finnish fashion companies' living wage practices), free school workshops and learning materials for Finnish secondary and vocational education, public-facing guides on greenwashing, femwashing, and living wages, and coordinated petition and manifesto campaigns. Eetti is the Finnish coalition member of the international Clean Clothes Campaign and participates in a Nordic civil society network with Fair Action (Sweden) and Framtiden i våre hender (Norway).

The organization is funded through a mix of public project grants (Finnish Ministry of Education and Culture, Ministry of Environment), Nordic Council of Ministers Demos programme funding, Erasmus+ project funding, individual donations via MobilePay and bank transfer, and a tiered annual membership program priced from €15 (students/unemployed) to €100 (supporting members). It operates with a small core team of seven staff (Executive Director, Sustainability Manager, Communications Specialist, Global Citizenship Education Manager, Community Specialist, Community Intern, and a Head of Quality Control) supplemented by trained volunteers for school visits, campaign coordination, and the Eetti Academic Society.

Eetti does not develop proprietary technology products; its outputs are research publications, educational content, workshops, and advocacy campaigns, distributed free of charge through its own website, social media channels, and direct partnerships with Finnish schools. The organization's go-to-market is community-led and event-driven: petition mobilization, volunteer recruitment, school visits, and public campaigns demanding transparency, living wages, and time-bound reduction targets from major Nordic and Finnish fashion brands. Its work is structurally aligned with the EU Corporate Sustainability Due Diligence Directive and broader binding corporate accountability legislation.

Name

Pro Ethical Trade Finland | Eettisen kaupan puolesta ry

Legal name

Eettisen kaupan puolesta ry

Website

https://eetti.fi

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Eettisen kaupan puolesta ry (Eetti) is a Helsinki-based Finnish non-profit association founded in 2000 that promotes ethical trade and corporate accountability in garment and electronics supply chains through investigative research, school workshops, public campaigns, and Nordic coalition advocacy aimed at Finnish citizens, schools, policymakers, and brands.

Ownership category

akta.pro rank

Product category

Ethical Trade Advocacy & Education

NAICS

Human Rights Organizations (813311), Business Associations (813910)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Labor, Social Protection & Occupational Safety Standards Cooperation (BPADANAM)

Keywords

• Ethical trade advocacy
• Supply chain accountability
• Living wage campaigns
• Sustainability education
• Corporate responsibility research

Headquarters

HQ city

Jyväskylä

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: One-time and recurring donations from individuals via MobilePay (21653) and bank transfer (FI33 4730 4720 0105 53). Eetti also recruits monthly donors as a primary revenue stream.
2. Membership fees: Annual membership fees ranging from €15 (students, retirees, unemployed) to €100 (supporting members). Provides members with benefits including discounts from Ruohonjuuri (5%), Roots Kitchen lunch (10%), and Menddien repair services (20%).
3. Project grants and institutional funding: Eetti's activities are funded by project-based grants, general operating grants from the Ministry of Education and Culture and the Ministry of Environment, and co-funding from the Nordic Council of Ministers. These are non-commercial revenue streams supporting the organization's advocacy, research, and educational mission.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Eetti is a Finnish non-profit association that promotes ethical trade through investigative supply chain research on fashion and electronics companies, public advocacy campaigns and petitions on living wages and overproduction, and free educational programs and workshop materials for Finnish schools. It conducts company-level research exposing labor and environmental practices, lobbies for binding corporate due diligence legislation, and produces free learning resources, guides, and toolkits for consumers, teachers, and youth. The organization also operates an annual membership program and a donation collection service that funds its advocacy, research, and education work.

Product overview

Eettisen kaupan puolesta ry (Eetti) is a Finnish non-governmental organization that promotes human rights and environmentally sustainable business practices and consumption. Rather than a technology product company, Eetti operates as a civil society organization offering advocacy programs, educational resources, and campaign platforms. Its portfolio consists of global citizenship education programs and school visits/workshops (delivered both in-person and online), free learning materials for educators and youth, greenwashing identification guides and glossaries, and petition/campaign platforms for collective advocacy on living wages and fashion overproduction. Eetti also runs a membership program, donation collection service, and newsletter communications. The organization's work spans thematic areas of clothing and footwear, electronics, corporate responsibility, consumption and advertising, economics, and civic activism, and it participates in international networks including Clean Clothes Campaign.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Program (Jäsenyys) Annual membership program for individual supporters, families, students, retirees, unemployed/low-income members, and supporting members/organizations. Provides members with member benefits (partner discounts) and supporting members with speaking rights at the AGM.
• Donation Service (Lahjoituspalvelu) Online donation platform accepting one-time and recurring monthly contributions from individual supporters via MobilePay and bank transfer to fund Eetti's advocacy, research, and education work.
• Global Citizenship Education Program (Globaalikasvatus) Eetti's overarching global citizenship education program delivered through school visits and workshops across Finland, covering global trade structures, corporate responsibility, and consumer product production for upper secondary, secondary, and vocational schools.
• School Visits and Workshops (Kouluvierailut ja työpajat) Facilitated in-person and remote workshops delivered by trained Eetti staff and volunteer school visitors. The flagship 'Vastuullisuuskoulu' (Sustainability School) workshop runs 75 minutes for upper secondary and grade 9 students, covering responsible consumption, corporate responsibility, and human rights in production chains.
• Fast Fashion Without a Filter — Toolkit for Youth (Pikamuoti ilman filtteriä – työkalupakki nuorille) A free downloadable online toolkit and workshop guide for youth and educators covering fast fashion problems, greenwashing tactics, and ways to take action. Developed as part of the EU-funded Walk the Green Talk project.
• Fast Fashion Without a Filter — Workshop (Pikamuoti ilman filtteriä – työpaja) A modular in-person or remote workshop on fast fashion, greenwashing, and living well without overconsumption, with formats ranging from 40 minutes to 4 hours, including activity cards, exercise sheets, and facilitation guides downloadable as PDFs.
• Living Wage Quick Guide (Pikaopas: Elämiseen riittävä palkka) A concise free information guide for consumers explaining what a living wage is, how it differs from minimum wage, why it matters as a human right, and how brands and the EU can help achieve living wages in garment industry supply chains.
• Greenwashing Guide (Viherpesuopas) A free published guide helping consumers identify misleading environmental and sustainability claims in marketing, including a glossary of greenwashing terminology and practical tips for spotting deceptive claims.
• Greenwashing Glossary (Viherpesusanasto) A free volunteer-created glossary of common marketing terms used to create false impressions of product ecological friendliness or sustainability, written with humor to help readers see through deceptive advertising.
• Femwashing Guide (Femwashing-opas) A free published article and guide explaining the marketing phenomenon of 'femwashing,' where brands use feminist messaging in advertising without taking concrete action to promote equality in their supply chain.
• Nordic Petition on Fashion Overproduction (Pohjoismainen vetoomus vaateyritysten ylituotannon lopettamiseksi) A Nordic cross-border petition campaign co-developed with Fair Action (Sweden) and Future in our hands (Norway) demanding that major Nordic fashion brands (H&M, KappAhl, Gant, Lager157, Gina Tricot, Lindex, Varner Group) publish their annual garment production numbers and set time-bound targets to reduce production within planetary limits.
• Living Wages EU Citizens' Initiative Petition (Kansalaisaloite: Elämiseen riittävät palkat) A Finnish campaign and petition, part of an EU citizens' initiative, calling for EU legislation to achieve living wages globally in the garment and textile industry and demanding that 14 Finnish companies commit to living wages in their supply chains.
• International Manifesto for a Fair Garment Industry (DEAR-manifesti) An international manifesto for a fair garment industry developed by Clean Clothes Campaign, with Eetti as the Finnish coalition member, outlining principles including living wages, worker participation in decision-making, fair climate costs, and reduced production volumes.
• Ask the Company Tool (Kysy yritykseltä -työkalu) A free online resource providing tips, sample questions, and guidance for consumers to contact companies directly about their human rights and environmental practices, including specific question templates for living wages, raw materials, overproduction, and greenwashing.
• Newsletter Subscription (Uutiskirje) A free low-frequency email newsletter published several times per year, providing updates on Eetti's activities, publications, and events, with a dedicated education-sector edition covering new learning materials and workshops.
• Learning Materials (Oppimateriaalit) Free educational materials for upper secondary schools and youth work, including exercises, guides, and ready-made workshop materials covering responsible consumption, media literacy, and the production impacts of clothing and electronics.

Quantifiable outcome

• Eetti's study of 14 Finnish fashion companies found only 0.6% of all supplier factories across all companies paid living wages; 11 of 14 companies received zero points on living wage transparency and action.
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• RuohonjuuriminorGTM or Marketing Partner · 1 January 2026Finnish organic and ethical grocery retailer offering Eetti members a 5% discount as a member benefit. This partnership provides a tangible consumer incentive for Eetti membership while aligning Ruohonjuuri's brand with Eetti's ethical trade mission.
• Roots Kitchen (Turku)minorGTM or Marketing Partner · 1 January 2026Restaurant in Turku offering Eetti members a 10% discount on lunch. This partnership supports Eetti's membership recruitment in the Turku region while promoting ethical food consumption.
• MenddienminorGTM or Marketing Partner · 1 January 2026Menddien offers Eetti members a one-time 20% discount on repair services. This partnership supports circular economy and repair culture, aligning with Eetti's campaign to reduce overconsumption of clothing.
• Fair Action (Sweden)coreStrategic or Co-development Partner · 1 January 2025Fair Action is a Swedish civil society organization that, together with Eetti (Finland) and Framtiden i våre hender / Future in our hands (Norway), formed a Nordic civil society network to demand accountability from major Nordic fashion brands. The three organizations jointly issued the Nordic petition 'It's not me, it's them!' calling on H&M, KappAhl, Gant, Lindex, Varner Group and others to publish production volumes and set time-bound reduction targets.
• Framtiden i våre hender / Future in our hands (Norway)coreStrategic or Co-development Partner · 1 January 2025Norwegian civil society organization that, together with Eetti (Finland) and Fair Action (Sweden), forms the Nordic civil society network behind the joint petition on fashion overproduction. The petition gathered over 4,909 signatures across the three countries.
• Clean Clothes Campaign — Finnish CoalitioncoreStrategic or Co-development Partner · 1 January 2024Eetti serves as the Finnish coalition member of the Clean Clothes Campaign, an international network advocating for garment industry workers' rights. The coalition includes Eetti, Palvelualojen ammattiliitto PAM, Suomen ammattiliittojen solidaarisuuskeskus SASK, Ammattiliitto Pro, and Teollisuusliitto. Together they run campaigns including the international manifesto for a fair garment industry, which has been signed by over 200 organizations across Europe.
• Fair Action, BRF, NaZemi (Walk the Green Talk project)minorStrategic or Co-development Partner · 1 January 2023Eetti participated as a partner in the Erasmus+-funded 'Walk the Green Talk' project, together with Fair Action (Sweden), BRF, and NaZemi. The project produced the 'Pikamuoti ilman filtteriä' (Fast Fashion Without a Filter) toolkit for young people, available as an online toolkit and workshop format in Finland, Sweden, and the Netherlands.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Clean Clothes Campaign: International garment worker rights coalition of which Eetti is the Finnish member. The international manifesto signed by 200+ organizations across Europe is a shared campaign vehicle, and Eetti participates in coalition governance and joint research output.
• Fashion Revolution: Global movement for a more ethical and sustainable fashion industry, active in citizen mobilization, supply chain transparency campaigns, and educational programming. Comparable mission to Eetti's fashion-focused advocacy, although operating globally rather than concentrated in one country.
• Make ICT Fair: European campaign coalition focused on justice and fairness in the electronics supply chain — one of Eetti's two main thematic verticals alongside garment. Eetti participates in related European networks for electronics accountability, making this a directly comparable peer.
• Solidaridad: International civil society organization working on responsible supply chains across textiles, food, and mining. Comparable mission and methodology to Eetti in supply chain research, living wage advocacy, and corporate accountability campaigns.
• Framtiden i våre hender / Future in Our Hands (Norway): Norwegian civil society organization active on consumption, trade, and corporate accountability. Direct Nordic peer of Eetti in the tri-country "Less is More" coalition with Fair Action and the Nordic Council of Ministers.
• Finnwatch: Finnish civil society organization focused on global corporate responsibility and supply chain accountability. Operates in the same Finnish NGO ecosystem as Eetti, with overlapping company-research methodology and shared advocacy targets in fashion and electronics supply chains.
• Fair Action (Sweden): Swedish civil society organization focused on ethical trade and corporate accountability. Direct Nordic peer — Eetti and Fair Action jointly lead the Nordic "It's not me, it's them!" overproduction petition and the "Less is More" project with the Nordic Council of Ministers.

Broad incumbents

• Amnesty International Finland: Larger Finnish human rights organization working on a much broader portfolio including business and human rights. Overlapping advocacy theme with Eetti on supply chain labor rights, but operating at much greater scale and broader thematic scope.
• Greenpeace Nordic: Larger Nordic environmental and corporate accountability organization active on fashion overproduction, supply chain transparency, and corporate due-diligence themes. Overlaps with Eetti on environmental and supply chain advocacy, but operates as a broader environmental incumbent rather than ethical-trade specialist.

Emerging players

• Fairtrade Foundation / Fair Trade Advocacy Office: International organization promoting fair trade standards and certification in supply chains, including garment and food. Partially overlapping mission with Eetti's ethical trade advocacy, though focused more on certification than investigative research and campaigns.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/eetti_ry?lang=fi
• YouTubeyoutube.com/@EettiRy
• Facebookfacebook.com/eetti
• LinkedInlinkedin.com/company/pro-ethical-trade-finland-eettisen-kaupan-puolesta-ry
• Instagraminstagram.com/eetti_ry
• TikToktiktok.com/@eetti_ry

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Pro Ethical Trade Finland | Eettisen kaupan puolesta ry