SafeBox
SafeBox is a Saudi Arabia-based licensed security systems integrator and hardware retailer, supplying and installing CCTV, access control, and smart-lock solutions to government, hospitality, commercial, and residential customers across the kingdom.
- Company typePrivate
- Founded2010
- HeadquartersRiyadh, Saudi Arabia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What SafeBox does
SafeBox is a Riyadh-headquartered security systems integrator and hardware retailer founded in 2010, operating across Saudi Arabia under a license from the Central Security Licensing Unit. The company designs, supplies, and installs CCTV surveillance, access control, intrusion detection, and smart-lock systems, with reported operations spanning 5,000+ projects and 10,000+ customers over 15 years. Its customer base is anchored in government entities (Ministry of Transport, Ministry of Environment/Water/Agriculture, GACA, General Authority for Statistics, Al Thumama Airport), large enterprise (Aramco), hospitality, healthcare (Aster Sanad Hospital), retail, and residential segments.
The company's product surface includes third-party surveillance cameras with edge AI features (human/vehicle classification, anomaly detection), the proprietary ENOX smart lock line, NFC-based loyalty and review products (digital stamp cards, NFC Google reviews, NFC menus), digital signage, and integrations with Tuya and TTlock IoT platforms plus Apple Wallet and Google Wallet. The technical stack is therefore integrator-plus-licensor rather than platform-native: SafeBox packages third-party hardware, its own ENOX hardware, and consumer wallet/payment integrations into managed deployments.
SafeBox generates revenue through hardware sales via an online storefront (supporting Tabby, Tamara, STC Pay, Urpay, and Apple Pay), project-based installation contracts with government and enterprise clients, and recurring maintenance agreements. The company also operates physical retail/showroom channels. Go-to-market is multi-channel: government/enterprise bids leveraging the regulatory license, B2B project sales, and D2C e-commerce for the residential and SMB long tail. The headcount disclosed on third-party listings (1–10) is inconsistent with the multi-region field operations and 5,000+ project delivery described on the company site, suggesting under-disclosure rather than firm scale.
SafeBox firmographics
Firmographics- Name
- SafeBox
- Legal name
- شركة الصندوق الآمن
- Website
- https://safebox.sa
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SafeBox is a Saudi Arabia-based licensed security systems integrator and hardware retailer, supplying and installing CCTV, access control, and smart-lock solutions to government, hospitality, commercial, and residential customers across the kingdom.
- Ownership category
- akta.pro rank
SafeBox industry classification
Industry- Product category
- Security Systems Integration
- NAICS
- Security Systems Services (except Locksmiths) (561621)
- SIC
- Services-Detective, Guard & Armored Car Services (7381)
- akta.pro primary industry
- Retail Cash Handling Controls & Safe Management Support (BPAKAJAK)
Keywords
Where SafeBox is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices1 record
Markets served
SafeBox business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware Product Sales: Direct sales of security hardware including CCTV cameras, smart locks, access control systems, network equipment, and related accessories through e-commerce platform.
- Installation Services: Professional installation services for security systems including CCTV, access control, alarm systems, and smart locks for commercial and government projects.
- Maintenance Contracts: Ongoing maintenance contracts for individuals, private entities, and government agencies, including security certification issuance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail e-commerce pricing for consumer and SMB customers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
SafeBox product offering
Product offeringCore offering
SafeBox is a Riyadh-based systems integrator and e-commerce retailer that distributes physical security hardware (surveillance cameras, ENOX smart locks, access control systems, intercoms, PBX/PA systems, networking equipment, storage, UPS, and Samsung/Dell commercial computing) through its safebox.sa Shopify storefront, and combines product sales with professional installation, commissioning, and maintenance services for residential, commercial, hospitality, healthcare, and government customers across Saudi Arabia. The company also operates a proprietary digital loyalty stamp card business delivered via Apple Wallet and Google Wallet and a Google-Maps-review NFC product line.
Product overview
SafeBox Company (شركة الصندوق الآمن) is a Saudi-based systems integrator and e-commerce retailer offering a broad portfolio of physical security, IT infrastructure, and smart building products alongside professional installation and maintenance services. The core offering spans surveillance cameras (from Dahua, Hikvision, IMOU, UNIVIEW), smart locks (ENOX brand, supporting Tuya/TTlock platforms), NFC-based digital loyalty and Google Maps review products, time & attendance systems, PBX telephony, public address/audio systems, intercom/door entry, access control, network equipment (Ubiquiti, Huawei), data center cabinets (Avayo), storage solutions, Samsung commercial displays, Dell computers, and UPS/battery backup systems. The company operates on a unified platform-plus-services model: it sells branded products through its Shopify e-commerce store while also providing project-based installation, commissioning, and maintenance contract services — including for government and enterprise clients requiring licensed security personnel. The digital loyalty stamp card system (offered via Apple Wallet and Google Wallet) and NFC Google Maps review products represent proprietary SaaS-adjacent offerings delivered as part of the product portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Surveillance Camera Systems Comprehensive range of security cameras including wireless IP cameras, solar-powered cameras, dash cams, analog cameras, PTZ cameras, network cameras (IP/NVR), and license plate recognition cameras, sourced from Dahua, Hikvision, IMOU, and UNIVIEW. Covers indoor, outdoor, vehicle, and portable body-worn use cases for residential and commercial buyers in Saudi Arabia.
- ENOX Smart Lock Systems (Hotel & Home) Proprietary ENOX electronic smart lock product line including hotel locks (ENOX E300, S160, E900) supporting fingerprint, RFID, Tuya/TTlock app, and PIN code authentication, and home locks (ENOX R12, G02, R2, R3F) with similar multi-method access. Includes RFID cards, gateway devices (TTlock G2TT), and energy saver modules as accessories; built on Tuya/Smart Life and TTlock IoT platforms.
- Digital Loyalty Stamp Card System (Apple Wallet & Google Wallet) A QR/NFC-based digital loyalty stamp card system for merchants (cafes, restaurants, gyms, salons) that issues digital stamps via a merchant dashboard and automatically notifies customers of rewards upon reaching a stamp threshold; lives inside Apple Wallet and Google Wallet without requiring a dedicated mobile app.
- NFC Google Maps Review Stand & Card Physical NFC-enabled stands, cards, and stickers pre-programmed to direct customers to a business's Google Maps review page when tapped on an NFC smartphone, helping businesses accumulate positive Google reviews.
- Time & Attendance Systems Employee check-in/out tracking systems including biometric (fingerprint) readers and RFID card-based terminals, with associated software for generating attendance reports and managing shifts, accompanied by access control accessories such as exit buttons and card readers.
- PBX Telephone / IP Telephony Systems Business telephone systems including IP PBX devices and SIP/IP phones for enterprise voice communication, along with analog phones, intercom devices supporting PBX integration, and software licenses for central system management.
- Public Address (PA) & Audio Systems Commercial audio and public address systems including ceiling and wall-mounted speakers (6W to 35W), horn speakers, microphone paging systems, IP network amplifiers, cloud-based PA solutions, and signal converters; products sourced from the SPON brand.
- Intercom & Door Entry Systems Building and office intercom solutions including IP network intercoms and analog intercom systems, window intercoms, magnetic card readers, and exit/emergency buttons, with some products supporting integration with PBX telephone systems for unified communication.
- Ubiquiti Wi-Fi & Network Systems Ubiquiti wireless networking equipment including UniFi access points, LiteBeam and PowerBeam outdoor wireless bridges, EdgeRouter, PoE injectors, and patch cables for enterprise and SMB Wi-Fi deployments.
- Avayo Data Center Cabinet / Rack Systems Avayo server rack cabinets and data center enclosures ranging from 4U to 22U form factors, available in floor-standing and wall-mount configurations with depths from 600x350mm to 600x1000mm for data center and server room deployments.
- Network Switches, Accessories & Cabling Networking hardware accessories including managed and unmanaged PoE switches (Dahua PFS series), Aruba/HPE access point mounts and adapters, SFP transceivers, RJ45 connectors, cable converters for IP-to-coaxial conversion (up to 800m distance), and cloud network distributors.
- Storage Solutions (HDD, SSD, NAS, Memory Cards) Storage products for surveillance and IT applications including surveillance-grade HDDs, internal/external SSDs and HDDs, portable drives, flash drives, memory cards (microSD for cameras), and NAS/cloud storage solutions for data center environments.
- UPS & Backup Power Systems Uninterruptible power supply (UPS) systems and energy-saving devices (Hyundai HD series) providing backup power for security systems, servers, and critical IT infrastructure; includes models such as HD9010HRT and HD903PHRT.
- Samsung Commercial Display & Digital Signage Samsung commercial displays and digital signage products including the QB-series (e.g., QB24C 24-inch) signage screens, Flip series interactive displays, HTV hospitality TVs, outdoor signage, and accessories (wall mounts, floor stands, media players, back boxes).
- Dell Computers, Laptops & Monitors Dell enterprise computing products including Dell Latitude laptops (e.g., Latitude 7440), Dell OptiPlex desktop PCs (e.g., OptiPlex 7020), and Dell SE-series monitors (e.g., SE2425H), targeting business and SMB customers.
- Access Control Systems Physical access control systems including electronic gates, turnstile barriers, vehicle barrier gates, fingerprint/RFID door locks, and proximity card readers for managing and restricting building entry, deployed across commercial, industrial, and government facilities.
- Professional Installation & Maintenance Services Technical services including project assessment, system design, installation, and commissioning of security and IT systems, plus ongoing maintenance contracts for individual, corporate, and government clients under SafeBox's Central Security Licensing Unit licenses.
Quantifiable outcome
- 5000+ projects completed
- +2 more outcomes
Companies that use SafeBox
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
SafeBox technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability7 records
Feature1 record
SafeBox partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
SafeBox competitors and assessment
Company assessmentBroad incumbents
- Siemens Smart Infrastructure: Siemens Smart Infrastructure delivers building security, access management, and video surveillance as part of a broader smart building portfolio. Comparable to SafeBox in deploying physical security and low-current systems for large commercial and government facilities, though at enterprise scale.
- ADT: ADT provides residential and commercial security systems including CCTV, access control, intrusion detection, and 24/7 monitoring across multiple markets. Comparable to SafeBox's residential and SMB security systems offering, though ADT operates a much larger monitoring infrastructure.
- Honeywell Building Technologies: Honeywell's building technologies division designs, installs, and services commercial security, access control, and surveillance systems globally. Comparable to SafeBox as a security systems integrator serving enterprise and government facilities, though operating at vastly larger scale with a global portfolio.
- Johnson Controls: Johnson Controls (including the former Tyco Integrated Security) provides integrated building security, access control, video surveillance, and intrusion detection for commercial and institutional customers worldwide. Overlaps with SafeBox's CCTV and access control integration work for government and enterprise clients.
- Securitas: Securitas is one of the world's largest security services providers with extensive operations across the Middle East, offering guarding, electronic security, and security systems integration. Comparable to SafeBox as a security solutions provider serving commercial and government clients, with significant Middle East presence.
Others
- ASSA ABLOY: ASSA ABLOY is the global leader in lock and smart access solutions, owning brands like Yale and August. Directly comparable to SafeBox's ENOX smart lock line as a competing provider of electronic hotel and residential locks with mobile credential capabilities.
- Allegion: Allegion manufactures locks and access control solutions under brands including Schlage and Von Duprin, with growing electronic and smart lock offerings. Comparable to SafeBox's ENOX smart lock product line as a competing access control hardware provider.
- Hikvision: Hikvision is the world's largest manufacturer of video surveillance equipment, sold through partners like SafeBox. Comparable as a security camera technology provider underlying much of SafeBox's CCTV offering, though operating as an upstream manufacturer rather than integrator.
- Dahua Technology: Dahua Technology is a leading global manufacturer of video surveillance products and security solutions, prominently resold by SafeBox. Comparable as a provider of the underlying CCTV and NVR/DVR technology that SafeBox integrates for its Saudi customers.
Emerging players
- Verkada: Verkada is a US-based cloud-managed physical security platform offering integrated video surveillance, access control, and intrusion detection. Comparable to SafeBox's modern AI-enabled camera deployments (e.g., IMOU cameras with computer vision) as a competing approach to next-generation commercial security systems.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SafeBox social profiles
Digital presenceSafeBox financial estimates
Financial estimateRevenue estimate
Valuation estimate
SafeBox leadership team
Management profileNumber of profiles
Profiles1 record
SafeBox funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SafeBox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SafeBox
What does SafeBox do?
SafeBox is a Riyadh-based systems integrator and e-commerce retailer that distributes physical security hardware (surveillance cameras, ENOX smart locks, access control systems, intercoms, PBX/PA systems, networking equipment, storage, UPS, and Samsung/Dell commercial computing) through its safebox.sa Shopify storefront, and combines product sales with professional installation, commissioning, and maintenance services for residential, commercial, hospitality, healthcare, and government customers across Saudi Arabia. The company also operates a proprietary digital loyalty stamp card business delivered via Apple Wallet and Google Wallet and a Google-Maps-review NFC product line.
Is SafeBox a public or private company?
SafeBox is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SafeBox founded?
SafeBox was founded in 2010. It employs 1 to 10 people.
Where is SafeBox based?
SafeBox is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does SafeBox make money?
Three revenue lines are on record. Hardware Product Sales are the primary driver. The others are installation Services and maintenance Contracts.
Who are SafeBox's main competitors?
Broad incumbents on record are Siemens Smart Infrastructure, ADT, Honeywell Building Technologies, Johnson Controls and Securitas. Others are ASSA ABLOY, Allegion, Hikvision and Dahua Technology. Verkada is listed as an emerging player.
Does SafeBox have an API?
No public API is recorded for SafeBox.
What industry is SafeBox in?
SafeBox's product category is Security Systems Integration. Its primary akta.pro industry code is BPAKAJAK, Retail Cash Handling Controls & Safe Management Support. Its NAICS code is 561621 and its SIC code is 7381.