Variety - the Children's Charity International

Name

Variety - the Children's Charity International

Legal name

Variety - the Children's Charity International

Website

https://variety.org

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Children's Disability Charity Services

NAICS

Child and Youth Services (62411), Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300)

akta.pro primary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

akta.pro secondary industries

Child Protection & Child Rights (BPAGABAG), Family & Parenting Support Services (BPAGAEAC)

Keywords

• Children's charity services
• Disability support programs
• Adaptive mobility equipment
• Humanitarian children's aid
• Nonprofit fundraising programs

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Donations and Fundraising: Variety raises funds through individual donations, corporate sponsorships, event fundraising (golf tournaments, telethons), and merchandise sales such as the Gold Heart Pin program. The Gold Heart Pin collaboration with Illumination requires a minimum donation of $3.00 per pin.
2. Gold Heart Pin Sales: Limited-edition gold heart pins featuring movie characters are sold for minimum donations of $3.00 at movie theaters across the U.S., with proceeds benefiting Variety programs for children with special needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Variety – the Children's Charity is a nonprofit organization that funds and delivers equipment and services to children with special needs and disadvantages through four core programs: the Care Program (medical treatments and therapies), Freedom Program (adaptive mobility devices and experiences), Future Program (communication, education, and self-esteem grants), and VICF (humanitarian missions for children in developing countries). Services are funded through donations, event fundraising, corporate sponsorships, and the Gold Heart Pin merchandise program, and delivered via a network of 38 local chapters (tents) across 20 countries.

Product overview

Variety – the Children's Charity is a children's charity organization (not a technology company) that delivers equity, independence, social inclusion, mobility, and self-esteem to children through four core programs: the Care Program (medical treatments and therapies), Freedom Program (adaptive mobility devices), Future Program (communication and education support), and VICF (humanitarian missions in developing countries). The organization also operates fundraising initiatives including the Gold Heart Pin program, event-based fundraising (golf classics, telethons), and recognition programs like the Lifetime Service Awards and Hometown Champions athlete partnerships. Since 1928, Variety has grown to 36 chapters worldwide and raised more than $1 billion to assist children with disabilities or disadvantages.

Differentiator

Problem solved

Functional benefit

Brands

• Care Program: Variety provides life-saving medical treatments and therapies that meet the physical, mental, and emotional needs of children.
• Freedom Program
• Future Program
• VICF
• Variety International Children's Fund

Quantifiable outcome

• Over 50 million children assisted globally since 1928
• +2 more outcomes

Named customers3 records

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, major and minor.

• Illumination and Universal PicturescoreGTM or Marketing Partner · 22 June 2026Collaboration to create limited-edition Gold Heart Pins featuring characters from Illumination's Minions & Monsters film. Available for minimum donation of $3.00 in movie theaters starting July 1, 2026. Proceeds benefit Variety programs serving children with special needs.
• New York Road RunnerscoreGTM or Marketing Partner · 1 January 2026Variety is an official charity partner of New York Road Runners for the TCS New York City Marathon. Every mile run by Team Variety is dedicated to supporting children who are sick, disadvantaged, or living with disabilities.
• AMC Theatres, Cinemark, Regal Theatres, and 40+ theater chainsmajorChannel Partner/ Reseller/ DistributorParticipating theater chains for the Minions & Monsters Gold Heart Pin fundraiser. Pins available for minimum $3.00 donation at theater box offices across the U.S.
• The Warehouse (New Zealand)majorStrategic or Co-development PartnerCorporate partner referenced in testimonials: 'Variety understands the meaning of true partnerships with the companies that support them.'
• With Heart / Gloria Jean's Coffees FoundationmajorStrategic or Co-development PartnerFoundation partner supporting Variety Australia through network of coffee houses. 'We proudly continue our support of Variety through our network of coffee houses across Australia. Our relationship is a true partnership.'
• Jarvis Group of CompaniesminorStrategic or Co-development PartnerLocal corporate partner: 'Where a business derives its income through a local community, there is an inherent responsibility to give back to the people rather than just taking.'
• YoocanminorStrategic or Co-development PartnerPartner logo listed in Variety International Supporters section
• Coca-ColaminorStrategic or Co-development PartnerPartner logo listed in Variety International Supporters section
• PepsiCominorStrategic or Co-development PartnerPartner logo listed in Variety International Supporters section
• Universal Pictures, Lucasfilm, Disney, Warner Bros., Paramount, Sony, Lionsgate, DreamWorksmajorStrategic or Co-development PartnerMajor entertainment studio partners with logos displayed in supporters section
• Cinemark, AMC, RegalmajorChannel Partner/ Reseller/ DistributorMajor theater chain partners with logos displayed in North America Supporters section
• Walmart, Wawa, Hy-Vee, MeijerminorStrategic or Co-development PartnerRetail partners with logos displayed in North America Supporters section
• Woolworths, Coles, AMPminorStrategic or Co-development PartnerAustralia/Asia Pacific regional partners with logos displayed

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Make-A-Wish Foundation: Grant-making children's charity focused on fulfilling wishes for children with critical illnesses; directly comparable mission of delivering life-changing experiences and equipment to children with special needs through a global chapter network.
• March of Dimes: Long-established nonprofit focused on maternal and child health outcomes; comparable 20th-century heritage, multi-program structure, and emphasis on funding care when families cannot afford it.
• Ronald McDonald House Charities: Major international children's nonprofit providing housing, care, and support for families of seriously ill children; similar multi-chapter structure, corporate partnership model, and focus on filling gaps left by family income and insurance.
• Children's Miracle Network Hospitals: Charity raising funds for children's hospitals across North America; comparable model of pooled corporate partnerships and event-driven fundraising directed at pediatric medical care and equipment.
• UNICEF USA: International children's humanitarian and development organization; most comparable on the global VICF humanitarian mission side, including cross-border child welfare programming in developing countries.
• Muscular Dystrophy Association (MDA): Volunteer health organization funding research, care, and adaptive equipment for children and adults with neuromuscular diseases; closely comparable focus on mobility devices, therapies, and family support for children with disabilities.
• Special Olympics: Global organization serving children and adults with intellectual disabilities through sport, training, and inclusion programs; comparable international chapter network and emphasis on mobility, independence, and social inclusion for children with special needs.
• Starlight Children's Foundation: Children's charity delivering programs, toys, and technology to seriously ill children in hospitals; comparable mission of providing items and experiences that improve quality of life and emotional well-being for children with special needs.
• Shriners Children's: Pediatric specialty healthcare system funded by donations, providing medical care and adaptive equipment to children with orthopedic, burn, and other special needs; directly overlaps Variety's Care and Freedom programs.

Emerging players

• Children's Health Fund: Nonprofit delivering healthcare services and mobile clinics to underserved children in the U.S.; overlaps Variety's Care Program on the pediatric medical treatment side but with a narrower geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/varietyvic
• Facebookfacebook.com/varietyvic

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Variety - the Children's Charity International