Variety - the Children's Charity International
- Company typePrivate
- Founded1928
- HeadquartersFranklin, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
Variety - the Children's Charity International firmographics
Firmographics- Name
- Variety - the Children's Charity International
- Legal name
- Variety - the Children's Charity International
- Website
- https://variety.org
- Company type
- Private
- Founded year
- 1928
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Variety - the Children's Charity International industry classification
Industry- Product category
- Children's Disability Charity Services
- NAICS
- Child and Youth Services (62411), Voluntary Health Organizations (813212)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Maternal, Child & Family Health Organizations (BPAGACAF)
- akta.pro secondary industries
- Child Protection & Child Rights (BPAGABAG), Family & Parenting Support Services (BPAGAEAC)
Keywords
Where Variety - the Children's Charity International is headquartered
LocationHeadquarters
- HQ city
- Franklin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Variety - the Children's Charity International business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Donations and Fundraising: Variety raises funds through individual donations, corporate sponsorships, event fundraising (golf tournaments, telethons), and merchandise sales such as the Gold Heart Pin program. The Gold Heart Pin collaboration with Illumination requires a minimum donation of $3.00 per pin.
- Gold Heart Pin Sales: Limited-edition gold heart pins featuring movie characters are sold for minimum donations of $3.00 at movie theaters across the U.S., with proceeds benefiting Variety programs for children with special needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time/ perpetual license | Gold Heart Pin - Minions & Monsters collaboration |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Variety - the Children's Charity International product offering
Product offeringCore offering
Variety – the Children's Charity is a nonprofit organization that funds and delivers equipment and services to children with special needs and disadvantages through four core programs: the Care Program (medical treatments and therapies), Freedom Program (adaptive mobility devices and experiences), Future Program (communication, education, and self-esteem grants), and VICF (humanitarian missions for children in developing countries). Services are funded through donations, event fundraising, corporate sponsorships, and the Gold Heart Pin merchandise program, and delivered via a network of 38 local chapters (tents) across 20 countries.
Product overview
Variety – the Children's Charity is a children's charity organization (not a technology company) that delivers equity, independence, social inclusion, mobility, and self-esteem to children through four core programs: the Care Program (medical treatments and therapies), Freedom Program (adaptive mobility devices), Future Program (communication and education support), and VICF (humanitarian missions in developing countries). The organization also operates fundraising initiatives including the Gold Heart Pin program, event-based fundraising (golf classics, telethons), and recognition programs like the Lifetime Service Awards and Hometown Champions athlete partnerships. Since 1928, Variety has grown to 36 chapters worldwide and raised more than $1 billion to assist children with disabilities or disadvantages.
Differentiator
Problem solved
Functional benefit
Brands
- Care Program: Variety provides life-saving medical treatments and therapies that meet the physical, mental, and emotional needs of children.
- Freedom Program
- Future Program
- VICF
- Variety International Children's Fund
Quantifiable outcome
- Over 50 million children assisted globally since 1928
- +2 more outcomes
Companies that use Variety - the Children's Charity International
Customer profileNamed customers3 records
Segments2 records
Variety - the Children's Charity International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Variety - the Children's Charity International partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major and minor.
- Illumination and Universal PicturescoreCollaboration to create limited-edition Gold Heart Pins featuring characters from Illumination's Minions & Monsters film. Available for minimum donation of $3.00 in movie theaters starting July 1, 2026. Proceeds benefit Variety programs serving children with special needs.
- New York Road RunnerscoreVariety is an official charity partner of New York Road Runners for the TCS New York City Marathon. Every mile run by Team Variety is dedicated to supporting children who are sick, disadvantaged, or living with disabilities.
- AMC Theatres, Cinemark, Regal Theatres, and 40+ theater chainsmajorParticipating theater chains for the Minions & Monsters Gold Heart Pin fundraiser. Pins available for minimum $3.00 donation at theater box offices across the U.S.
- The Warehouse (New Zealand)majorCorporate partner referenced in testimonials: 'Variety understands the meaning of true partnerships with the companies that support them.'
- With Heart / Gloria Jean's Coffees FoundationmajorFoundation partner supporting Variety Australia through network of coffee houses. 'We proudly continue our support of Variety through our network of coffee houses across Australia. Our relationship is a true partnership.'
- Jarvis Group of CompaniesminorLocal corporate partner: 'Where a business derives its income through a local community, there is an inherent responsibility to give back to the people rather than just taking.'
- YoocanminorPartner logo listed in Variety International Supporters section
- Coca-ColaminorPartner logo listed in Variety International Supporters section
- PepsiCominorPartner logo listed in Variety International Supporters section
- Universal Pictures, Lucasfilm, Disney, Warner Bros., Paramount, Sony, Lionsgate, DreamWorksmajorMajor entertainment studio partners with logos displayed in supporters section
- Cinemark, AMC, RegalmajorMajor theater chain partners with logos displayed in North America Supporters section
- Walmart, Wawa, Hy-Vee, MeijerminorRetail partners with logos displayed in North America Supporters section
- Woolworths, Coles, AMPminorAustralia/Asia Pacific regional partners with logos displayed
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Variety - the Children's Charity International competitors and assessment
Company assessmentDirect peers
- Make-A-Wish Foundation: Grant-making children's charity focused on fulfilling wishes for children with critical illnesses; directly comparable mission of delivering life-changing experiences and equipment to children with special needs through a global chapter network.
- March of Dimes: Long-established nonprofit focused on maternal and child health outcomes; comparable 20th-century heritage, multi-program structure, and emphasis on funding care when families cannot afford it.
- Ronald McDonald House Charities: Major international children's nonprofit providing housing, care, and support for families of seriously ill children; similar multi-chapter structure, corporate partnership model, and focus on filling gaps left by family income and insurance.
- Children's Miracle Network Hospitals: Charity raising funds for children's hospitals across North America; comparable model of pooled corporate partnerships and event-driven fundraising directed at pediatric medical care and equipment.
- UNICEF USA: International children's humanitarian and development organization; most comparable on the global VICF humanitarian mission side, including cross-border child welfare programming in developing countries.
- Muscular Dystrophy Association (MDA): Volunteer health organization funding research, care, and adaptive equipment for children and adults with neuromuscular diseases; closely comparable focus on mobility devices, therapies, and family support for children with disabilities.
- Special Olympics: Global organization serving children and adults with intellectual disabilities through sport, training, and inclusion programs; comparable international chapter network and emphasis on mobility, independence, and social inclusion for children with special needs.
- Starlight Children's Foundation: Children's charity delivering programs, toys, and technology to seriously ill children in hospitals; comparable mission of providing items and experiences that improve quality of life and emotional well-being for children with special needs.
- Shriners Children's: Pediatric specialty healthcare system funded by donations, providing medical care and adaptive equipment to children with orthopedic, burn, and other special needs; directly overlaps Variety's Care and Freedom programs.
Emerging players
- Children's Health Fund: Nonprofit delivering healthcare services and mobile clinics to underserved children in the U.S.; overlaps Variety's Care Program on the pediatric medical treatment side but with a narrower geographic focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Variety - the Children's Charity International social profiles
Digital presenceVariety - the Children's Charity International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Variety - the Children's Charity International leadership team
Management profileNumber of profiles
Variety - the Children's Charity International subsidiaries and ownership
Company hierarchySubsidiaries4 records
Variety - the Children's Charity International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Variety - the Children's Charity International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Variety - the Children's Charity International
What does Variety - the Children's Charity International do?
Variety – the Children's Charity is a nonprofit organization that funds and delivers equipment and services to children with special needs and disadvantages through four core programs: the Care Program (medical treatments and therapies), Freedom Program (adaptive mobility devices and experiences), Future Program (communication, education, and self-esteem grants), and VICF (humanitarian missions for children in developing countries). Services are funded through donations, event fundraising, corporate sponsorships, and the Gold Heart Pin merchandise program, and delivered via a network of 38 local chapters (tents) across 20 countries.
Is Variety - the Children's Charity International a public or private company?
Variety - the Children's Charity International is a private company. It is currently operating.
When was Variety - the Children's Charity International founded?
Variety - the Children's Charity International was founded in 1928. It employs 251 to 500 people.
Where is Variety - the Children's Charity International based?
Variety - the Children's Charity International is headquartered in Franklin, United States, in the North America region.
How does Variety - the Children's Charity International make money?
Two revenue lines are on record. Donations and Fundraising is the primary driver. The others are gold Heart Pin Sales.
Who are Variety - the Children's Charity International's main competitors?
Direct peers on record are Make-A-Wish Foundation, March of Dimes, Ronald McDonald House Charities, Children's Miracle Network Hospitals, UNICEF USA, Muscular Dystrophy Association (MDA), Special Olympics, Starlight Children's Foundation and Shriners Children's. Children's Health Fund is listed as an emerging player.
Does Variety - the Children's Charity International have an API?
No public API is recorded for Variety - the Children's Charity International.
What industry is Variety - the Children's Charity International in?
Variety - the Children's Charity International's product category is Children's Disability Charity Services. Its primary akta.pro industry code is BPAGACAF, Maternal, Child & Family Health Organizations, with a secondary code of BPAGABAG, Child Protection & Child Rights. Its NAICS code is 62411 and its SIC code is 8300.