Van Gestel
- Company typePrivate
- Founded1995
- HeadquartersZwolle, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
Van Gestel firmographics
Firmographics- Name
- Van Gestel
- Legal name
- Admidex B.V.
- Website
- https://vangestelhoreca.nl
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Van Gestel industry classification
Industry- Product category
- Commercial Kitchen Equipment
- NAICS
- Industrial Machinery Manufacturing (33324), Food Product Machinery Manufacturing (333241)
- SIC
- Refrigeration & Service Industry Machinery (3580), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Kitchen Permitting, Design & Project Management (HSAPAAAK)
Keywords
Where Van Gestel is headquartered
LocationHeadquarters
- HQ city
- Zwolle
- HQ country
- Netherlands
- HQ region
- Europe
Offices7 records
Markets served
Van Gestel business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Equipment Sales: Sale of professional kitchen equipment including cooking appliances, refrigeration, dishwashing, ventilation, and custom RVS furniture. Single appliances to fully equipped custom kitchens.
- Installation & Project Services: Full-service kitchen installation including design, custom layout planning, equipment placement, and commissioning. Turn-key project delivery for complete kitchen fit-outs.
- Maintenance & Service Contracts: Corrective and preventive maintenance services for all kitchen equipment. Technicians are available 365 days/year, 24/7. Offers multi-year maintenance plans (Onderhoudsplan) tailored to equipment depreciation schedules.
- Kitchen Leasing: Van Gestel offers equipment leasing options for professional kitchen equipment (Horeca apparatuur leasen).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing for complete kitchen solutions |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Van Gestel product offering
Product offeringCore offering
Van Gestel is a brand-independent distributor and integrator of professional kitchen equipment in the Netherlands, delivering turn-key kitchen solutions from single appliances to fully custom-designed and installed kitchens. Core offerings span equipment sales (cooking, refrigeration, dishwashing, ventilation, RVS furniture), project design and installation, 24/7 maintenance contracts, and equipment leasing, supported by six showroom locations and dedicated healthcare (zorg) expertise including the proprietary Kleinschalig Wonen kitchen concept.
Differentiator
Problem solved
Functional benefit
Brands
- Studio Senses: An experience center for interior, furnishing, identity and innovation created in partnership with Kaja Interieurs. A 5000m2 customer experience center for hospitality under one roof.
Products and services
- BroilyGrill Proprietary professional electric grill reaching up to 850°C, combining radiation, conduction, and natural convection. Achieves up to 80% less smoke, up to 50% faster cooking times, and up to 50% energy savings. Target segment: professional kitchens, fast-service and foodservice operators.
- Professional Kitchen Equipment Supply Sale of professional kitchen equipment including cooking appliances (combisteamers, fryers, grills, kookketels), refrigeration (blastchillers, shockfreezers, display koelkasten), dishwashing, ventilation (afzuigkappen), and custom RVS furniture from manufacturers such as MKN, BSH, Lainox, Rhima, Colged, Moduline, and Perfecta.
- Kitchen Project Design and Installation Full-service kitchen installation including design, custom layout planning, equipment placement, and commissioning. Turn-key project delivery for complete kitchen fit-outs from single appliances to fully equipped custom kitchens.
- Maintenance and Service Contracts (Onderhoudsplan) Corrective and preventive maintenance services for all kitchen equipment. Technicians available 365 days/year, 24/7. Multi-year maintenance plans tailored to equipment depreciation schedules.
- Kitchen Equipment Leasing Equipment leasing options for professional kitchen equipment (Horeca apparatuur leasen), providing an alternative to outright purchase.
- Kleinschalig Wonen Kitchen Concept Specialized kitchen concept for healthcare small-scale living units, combining household aesthetics with professional equipment (BSH household appliances integrated with professional-grade Lainox Compact Naboo combisteamers with roll-in/roll-out systems). Based on the principle of 'professional when necessary, household when possible.'
- Studio Senses Experience Centers A 5000m2 professional experience center for interior, furnishing, identity and innovation. Joint venture with Kaja Interieurs offering combination of products, decorations, unique concepts, creative designs and personal attention. Locations include Breda (Kalshoven) and Zwolle.
Quantifiable outcome
- BroilyGrill achieves up to 50% faster cooking times and up to 360 hamburgers per hour
- +6 more outcomes
Companies that use Van Gestel
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Van Gestel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Van Gestel partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- PerfectaminorVan Gestel became an official dealer (officieel dealer) of Perfecta fryer installations. This partnership allows Van Gestel to offer customers better customized solutions for fast-service applications. Perfecta has an extensive product range and innovative technologies for every fast-service situation.
- MKN (Maschinenfabrik Koldenhof)coreVan Gestel is a key partner for MKN premium cooking equipment in the Netherlands. Products include the OPTIMA cooking line (Made in Germany), FlexiChef high-pressure cooking systems, FlexiCombi MagicPilot combisteamers, and SpaceCombi units. MKN products are featured prominently in Van Gestel's healthcare and corporate kitchen projects.
- BSH Huishoudapparaten (Bosch, Siemens, Gaggenau, NEFF)coreBSH is the partner for household appliances deployed in Van Gestel's Kleinschalig Wonen (small-scale living) healthcare kitchen concept. Products include induction cooktops with removable controls for safety, refrigerators, freezers, and microwaves. BSH has over 150 service technicians and operates as the first industrial company to achieve full climate neutrality (via Robert Bosch Group).
- Studio Senses (joint venture with Kaja Interieurs)coreStudio Senses is a joint venture between Van Gestel and Kaja Interieurs, creating a 5000m2 professional experience center for interior design, furnishing, identity and innovation. It serves as a customer experience hub for hospitality, including spaces for the zorgevent. Locations include Breda (Kalshoven) and Zwolle.
- DistriverscoreDistrivers is a sister company under HANOS and serves as the meal and total supplier for food, drink, and accessories at healthcare clients such as Amstelring. Distrivers provides culinary coaching and product support. Van Gestel and Distrivers co-organize the annual zorgevent. Distrivers has been supplying meal ingredients to healthcare institutions since 2000.
- HANOS Internationale GroothandelcoreVan Gestel has been part of HANOS International for nearly 30 years. HANOS is an international wholesale company. Van Gestel is one of HANOS's sister companies, along with Distrivers. Admidex B.V. is the registered parent entity for Van Gestel.
- LainoxcoreLainox Compact Naboo combisteamers are featured in Van Gestel's healthcare small-scale living kitchens, particularly for Amstelring locations. The combisteamer is cloud-connected, remotely configurable, features automatic cooking/steaming/cooking programs, and automatic cleaning system.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Van Gestel competitors and assessment
Company assessmentBroad incumbents
- Middleby Corporation: Global parent of numerous commercial kitchen equipment brands. Represents the type of large consolidator that could disintermediate or acquire distributors like Van Gestel.
- Ali Group: Italian-owned global foodservice equipment group with dozens of commercial kitchen brands. Another large consolidator whose OEM brands compete directly in Van Gestel's project portfolio.
- Electrolux Professional: Global commercial foodservice equipment manufacturer with broad cooking, refrigeration, warewashing, and exhaust portfolio. Competes with the distributed brands in Van Gestel's kitchen installations.
- Hoshizaki: Leading manufacturer of commercial refrigeration, ice machines, and blast chillers — categories Van Gestel distributes. Competes with the cold-chain side of Van Gestel's product portfolio.
- Hupfer: Established German manufacturer and supplier of commercial kitchen equipment, stainless-steel furniture, and dishwashing systems. Comparable product mix to the RVS, warewashing, and storage components Van Gestel integrates.
- Hobart: Global manufacturer of commercial cooking, warewashing, and food-prep equipment. Overlaps with Van Gestel's combisteamer, dishwasher, and cooking-line categories via competing OEM offerings.
- Rational AG: Global market leader in combisteamers and professional cooking systems for commercial kitchens. A core equipment category Van Gestel distributes through partners like MKN and Lainox.
Others
- MKN Maschinenfabrik: Core OEM partner to Van Gestel (OPTIMA line, FlexiChef, FlexiCombi). Comparable at the combisteamer / professional cooking category but positioned as a supplier relationship rather than channel competitor.
Direct peers
- Albers Horeca: Dutch professional kitchen equipment distributor serving hospitality and care customers with showrooms and field service. Directly comparable in scope, target verticals, and project-based delivery model.
- Wezenberg Horeca: Netherlands-based distributor and installer of professional kitchen equipment with comparable mix of horeca, healthcare, and corporate customers and a similar one-stop-shop value proposition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Van Gestel social profiles
Digital presenceVan Gestel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Van Gestel leadership team
Management profileNumber of profiles
Profiles8 records
Van Gestel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Van Gestel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Van Gestel
What does Van Gestel do?
Van Gestel is a brand-independent distributor and integrator of professional kitchen equipment in the Netherlands, delivering turn-key kitchen solutions from single appliances to fully custom-designed and installed kitchens. Core offerings span equipment sales (cooking, refrigeration, dishwashing, ventilation, RVS furniture), project design and installation, 24/7 maintenance contracts, and equipment leasing, supported by six showroom locations and dedicated healthcare (zorg) expertise including the proprietary Kleinschalig Wonen kitchen concept.
Is Van Gestel a public or private company?
Van Gestel is a private company. It is classified as corporate owned and is currently operating.
When was Van Gestel founded?
Van Gestel was founded in 1995. It employs 11 to 50 people.
Where is Van Gestel based?
Van Gestel is headquartered in Zwolle, Netherlands, in the Europe region.
How does Van Gestel make money?
Four revenue lines are on record. Equipment Sales are the primary driver. The others are installation & Project Services, maintenance & Service Contracts and kitchen Leasing.
Who are Van Gestel's main competitors?
Broad incumbents on record are Middleby Corporation, Ali Group, Electrolux Professional, Hoshizaki, Hupfer, Hobart and Rational AG. MKN Maschinenfabrik is listed as an others. Direct peers are Albers Horeca and Wezenberg Horeca.
Does Van Gestel have an API?
No public API is recorded for Van Gestel.
What industry is Van Gestel in?
Van Gestel's product category is Commercial Kitchen Equipment. Its primary akta.pro industry code is HSAPAAAK, Kitchen Permitting, Design & Project Management. Its NAICS code is 33324 and its SIC code is 3580.