What Room1041 does

Room1041 is a Culver City, California-based full-service content studio that produces branded video campaigns and manages creator talent partnerships for global enterprise brands. Founded circa 2015 in apartment 1041 at the 1600 Vine Street building in Los Angeles, the company originated as a production resource for the building's resident creators — including Logan Paul, AdamW, Lele Pons, Hannah Stocking, and King Bach — and has since expanded to serve brand-side clients including General Motors, YouTube, Old Spice, Levi's, Coach, Chime, Atlantic Records, Dom Pérignon, and Dhar Mann Studios. The studio's core offerings are organized into three service lines: Channel Partnerships (digital strategy and channel management for brands), Talent Partnerships (brokered creator-brand collaborations), and Collab Days (structured events that mobilize multiple creators in a brand-hosted setting to produce large volumes of branded content in compressed timeframes). Its reported creator network exceeds 2 billion combined followers, and the studio claims over 3 billion total views produced for brand clients, with flagship campaigns including a 50-creator GM EV activation generating 203.9 million views in 48 hours and a Jason Derulo album launch reaching 1 billion+ views within 24 hours.

The studio operates as a professional services business on a project-based or retainer model, with pricing not publicly disclosed. It employs a small core team of 1-10 people led by co-founders Jesse Dueck and Stro Galang To, supported by department heads in business operations, partnerships, production, and engineering. No external funding rounds, acquisitions, or institutional investors are disclosed; the company appears to be founder-financed and privately held. Revenue is derived from production fees, campaign management fees, and talent brokering across branded content campaigns, long-form creator series, and event-based activations. The New York Times referred to Room1041 as "The Hogwarts of Social Media," and its creator partner AdamW was named a top creator and top earner by Forbes.

Room1041's go-to-market is community-led: rather than paid media or agency channels, it mobilizes its existing creator network to produce authentic branded content at scale, positioning itself as a talent intermediary and production studio rather than a traditional advertising agency. Distribution is direct to enterprise clients, with no reseller or marketplace channels. The company has recently added engineering capacity, which may signal future investment in proprietary tooling for creator matching, campaign analytics, or production automation, though no such products are currently disclosed. The business model is fundamentally relationship-driven, with competitive advantage anchored in the depth of its creator community, its track record of viral outcomes, and its codified methodology for transitioning creators from short-form to sustainable long-form content.

Name

Room1041

Website

https://room1041.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Room1041 is a Culver City-based content studio that produces branded video campaigns and manages creator talent partnerships for enterprise brands, leveraging a network of top internet creators with 2 billion+ combined followers via its Collab Day format.

Ownership category

akta.pro rank

Product category

Branded Content Production

NAICS

Motion Picture and Video Industries (5121), Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creator Content Production & Co-Creation Studios (BPAFAHAD)

akta.pro secondary industry

Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

Keywords

• Branded content production
• Creator marketing services
• Talent partnerships
• Digital strategy studio
• Social video production

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Branded Content Production: Room1041 produces branded video content for global brands, generating project-based revenue through creator partnerships and content campaigns. The studio works on retainer or project-basis with brands seeking to leverage creator audiences for viral marketing.
2. Creator Talent Partnerships: Partnership model where Room1041 works with creators to plan, strategize, and produce content, including long-form YouTube series, branded collaborations, and creator spotlight projects.
3. Collab Days: Structured events that bring creators together in brand-hosted settings, generating revenue through production fees and campaign management for brands seeking organic partnerships and authentic content.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Room1041 is a full-service content studio that produces branded video campaigns for global brands by brokering and managing partnerships with top social media creators. The studio plans, produces, and scales creator-driven content—ranging from long-form YouTube series to structured multi-creator "Collab Days"—mobilizing a creator community exceeding 2 billion combined followers to deliver viral, authentic branded content for clients such as General Motors, YouTube, Old Spice, and Atlantic Records.

Product overview

Room1041 is a full-service social media content studio offering three integrated service lines: Channel Partnerships (digital strategy and production for brands), Talent Partnerships (connecting brands with relevant creators), and Collab Days (structured creator events). The company’s primary offerings include Branded Content campaigns for major clients like YouTube, Old Spice, General Motors, and Coach, as well as Creator Spotlight productions featuring top internet personalities. Based in Culver City, California, the studio specializes in leveraging its network of creators with over 2 billion combined followers to produce viral content for brands.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 3,000,000,000+ total views produced for brands
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and flagship.

• AdamWcoreStrategic or Co-development PartnerAdamW is Room1041's most prominent creator partner. From having approximately 1 million followers, Adam reinvested every penny from his first brand deal back into content, establishing a philosophy that branded content should surpass regular content quality. Forbes named him a top creator and top earner. Room1041 has been instrumental in his channel growth, producing long-form content including 'The Worst Airline' series and numerous branded campaigns achieving billions of views.
• General MotorsflagshipStrategic or Co-development PartnerGeneral Motors partnered with Room1041 for a groundbreaking creator collab weekend to position GM as a cultural leader and showcase the 2025 EV lineup. Over 50 creators produced 200+ videos in 48 hours, generating 200+ million views. The campaign featured custom-built film sets designed around the EV lineup, with GM EVs integrated authentically into creator content.
• Atlantic RecordsflagshipStrategic or Co-development PartnerAtlantic Records engaged Room1041 to amplify Jason Derulo's fifth studio album 'Nu King.' Room1041 organized a series of collab days bringing together top creators and music stars including Meghan Trainor and Michael Bublé. The campaign generated 100+ pieces of content and 1 billion+ views across platforms in 24 hours, turning the album into a viral phenomenon.
• Dhar Mann StudioscoreStrategic or Co-development PartnerRoom1041 partnered with Dhar Mann Studios to host a creator collab day at Dhar Mann's state-of-the-art film sets. This enabled creators to produce original content with Dhar Mann and each other. The event brought 20 creators together, resulting in 68 videos and 221.8 million views.
• Dom PérignoncoreStrategic or Co-development PartnerDom Pérignon collaborated with Room1041 on brand content campaigns including a collaboration with Lady Gaga, vineyard photography, and food pairing content with Chef Aljmo. These campaigns featured high-production content at Dom Pérignon vineyards and estates.
• Topper GuildcoreStrategic or Co-development PartnerRoom1041 partnered with Topper Guild (20M+ TikTok followers) to crack the code from short-form to long-form content on YouTube. After a year of consistent posting and iteration, Topper now averages 5+ million views per episode on YouTube, building a sustainable long-form business.
• KeemokazicoreStrategic or Co-development PartnerRoom1041 is working with Keemokazi (30M+ TikTok followers) to crack the short-to-long-form code using a reality show format called 'Life with the Hesris.' The project is in progress, building on Keemo's family dynamic content style.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Portal A: Portal A is a San Francisco-based creative agency and production company that produces branded video content for major brands. Like Room1041, it sits at the intersection of creator-driven content and brand marketing, producing high-production campaigns with measurable view and engagement outcomes.
• Tin Roof Media: Tin Roof Media is a production company that has produced content with major internet creators including Logan Paul. Given Room1041's origins at 1600 Vine St servicing creators like Logan Paul, Tin Roof represents a direct historical peer in the LA creator production ecosystem.
• The Garage: The Garage is a content and influencer marketing agency that produces creator-led branded campaigns for brands. It shares Room1041's focus on connecting brands with creator audiences for authentic, viral content.
• Studio 71: Studio 71 is a global creator media company that manages a large network of digital creators and produces branded content for advertisers. It shares Room1041's creator-network-led approach to brand partnerships and scaled content production.
• Caravan: Caravan is a branded entertainment studio that produces documentary-style and narrative content for brands. It shares Room1041's emphasis on producing high-quality, story-driven branded video for major advertisers.
• Lemonlight: Lemonlight is a video production company that creates branded video content for enterprises and agencies. While more generalist than Room1041's creator-led focus, it competes in the same branded video production services category.
• Superette: Superette is a creator-led branded content studio that connects brands with internet creators for campaigns. Its positioning around authentic creator content for major brands directly overlaps with Room1041's core offering.
• Misfits Entertainment: Misfits Entertainment is a creator-driven content and branded entertainment company that produces original content with internet creators. It shares Room1041's model of partnering with top creators to deliver branded and original productions.

Broad incumbents

• Anonymous Content: Anonymous Content is an established production and talent management company that produces high-end film, TV, and digital content for global brands. It overlaps with Room1041's premium branded content production but operates at a much larger scale across film, advertising, and streaming.

Regional players

• Hello Monday (DEPT): Hello Monday, part of DEPT, is a creative agency that produces digital content, branded campaigns, and creator-driven projects. While primarily Europe-based, it competes in the same high-end branded digital content category as Room1041.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/room1041
• Instagraminstagram.com/room1041/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Room1041