Southern Emergency and Rescue Vehicle Sales

What Southern Emergency and Rescue Vehicle Sales does

SERVS LLC (Southern Emergency and Rescue Vehicle Sales) is a privately held Texas-domiciled ambulance dealer, remounter, and parts-and-service provider operating primarily across 10 south-central U.S. states (AL, AR, CO, KS, LA, MS, NE, NM, OK, TX). The company sells new ambulances manufactured by American Emergency Vehicles (AEV), Horton Emergency Vehicles, Leader, and Abilitrax across Type I (Ford F450/F550), Type II (Sprinter, Transit, Chevy), Type III (van cutaway), and Critical Care Transport configurations, while also offering remounting services through its branded ReNu line. Revenue is generated through four streams: one-time new ambulance sales, remount labor and fabrication, OEM parts distribution (covering REV, Whelen, Stryker, and Ferno lines), and short- and long-term rentals available nationwide in all 50 states. The company also operates a 36,000 square foot GVS-compliant remount facility in Comanche, Texas, capable of in-house cabinet fabrication, metal fabrication, and Sikkens paint and body work.

The go-to-market model is a B2B field sales organization built around eight dedicated Territory Managers mapped to specific states and sub-regions, supported by a Solutions Engineer and a Sales Support Manager, with VP of Sales/General Manager Troy Miceli leading commercial activity and CEO Matthew Kuhn heading the company. Customers are predominantly government and institutional public safety buyers — municipal fire departments, county EMS agencies, sheriff's departments, and hospital-based transport programs — procured through quote-based sales. SERVS expanded its footprint to 10 states via the 2018 acquisition of Professional Ambulance and added a Colorado sales office in 2019, consolidating remount operations into the Comanche facility. Parent company IVS International acquired a Ford dealership in 2022 to gain chassis supply control for ambulance remounts and adjacent vehicle needs. SERVS does not publicly disclose revenue, headcount, or pricing.

Name

Southern Emergency and Rescue Vehicle Sales

Legal name

S.E.R.V.S. LLC

Website

https://servsllc.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

SERVS LLC is a privately held ambulance dealer, remounter, and parts-and-service provider serving government fire, EMS, hospital, and law enforcement agencies across 10 south-central U.S. states, distributing AEV, Horton, and other REV Group brands through a field-sales territory manager model with a 36,000 sq ft GVS-compliant remount facility in Comanche, Texas.

Ownership category

akta.pro rank

Product category

Ambulance Dealership and Remount Services

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Ambulance Fleet, Equipment & Logistics Services (HLAFANAN)

Keywords

• Emergency vehicle sales
• Ambulance dealer
• Ambulance remounting
• EMS fleet service
• Mobile ambulance service

Headquarters

HQ city

Comanche

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Ambulance Sales: SERVS sells new ambulances from AEV, Horton Emergency Vehicles, and other brands including Leader and Abilitrax across its 10-state territory. Ambulances are sold in multiple types: Type I (Ford F550/F450), Type II (Mercedes Sprinter, Chevy, Ford Transit), Type III (van cutaway), and Critical Care Transport/Medium-Duty units.
2. Ambulance Remounting Services: SERVS remounts existing ambulance modules onto new chassis at its 36,000 sq ft facility in Comanche, Texas. This provides customers with a new-unit-like experience at lower cost. The company has over 20 years of remounting experience with most ambulance brands.
3. Parts & Service: SERVS provides OEM parts for all REV brand ambulances and other major brands (Whelen, Stryker, Ferno). It operates service centers in TX and Louisiana, plus mobile service across all territories. It also offers paint and body services.
4. Ambulance Rentals: SERVS rents both new and used ambulances to customers needing short-term or long-term equipment. Rentals are available in all 50 states.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

SERVS is an authorized REV Group dealer and distributor for AEV and Horton Emergency Vehicles, selling new and used ambulances (Type I, II, III, and Critical Care Transport), providing ambulance remounting through its ReNu service at a 36,000 sq ft GVS-compliant facility in Comanche, Texas, distributing OEM parts, performing ambulance service and repair, and renting ambulances across all 50 states. Customers include government fire departments, EMS agencies, hospitals, and sheriff departments across 10 south-central US states.

Product overview

SERVS LLC (Southern Emergency and Rescue Vehicle Sales) operates as an ambulance dealer and service provider offering a comprehensive portfolio of emergency vehicle solutions. The core offerings include sales and distribution of AEV and Horton ambulances (Type I, II, III, and Critical Care Transport models), ambulance rentals across all 50 states, ReNu remounting services for chassis replacement, parts distribution, and service support. SERVS represents REV Group brands including AEV, Horton, and Leader, while also selling units from other manufacturers. The company operates service centers in Texas and Louisiana with a mobile service network covering ten states. As of 2018, SERVS expanded through the acquisition of Professional Ambulance, extending coverage to ten states total.

Differentiator

Problem solved

Functional benefit

Brands

• ReNu: Remounting services for ambulance modules, allowing customers to install their existing ambulance modules on new chassis at a lower cost than purchasing new units.

Products and services

• AEV Ambulances Authorized dealer sales of new and used American Emergency Vehicles ambulances, including Type I (Ford F550/F450), Type II (Mercedes Sprinter, Chevy, Ford Transit), Type III (van cutaway), and Critical Care Transport/Medium-Duty configurations, sold to government fire departments, EMS agencies, hospitals, and sheriff departments across SERVS's 10-state south-central US territory.
• Horton Ambulances

Quantifiable outcome

• 30 years of industry-leading customer service
• +4 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• AEV (American Emergency Vehicles)coreChannel Partner/ Reseller/ Distributor · 1 October 2019SERVS has been an AEV dealer for nearly 30 years, growing to be one of the most successful dealers in the US. SERVS represents AEV in AL, MS, AR, LA, OK, TX & NM. Together they have built a foundation of trust with mutual customers. AEV is nestled in the Blue Ridge Mountains and manufactures Type I, Type II, Type III, and Critical Care Transport/Medium-Duty ambulances on Ford, Chevy, Mercedes-Benz (Sprinter), and Ford Transit chassis.
• Horton Emergency VehiclescoreChannel Partner/ Reseller/ DistributorHorton is synonymous with safety and innovation and is the ambulance industry's gold standard for custom Type 1, Type 3 & CCT ambulances. SERVS and Horton have built some of the most cutting-edge ambulances on the road today. Horton is the gold standard for custom Type 1, Type 3 & CCT ambulances with unrivaled R&D investment. SERVS is an authorized Horton dealer (evidenced by their representation in CO, KS, and other states).
• REV Group / REV Group LLCcoreChannel Partner/ Reseller/ DistributorSERVS is a REV brand ambulance dealer. As a REV brand dealer, SERVS is held to the highest standards in the industry ensuring the best products and service. SERVS offers OEM parts for all REV brand ambulances.
• IVS InternationalflagshipOthersIVS International is SERVS' parent company. In 2022, IVS International diversified its business model and purchased a Ford dealership to gain more control over the supply chain, help customers with remount chassis, customer-supplied chassis, supervisor vehicles, maintenance vehicles, and personal vehicles.
• Ambulanceparts.comminorOthersSERVS and Ambulanceparts.com work together to maintain a large parts department staffed by experienced ambulance parts agents. This allows SERVS to minimize or eliminate delays caused by outside vendors.
• Professional AmbulanceflagshipStrategic or Co-development PartnerSERVS acquired Professional Ambulance in 2018, expanding the SERVS footprint to a total of 10 states. SERVS is proud to bring 30 years of industry-leading customer service from Professional Ambulance to its customers. Note: Professional Ambulance does not ship or sell ambulances to Louisiana.
• WhelenminorOthersSERVS is an authorized parts distributor for Whelen, a leading manufacturer of emergency lighting and warning equipment for ambulances and emergency vehicles.
• StrykerminorOthersSERVS is an authorized parts distributor for Stryker, a leading manufacturer of emergency medical equipment including stretchers and EMS devices.
• FernominorOthersSERVS is an authorized parts distributor for Ferno, a leading manufacturer of emergency medical transport equipment and patient handling devices.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Demers Ambulances: Canadian ambulance manufacturer (Demers Braun) with US distribution. A credible competitor to REV Group brands at the unit level, with a dealer network that competes for the same fire department and EMS agency orders.
• Crestline Coach: Canadian ambulance and special vehicle manufacturer with growing US presence. Competes with AEV/Horton for municipal and commercial ambulance orders, partly through a similar dealer-distributor model.
• Life Line Emergency Vehicles: Iowa-based ambulance manufacturer (Life Line Vehicles) producing Type I, II, and III ambulances. Competes with AEV/Horton at the unit level and serves a similar municipal customer base through its own dealer network.
• PL Custom Emergency Vehicles: Mid-Atlantic ambulance and rescue vehicle manufacturer with a Type I/II/III lineup. Competes with AEV/Horton at the manufacturer level and overlaps with SERVS through shared dealer-distribution models serving municipal fire and EMS agencies.
• Leader Ambulance: Ambulance manufacturer whose units SERVS distributes (alongside AEV and Horton). Sells directly and through dealers, making it both a partner and a competitor in overlapping geographies.
• Wheeled Coach Industries: REV Group subsidiary and one of the largest ambulance manufacturers in the US. Competes head-to-head with AEV and Horton for ambulance buyer orders, often through competing dealer networks in the same geographies SERVS serves.
• Pinellas County Emergency Vehicles (Pioneer/EVP): Texas-based ambulance dealer/remounter (Emergency Vehicles Plus) with overlapping geography in Texas and the South Central US. Offers similar multi-brand ambulance sales, remounting, and parts/service, directly competing with SERVS for the same buyer base.
• Pinnacle Emergency Vehicles: Regional ambulance dealer/distributor serving the South Central US with new and remounted units, parts, and service. Directly comparable to SERVS in business model and customer mix, often competing head-to-head for the same municipal ambulance bids.
• Braun Ambulances: Privately held ambulance manufacturer (Braun Industries) producing Type I, II, and III units. Competes with AEV/Horton for fleet orders and maintains an independent dealer network that serves as a substitute purchasing channel for SERVS's customers.

Broad incumbents

• REV Group: REV Group (NYSE: REVG) is the parent company of AEV, Horton, and Wheeled Coach, the premium ambulance brands SERVS distributes. As both SERVS's principal supplier and a direct manufacturer competitor with its own dealer network, REV is the most strategically significant peer in the space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/servsllc
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/servs-the-ambulance-people

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Emergency and Rescue Vehicle Sales