Mountain Living Real Estate

What Mountain Living Real Estate does

Mountain Living Real Estate is a privately held, full-service residential real estate brokerage headquartered in Blairsden-Graeagle, California, serving buyers and sellers across the Northern California Sierra Mountains — spanning Nevada, Plumas, and Sierra Counties from Lake Almanor to Lake Tahoe. Founded in 1980 and currently owned by Mark Smith (Broker/Owner) and Michele Smith (Owner/Realtor), the firm operates through a roster of approximately nine full-time licensed realtors who together hold over 100 years of combined local market experience. The brokerage specializes in luxury homes on lakeshore, townhomes on golf courses, acreage properties with panoramic views, and mountain retreats across 27+ named neighborhoods including Lake Davis, Lake Almanor, Quincy, Portola, Graeagle, and Plumas Pines.

The company's product surface is built on a WordPress website with IDXCentral.com listing integration, and includes a property search portal, featured listings, neighborhood-specific market reports covering approximately 39 areas, a 'What's My Home Worth' home valuation tool, new-listing email alerts, and a client property organizer login portal. Marketing channels span the website blog, email newsletters, Facebook, and Instagram. Beyond the core brokerage, Mountain Living Real Estate is part of an owner-led ecosystem that includes Plumas Pines Vacation Homes and Rentals (short-term vacation rental management), the Plumas Pines Rec Center Pool, and Summit Business Advisors (commercial real estate and M&A advisory).

Revenue is generated through traditional residential real estate commissions on transactions, with no publicly disclosed pricing or commission rates. Customer concentration is highly distributed across individual SMB residential buyers and sellers in a single geographic corridor, with no enterprise accounts or named institutional clients. The firm carries no venture capital or private equity backing, has no public listing, and operates as a relationship-driven, geography-anchored boutique brokerage.

Name

Mountain Living Real Estate

Legal name

Mountain Living Real Estate

Website

https://mountainlivingre.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Mountain Living Real Estate is a privately held, full-service residential real estate brokerage serving buyers and sellers of luxury homes, townhomes, and mountain retreats across the Northern California Sierra Mountains — from Lake Almanor to Lake Tahoe — since 1980.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAA

Traditional Residential Brokerage (Existing Homes)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYTHAMAAAG

Mountain & Ski Homes

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Whole-Home Vacation Rentals

SECONDARYBPAJADAE

Rural Residential & Acreage Homesites Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Land & Rural Real Estate Brokerage

Keywords

• Residential real estate brokerage
• Mountain home sales
• Property listing search
• Real estate advisory services
• Buyer seller representation

Headquarters

HQ city

Blairsden-graeagle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on residential property sales and purchases in the Sierra Mountains region. Agents facilitate buying and selling of luxury homes, townhomes, acreage properties, and mountain retreats.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mountain Living Real Estate is a residential real estate brokerage that helps buyers and sellers of mountain homes, luxury properties, townhomes, acreage, and retreats transact in the Northern California Sierra Mountains, spanning from Lake Almanor to Lake Tahoe. The brokerage provides property search, market reports, home valuation, and personalized full-time agent representation for the Nevada, Plumas, and Sierra County communities. The firm operates since 1980 and supplements its core brokerage with related vacation rental management and business advisory services under affiliated brands.

Product overview

Mountain Living Real Estate operates as a unified real estate brokerage platform consisting of a core property listing and sales service (Mountain Living Real Estate), supplemented by client management tools (Property Organizer Login, New Listing Email Alerts), market intelligence (Market Reports), and valuation services (What's My Home Worth). The company also operates related brands for vacation rentals (Plumas Pines Vacation Homes and Rentals) and business advisory services (Summit Business Advisors). All services are accessible through a WordPress-based website with IDXCentral.com integration for real estate listings.

Differentiator

Problem solved

Functional benefit

Products and services

• Mountain Living Real Estate Brokerage Full-service residential real estate brokerage serving buyers and sellers of mountain homes, luxury homes, townhomes, acreage properties, and retreats in the Northern California Sierra Mountains since 1980.
• What's My Home Worth (Home Valuation) Free home valuation service providing approximate market value analysis for property owners considering listing their home.
• Plumas Pines Vacation Homes and Rentals Short-term vacation rental homes and rental management services for families, golfers, wedding groups, and fishing groups, operated by Mark Smith as a related business in the Graeagle area.

Quantifiable outcome

• Over 100 years of combined real estate experience among agents
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Plumas Pines Vacation Homes and RentalsminorOthersRelated vacation rental business co-owned by Mark Smith, providing short-term vacation rental homes to families, golfers, wedding groups, and fishing groups. Operates the Plumas Pines Rec Center Pool in Blairsden-Graeagle.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Compass: Tech-forward national luxury-leaning brokerage that has been expanding into California secondary and mountain markets, competing for top-producing agents and premium listings in the Sierra region.
• eXp Realty: Cloud-based national brokerage with a rapidly growing agent count and low-overhead model, actively recruiting agents in California and mountain markets and pressuring traditional commission-based brokerages.
• Coldwell Banker: National brokerage franchise with significant presence in California mountain and rural markets, offering residential brokerage services to overlapping buyer and seller segments through local franchisees.
• RE/MAX: Global residential brokerage franchise with footholds in California's mountain and rural markets, competing directly for Sierra Nevada seller and buyer relationships through independent franchise owners.

Direct peers

• Sierra Sotheby's International Realty: Luxury mountain real estate brokerage serving the Lake Tahoe, Truckee, and Sierra Nevada markets with a similar premium mountain home buyer profile and full-service commission model.
• Dickson Realty: Long-standing Northern Nevada/Tahoe area residential brokerage with deep local market knowledge, comparable full-service agent model, and overlapping geography in Truckee and Lake Tahoe submarkets.
• Chase International: Regional luxury brokerage with primary presence in the Lake Tahoe, Reno, and Sierra Nevada markets, directly competing for high-end mountain home buyers and sellers in Mountain Living's territory.
• Tahoe Mountain Realty: Independent brokerage focused on luxury and mountain properties in the Lake Tahoe and Sierra Nevada region, with similar hyperlocal expertise and a comparable target buyer of mountain home and second-home purchasers.

Others

• Zillow: Leading consumer real estate search portal that drives lead flow to brokerages including Mountain Living, but competes with brokerages through Zillow Premier Agent and Zillow Offers, shaping the competitive landscape in the region.

Regional players

• Engel & Völkers: European-headquartered luxury brokerage with U.S. presence in mountain and resort markets, bringing international buyer reach that could compete for the same luxury mountain buyer Mountain Living serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mountainlivingre
• Facebookfacebook.com/realestatemountainliving

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mountain Living Real Estate