Studio17

What Studio17 does

Studio17 is a sole proprietorship media production agency based in Jena, Germany, founded and operated by Roman Möbius. The agency delivers professional photography, video production, 360° virtual tours, and ancillary web services to corporate, government, tourism, real estate, events, sports, and e-commerce clients across the DACH region. Service breadth spans architecture, tourism, corporate, portrait, event, sport, and product photography, alongside full-cycle video production (concept, script, camera, drone, editing, color grading, music), virtual 360° tours with digital twin functionality, and social media content management.

The agency's underlying technology stack consists of professional photography and video production equipment, certified drone platforms with permits valid for Germany and Austria, and 360° virtual tour software integrated with Google Street View, WhatsApp, and video conferencing platforms. 3D stereo 360° video production and 3D/AR/VR services were added to the portfolio in 2023. No proprietary AI, ML, or software-as-a-service products are offered; deliverables are finished media assets rather than developer-accessible tools. No public API or SDK is available.

The business model is project-based professional services billing, with no publicly disclosed pricing and custom quotes per engagement. GTM is direct sales, supplemented by event-driven demand (government, fashion, corporate events) and a website portfolio plus social channels as top-of-funnel demand generation. Studio17 scales beyond single-operator capacity via a network of freelance specialists. The agency is entirely bootstrapped with no external investment, no subsidiaries, and no disclosed revenue figures.

Name

Studio17

Legal name

Roman Möbius

Website

https://studio17.de

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio17 is a Jena, Germany-based sole proprietorship offering professional photography, video production, 360° virtual tours, and web services to corporate, government, tourism, and event clients across the DACH region.

Ownership category

akta.pro rank

Product category

Commercial Photography Services

NAICS

Motion Picture and Video Production (512110), Motion Picture and Video Production (51211), Photography Studios, Portrait (541921)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Commercial photography services
• Video production services
• Virtual 360 tours
• Aerial drone photography
• Event photography

Headquarters

HQ city

Jena

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Photography Services: Professional photography services including corporate photography, portraits, products, architecture, sports, events, and tourism campaigns. Billed per project based on scope and requirements.
2. Video Production: Complete video production services including concept, dramaturgy, scriptwriting, camera work, drone footage, voice-over, editing, graphics, color grading, and music. Includes 360° video production in 3D stereo and social media content.
3. 360° Virtual Tours and Digital Twins: Creation of virtual 360° tours for properties including hotels, offices, apartments, factories, museums, and retail spaces. Includes 4K photography, guided tours, schematic floor plans, and Google Street View integration.
4. Web Services: Web design, programming, SEO, and social media content production. Includes planning, creation, and management of social media channels with photos, videos, text, and animations.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Studio17 is a Jena-based media production agency that delivers professional photography (architecture, tourism, corporate, portrait, event, sport, product), full-service video production (including 360° 3D stereo video and social media content), virtual 360° property tours with Google Street View integration, and web design/SEO services. Projects are delivered as finished visual assets to businesses, institutions, and government organizations.

Product overview

Studio17 is a Jena-based agency offering a comprehensive portfolio of photo, video, and digital production services. The core offering consists of photography across multiple verticals (architecture, tourism, corporate, portrait, events, sports, products), supplemented by full-scale video production. In 2023, the agency expanded into virtual 360° tours and 3D/AR/VR productions. Additional services include web design/programming/SEO and social media content production. Services are delivered as finished deliverables rather than software products. The agency operates with a network of freelance specialists for larger assignments.

Differentiator

Problem solved

Functional benefit

Products and services

• Architekturfotografie (Architecture Photography) Photography services for residential housing companies, universities, hotels, developers, architects, real estate agents, investors, and private clients, including 360° tours, interior/exterior shots, and drone aerial photography.
• Tourismusfotografie (Tourism Photography) Photography and video production services for tourism marketing campaigns, featuring food, landscapes, historical sites, cultural events, and hospitality imagery with drone aerial capabilities.
• Unternehmensfotografie (Corporate Photography) Corporate photography including employee portraits, workplace environments, event documentation, product photography, and e-commerce imagery for businesses from sole proprietors to global players.
• Portraitfotografie (Portrait Photography) Portrait photography services capturing individuals in various settings including work environments, leisure activities, and special occasions, working in dialogue with subjects.
• Eventfotografie (Event Photography) Event photography services covering congresses, fashion shows, corporate events, sports events, and concerts, documenting occasions with emotional storytelling.
• Sportfotografie (Sports Photography) Sports photography services including athlete portraits, action shots, and aerial photography for event organizers, clubs, agencies, magazines, and companies.
• Produktfotografie (Product Photography) Product photography for e-commerce, image campaigns, and catalogs, showcasing products in optimal lighting for commercial success.
• Videoproduktion (Video Production) Full-service video production including 360° 3D stereo video, tourism image films, and social media content with capabilities spanning concept, scriptwriting, camera, drone footage, editing, graphics, color grading, and music.
• Virtueller 360° Rundgang (Virtual 360° Tour) Virtual 360° tour creation service enabling digital twins of properties for remote viewing, with features including 4K photography, guided tours, info points with multimedia content, Google Street View integration, and sharing via email, WhatsApp, or video call.
• Webservice (Web Services) Web design, programming, and SEO services for new websites or relaunches, delivered through a network of creative freelancers.
• Social Media Content Production Social media channel planning, content creation, and management for platforms including Facebook, Instagram, YouTube, and Twitter, including photos, videos, text, and animations.

Named customers12 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• UFA GmbH: Major German film and television production company with corporate and brand content divisions. Comparable production craft and DACH enterprise client base, but operating at vastly larger scale across scripted TV, film, and branded content.
• Jung von Matt: One of Germany's largest independent creative agencies, producing large-scale photo, film, and digital content for major brands. Overlapping capabilities to Studio17's content production services but at much greater scale and as part of full-service brand/advertising offerings.
• Studio Hamburg GmbH: Major Hamburg-based production group operating studios, production facilities, and content services for film, TV, and corporate clients. Comparable production-services DNA to Studio17 but with infrastructure scale and full studio operations.
• Serviceplan Group: Europe's largest independent agency group with content, production, and digital capabilities spanning photo, video, and integrated campaigns. Overlaps with Studio17's content production work at much larger scale and broader portfolio.
• Bavaria Film GmbH: Long-established German film production and studio-campus operator with production service capabilities across film, TV, and corporate content. Shared production services focus and DACH client base, though at much larger scale.

Direct peers

• Tempomedia Filmproduktion: German full-service film and video production agency producing corporate, image, and event films for enterprise and brand clients. Directly comparable as a B2B commercial video production house serving similar customers in the DACH market.
• Rocket & Wink GmbH: Munich-based content production agency producing photo, film, and digital content for brands and agencies. Comparable boutique content production scale, service mix, and DACH B2B customer focus.
• Ostkreuz Agentur der Fotografen: Berlin-based photography agency collective representing multiple photographers serving editorial, commercial, and corporate clients across Germany. Closely comparable business model to Studio17 as a multi-photographer commercial production house, only larger and more established.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio17