What Project 12 does

Project 12 is a UK-based (Banbury/Oxford) specialist in carbon fibre finishing and spray coatings, serving luxury automotive manufacturers, marine yacht builders, and premium art and lifestyle clients. The company's core capability is the hand-applied clear, tinted, satin, and protective coating of carbon fibre components, including the most demanding supercar and hypercar programmes such as the McLaren P1, Aston Martin's Q Programme bespoke vehicles, the Mercedes-AMG Project ONE, and Sunseeker yacht composites. The firm claims 20 years of finishing technology expertise and operates an ISO 9001:2015 certified quality management system valid through 2027.

The technology stack is fundamentally artisanal: pioneering spray coating and finishing processes are described as unique to Project 12, with obsessive attention to detail as the primary differentiator rather than software platforms or automation. Product lines span automotive finishing, marine finishing, art and lifestyle commissions (including carbon fibre furniture with SplinterWorks and sculptures for Alastair Gibson), and bespoke colour and trim display systems for OEM showrooms through KMS. Distribution is exclusively direct B2B partnerships with no intermediary or self-serve channels.

Project 12 operates a professional services, quote-based revenue model with no publicly disclosed pricing. Go-to-market is sales-led and relationship-driven, leveraging a small portfolio of prestigious reference customers, earned media coverage in Just Auto and Channel 4, and membership in the Silverstone Technology Cluster. Customer segments are concentrated in luxury automotive and marine verticals, with art and lifestyle serving as both a minor revenue stream and a brand-building channel. The company is privately held with no disclosed funding rounds, ownership structure, or management team beyond public-facing figures such as Dave King.

Name

Project 12

Legal name

Project 12

Website

https://project-12.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Project 12 is a UK-based specialist in carbon fibre finishing and spray coatings, serving luxury automotive manufacturers (McLaren, Aston Martin, Mercedes-AMG), marine yacht builders (Sunseeker), and premium art and lifestyle clients through direct B2B bespoke services.

Ownership category

akta.pro rank

Headquarters

HQ city

Banbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Carbon Fibre Finishing Services: B2B finishing services for luxury automotive manufacturers, marine yacht builders, and premium lifestyle/art clients. Revenue generated through contracted manufacturing finishing work for prestige brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Project 12 provides specialized carbon fibre finishing services for luxury automotive manufacturers, marine yacht builders, and premium art/lifestyle clients. Its offering covers carbon fibre finishing, clear, tinted, and protective spray coatings, colour and trim coatings for sales aids, marine composite coatings, and bespoke commissions for sculptures, furniture, and installations. Services are delivered through proprietary pioneering processes refined over 20 years and supported by ISO 9001:2015 quality management certification.

Product overview

Project 12 is a carbon fibre finishing specialist offering a unified portfolio of finishing services rather than a modular software platform. The company provides specialized automotive finishing for prestige vehicle manufacturers (McLaren, Aston Martin, Jaguar, Land Rover, Bentley), marine finishing for yacht builders, art and lifestyle finishing for sculptural furniture and collector art, and bespoke custom commissions. These services are delivered through proprietary processes and 20 years of finishing technology expertise, with ISO 9001 quality management certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Automotive Carbon Fibre Finishing B2B carbon fibre component finishing service for supercar manufacturers and their tier-1 composite suppliers, producing components adorning the most prestigious vehicles, including satin and lacquered finishes.
• Marine Carbon Fibre Spray Coatings Premium spray coatings for carbon fibre yacht components, partnering with the UK's leading yacht builders to deliver hand-crafted, bespoke finishes for luxury vessels.
• Colour and Trim Display Coatings Perfect colour coatings with obsessive attention to detail for automotive colour and trim display systems used in showrooms by manufacturers worldwide, in partnership with KMS.
• Art and Lifestyle Finishing Carbon fibre finishing services for sculptural furniture, art pieces, and high-end lifestyle products, including collaborations with SplinterWorks and sculptor Alastair Gibson.
• Bespoke Commissions Bespoke carbon fibre finishing solutions for creative installations, exhibits, and unusual commissions, working with visionaries to enable the impossible through pioneering processes and obsessive attention to detail.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• McLaren AutomotivecoreStrategic or Co-development PartnerLong-standing strategic partnership for carbon fibre finishing on McLaren P1 and other vehicles. McLaren's Alan Foster notes Project 12's flexibility and conscientious attention to detail as foundation for highest standards production.
• Aston Martin LagondacoreStrategic or Co-development PartnerStrategic supplier for Q Programme carbon fibre components. Praised as way and above best supplier by Simon Butler, Q Programme Leader.
• Sunseeker International LtdcoreStrategic or Co-development PartnerMarine partnership for yacht carbon fibre components. Chris Elms, Composite Engineering Manager, states Project 12 produces premium quality composite components for finest yachts.
• KMS (KMS-Grays)minorStrategic or Co-development PartnerPartnership for automotive colour and trim display systems. Project 12 produces perfect colour coatings used in KMS display systems for showrooms.
• SplinterWorksminorStrategic or Co-development PartnerCollaboration with UK furniture company for carbon fibre furniture finishing, including their signature hammock bath product.
• Crosby CompositesminorStrategic or Co-development PartnerCarbon component finishing partnership where Crosby Composites uses Project 12 for lacquered finish on high quality components.
• Silverstone Technology ClusterminorGTM or Marketing PartnerSilverstone Technology Cluster member, connecting with UK automotive and technology ecosystem.
• Mercedes-AMGcoreStrategic or Co-development PartnerProject 12 provides satin carbon finishing for the Mercedes-AMG Project ONE hypercar, a vehicle born on the racetrack with Formula 1 technology.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SHD Composites: UK manufacturer of advanced composite materials and prepreg components for motorsport, automotive, and industrial applications — comparable UK-based carbon-fibre component supplier with overlapping customer verticals.
• Formaplex: UK automotive and motorsport composites specialist producing carbon-fibre body panels and finished components for supercars, motorsport, and aerospace — comparable UK Tier-1 composites supplier with similar luxury-OEM customer base.
• Crosby Composites: UK-based composite components manufacturer for motorsport and high-end automotive, explicitly cited by Project 12 as a partner whose components Project 12 lacquers. Direct peer in the UK carbon-fibre component finishing value chain.
• KS Composites: UK-based composites manufacturer serving supercar, motorsport, and luxury automotive programmes with carbon-fibre body panels and finished components — directly comparable in customer profile (supercar OEMs) and geography.
• Prodrive: Leading UK motorsport and advanced composites engineering business operating across automotive, marine, and defence with in-house carbon-fibre manufacturing and finishing capabilities — comparable UK-based, multi-vertical carbon-fibre specialist.
• Rivers Carbon: UK carbon-fibre composite parts manufacturer serving motorsport and automotive customers with finished components — directly comparable in craft, geography, and customer segment.

Broad incumbents

• Gurit: Switzerland-headquartered global composite materials, tooling, and component manufacturer serving wind energy, marine, automotive, and aerospace — broader incumbent in the same carbon-fibre supply chain, with wider scope and scale than Project 12.
• SGL Carbon: Global manufacturer of carbon-based products (graphite electrodes, carbon fibres, composite materials) serving automotive, aerospace, and industrial markets — broad incumbent operating upstream of carbon-fibre finishing, but well-established in the same material ecosystem.
• Hexcel: Global advanced composites company manufacturing carbon fibre, reinforcement fabrics, and prepregs for aerospace, automotive, and industrial markets — broad incumbent upstream in the carbon-fibre value chain comparable on material focus.
• Toray Industries: Global materials manufacturer and the world's largest producer of PAN-based carbon fibre, serving aerospace, automotive, and sporting goods — broad incumbent upstream of carbon-fibre finishing, with extensive luxury/motorsport customer overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/project-12-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project 12