United Way of Gordon County

What United Way of Gordon County does

United Way of Gordon County is a non-profit organization founded in 1987 and headquartered in Calhoun, Georgia, that coordinates funding and program support for community services across Gordon County. It operates as the local United Way affiliate, channeling donations through workplace giving campaigns, individual contributions, corporate sponsorships, and affiliated retail programs into 12 partner agencies that deliver services in education, basic needs, financial security, and health. Its programmatic portfolio includes established affinity engagement vehicles (Latinos Unidos, Women's Leadership Council, Young Leaders Society) and more recent initiatives such as the United4Gordon Network, the United We Read literacy program, and Collection Drives. The organization does not disclose a leadership team or formal management roster in the available data, and reports impact metrics at the program level, including 15,318 individuals helped, 295,768 services provided to 21,795 individuals, and 183,910 services delivered to 4,647 children.

The business model is non-profit and donation-funded: revenue accrues from individual donors, employer workplace-giving campaigns, corporate sponsorships, and affiliated retail programs including Walmart SparkGood Roundup and Kroger Community Rewards. Capital is then re-granted to the 12 partner agencies delivering ground-level services in focus areas spanning Community Resiliency, Healthy Community, Financial Security, and Youth Opportunity. The operating model is local-coordinator rather than direct service delivery, with 1-10 employees overseeing funding allocation, donor relations, and program launches.

The organization's stated focus areas and impact metrics indicate a community-development mandate with an emphasis on measurable outcomes for children and at-risk households in a single rural-to-suburban Georgia county. There is no disclosed AI, data platform, or proprietary technology in the source material; core technology is limited to standard website-based donation and retail round-up integrations. No acquisitions, leadership changes, funding rounds, or geographic expansions beyond Gordon County are referenced, and revenue figures are not publicly disclosed.

Name

United Way of Gordon County

Legal name

United Way of Gordon County

Website

https://gordoncountyunitedway.org

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

United Way of Gordon County is a Calhoun, Georgia-based non-profit, founded in 1987, that coordinates funding across 12 partner agencies delivering education, basic-needs, financial-security, and health services to Gordon County residents.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Grantmaking and Giving Services (81321), Social Assistance (624), Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Foundations (BPAGAKAB)

akta.pro secondary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

Keywords

• Community impact services
• Nonprofit fundraising
• Basic needs assistance
• Youth development programs
• Community resource coordination

Headquarters

HQ city

Calhoun

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Donations and Fundraising: United Way of Gordon County raises funds through donations which are then distributed to local Community Partner Agencies. Donations support services centered around Education, Basic Needs, and Health.

Distribution channels4 records

Marketing channels5 records

Core offering

United Way of Gordon County is a nonprofit charitable organization that raises funds through donations and distributes them to 12 local Partner Agencies delivering services in Community Resiliency, Healthy Community, Financial Security, and Youth Opportunity. It coordinates community programs including literacy initiatives (United We Read), corporate engagement (United4Gordon Network), volunteer opportunities, collection drives, and a Community Resource Guide for Gordon County residents.

Product overview

United Way of Gordon County operates as a nonprofit community service organization connecting residents to essential resources through a network of 12 Partner Agencies. The organization offers a portfolio of programs including United We Read (literacy and education initiatives), United4Gordon Network (corporate engagement and volunteering), Community Impact Investment (fund allocation to partner agencies), Collection Drives (in-kind donations), and Volunteer Opportunities. The organization also facilitates giving through multiple channels including PayPal, Walmart SparkGood Roundup, and Kroger Community Rewards.

Differentiator

Problem solved

Functional benefit

Products and services

• United We Read A literacy initiative focused on reading programs and the Family Reading Challenge to support youth education in Gordon County.
• United4Gordon Network Corporate partnership program including United4Gordon All-Stars and Corporate Volunteering initiatives that engage local businesses in community service.
• Community Impact Investment Annual review and allocation of funds to Community Partner Agencies through Agency Allocation Panels to ensure programs align with the organization's mission.
• Collection Drives Organized drives for donated items and in-kind gifts to support Partner Agencies, including book drives, art supplies, and various community needs.
• Volunteer Opportunities Programs enabling community members to volunteer with Partner Agencies, including the Voluntary Action Center, school supply organizing, mentoring, and tutoring.
• Community Resource Guide A comprehensive directory of local resources and services available to Gordon County residents.
• Walmart SparkGood Roundup Donation option allowing shoppers to round up purchases to support United Way of Gordon County through Walmart's SparkGood program.
• Kroger Community Rewards Donation program linking Kroger Shopper Cards to United Way of Gordon County, where Kroger makes donations based on shopping activity.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 12 Partner AgenciescoreOthersUnited Way of Gordon County works with 12 Partner Agencies to provide services to the community. These agencies deliver programs focused on education, basic needs, and health services. Partner agencies are reviewed annually to ensure alignment with mission and fiscal soundness.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• United Way Worldwide: The national umbrella organization of the United Way network to which UWGC is affiliated. Sets brand standards, programmatic frameworks, and donor infrastructure across 1,000+ local affiliates.
• American Red Cross of Georgia: A large national humanitarian organization operating in the same community service and disaster relief space as UWGC, though with a broader operational scope and different governance model.
• The Salvation Army of Greater Atlanta: A faith-based nonprofit providing basic needs, housing, and emergency assistance in the same Georgia region as UWGC. Comparable in addressing poverty and basic needs but operates direct service programs rather than a fund-allocation model.
• Goodwill of North Georgia: A regional nonprofit providing workforce development, financial security, and basic needs services — overlapping with UWGC's Financial Security and Youth Opportunity focus areas, but as a direct service operator rather than a grantmaker.

Direct peers

• United Way of Greater Atlanta: A larger United Way affiliate operating under the same brand and mission model, coordinating fundraising and program funding across a multi-county Georgia region. Comparable in structure but far larger in scale.
• United Way of Northwest Georgia: The most direct peer — a similarly sized regional United Way affiliate serving adjacent counties in northwest Georgia with the same fundraising-and-regranting model to local partner agencies.
• Community Foundation of Northwest Georgia: A regional community foundation serving the same northwest Georgia geography, raising and distributing charitable funds to local nonprofits — the same operational model as UWGC but structured as a conventional community foundation.

Emerging players

• Boys & Girls Clubs of Gordon County: A youth development nonprofit identified as one of UWGC's 12 Partner Agencies, providing direct services to children. Comparable in mission area (youth opportunity) but operates as a direct service provider rather than a grantmaking intermediary.
• Feeding America food bank affiliates in Georgia: Regional food bank networks that intersect with UWGC's food assistance focus area through partner agencies such as the Voluntary Action Center. Comparable in mission overlap but operate at a regional/state aggregation level.

Regional players

• Habitat for Humanity of Northwest Georgia: A regional housing-focused nonprofit serving the same northwest Georgia geography as UWGC, addressing housing insecurity — one of the basic needs categories UWGC supports through its partner agencies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/uwgordoncounty
• LinkedInlinkedin.com/company/united-way-of-gordon-county/?viewAsMember=true
• Instagraminstagram.com/uwgordoncounty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about United Way of Gordon County