United Way Of Northwest Georgia

What United Way Of Northwest Georgia does

United Way of Northwest Georgia is a 501(c)(3) nonprofit founded in 1941, headquartered in Dalton, Georgia, and operating with 1–10 staff across Whitfield and Murray Counties. The organization functions as a regional fundraising and community-services convener, channeling donor dollars and volunteer capacity into four focus areas—Financial Security, Healthy Community, Youth Opportunity, and Community Resiliency—and reaching approximately 48,667 lives per year through its programs and partner network. Its underlying "products" are structured giving societies (Tocqueville Society, Women's Leadership Council, Young Leaders Society, Peacock Legacy Society, Youth United, Together Unidos), a 211 Resource Hotline that handles roughly 30,497 connections annually, and signature fundraising events such as Power of the Purse, YLS Kickball, and Pickleball for Purpose. Technology is limited to a basic website, the QGIV donation platform, a volunteer portal, and the 211 information-and-referral infrastructure—no proprietary software or AI capabilities are indicated.

The business model is a federated nonprofit fundraising engine: annual workplace-campaign revenue is raised from a concentrated base of corporate partners—principally Shaw Industries, Dalton Utilities, Mohawk Industries, and Engineered Floors—and from a pyramid of individual giving societies and event-based fundraising. Donations are deployed both directly through United Way programs and as grants to roughly 200 partner agencies, producing ~59,494 volunteer hours of community-service output per year. Strategic positioning includes a formalized partnership with the University of Georgia J.W. Fanning Institute for youth-leadership curriculum, and leadership is provided by President Amanda Burt.

The donor pyramid and operational scale define the competitive profile: ~90 Tocqueville families at the $10,000+ tier contribute ~$1.3M annually, ~300 Women's Leadership Council members at $1,000+ contribute ~$1.6M, and a Young Leaders Society (ages 21–40) sits at the $365+ entry tier, together generating the majority of fundraising throughput. The organization's economic moat is the United Way brand, the convening role across ~200 partners, and the 211 distribution channel, all bounded by a two-county service area.

Name

United Way Of Northwest Georgia

Legal name

United Way of Northwest Georgia

Website

https://ourunitedway.org

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

1–10 employees

Short description

United Way of Northwest Georgia is a Dalton-based 501(c)(3) nonprofit (founded 1941) that raises funds and coordinates volunteers across Whitfield and Murray Counties, operating four focus areas, multiple giving societies, the 211 Resource Hotline, and a partner network reaching ~48,667 lives annually.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Civic and Social Organizations (813410), Emergency and Other Relief Services (624230), Community Housing Services (62422)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

Keywords

• Community fundraising
• Workplace giving campaigns
• Volunteer coordination services
• Community resource referral
• Nonprofit philanthropy

Headquarters

HQ city

Dalton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Workplace Giving Campaigns: Annual workplace giving campaigns where corporations and employees contribute to United Way programs supporting local community impact in Whitfield and Murray Counties.
2. Individual/Leadership Giving: Individual donors contribute through leadership giving programs including Tocqueville Society ($10,000+ annually from 90+ families contributing $1.3 million yearly) and Women's Leadership Council ($1,000+ annually from 300+ members investing over $1.6 million each year).
3. Event Fundraising: Signature events including Power of the Purse (annual women's luncheon), kickball tournaments, pickleball events, and mahjong nights generate funds for community programs and literacy initiatives.
4. Corporate Sponsorships: Corporate partners including Shaw Industries, Dalton Utilities, Mohawk Industries, Engineered Floors, and others provide sponsorship support for events and programs.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

United Way of Northwest Georgia is a 501(c)(3) nonprofit organization that raises charitable funds through workplace giving campaigns, individual leadership giving, and community events to distribute grants to vetted Community Partners serving Whitfield and Murray Counties. It operates the 211 CONNECTIONS information and referral hotline linking residents to local health, financial, housing, and emergency resources, and coordinates volunteer engagement through the VolunteerNWGA portal and youth/adult leadership programs.

Product overview

United Way of Northwest Georgia operates a digital community engagement platform supporting four key impact areas: Financial Security, Healthy Community, Youth Opportunity, and Community Resiliency in Whitfield and Murray counties. The organization functions as a philanthropic hub connecting donors, volunteers, and community members through multiple programs including Youth United (youth leadership), Women's Leadership Council (women's philanthropy), Young Leaders Society (young professionals), Tocqueville Society (major donors), Together Unidos (Latino engagement), and Peacock Legacy Society (planned giving). The platform facilitates community impact through 211 CONNECTIONS referral services, volunteer coordination via VolunteerNWGA.org, and annual fundraising campaigns supported by the Campaign Toolkit resource library. Signature fundraising events include Power of the Purse (women's luncheon) and the YLS Kickball Tournament. In the past year, the organization facilitated 59,494 volunteer hours and impacted 48,667 lives across Northwest Georgia.

Differentiator

Problem solved

Functional benefit

Brands

• United Way: The parent brand representing the national United Way network and local chapters focused on community impact through health, education, and financial stability initiatives.
• Together Unidos
• Women's Leadership Council
• Young Leaders Society
• Youth United
• Young Leaders Society Kickball Tournament
• YLS Pickleball For Purpose
• Bams, Cracks, & Hearts (Mahjong Night)

Products and services

• 211 CONNECTIONS

Quantifiable outcome

• 59,494 volunteer hours in past year
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Shaw IndustriescoreGTM or Marketing PartnerMajor corporate partner and sponsor of United Way events including Power of the Purse, Youth and Volunteer Awards, and kickball tournaments. Shaw Industries partners with United Way to offer the Elbert Shaw Memorial Scholarship ($10,000 total to two high school seniors annually). Active workplace giving campaign participant.
• Dalton UtilitiescoreGTM or Marketing PartnerEvent host and sponsor for Youth and Volunteer Awards Celebration (held at Dalton Utilities). Corporate sponsor and workplace giving campaign partner. Participates in Volunteer Center Cabinet.
• Mohawk IndustriescoreGTM or Marketing PartnerCorporate sponsor and workplace giving campaign partner. Participates in Young Leaders Society Steering Committee and Volunteer Center Cabinet. Major employer in the carpet/flooring industry supporting community initiatives.
• Engineered FloorscoreGTM or Marketing PartnerCorporate sponsor and workplace giving campaign partner. Participates in Young Leaders Society Steering Committee and Campaign Cabinet. Active supporter of United Way events and programs.
• Community Foundation of Northwest GeorgiaminorGTM or Marketing PartnerEvent sponsor for 2026 Youth and Volunteer Awards Celebration. Supports community initiatives in Northwest Georgia.
• Kiwanis Club of DaltonminorGTM or Marketing PartnerEvent sponsor for 2026 Youth and Volunteer Awards Celebration and program sponsor for Youth United.
• University of Georgia J.W. Fanning Institute for Leadership DevelopmentcoreStrategic or Co-development PartnerProvides Youth Leadership in Action curriculum for Youth United Council program. Partnership delivers leadership development programming for high school students in Northwest Georgia.
• Northwest Georgia Family Crisis CentercoreGTM or Marketing PartnerCommunity Partner providing shelter, advocacy and support to victims of domestic violence. Funded through United Way contributions and connected through 211 resource referrals.
• RossWoods Adult Day ServicescoreGTM or Marketing PartnerCommunity Partner providing adult day services and caregiver support. Connected through United Way's volunteer programs and 211 resource referrals.
• Salvation ArmycoreGTM or Marketing PartnerCommunity Partner providing emergency services, food assistance, clothing, and transitional housing in Murray and Whitfield Counties. Connected through United Way's referral network and volunteer programs.
• Carter Hope CentercoreGTM or Marketing PartnerCommunity Partner providing alcohol/drug prevention programs and residential substance use treatment. Connected through United Way funding and 211 resource referrals.
• Family Support Council (CASA)coreGTM or Marketing PartnerCommunity Partner working to prevent child abuse and neglect by supporting and building strong families. CASA program provides Court Appointed Special Advocates for children. Connected through United Way funding.
• Cross Plains Community PartnercoreGTM or Marketing PartnerCommunity Partner providing support services. Youth United volunteers paint and improve spaces at Cross Plains. Connected through United Way volunteer programs.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• United Way Worldwide: National umbrella organization for the United Way network. Comparable as the broader brand/affiliate system that this chapter operates under; provides shared standards, brand, and campaign infrastructure.
• Goodwill Industries of North Georgia: Regional nonprofit operating workforce development, community programs, and donation-driven retail across North Georgia. Comparable as a large, diversified community-services nonprofit with similar donor, volunteer, and employer-partnership channels.
• American Red Cross of Georgia: National humanitarian organization with regional operations across Georgia providing emergency relief, disaster response, and community services. Comparable as a sister intermediary nonprofit that aggregates community donations and deploys them to local service delivery.

Emerging players

• Family Support Council / CASA of Northwest Georgia: Local nonprofit Community Partner providing child abuse prevention, family support, and Court Appointed Special Advocates. Directly comparable as a smaller-scale recipient/fellow-traveler nonprofit funded through United Way contributions.
• Northwest Georgia Family Crisis Center: Local nonprofit Community Partner providing shelter, advocacy, and domestic-violence support in the same two-county area. Comparable as a regional social-services provider that depends in part on United Way funding and referrals.

Direct peers

• Salvation Army of Dalton: Currently a Community Partner of United Way of Northwest Georgia providing emergency services, food, and transitional housing in the same service area. Operates a directly comparable social-services delivery model funded in part through United Way contributions.
• United Way of Greater Atlanta: Larger United Way chapter in the same state (Georgia) operating the same workplace-giving, donor-society, and Community Partner model; directly comparable as a sister chapter with overlapping corporate sponsors and donor bases.
• United Way of Central Georgia: Another Georgia-based United Way chapter operating the same workplace giving, donor society, and Community Partner funding model. Comparable structure and revenue mechanics.
• Community Foundation of Northwest Georgia: Regional nonprofit in the same service area (Whitfield and Murray Counties) that also pools philanthropic dollars and supports local nonprofits. Already a documented event sponsor and partner; directly comparable as a competing/collaborating community funder.

Regional players

• Habitat for Humanity of Northwest Georgia: Regional nonprofit operating in the same Northwest Georgia service area focused on affordable housing and community development. Comparable as a local nonprofit that competes for the same corporate sponsorships, donor dollars, and volunteer hours.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwMcqTViZUxobLBbI_AAidA
• Facebookfacebook.com/unitedwaynwga
• Instagraminstagram.com/unitedwaynwga
• LinkedInlinkedin.com/company/united-way-of-northwest-georgia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about United Way Of Northwest Georgia