Red Moon

What Red Moon does

Red Moon (legally The Red Witch LLC) is a privately held, founder-operated consumer wellness company that sells a single core product: an organic cotton menstrual pad infused with 10mg of premium-grade hemp extract (CBD) per pad (100mg per 10-count box), positioned for transdermal absorption through highly permeable vaginal tissue. The pads are manufactured with GOTS-certified organic Turkish cotton and are biodegradable, dye-free, chemical-free, and cruelty-free, with stated absorbency of 100ml per pad (positioned as 40ml above other leading brands). The company was founded in 2020 by Alison Ferrell and Cherie Marquez, with Ferrell's personal experience with endometriosis cited as the founding motivation, and is based in El Cerrito, California (legal domicile) with operations referenced in Richmond.

Red Moon operates a direct-to-consumer e-commerce business primarily through its owned storefront at getredmoon.com, complemented by a subscription layer (5% subscriber discount with monthly, bi-monthly, or quarterly delivery cadence) and tiered pack sizes ranging from a 10-count at $12 to a 40-count at $48. Distribution is supplemented by wholesale availability through the Tundra platform, international partner storefronts in Mexico (Awaken Mexico) and South Africa (Cheeba Africa), and direct international shipping (excluding CBD-restricted jurisdictions such as Australia, Canada, and several others). The company's primary customer segment is health-conscious women and people who menstruate seeking natural alternatives for cramps and discomfort, with secondary segments focused on consumers affected by endometriosis, fibroids, PCOS, and PMDD, and on socially conscious buyers supporting menstrual equity.

The business model combines one-time product sales, recurring subscriptions, and wholesale/transaction-fee revenue. Marketing is anchored by an educational content engine (the "Moon River" blog covering menstrual health, period poverty, and reproductive conditions), a multi-platform organic social presence (Instagram, TikTok, Facebook, Twitter/X, LinkedIn, Pinterest, YouTube), influencer partnerships with custom discount codes (including endometriosis-focused codes), an email newsletter with a period tracker download, and a PR partnership with IFundWomen. Social impact is embedded in the model via a $5 donation add-on at checkout that routes funds to nonprofit PERI.OD and ongoing profit donations to period-poverty charities. The company is bootstrapped with no disclosed external institutional investment and operates with a 1-10 employee footprint.

Name

Red Moon

Legal name

The Red Witch LLC

Website

https://getredmoon.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Red Moon sells CBD-infused organic cotton menstrual pads direct-to-consumer through its website and wholesale partners, targeting health-conscious menstruators, people with endometriosis and related conditions, and socially conscious consumers supporting menstrual equity.

Ownership category

akta.pro rank

Product category

Menstrual Care Products

NAICS

Sanitary Paper Product Manufacturing (322291)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Menstrual Pads (Disposable) (CRABAIAA)

akta.pro secondary industry

CBD/Hemp Wellness & Supplements Retail (CRANAHAC)

Keywords

• Organic period care
• Menstrual wellness products
• CBD-infused pads
• Hemp extract feminine hygiene
• Organic cotton pads

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchases of organic cotton pads with hemp extract. Products are available in quantities of 10, 20, 30, or 40 count at price points ranging from $12 to $48.
2. Subscription Box: Recurring subscription model delivering period products monthly, every two months, or every three months. Subscribers receive a 5% discount on all orders.
3. Wholesale Distribution: Products distributed through wholesale partners including Tundra platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Red Moon sells CBD-infused organic cotton menstrual pads (Organic Hemp Ultra Thin Pads) containing 10mg premium grade hemp extract per pad, designed for moderate to heavy flows and positioned for transdermal absorption through vaginal tissue. The company sells the pads directly to consumers via its e-commerce website in 10-, 20-, 30-, and 40-count packs at $12 to $48, with a 5% subscription discount and coupon-driven influencer distribution. Red Moon also publishes educational period wellness content through its Moon River blog.

Product overview

Red Moon offers a single core product line: Organic Hemp Ultra Thin Pads, which are CBD-infused transdermal period pads designed for menstrual wellness. The product is enhanced with premium grade hemp extract and organic cotton. The company also provides a downloadable period tracker and blog content for educational purposes. All products emphasize eco-friendly, biodegradable materials and holistic wellness positioning.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Hemp Ultra Thin Pads CBD-infused transdermal period pads made with GOTS Certified Organic Turkish cotton and 10mg premium grade hemp extract per pad (100mg per 10-count pack). Designed for moderate to heavy flows, featuring biodegradable materials and ultra-thin construction for comfort; sold in 10, 20, 30, and 40-count packs at $12, $24, $36, and $48 with a 5% subscriber discount and recurring subscription options (monthly, bi-monthly, quarterly).

Quantifiable outcome

• Pads absorb 100ml of liquid, which is 40ml more than other brands
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• IFundWomencoreStrategic or Co-development Partner · 17 October 2022IFundWomen is a funding platform supporting women entrepreneurs. Red Moon partnered with IFundWomen to encourage investment to transform period care. The partnership aims to support women business owners and advance menstrual equity through capital and collaboration.
• PERI.ODcoreGTM or Marketing PartnerPERI.OD is a youth-fueled nonprofit striving to eradicate period poverty and stigma through service, education, and advocacy. Red Moon offers a $5 donation add-on option at checkout where a portion of profits support this organization. They also donate a portion of all profits to charities providing essential period products to those in need.
• TundraminorChannel Partner/ Reseller/ DistributorTundra is a wholesale distribution platform through which Red Moon products are available for retail partners to stock and sell.
• Mexican Partner Site (Awaken Mexico)minorChannel Partner/ Reseller/ DistributorInternational distribution partner for Mexico. Customers in Mexico are directed to the Mexican partner site for orders.
• South African Partner Site (Cheeba Africa)minorChannel Partner/ Reseller/ DistributorInternational distribution partner for South Africa. Customers in South Africa are directed to the partner site for orders.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Dame: Sustainable period-care and sexual wellness brand offering reusable products and tampons. Competes for the same ethically-minded, wellness-oriented menstruator with overlapping sustainability-driven positioning.
• Thinx: Established category-defining brand in the modern period-care space, particularly period underwear. Shares the same direct-to-consumer, period-positive, women-founded ethos and target consumer.

Emerging players

• Bonbi Forest: Smaller, emerging herbal-infused feminine-care brand in the same plant-powered wellness positioning as Red Moon. Closely comparable given both brands leverage botanical/herbal ingredients in feminine care, though Bonbi Forest focuses on wash and wipe SKUs rather than pads.

Direct peers

• &Sons: Premium, sustainably-minded menstrual-care brand competing in the same contemporary organic-pad category. Overlaps with Red Moon on DTC organic cotton pads and a sustainability-forward value proposition.
• LOLA: Pioneering DTC period-care subscription brand covering pads, tampons, and liners. Red Moon targets a similar 'cleaner, better period products' customer with subscription-first DTC economics, but with a narrower SKU set and an added CBD ingredient angle.
• August: Direct-to-consumer period-care brand offering organic pads and tampons via subscription. Operates in the same DTC organic-period-care category as Red Moon with comparable target demographic.
• Saalt: Period-care brand spanning menstrual cups, underwear, and pads with a sustainability mission. Closely overlaps on organic/sustainable positioning, with Red Moon's premium CBD infusion differentiating within the same eco-conscious consumer segment.
• The Honey Pot Co. The most direct comparable: a feminine-care brand built around botanically-infused washes, wipes, and pads targeting natural-wellness-conscious menstruators. Red Moon operates in the same herbal/plant-infused feminine-care niche but focuses on the pad category specifically with a CBD-transdermal twist.
• Rael: Direct-to-consumer organic cotton pads, tampons, and liners with subscription options — overlapping on DTC organic menstrual pads and box-format pricing. Red Moon competes on a similar shelf with the differentiator of CBD infusion.
• Cora: Organic cotton pads, tampons, and menstrual care products with a comparable social-mission positioning. Both brands sell DTC, occupy the 'organic, period-care with a story' lane, and bundle wellness with category product.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/GetRedMoon1
• YouTubeyoutube.com/@redmoonperiod
• Facebookfacebook.com/redmoonperiodcare
• LinkedInlinkedin.com/company/getredmoon
• Instagraminstagram.com/redmoonperiod
• TikToktiktok.com/@getredmoon
• Pinterestpinterest.ph/getredmoon/_created

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Moon