Singapore Realty
- Company typePrivate
- Founded2012
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2C
- OfferingServices
Singapore Realty firmographics
Firmographics- Name
- Singapore Realty
- Legal name
- Singapore Realty Solutions Pte. Ltd.
- Website
- https://singaporerealty.com.sg
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Singapore Realty industry classification
Industry- Product category
- Real Estate Brokerage and Advisory
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Other Activities Related to Real Estate (531390)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Luxury & High-End Residential Brokerage (BPAJAAAC)
- akta.pro secondary industries
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Real Estate Buyer Representation (FSAEAJAG)
Keywords
Where Singapore Realty is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Singapore Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Real Estate Brokerage and Advisory Fees: Singapore Realty generates revenue through real estate transaction fees, providing customized advisory services to institutional investors, UHNIs, and HNIs for residential and commercial property investments. The firm also offers property credit packages for featured listings on their platform.
- Property Listing Credits: Revenue generated from property credit packages sold to sellers who want featured listings on the Singapore Realty platform. Packages include 1, 2, or 5 property credits at USD 250, 500, and 1,000 respectively, with features including 1-week featured status, 2-month publication, and 1-day approval.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 1 Property Credit - Featured listing for single property |
| Unit Pricing | Pay-as-you-go | 2 Property Credits - Featured listings for two properties |
| Unit Pricing | Pay-as-you-go | 5 Property Credits - Featured listings for five properties |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Singapore Realty product offering
Product offeringCore offering
Singapore Realty is a licensed real estate brokerage and advisory firm in Singapore that assists buyers, sellers, tenants, and landlords with residential and commercial property transactions, providing property selection, due diligence, market analysis, negotiation, and full-service closing support. The firm complements its brokerage with paid featured listing credit packages (1, 2, or 5 property credits at USD 250, 500, and 1,000) that sellers can purchase to promote their listings on the Singapore Realty platform. International property services are listed as a planned offering.
Product overview
Singapore Realty operates as a niche real estate advisory, consultancy, and licensed brokerage firm offering a unified service portfolio centered on property transactions. The core offering comprises property brokerage and advisory services for residential and commercial properties, supplemented by a tiered featured listing credit system (1, 2, and 5 property credit packages) that enables sellers to promote their listings on the platform. International property services are planned but not yet launched.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Brokerage and Advisory Services Full-service real estate brokerage and advisory offering property selection, due diligence, market analysis, negotiation, and transaction closing support for buyers, sellers, tenants, and landlords of residential and commercial properties in Singapore.
- Residential Property Services Brokerage and advisory services for the buying, selling, and renting of residential properties, including condominiums, apartments, and bungalows in prime Singapore districts, targeting individual homebuyers, sellers, tenants, and landlords.
- Commercial Property Services Advisory and brokerage services for commercial real estate investment opportunities, targeting institutional investors and high-net-worth individuals seeking commercial assets in Singapore.
Quantifiable outcome
- 95% returning clients
- +3 more outcomes
Companies that use Singapore Realty
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Singapore Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Singapore Realty partnerships and signals
Strategic signalScale indicators6 records
Recent moves4 records
Expansion highlights4 records
Singapore Realty competitors and assessment
Company assessmentOthers
- PropertyGuru: Singapore's dominant property listing portal and ecosystem partner to Singapore Realty (which integrates listings via PropertyGuru). Functions as both a lead-generation channel and an indirect competitor via agent matching tools that disintermediate traditional broker relationships.
Broad incumbents
- Savills Singapore: Global real estate advisory firm with a Singapore office focused on luxury residential, commercial, and investment sales. Overlaps with Singapore Realty's UHNI/HNI premium advisory segment but offers a broader international platform and institutional-grade services.
- Knight Frank Singapore: Global luxury-focused real estate consultancy active in Singapore prime residential and commercial markets. Direct competitor for high-net-worth buyer representation and international property mandates that Singapore Realty also targets.
- Cushman & Wakefield Singapore: Global commercial real estate services firm with Singapore office serving institutional investors. Overlaps with Singapore Realty's commercial property advisory offering but at substantially larger institutional scale.
Direct peers
- Huttons Asia: Singapore-headquartered real estate services group with significant residential brokerage presence. Competes for HNI buyer mandates and listing inventory across Singapore, comparable in target market to Singapore Realty.
- OrangeTee & Tie: Major Singapore real estate agency with a strong digital and tech-enabled platform. Competes directly for residential listings and buyer mandates, including in the prime districts where Singapore Realty operates.
- PropNex: Singapore's largest publicly listed real estate agency with the biggest salesforce and transaction volume in the country. Directly competes for residential brokerage mandates in the same Singapore districts Singapore Realty serves, although at a much broader mass-market scale.
- ERA Singapore: One of the largest real estate agencies in Singapore with thousands of active agents. Competes for both residential and commercial mandates and overlaps with Singapore Realty's high-touch broker model, though at substantially greater scale.
- Sotheby's International Realty Singapore: Global luxury real estate brand with Singapore presence, specifically targeting ultra-high-net-worth residential transactions. Directly comparable to Singapore Realty's premium-segment positioning and buyer representation focus.
Emerging players
- Realto: Singapore-based tech-enabled real estate brokerage offering flat-fee, transparent pricing and digital tools. Represents the newer wave of digitally native brokerages that compete for the same HNI residential mandates through a different service model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Singapore Realty social profiles
Digital presenceSingapore Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Singapore Realty leadership team
Management profileNumber of profiles
Profiles1 record
Singapore Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Singapore Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Singapore Realty
What does Singapore Realty do?
Singapore Realty is a licensed real estate brokerage and advisory firm in Singapore that assists buyers, sellers, tenants, and landlords with residential and commercial property transactions, providing property selection, due diligence, market analysis, negotiation, and full-service closing support. The firm complements its brokerage with paid featured listing credit packages (1, 2, or 5 property credits at USD 250, 500, and 1,000) that sellers can purchase to promote their listings on the Singapore Realty platform. International property services are listed as a planned offering.
Is Singapore Realty a public or private company?
Singapore Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Singapore Realty founded?
Singapore Realty was founded in 2012. It employs 1 to 10 people.
Where is Singapore Realty based?
Singapore Realty is headquartered in Singapore, Singapore, in the Asia region.
How does Singapore Realty make money?
Two revenue lines are on record. Real Estate Brokerage and Advisory Fees are the primary driver. The others are property Listing Credits.
Who are Singapore Realty's main competitors?
PropertyGuru is listed as an others. Broad incumbents are Savills Singapore, Knight Frank Singapore and Cushman & Wakefield Singapore. Direct peers are Huttons Asia, OrangeTee & Tie, PropNex, ERA Singapore and Sotheby's International Realty Singapore. Realto is listed as an emerging player.
Does Singapore Realty have an API?
No public API is recorded for Singapore Realty.
What industry is Singapore Realty in?
Singapore Realty's product category is Real Estate Brokerage and Advisory. Its primary akta.pro industry code is BPAJAAAC, Luxury & High-End Residential Brokerage, with a secondary code of BPAJAAAA, Traditional Residential Brokerage (Existing Homes). Its NAICS code is 5312 and its SIC code is 6531.