SGM Lighting

What SGM Lighting does

SGM Lighting ApS is a Danish designer and manufacturer of professional LED lighting fixtures and accessories, headquartered in Aarhus, Denmark, founded in 1975. The company operates two main product divisions: an entertainment lighting line (moving heads, wash/strobe/pixel fixtures, effect lighting, Fresnel and rail lights for touring, concert, theatre, broadcast, and live events) and an architectural line centered on the POI (Permanent Outdoor Installation) product family for permanent outdoor building facades, landmarks, and media architecture. Core technology is proprietary IP65-rated LED hardware with an integrated control ecosystem supporting industry-standard protocols (DMX-512A, ArtNet, sACN, RDM) plus proprietary wireless (CRMX) controllers, video pixel processors, drivers, and configuration software. Differentiators include all-weather durability, corrosion-resistant POI treatments, extended warranty programs (3–6 years), and the VP video pixel system for large-scale media installations.

SGM generates revenue primarily through hardware sales of luminaires, controllers, drivers, and accessories, supplemented by professional services including RMA repair and on-location warranty support. Pricing is quote-based and not publicly disclosed, consistent with a B2B enterprise sales model. The company distributes through a direct-plus-channel structure: wholly-owned regional offices in Denmark (HQ), Germany, and the Americas, complemented by a global network of appointed distributors (e.g., South Africa, Belgium, France, Middle East/GCC) and regional sales representatives in North America. Customer segments span rental companies, lighting designers, event production firms, and installation contractors in commercial, retail, museum, and hospitality venues. In 2023, SGM was acquired by Goldensea, marking a significant ownership change. The company holds CE, RoHS2, UL, and CSA certifications on key controllers, employs 51–100 staff, and won the LDI Sustainability Award in 2023.

Name

SGM Lighting

Legal name

SGM Lighting ApS

Website

https://sgmlighting.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

SGM Lighting is a Danish designer and manufacturer of professional LED lighting fixtures and accessories serving the entertainment (touring, concerts, theatre) and architectural (permanent outdoor installations) markets globally, with IP65-rated luminaires and an integrated control ecosystem.

Ownership category

akta.pro rank

Product category

Professional LED Lighting Fixtures

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (33513)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)

akta.pro secondary industry

Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI)

Keywords

• LED lighting fixtures
• Entertainment lighting
• Architectural lighting
• Outdoor lighting systems
• DMX control equipment

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. LED Lighting Fixtures: Sale of proprietary LED luminaires across entertainment (moving heads, wash lights, strobes, effect lighting) and architectural (POI fixtures, media architecture) categories. Products range from portable battery fixtures to permanent outdoor installations.
2. Accessories and Spare Parts: Comprehensive accessory portfolio including mounting brackets, barndoors, filters, flight cases, power cables, data cables, batteries, and lens kits. Spare parts available with 6-month warranty.
3. Control Systems and Software: Sale of controllers (A-4, TLD-612A, ILD, C-1), proprietary software tools (RDM management, ArtNet configurator, firmware tools), and system integration equipment.
4. Service and Support: RMA (Return Merchandise Authorization) services for warranty and non-warranty repairs, on-location warranty services, and technical support.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

SGM Lighting designs, manufactures, and supplies professional LED lighting fixtures and accessories for the entertainment (touring, theatre, live events, broadcast) and architectural (permanent outdoor installations, media architecture) markets. The portfolio includes moving heads, wash/strobe/pixel luminaires, video pixel lighting systems, controllers (A-4, TLD-612A, ILD, C-1), proprietary configuration software, and a complete accessories ecosystem. Products support industry-standard protocols (DMX-512A, ArtNet, sACN, RDM, CRMX) and are built around all-weather IP65 construction with corrosion-resistant POI variants for permanent outdoor use.

Product overview

SGM Lighting is a Danish manufacturer of professional LED lighting solutions serving the entertainment and architectural markets. The product portfolio centers on two main divisions: Entertainment lighting (touring, live events, theater, broadcast) and Architectural lighting (permanent outdoor installations). Entertainment products include the PALCO wash/strobe series, G-series moving heads (Spot, Profile, Wash, BeaSt), P-series wash/strobe/pixel lights (P-1 through P-10), Q-series flood/blind strobes (Q-2 through Q-10), i-series color wash lights, S-series Fresnel fixtures, X-series strobes, and SixPack pixel blinders. The architectural line features POI (Permanent Outdoor Installation) wash, beam, and graze fixtures designed for permanent outdoor use with enhanced weather resistance. Supporting infrastructure includes A-4 ArtNet/DMX controllers, TLD-612A and ILD LED drivers, C-1 wireless controllers, VP processors for video pixel installations, and comprehensive accessories (flight cases, barndoors, power cables). The company emphasizes all-weather reliability and cutting-edge technology with products supporting ArtNet, sACN, RDM, and DMX-512A protocols for professional lighting control system integration.

Differentiator

Problem solved

Functional benefit

Brands

• POI (Permanent Outdoor Installation): Product line designed for permanent outdoor architectural lighting installations with enhanced weather resistance and corrosion protection.

Products and services

• PALCO-3 Wash LED wash light fixture designed for touring and live entertainment applications, featuring weather-resistant construction for reliable performance.
• PALCO-6 Wash Medium-power LED wash light fixture suitable for touring and event productions, built to withstand demanding touring conditions.
• PALCO-12 Wash High-power LED wash light fixture for large-scale entertainment productions and touring applications.
• PALCO Z-FX Moving head effect lighting fixture for entertainment and touring applications, offering dynamic lighting effects.
• Touring VPL Series Range of video pixel lighting (VPL) products including VPL 610-20, VPL 1220-20, and VPL 305-20 designed for touring applications, enabling large-scale video mapping and media architecture displays.
• G·7 Spot LED moving head spot fixture for entertainment applications, providing gobo projection and precise beam control.
• G·7 BeaSt DualSource LED moving head combining two light sources for enhanced versatility in entertainment lighting applications.
• G·Profile Turbo High-performance LED profile fixture for touring and rental applications, offering advanced beam shaping capabilities.
• G·1 Beam White LED moving head beam fixture providing sharp, concentrated beam effects for entertainment applications.
• G·1 Wash Color LED moving head wash fixture offering dynamic color mixing and effects for entertainment productions.
• G·Wash RGB LED moving head wash fixture for entertainment applications with color mixing capabilities.
• P-3 Vision DualSource direct view and wash light combining direct viewing illumination with wash functionality for versatile applications.
• P-3 Wash RGBW LED wash light fixture for entertainment applications, providing color mixing and wash effects.
• P-6 RGBW LED wash/strobe/pixel light offering multiple functions including wash, strobe, and pixel control for dynamic lighting effects.
• P-5 / P-5 TW / P-5 W P-5 is an RGBW LED wash light; P-5 TW offers tunable white for adjustable color temperature; P-5 W provides fixed white output.
• P-2 RGBW LED wash light fixture suitable for entertainment and installation applications.
• P-1 Battery-driven LED wash light for portable entertainment applications, eliminating the need for power cabling.
• Q-8 DualSource strobe/flood/pixel/blinder combining multiple light sources for versatile entertainment lighting effects.
• Q-7 / Q-7 W Q-7 is an RGBW LED flood blind strobe; Q-7 W provides white LED flood blind strobe for entertainment applications.
• Q-2 / Q-2 W Q-2 is an RGBW LED flood blind strobe; Q-2 W provides white LED flood blind strobe for entertainment use.
• Q-10 RGBW color LED flood blinder strobe for high-impact entertainment lighting effects.
• i-6 / i-6 White i-6 is an RGBW LED wash light; i-6 White provides white LED wash functionality for various applications.
• i-5 Series Color LED wash lights available in Blue, Green, Red, RGBW, and White variants for targeted color applications.
• i-2 Series Color LED wash lights in Blue, Green, Red, RGBW, and White variants plus UVA 365nm UV version for specialty applications.
• S-4 Fresnel LED light providing soft, natural lighting beam suitable for theatrical and broadcast applications.
• SixPack LED pixel blinder fixture providing multiple individually controllable pixels for entertainment lighting effects.
• X-5 White LED strobe fixture for entertainment applications requiring high-intensity flashing effects.
• XC-5 Color LED strobe fixture providing colored flashing effects for entertainment productions.
• R-2 Series LED rail lights available in RGBW, RGBA, and white (3000K/4000K) variants for retail and architectural lighting applications.
• LT-100 / LT-200 3D LED tubes providing flexible linear lighting elements for creative installations and pixel mapping applications.
• LB-100 LED ball fixtures providing spherical 360-degree lighting output for decorative and effect applications.
• LD-5 LED dome fixture providing omnidirectional lighting for creative installations and scenic applications.
• LP-700 LED pix fixture for pixel mapping applications, enabling individually controllable LED elements.
• POI Series Permanent Outdoor Installation (POI) product line including POI-15/30/75/150/250 Wash, POI-25/50/100/150/250 Beam, and POI Graze fixtures designed for permanent outdoor architectural installations with enhanced weather resistance.
• POI VPL Series Video pixel lighting products designed for permanent outdoor installations, enabling large-scale media architecture displays.
• PDM - Power & Data Manager Power and data management device for POI architectural installations, enabling centralized control and power distribution.
• VP Processor Gigabit to Megabit processor optimized for VP fixtures, providing ArtNet/sACN/VP-Net protocol processing and data redundancy for video pixel installations.
• A-4 ArtNet to DMX Converter Smart ArtNet to DMX converter with built-in RDM support, featuring 4-port ArtNet node, DMX input/output splitter, show recording/playback, and remote monitoring capabilities via ArtNet, sACN, RDM, and DMX-512A protocols.
• TLD-612A Touring LED ArtNet driver for LB-100, LT-100, and LT-200 luminaires with IP65 rating, supporting up to 6 LT-100/200 tubes or 48 LB-100 pixels, configurable via SGM ArtNet Configurator software.
• ILD - Installation LED Driver Compact installation LED driver for permanent installations, capable of driving six LT-100, three LT-200, or three LB-100 pixel luminaires with ArtNet interface and IP65 rating.
• C-1 Wireless DMX Controller Battery-driven wireless DMX controller with CRMX transmitter and WiFi antenna for programming SGM battery luminaires, controllable via smartphone/tablet app, IP65 rated.
• C-5 Wireless DMX Control Software Windows-based wireless DMX control software for scheduling and programming SGM R-2 fixtures with pre-programmed lighting sequences and remote wireless DMX control.
• SGM ArtNet Configurator Configuration software for A-4, ILD, and TLD-612A ArtNet devices, enabling protocol setup, DMX addressing, and system configuration.
• SGM TLD RDM Tool Utility application for modifying TLD-612 settings including DMX start address, DMX mode, and status LED via RDM connection.
• SGM Vacuum Test Kit IP-rating verification tool for testing and securing IP validity in SGM products after reassembly, includes calibrated test equipment and software.

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature11 records

Partnerships

One partnership is on record.

• GoldenseamajorStrategic or Co-development PartnerGoldensea acquired SGM Lighting, representing a significant ownership change. This acquisition positions SGM under Goldensea's portfolio of professional lighting and technology companies, potentially enabling synergies in technology development and market expansion.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ayrton: French manufacturer of high-end automated LED lighting for entertainment and architectural markets. Ayrton competes directly with SGM in premium moving head, profile, and wash fixtures, often on the same high-profile touring and architectural specifications.
• Chauvet Professional: US-based professional lighting manufacturer (part of Chauvet & Sons) with strong global distribution. Chauvet Professional competes head-to-head with SGM in LED washes, moving heads, strobes, and IP-rated outdoor fixtures for both touring and architectural installations.
• Elation Professional: US-based professional lighting manufacturer serving entertainment, broadcast, and architectural markets. Elation offers a comparable product range of moving heads, washes, strobes, and pixel fixtures, and is a frequent direct competitor on price-sensitive touring and permanent installation projects.
• Martin Professional (Harman International): Danish-origin professional lighting manufacturer (now part of Harman/Samsung) producing entertainment and architectural LED fixtures. Martin shares SGM's Danish heritage and overlapping customer base in concert touring, theatre, and permanent architectural installations, and is widely regarded as a market leader in the same categories SGM targets.
• Clay Paky: Italian manufacturer of professional show lighting (now part of Signify/Philips). Clay Paky is a direct competitor in moving heads, washes, and effect lighting for live events and architectural applications, with a similar focus on high-performance automated luminaires.
• MA Lighting: German manufacturer of professional lighting control consoles and software (grandMA series). MA Lighting competes with SGM in the lighting controls layer (though SGM also supplies fixtures) and is commonly integrated with SGM luminaires on the same touring and architectural specifications.
• GLP (German Light Products): German manufacturer of professional LED lighting for entertainment and architectural applications. GLP's product range of moving heads, washes, and creative LED fixtures overlaps substantially with SGM's entertainment and POI offerings, and shares a similar European-led distribution model.
• Robe Lighting: Czech-based manufacturer of professional entertainment and architectural LED lighting including moving heads, washes, and pixel fixtures. Robe is one of the largest direct competitors to SGM in the touring and architectural segments, with overlapping product categories (moving heads, washes, strobes) and a similar global distribution model.
• ADJ Group: US-based supplier of professional lighting fixtures (ADJ, Elation, Acclaim brands) for entertainment, event production, and architectural markets. ADJ competes with SGM across a broad range of wash, pixel, and effect fixtures for mid-market rental and installation customers.

Broad incumbents

• ETC (Electronic Theatre Controls): US-based manufacturer of architectural and entertainment lighting fixtures, controls, and rigging. ETC competes with SGM across theatrical, broadcast, and architectural markets and is a larger, more diversified incumbent with broader product categories and deeper penetration in permanent installation segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/SGMlighting
• Facebookfacebook.com/SGM.dk
• LinkedInlinkedin.com/company/sgm
• Instagraminstagram.com/sgm_lighting

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SGM Lighting