What Shopwise does

Shopwise GmbH is a Berlin-based digital agency that provides e-commerce marketing and Shopify platform development services primarily to online retail brands in the DACH region. Founded by Ferdinand Natterer and Dario Loew-Albrecht, both Managing Directors (Geschäftsführer), the company operates with a team of 11-50 employees focused exclusively on the Shopify ecosystem and delivers four core service pillars: SEO, paid search (SEA / Google Ads), email marketing (executed on Klaviyo and Omnisend), and Shopify Development — the last of which includes custom builds, relaunches, and migrations from competing platforms (Magento, WooCommerce, Shopware, PrestaShop, Modified, OXID). The firm supplements these pillars with Meta Ads management and Digital PR. Technical foundation rests on its Shopify Select Partner status and Klaviyo Master Silver Partner designation, which grant platform-level access, certifications, and Shopify-internal visibility, and on an AI-assisted tool stack (Rankscale for GEO analytics, Ahrefs for SEO, Channable for feed management) that the firm packages into a methodology rather than into proprietary AI products.

The product surface notably includes a branded GEO (Generative Engine Optimization / KI-Suche) offering launched in 2025, which targets client visibility inside AI-powered search systems — ChatGPT, Perplexity, Google AI Overviews, and Google Gemini — and which is positioned as the firm's most differentiated capability versus competing Shopify-specialist agencies. The commercial model combines project-based pricing for migrations (starting prices stated at EUR 10,000-20,000 per platform) with multi-year retainer arrangements for ongoing marketing engagements; minimum four-digit monthly ad spend is required for SEA clients. Go-to-market is consultative and sales-led, beginning with a free initial consultation, progressing through a needs-assessment call and a video strategy presentation, and converging on long-term growth partnerships.

The firm has accumulated 100+ e-commerce client engagements across diverse verticals including jewelry (Pukka Berlin), fashion and outdoor (Lenz), car audio (MT Audio), home and living (Looops), family and parenting (swing2sleep), perfumery (Birkholz), coffee (Coffee Annan), grooming (John Barber), supplements (Sponser Sport Food AG), furniture (Divani.Store), and smart home (SmartLife24 / SIRO). Case-study outcomes cited include organic-traffic increases of 400-600% over 18 months, ROAS improvements from approximately 2 to 5+, and revenue doubles within months of engagement. Shopwise remains privately held and bootstrapped, with no disclosed external funding rounds and no institutional investors identified in source material.

Name

Shopwise

Legal name

Shopwise GmbH

Website

https://shopwise.co

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Shopwise GmbH is a Berlin-based e-commerce agency providing SEO, GEO, SEA, email marketing, and Shopify development services primarily to DACH-region retail brands, holding Shopify Select Partner and Klaviyo Master Silver Partner status.

Ownership category

akta.pro rank

Product category

E-commerce Digital Marketing and Shopify Development Services

akta.pro primary industry

Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)

Keywords

• E-commerce marketing services
• Shopify development agency
• Search engine optimization
• Generative engine optimization
• Platform migration services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. E-Commerce Consulting Services: Professional services revenue generated through ongoing consulting partnerships with e-commerce brands. Services include SEO, SEA, email marketing, GEO optimization, and Shopify development. Long-term retainer relationships with clients seeking sustainable growth.
2. Shopify Development Services: One-time and ongoing development services including new shop creation, relaunches, platform migrations (from Magento, WooCommerce, Shopware, PrestaShop, Modified, OXID), and custom app development.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Shopwise is a Berlin-based specialized e-commerce agency that delivers AI-powered digital marketing and Shopify development services to online retailers in the DACH region. Its core offering is an integrated suite of five service pillars — SEO, GEO (Generative Engine Optimization for AI-driven search), SEA (Google Ads), Email Marketing, and Shopify Development — plus platform migration services from Magento, WooCommerce, Shopware, PrestaShop, Modified, and OXID to Shopify. Engagements are structured as long-term retainer or project-based consulting partnerships focused on sustainable organic and paid revenue growth.

Product overview

Shopwise is a specialized e-Commerce agency based in Berlin, Germany, offering AI-powered processes for launching and scaling e-Commerce businesses. The company operates as a service-based agency rather than a software product, providing an integrated suite of digital marketing and development services centered around the Shopify platform. The core service portfolio includes four main pillars: SEO (including AI-powered GEO/KI-Suche for generative search), SEA (Google Ads management), E-Mail Marketing (via Klaviyo and Omnisend), and Shopify Development. Supporting modules include Meta Ads management, platform migrations (from Magento, WooCommerce, Shopware, PrestaShop, Modified, and OXID to Shopify), and Digital PR services. All services are designed to work together, with the company acting as a long-term growth partner for e-Commerce brands in the DACH region.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO (Search Engine Optimization)
• GEO (KI-Suche / Generative Engine Optimization)
• SEA (Search Engine Advertising / Google Ads)
• E-Mail Marketing
• Shopify Development
• Magento to Shopify Migration

Quantifiable outcome

• Client revenue typically doubles within months of engagement
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationOfficial Shopify Select Partner. Shopwise specializes exclusively in Shopify development, migrations, and marketing. The partnership provides access to Shopify resources, certifications, and priority support for client implementations.
• KlaviyocoreTechnology or IntegrationMaster Silver Partner status with Klaviyo. Shopwise implements and manages email marketing campaigns using Klaviyo platform for e-commerce clients, handling automations, campaigns, and technical setup.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• TRKKN: Hamburg-based digital agency with a substantial e-commerce and marketing technology practice. Larger and more diversified incumbent competing for similar enterprise DACH clients across data, commerce, and digital marketing services.
• nexum: Cologne-based full-service digital agency with a strong e-commerce and commerce marketing practice. A broader incumbent offering strategy, creative, and technology services across multiple platforms rather than specializing in Shopify.

Direct peers

• dotSource: German e-commerce agency headquartered in Jena offering strategy, platform implementation, and digital marketing services. Direct competitor to Shopwise in the DACH e-commerce agency space, though larger in scale and not exclusively Shopify-focused.
• Swanky: UK-based Shopify Plus agency offering development, retention marketing, and growth services. Comparable to Shopwise in being a Shopify-specialist agency serving mid-market and enterprise e-commerce brands with multi-service offerings.
• Billie Boom: Berlin-based Shopify-focused e-commerce agency offering design, development, and growth marketing services. Most direct local peer to Shopwise given the overlapping Berlin location, Shopify specialization, and mid-market DACH client focus.
• Eastside Co: UK-based Shopify Plus agency providing design, development, and digital marketing for e-commerce brands. Closest international direct peer in terms of Shopify-only focus, retainer-led growth model, and enterprise merchant focus.
• Polarstern E-Commerce: German Shopify and Shopware agency offering development, migrations, and digital marketing. Comparable to Shopwise as a DACH e-commerce agency with platform migration and growth marketing capabilities for mid-market merchants.

Emerging players

• Smarketer: Munich-based agency specializing in Google Ads and SEA management for e-commerce clients. Overlaps with Shopwise's SEA service line and serves a similar DACH mid-market merchant base, though without the broader SEO/development stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shopwise-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shopwise