Sophie by Sophie

What Sophie by Sophie does

Sophie by Sophie is a Stockholm-based, founder-owned jewelry brand established in 2006 by Sophie Gyllenhammar Mattsson. The company designs and retails handcrafted fashion and fine jewelry — earrings, rings, bracelets, necklaces, and pendants — built on a portfolio of named collections including the signature Knot, Pyramid, Pearl, Enamel, Candy, Shell, Heart, and Cage lines, plus charity collections for World Childhood Foundation and Wildhood Foundation with 10% of each sale donated. Materials span gold- and rhodium-plated silver and brass, natural gemstones, freshwater and baroque pearls, and a fine jewelry tier in 18K gold with sapphires, tsavorites and diamonds at price points up to 40,000+ SEK, with most fine pieces made-to-order in 4-6 weeks.

The business model is direct-to-consumer e-commerce anchored at sophiebysophie.com, supplemented by a curated Swedish physical retail footprint: a flagship store within NK Stockholm (Hamngatan 18-20), additional presence at NK Göteborg, Åhléns City Stockholm and Göteborg, and 25+ Hallbergs Butik specialty jewelry locations across Sweden. International reach is via ship-to-40+ countries (EU, UK, Norway, Switzerland, Turkey) with multi-currency support (SEK/EUR), free Swedish shipping over 1,500 SEK, 30-day returns, and payments through Klarna, major card networks, Apple Pay, Google Pay, Shop Pay, MobilePay, iDEAL, Bancontact and UnionPay. Revenue mechanics are one-time unit purchases across fashion (400-3,000 SEK) and fine (10,000-50,000+ SEK) tiers, plus gift cards (200/1,200/2,300 SEK) and handmade Spanish leather jewelry storage. The brand operates as a private, independent, self-funded company with 1-10 employees, no disclosed institutional capital, and a sole named founder/Creative Director.

Name

Sophie by Sophie

Legal name

Sophie by Sophie

Website

https://sophiebysophie.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Sophie by Sophie is a Stockholm-based, founder-owned jewelry brand founded in 2006 that designs and sells handcrafted fashion and 18K gold fine jewelry across signature, charity, and collaboration collections to direct-to-consumer and premium Swedish department-store shoppers worldwide.

Ownership category

akta.pro rank

Product category

Fashion and Fine Jewellery

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)

SIC

Retail-Jewelry Stores (5944), Costume Jewelry & Novelties (3960), Jewelry, Precious Metal (3911), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA)

akta.pro secondary industries

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC), Charm & Personalized Fashion Jewelry (Nameplates/Initials/Photo) (CRAKABAE), Luxury Jewelry Boxes & Storage Accessories (CRAKAEAK), Custom Fashion/Costume & Alternative Materials Jewelry (CRAKAHAC)

Keywords

• Handcrafted fashion jewellery
• Fine gold jewellery
• Designer jewellery brand
• Leather jewellery storage
• Charity jewellery collections

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Jewelry Retail: Sophie by Sophie generates revenue primarily through direct sales of handcrafted jewelry including earrings, necklaces, bracelets, rings, and fine jewelry pieces. Products are sold at various price points from fashion jewelry (under 1,000 SEK) to fine jewelry with diamonds (up to 40,000+ SEK).
2. Jewelry Storage Products: The brand also sells leather jewelry storage boxes, rolls, and trinket cases handmade in Spain from high-end calf leather and suede.
3. Gift Cards: Digital and physical gift cards available in denominations of 200 SEK, 1,200 SEK, and 2,300 SEK, providing flexible gifting options for customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sophie by Sophie designs and sells handcrafted fashion and fine jewellery including earrings, rings, bracelets, necklaces, and pendants in gold- and rhodium-plated silver and brass, as well as 18K gold pieces with diamonds and coloured gemstones. The brand also offers leather jewellery storage (boxes, rolls, trinket cases) handmade in Spain and digital gift cards. Products are sold under signature and themed collections such as Knot, Childhood, Wildhood, Pyramid, Pearl, Candy, Enamel, and Chaos, with charitable collections donating 10% of sales to World Childhood Foundation and Wildhood Foundation.

Product overview

Sophie by Sophie is a Swedish jewellery brand founded in 2006 by designer Sophie Gyllenhammar Mattsson. The company offers a curated jewellery portfolio spanning multiple distinct collections: the signature Knot Collection (the original 2006 design now expanded to rings, bracelets, studs, necklaces and cuffs), the charity-driven Childhood Collection (supporting World Childhood Foundation with 10% of sales), and the Wildhood Collection (supporting wildlife conservation in Africa). Core product lines include Pyramid, Pearl, Enamel, Candy, Iris, Bold, Cage, and Heart collections. The brand also offers a premium Fine Jewellery line in 18K gold with diamonds and coloured gemstones, along with 18K Gold Star Signs and 18K Gold Letters personalization. Additional offerings include jewellery storage accessories handmade in Spain, and gift cards. The company sells direct-to-consumer through its e-commerce platform, serving customers globally from its Stockholm base.

Differentiator

Problem solved

Functional benefit

Brands

• Sophie by Sophie: Main brand offering handcrafted jewellery in rhodium- and gold plated silver or brass, 18k gold, with gemstones, pearls, diamonds and sapphires.

Products and services

• Knot Collection Signature collection featuring interlocking knot motifs symbolizing eternity, love, and friendship. Includes rings, bracelets, studs, necklaces, cuffs, and hoops in gold- and rhodium-plated silver variants.
• Childhood Collection Charity collection partnering with World Childhood Foundation. Each of the 10 stones represents a paragraph of the UN Convention on the Rights of the Child; 10% of each sale is donated to the foundation.
• Wildhood Collection Charity collection supporting Wildhood Foundation's wildlife conservation efforts in Africa. Inspired by the Wildheart symbol representing the rough skin of elephants; 10% of each sale is donated to the foundation.
• Titiyo x Sophie - Solar Pyramids Collection Collaboration collection with artist Titiyo featuring sculptural gold-plated silver pieces with glowing orange stones inspired by Egypt's timeless architecture and pyramid symbolism.
• Shell Collection Delicate and playful collection inspired by treasures from the sea, with textured gold shell details and faceted deep-pink stones designed for effortless elegance.
• Fine Jewellery (18K Gold & Diamonds) Luxury fine jewellery collection in 18K gold with or without diamonds, pearls, gemstones, or enamel. Many pieces are made-to-order. Includes rings, necklaces, bracelets, and earrings at 10,000–50,000+ SEK.
• 18K Gold Star Signs Astrology-inspired fine jewellery collection representing the 12 zodiac signs in 18K gold, with some pieces featuring diamonds.
• 18K Gold Letters Personalized diamond initial pendants for necklaces; customers can create custom letter necklaces with initials in 18K gold.
• 18K Gold & Coloured Gemstones Coloured gemstone fine jewellery featuring precious stones in various colours, shapes, sizes and styles including sapphires, tsavorites, and other gemstones set in 18K gold.
• The Big 6 Collection Fine jewellery collection reintroducing personal favourites in rings with sapphires, tsavorites and diamonds; features the Diamond Chaos Ring in white gold at 40,000 kr.
• Tsavorite Chaos Ring New fine jewellery arrival - a Tsavorite Chaos Ring introduced as part of the brand's fine jewellery collection in 18K gold with tsavorite gemstones.
• Pyramid Collection Architectural collection defined by sharp lines, effortless edge and timeless feel, featuring hoops, cuffs, and rings in various metals.
• Pearl Collection Timeless pearl jewellery featuring freshwater and baroque pearls in various shapes, sizes and colours, including bracelets, earrings, necklaces and studs.
• Candy Collection Handmade in Stockholm with colourful stone combinations in earrings, necklaces and bracelets, made from leftover stones and materials from previous collections.
• Drop Collection Sculptural drop elements that catch the light, adding effortless elegance; includes necklaces, earrings, bracelets and rings.
• Heart Collection Valentine's collection featuring heart-shaped pieces including bracelets, necklaces, and studs in gold- and rhodium-plated silver.
• Enamel Collection Colourful collection featuring enamel pieces including Enamel Thin Ring, Enamel Chunky Hoops, and Enamel Border pieces.
• Iris Collection Collection featuring gemstone rings with coloured enamels; includes Iris Ring, Iris Hoops, and Iris Giant Ring variants in multiple colours.
• Bold Collection Statement pieces featuring bold designs including Bold Small Hoops and Enamel Bold Hoops.
• Jewellery Storage Handmade leather jewellery boxes, trinket cases, and rolls in Spain from high-end calf leather and suede, available in gold and silver colour options at 632–2,490 kr.
• Gift Cards Digital and physical gift cards available in denominations of 200 SEK, 1,200 SEK, and 2,300 SEK.

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, minor and major.

• World Childhood FoundationcoreStrategic or Co-development PartnerSophie by Sophie proudly partners with World Childhood Foundation, founded in 1999 by Her Majesty Queen Silvia of Sweden. The foundation's mission is to defend children's rights all over the world and protect children from violence and sexual abuse. The Childhood Collection (designed in 2007) features 10 gemstones representing the UN Convention on the Rights of the Child. 10% of each sold piece goes to benefit World Childhood Foundation. The foundation currently has around 80 active projects in 14 different countries.
• Wildhood FoundationcoreStrategic or Co-development PartnerSophie by Sophie partners with Wildhood Foundation, founded in 2016 to protect threatened ecosystems and wildlife in Africa. The foundation has launched a strategy employing rural African women as park rangers, growing from 16 women to 245 rangers. The initiative has driven an 80% downturn in elephant poaching while supporting an almost 400% increase in wildlife populations. The Wildheart Collection supports this organization, with 10% of each sold piece donated.
• WaterAidminorStrategic or Co-development PartnerWaterAid is one of the trusted organizations that receives donations from Sophie by Sophie's Charity Weekend initiative. 10% per sold jewelry item is donated to World Childhood Foundation, Wildhood Foundation, and WaterAid for their efforts to make the world a better place.
• Nordiska Kompaniet (NK)coreChannel Partner/ Reseller/ DistributorPremium Swedish department store (NK) serving as a key retail partner with locations at NK Stockholm (Hamngatan 18-20) and NK Göteborg (Östra Hamngatan 42). The Stockholm location houses the brand's flagship store.
• ÅhlénsmajorChannel Partner/ Reseller/ DistributorMajor Swedish department store chain with retail presence at Åhléns City Stockholm (Klarabergsgatan 50) and Åhléns Göteborg (Östra Hamngatan 16).
• Hallbergs ButikcoreChannel Partner/ Reseller/ DistributorSwedish specialty jewelry retailer with 25+ store locations across Sweden including Stockholm (Mall of Scandinavia, Drottninggatan, Farsta), Nacka, Bromma, Valbo, Eskilstuna, Göteborg (Nordstan), Kungsbacka, Helsingborg, Uppsala, Karlskrona, Karlstad, Jönköping, Kristinestad, Linköping, Malmö (Hansa, Emporia, Triangeln), Norrköping, Lund, Täby, Umeå, Vällingby, Västerås, Växjö, Frölunda, and Örebro.
• TitiyomajorStrategic or Co-development PartnerMusical artist Titiyo collaborated with Sophie by Sophie to create the Solar Pyramids collection. The collection unites warmth, strength, and stillness in sculptural pieces of gold-plated silver and glowing orange stones. Inspired by Egypt's timeless architecture and pyramid symbolism.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vivianna Torun: Heritage Scandinavian designer jewelry brand (Vivianna Torun Bülow-Hübe) with timeless silver/gold pieces distributed through premium retailers. Comparable in designer-led identity and Nordic luxury positioning.
• Lapponia Jewelry: Finnish designer jewelry brand with premium positioning, signature collections, and international wholesale distribution. Comparable Nordic designer-jewelry heritage and gallery/department-store retail mix.
• Maria Black: Copenhagen-based independent designer jewelry brand with a similar DTC + selective retail model, Scandinavian minimalist aesthetic, and comparable price range. Closest direct comparable in size and positioning.
• Efva Attling Stockholm: Swedish independent jewelry designer offering contemporary silver and gold jewelry with strong Stockholm identity. Highly comparable in design philosophy, target customer, and price-point overlap.
• Ole Lynggaard Copenhagen: Family-owned Danish fine jewelry house with handcrafted collections, premium department-store distribution, and Scandinavian design DNA. Comparable in craftsmanship model and luxury positioning, though larger in scale.

Broad incumbents

• Swarovski: Global leader in crystal and fashion jewelry with extensive department-store presence. Overlaps in gifting, fashion jewelry, and accessories, but at much larger scale and broader product portfolio.
• Georg Jensen: Iconic Danish silver and fine jewelry house with global flagship retail. Overlaps in Scandinavian design, silver/gold jewelry, and gift/occasion positioning, but at significantly larger scale and broader portfolio.
• Pandora: Global Danish jewelry giant serving the affordable fashion-jewelry segment with charm bracelets and similar giftable pieces. Competes in the same everyday fashion jewelry category but at mass-market scale and pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sophiebysophie
• Instagraminstagram.com/sophiebysophie
• Pinterestpinterest.se/Official_SbyS
• LinkedInlinkedin.com/company/sophie-by-sophie

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sophie by Sophie