Score Hoops 3on3 Basketball

What Score Hoops 3on3 Basketball does

Score Hoops 3on3 Basketball is a 501(c)(3) nonprofit youth basketball development organization headquartered in Phoenix, Arizona, founded by Jarryd Dent (Coach J) and co-founded by Doniela Grant. The organization targets players ages 8 to 18 and operates the 3on3 basketball format as its core developmental methodology, positioning it as superior to traditional 5v5 for building basketball IQ, decision-making, spacing, and individual ball touches. Core product offerings include seasonal 3on3 leagues, tournaments, skills clinics, after-school programs, and a club team pathway for advanced players.

The product surface is built as a platform-plus-modules architecture. The core sports programs are augmented by educational and content modules, most notably the Code the Court STEM program (integrating coding, data analysis, physics, and technology through basketball-themed activities), STEM and sports workshops, and a free resource library including the 7 Proven 3on3 Drills guide, a 'How to Become a Better Athlete' e-book, and structured coaching practice plans. Underlying technology is light: registration runs on Sportngin, payments via PayPal, email marketing on MailChimp, and website security via Google reCAPTCHA. There is no proprietary mobile application, no AI/ML component, and no disclosed patents or trademarks.

The business model is a hybrid nonprofit operating with multiple revenue streams: direct registration fees for after-school programs ($200 per student for 8 weekly sessions), league and tournament registrations, charitable donations supporting the 501(c)(3) mission, and merchandise sales through a Square-hosted online storefront. Distribution is primarily direct-to-consumer through the website with a school partnership channel serving as a key acquisition vehicle, notably a relationship with Mesa Public Schools spanning at least six elementary campuses. The geographic footprint is regional, confined to the Phoenix metro area including Mesa and Laveen, with no evidence of multi-state operations.

Name

Score Hoops 3on3 Basketball

Legal name

Score Hoops 3on3 Basketball, Inc.

Website

https://scorehoops3on3.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Score Hoops 3on3 Basketball is a Phoenix-based 501(c)(3) nonprofit that runs 3on3 youth basketball leagues, tournaments, clinics, and after-school programs for players ages 8-18, with a STEM education add-on called Code the Court.

Ownership category

akta.pro rank

Product category

Youth Basketball Development Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB), After-School & Extended-Day Programs (School-Run) (EDAJAJAK), Youth & Amateur Sports Tournaments (MPAGAMAF), Recreational & Intramural Sports Programs (MPAKACAG)

Keywords

• Youth basketball training
• 3on3 basketball leagues
• After-school sports programs
• STEM sports education
• Nonprofit basketball development

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. After-School Program Fees: Direct registration fees charged to parents for after-school 3on3 basketball programs delivered at partner schools. Priced at $200 per student for 8 weekly sessions.
2. League and Tournament Registrations: Fees for participation in seasonal 3on3 basketball leagues and tournaments held throughout the year.
3. Donations and Contributions: As a 501(c)(3) nonprofit organization, Score Hoops accepts charitable donations to fund mission activities and scholarship programs.
4. Merchandise Sales: Online store selling Score Hoops branded merchandise through their Square storefront.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Score Hoops 3on3 Basketball delivers 3on3 basketball developmental programs for youth ages 8-18, including after-school programs at partner elementary schools, seasonal leagues, tournaments, skills clinics, and club teams. Programs emphasize increased ball touches, basketball IQ, spacing, and decision-making over winning. Educational components integrate STEM learning (Code the Court) with basketball instruction, and supporting resources include coaching practice plans, a drills guide, and an athlete e-book.

Product overview

Score Hoops 3on3 Basketball is a 501(c)(3) nonprofit youth basketball development organization based in Phoenix, Arizona, operating a platform-plus-modules architecture. The core offering is the 3on3 basketball development model, which serves as the foundation for multiple programs including Basketball Skills Clinics, 3on3 Basketball Leagues, 3on3 Basketball Tournaments, and Club Basketball Teams for advanced players. Supporting the core basketball programs are educational modules including the Code the Court STEM Program, STEM & Sports Workshops, After-School Programs (partnered with Mesa Public Schools), and free educational resources like the 7 Proven 3on3 Drills Guide and the How to Become a Better Athlete E-book. Coaching resources including practice plans and a coach application process round out the ecosystem. The organization focuses on players ages 8-18, using 3on3 basketball to develop decision-making, spacing, and basketball IQ before transitioning athletes to 5v5 competition.

Differentiator

Problem solved

Functional benefit

Products and services

• 3on3 Basketball Leagues

Quantifiable outcome

• Players receive more ball touches and engagement compared to 5v5 basketball
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Under ArmourflagshipGTM or Marketing PartnerScore Hoops 3on3 Basketball partnered with Under Armour for an event at WNBA All-Star Weekend, representing a significant brand partnership and marketing collaboration.
• Opportunity 4 KidscoreStrategic or Co-development PartnerScholarship partner providing financial assistance for families unable to afford program fees. Supports the nonprofit mission of making basketball accessible to all children regardless of financial circumstances.
• Mesa Public SchoolscoreStrategic or Co-development PartnerPrimary school district partner hosting after-school 3on3 basketball programs at multiple elementary schools including Crimson, Field, Pomeroy, MacArthur, O'Connor, and Porter Elementary schools.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hoopfest: Hoopfest operates one of the largest 3on3 basketball tournaments in the U.S. Score Hoops shares the 3on3-first format positioning, but Hoopfest is an event operator at scale whereas Score Hoops runs ongoing leagues, clinics, and STEM-integrated programming.
• National Youth Basketball League (NYBL): NYBL is a youth basketball club league circuit providing competitive tournament play for youth players nationwide. It competes directly with Score Hoops' club team tier for participation from advanced youth players seeking high-level competition.
• Nike EYBL (Elite Youth Basketball League): The EYBL is a premier youth basketball club league circuit that runs tournaments and competitive seasons for elite youth players. Score Hoops mirrors the club-team-and-tournament structure but operates at a grassroots, regional level with a 3on3 format focus.
• i9 Sports: i9 Sports is a franchise-based youth sports league operator offering youth basketball among other sports, using a similar after-school and weekend league format. Both companies monetize youth sports participation through recurring seasons and local programming, but i9 Sports operates nationally as a franchise model.
• AAU (Amateur Athletic Union) Basketball: AAU is the largest U.S. youth basketball club and tournament organizer, offering leagues, tournaments, and club teams for youth athletes. Score Hoops operates a structurally similar youth basketball club/tournament model but at a smaller, regional scale and with a 3on3-first emphasis.

Broad incumbents

• USA Basketball: USA Basketball is the national governing body for basketball, setting development standards and pathways for youth athletes. It shapes curriculum and competition structures across youth basketball, including 3x3 formats that Score Hoops also emphasizes.
• Boys & Girls Clubs of America: Boys & Girls Clubs provide youth development programming, including sports leagues, at community-based clubs nationwide. Score Hoops competes for the same youth-development-after-school activity slot, with B&GC backed by a national donor network and physical facilities.
• YMCA Youth Sports: YMCA branches offer youth basketball leagues, after-school programming, and recreational sports across the U.S. Both Score Hoops and YMCAs run youth basketball through community/school-based channels, but YMCAs benefit from facility ownership and national brand recognition.
• Jr. NBA / NBA Youth Basketball: Jr. NBA is the NBA's official youth basketball program providing curricula, leagues, and coaching resources nationwide. It competes for the same youth basketball participation share and school-district partnerships Score Hoops targets, but with vastly larger brand and licensing advantages.

Emerging players

• Big3 Basketball: Big3 is a professional 3on3 basketball league founded by Ice Cube. It validates and raises visibility for the 3on3 format Score Hoops champions, creating a potential talent pipeline and brand halo effect, although it operates at the professional rather than youth level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ScoreHoops3on3
• Facebookfacebook.com/scorehoops3on3
• LinkedInlinkedin.com/company/score-hoops-3-on-3-basketball

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Score Hoops 3on3 Basketball