Right Spirits

What Right Spirits does

Right Spirits is a privately held B2B online beverage wholesaler headquartered in Amsterdam, Netherlands, founded in 2012 and operating with 1-10 employees. The company sells spirits, wines, cocktails, non-alcoholic beverages, and bar supplies exclusively to registered business customers in the hospitality (horeca) and independent retail sectors across the Netherlands and Belgium. Access to the catalog requires business registration with a Chamber of Commerce number, and transactions are processed through a Magento-based e-commerce storefront with minimum order requirements (€295 excluding VAT), 14-day payment terms, and free delivery thresholds differentiated by country (€595 in NL, €695 in BE).

The company's core technology is the Magento e-commerce platform, extended with account-based registration, product browsing, wishlist management, order history, and Excel price-list export for buyers. It operates two legal entities, Right Spirits BV (Netherlands) and Right Spirits BE BV (Belgium), along with an Amsterdam warehouse operated by a third-party logistics partner (Amsterdam Warehouse Company) that supports both scheduled carrier delivery and self-pickup by appointment. The assortment spans more than a dozen spirit categories (whisky, rum, agave/tequila/mezcal, cognac and brandy, gin and jenever, vodka, aperitifs and digestifs, liqueurs, cocktail bitters), plus ready-to-serve MIXR tapped cocktails, a dedicated non-alcoholic range, and bar supplies (gear and glassware).

Right Spirits generates revenue through wholesale beverage transactions on a pay-as-you-go basis with transparent wholesale pricing (no take-rate or subscription model). Its go-to-market is direct-to-customer via its own e-commerce storefront supported by organic social (Instagram, Facebook) and email newsletters, with no third-party marketplace presence. The company positions itself as a relationship-led, no-contract alternative to larger wholesalers, offering next-day delivery within the Netherlands for orders placed before 13:00, personal consultation including tastings and staff training, and flexible service without restrictive volume commitments.

Name

Right Spirits

Legal name

Right Spirits BV

Website

https://rightspirits.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Right Spirits is a privately held Dutch B2B online beverage wholesaler, founded in 2012 and operating in the Netherlands and Belgium. It supplies spirits, wines, cocktails, non-alcoholic beverages, and bar supplies exclusively to registered hospitality and retail business customers via a Magento e-commerce platform.

Ownership category

akta.pro rank

Product category

Beverage Wholesale Distribution

NAICS

Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• B2B beverage distribution
• Spirits wholesale
• Hospitality beverage supplier
• Alcoholic beverages wholesale
• Horeca beverage distribution

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Beverage Wholesale Sales: Revenue generated from selling alcoholic and non-alcoholic beverages to registered business customers (horeca and retail) through their e-commerce platform. Orders are placed online with invoicing and payment terms of 14 days.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Right Spirits is an online B2B beverage wholesaler that supplies alcoholic and non-alcoholic drinks — including spirits, wines, ready-to-drink (pre-mixed) cocktails, bar supplies, coffee, and tea — to hospitality (horeca) and retail businesses in the Netherlands and Belgium through its own e-commerce platform.

Product overview

Right Spirits is an online beverage wholesaler operating from Amsterdam and Antwerp, serving hospitality and retail outlets across the Netherlands and Belgium. The company offers a comprehensive portfolio of alcoholic and non-alcoholic beverages organized into distinct product categories: Whiskies (including Single Malt, Blended, Blended Malt, Grain, American, Japanese, and World varieties), Rums (White, Gold, Old, Overproof, Rhum Agricole, Cachaça, Spiced, Flavoured, Arrack), Agave spirits (Tequila, Mezcal, Sotol, Mixto), Cognac and Brandy (Cognac, Pisco, Armagnac, Calvados, Brandy, Eaux-de-Vie), Gin and Jenever, Vodka (including Flavoured and Aquavit), Aperitifs and Digestifs (Vermouth, Bitters, Amaro, Grappa, Absinthe, Port, Sherry, Pastis), Liqueurs (Chocolate, Fruit, Coffee & Tea, Herbs, Nuts, Cream, Whisky), Cocktail Bitters, MIXR Tapped Cocktails, Non-Alcoholic beverages (Tonics & Mixers, Spirit alternatives, Syrups, Garnishes, Soft Drinks, Wine, Water), Other beverages (Bag-in-box, Beer, Champagne & Sparkling Wine, Gift packaging, Miniatures, Neutral alcohol, Sake/Shochu/Soju, Ready-to-drink, Shooters), and Barsupplies (Gear and Glassware). The company also offers Botanical Spirits on its English-language platform. Right Spirits provides business-only wholesale services with minimum order requirements, free delivery thresholds, and next-day delivery options within the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Spirits (gin, rum, tequila, vodka, whiskey, brandy, liqueurs)
• Wines
• Ready-to-drink (pre-mixed) cocktails
• Non-alcoholic beverages
• Bar supplies
• Coffee and tea

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Expansion highlights5 records

Regional players

• The Whisky Exchange: UK-based specialty spirits retailer with one of the most extensive curated whisky and spirits assortments globally. Comparable product depth and specialty positioning, though operating B2C and in a different geography from Right Spirits' Benelux base.
• Dranken.nl: Online Dutch drinks retailer with extensive spirits and wine catalog. Comparable assortment breadth and digital-first model, though primarily B2C rather than Right Spirits' exclusive B2B horeca focus.

Direct peers

• Topdrinks: Online Dutch beverage wholesaler targeting hospitality and retail with extensive spirits and wine catalogs and next-day delivery. Closely mirrors Right Spirits' e-commerce-led, account-gated B2B model and Benelux focus.
• De Monnik Dranken: Dutch B2B beverage wholesaler serving the hospitality sector with a broad spirits, wine, and beer assortment. Directly comparable in customer base (Dutch horeca), product breadth, and value-added service positioning, making it Right Spirits' closest domestic competitor.
• Best Brands Belgium: Belgian beverage distributor supplying the horeca channel with spirits, wines, beers, and soft drinks. Comparable cross-border adjacency to Right Spirits' BE BV entity and overlapping customer base in Belgian hospitality.

Broad incumbents

• Gall & Gall: Largest Dutch off-premise liquor retail chain with broad spirits and wine assortment. While operating B2C rather than B2B, it competes for share-of-wallet on the same product categories and brand relationships in the Dutch market.
• Berry Bros. & Rudd: Long-established UK fine wine and spirits merchant with deep curated assortment and hospitality services. Comparable in premium-spirits curation and B2B trade supply, though operating in a different geography and at much larger scale.
• Bidfood Netherlands: Major Dutch foodservice distributor offering beverages alongside food categories to the horeca channel. Represents the broadline competitive alternative to Right Spirits' specialized spirits model.
• Hanos: Large Dutch broadline foodservice wholesaler serving horeca with a full assortment including beverages. Larger scale and full-range offering position it as a structural competitor for horeca spend, though its focus is broader than Right Spirits' spirits specialization.

Emerging players

• MIXR Drinks: Dutch producer of ready-to-serve tapped cocktails now stocked by Right Spirits. Represents an emerging player in the on-trade cocktail category whose products compete for shelf and tap space that Right Spirits also curates for horeca customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rightspirits
• Instagraminstagram.com/rightspirits
• LinkedInlinkedin.com/company/right-spirits-nl

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Right Spirits