Leitermann
- Company typePrivate
- Founded1869
- HeadquartersGöpfersdorf, Germany
- Headcount251–500
- GTM typeB2C
- OfferingServices
Leitermann firmographics
Firmographics- Name
- Leitermann
- Legal name
- LEITERMANN GmbH & Co. Fachmarkt KG
- Website
- https://leitermann.de
- Company type
- Private
- Founded year
- 1869
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Leitermann industry classification
Industry- Product category
- DIY Home Improvement Retail
- NAICS
- Building Material and Garden Equipment and Supplies Dealers (444)
- SIC
- Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)
- akta.pro secondary industries
- Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel) (CRAIAEAG), Arts, Crafts & DIY Hobby Supplies Distribution (CRAOAMAE)
Keywords
Where Leitermann is headquartered
LocationHeadquarters
- HQ city
- Göpfersdorf
- HQ country
- Germany
- HQ region
- Europe
Offices8 records
Markets served
Leitermann business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Product Sales (Bricks-and-Mortar): Core revenue from sales of building materials, tools, garden equipment, and home improvement products across 7 physical store locations in Saxony and Thuringia. Customers shop in-store and pay at checkout with various payment methods.
- E-commerce / Online Shop Sales: Online product sales through leitermann.de with home delivery via third-party logistics partners (DHL, UPS, DPD, GLS, Hermes, Kühne+Nagel). Online orders include tracking, automated order confirmation emails, and home delivery to curb.
- Professional Services (Montage, Reparatur, Lieferung): Revenue from installation and assembly services (carport/garden house installation, shower cubicle installation, robotic mower installation), repair and maintenance workshop services, cutting services, and delivery/transport services. These are add-on services complementing product sales.
- Equipment Rental: Rental of work equipment and machines (Mietgeräte) to trade professionals and consumers, facilitated through the RentSoft online booking platform. Also includes rental of carpet cleaning equipment and moving vans/trailers.
- Business Customer / Trade Sales: Dedicated services for business customers (Geschäftskunden) including trade accounts, commercial pricing, and bulk purchasing arrangements.
- Concrete & Bulk Material Sales (Betontankstelle, Schüttgüter): On-demand fresh concrete sales (Betontankstelle) in Glauchau, dispensing concrete in ~3 minutes from 0.25 cubic meters. Also bulk material (Schüttgüter) sales for construction and garden projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer retail pricing — standard in-store and online prices for individual buyers |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
Leitermann product offering
Product offeringCore offering
Leitermann is a family-owned DIY retail chain (Bau- und Gartenmarkt) operating 7 physical stores across Saxony and Thuringia, Germany, alongside an e-commerce shop at leitermann.de. The company sells building materials, tools, garden equipment, and home improvement products, supported by an extensive in-house services layer including professional installation, repair and maintenance, equipment rental, custom cutting, paint mixing, on-demand concrete dispensing (Betontankstelle), and parcel shipping.
Product overview
Leitermann is a family-owned DIY retail chain (Bau- und Gartenmarkt) operating 7 store locations in Saxony and Thüringen, Germany, with a full e-commerce presence. The core offering combines physical retail stores with an online shop for building materials, garden supplies, and DIY products. The product portfolio is complemented by an extensive services layer including equipment rental (Mietgeräte), professional installation services (Wartung & Reparatur, Sanitärinstallation, Carportmontage), custom services (Zuschnittservice, Farbmischservice), and the Kundenkarte loyalty program. The company has recently become part of the hagebau cooperative. Notable specialized services include a Betontankstelle (concrete mixing station), STIHL dealership, and a DIY-focused Ratgeber-Blog providing instructional content. The business operates primarily as a traditional retailer without a developer platform or API ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Leitermann Retail Stores (Bau- und Gartenmarkt) Physical retail stores in Altenburg, Chemnitz, Glauchau, Oelsnitz, Rochlitz, Schmölln, and Zwickau selling building materials, tools, garden products, and home improvement supplies to DIY consumers and trade professionals in Saxony and Thuringia.
- Leitermann Online-Shop E-commerce platform (leitermann.de) for online purchasing of building materials, garden supplies, and DIY products with home delivery via third-party logistics partners and in-store pickup options.
- Kundenkarte & Loyalty App Customer loyalty card and mobile app enabling bonus point accumulation, personalized discounts, and digital customer account access for in-store and online purchases.
- Equipment Rental (Mietgeräte) Rental of work equipment and machines (power tools, carpet cleaning equipment, moving vans/trailers) to DIY consumers and trade professionals, managed via the RentSoft online booking platform.
- Delivery & Transport Service In-house delivery and shipping service for bulky goods to customers' homes or construction sites (curbside), available for both in-store and online purchases.
- Repair & Maintenance Workshop In-house workshop service for repair and maintenance of power tools and garden machinery.
- Cutting Service (Zuschnittservice) Custom cutting of wood and countertops to required dimensions for DIY and construction customers.
- Paint Mixing Service (Farbmischservice) Custom paint color mixing service providing tailored paint colors in-store for renovation and DIY projects.
- Betontankstelle (Fresh Concrete Dispensing) On-demand fresh concrete mixing station in Glauchau that dispenses fresh concrete in approximately 3 minutes from minimum quantities of 0.25 cubic meters.
- LEITERMANN Profi-Service (Professional Installation) Professional assembly and installation services covering carport and garden house assembly, shower cubicle installation, robotic mower setup, and sanitary installation for consumers and trade customers.
- STIHL Authorized Dealer Certified STIHL specialist dealer offering sales of STIHL power tools and garden equipment, participation in STIHL promotions and cashback campaigns, and technical support.
- Business Customer Services (Geschäftskunden) Dedicated services for trade professionals and small businesses, including business accounts, commercial pricing, bulk purchasing arrangements, and access to professional-grade tools and building materials.
- Paketshop (Parcel Shipping) Parcel shipping service allowing customers to send packages through Leitermann stores, operated in partnership with DHL.
- Floristik (Florist Services) In-store florist services offering floral arrangements and related products at select store locations.
- Pflanzendoktor (Plant Health Consultation) In-store plant protection consultation service providing expert advice on plant health and pest management for gardening customers.
- Water Analysis (Aquarium & Pond) Water analysis service for aquariums and garden ponds providing customers with water quality testing and recommendations.
- Bulk Materials Sales (Schüttgüter) Sales of bulk construction and garden materials including aggregates and similar goods for construction and landscaping projects.
Quantifiable outcome
- On-demand fresh concrete dispensed in approximately 3 minutes from 0.25 cubic meters at the Glauchau Betontankstelle
Companies that use Leitermann
Customer profileSegments2 records
Ideal customer profiles2 records
Leitermann technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Leitermann partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- hagebaucoreLeitermann has become part of the hagebau family of companies. The owner family remains unchanged, and the same employees and teams continue operations. The partnership brings hagebau's national purchasing power, Dauertiefpreise (permanent low prices), and cooperative marketing resources while maintaining Leitermann's regional brand identity and customer loyalty program.
- STIHLcoreLeitermann is a certified STIHL specialist dealer (STIHL Fachhändler). The company participates in STIHL promotions and cashback campaigns (STIHL-Cashback 2026). Services include sales of STIHL power tools and garden equipment and likely access to STIHL technical support and training.
- DHL (Deutsche Post AG)minorParcel delivery partner for online orders and Paketshop (parcel shipping) services in Leitermann stores. DHL handles national and international package deliveries for e-commerce orders.
- UPS (United Parcel Service)minorParcel and freight delivery service for online orders, especially for larger or heavier items requiring special handling.
- Kühne+Nagel (AG & Co.) KGminorLogistics and freight forwarding partner used for large and voluminous deliveries, particularly for oversized products ordered online or for store restocking.
- DPD Deutschland GmbHminorParcel delivery service for online orders, providing standard and express delivery options for domestic shipments.
- GLS Germany (General Logistics Systems)minorParcel delivery service for online orders, handling standard domestic shipments with tracking capabilities.
- Hermes Logistik Gruppe Deutschland GmbHminorParcel and freight delivery service for online orders, particularly for oversized goods and bulky building materials requiring specialized handling.
Scale indicators3 records
Recent moves3 records
Expansion highlights5 records
Leitermann competitors and assessment
Company assessmentBroad incumbents
- OBI: Largest German DIY chain by store count, offering building materials, garden, tools, and installation services. Broader geographic footprint and assortment than Leitermann, with comparable product/service mix aimed at DIY consumers and trade professionals.
Direct peers
- Hellweg Die Profi-Baumärkte: German DIY chain with a strong professional/trade customer focus (similar to Leitermann's Geschäftskunden segment). Comparable in store format and assortment spanning building materials, tools, and garden equipment, with comparable service offerings.
- Globus Baumarkt: German regional DIY and home improvement chain operating stores primarily in southern and central Germany. Comparable in family-owned positioning and regional depth, with overlapping product mix in building materials and garden.
- Toom Baumarkt: German DIY and garden center chain owned by the Rewe Group, with stores across Germany. Directly comparable in Bau- und Gartenmarkt positioning, trade customer focus, and service-rich retail model including installation and delivery.
- Bauhaus: Large German-headquartered DIY and workshop chain with stores across multiple European countries. Competes in the same Bau- und Gartenmarkt category with overlapping assortment in building materials, garden equipment, and workshop services.
- Hornbach Baumarkt: Publicly traded German DIY and garden center chain operating a large network of megastores across Europe. Directly comparable in product breadth (building materials, garden, tools) and DIY customer focus, with a similar professional-services emphasis.
Regional players
- Raiffeisen-Markt: Cooperative network of regional building materials, agricultural, and garden retail outlets in Germany, often serving rural and small-town markets similar to Leitermann's regional footprint. Comparable in assortment focus on building materials and garden supplies for trade and DIY customers.
Others
- hagebau: German cooperative of specialist building materials retailers of which Leitermann has just become a member. Functions as both strategic partner and de facto parent group; other hagebaumarkt stores under the cooperative represent indirect peers operating under the same purchasing and pricing umbrella.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Leitermann social profiles
Digital presenceLeitermann financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leitermann leadership team
Management profileNumber of profiles
Profiles1 record
Leitermann funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leitermann M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leitermann
What does Leitermann do?
Leitermann is a family-owned DIY retail chain (Bau- und Gartenmarkt) operating 7 physical stores across Saxony and Thuringia, Germany, alongside an e-commerce shop at leitermann.de. The company sells building materials, tools, garden equipment, and home improvement products, supported by an extensive in-house services layer including professional installation, repair and maintenance, equipment rental, custom cutting, paint mixing, on-demand concrete dispensing (Betontankstelle), and parcel shipping.
Is Leitermann a public or private company?
Leitermann is a private company. It is classified as family owned and is currently operating.
When was Leitermann founded?
Leitermann was founded in 1869. It employs 251 to 500 people.
Where is Leitermann based?
Leitermann is headquartered in Göpfersdorf, Germany, in the Europe region.
How does Leitermann make money?
Six revenue lines are on record. Retail Product Sales (Bricks-and-Mortar) is the primary driver. The others are E-commerce / Online Shop Sales, professional Services (Montage, Reparatur, Lieferung), equipment Rental, business Customer / Trade Sales and concrete & Bulk Material Sales (Betontankstelle, Schüttgüter).
Who are Leitermann's main competitors?
OBI is listed as a broad incumbent. Direct peers are Hellweg Die Profi-Baumärkte, Globus Baumarkt, Toom Baumarkt, Bauhaus and Hornbach Baumarkt. Raiffeisen-Markt is listed as a regional player. hagebau is listed as an others.
Does Leitermann have an API?
No public API is recorded for Leitermann.
What industry is Leitermann in?
Leitermann's product category is DIY Home Improvement Retail. Its primary akta.pro industry code is CRAIAIAA, Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers), with a secondary code of CRAIAEAG, Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel). Its NAICS code is 444 and its SIC code is 5211.