Rootedgood

What Rootedgood does

RootedGood is a U.S.-based nonprofit organization founded in 2020 that develops and distributes tools, training, and guides to help Christian congregations and faith-based institutions generate new income through social enterprise, reimagine underutilized buildings and land, and align money with mission. Its flagship product is the Good Futures Accelerator, a 7-9 month self-directed multi-format course (formerly the Oikos Accelerator, rebranded in 2023) priced at $750 per congregation, with a 50% discount available through denominational licensing with Presbyterian Church USA, United Methodist Church, and Episcopal Church, and a cohort option for up to eight churches. The course is delivered via the third-party Teachable online learning platform and is paired with a welcome box of printed materials, hosted videos, host guides, participant workbooks, design-thinking games (Mission Possible), and group exercises for teams of 3-7 people per congregation.

The company has built a substantial product portfolio around the Accelerator, including six How-To Guides (How to Rent Well, How to Develop Well, How to Sell Well, How to Partner Well, How to End Well, and What About Taxes!?) available as digital PDFs and printed books, the free Mycelium Network membership providing access to most tools, the Good Legacy Fund for property-sale proceeds, and the Good Next Step Grant Program (a Wisconsin-only grant of up to $40,000 for pre-development work on church property for affordable housing or community-serving development). The organization generates revenue through course sales, resource and game sales, workshop fees, institutional licensing, limited consulting services, and donations. Distribution combines direct self-service online sales, denominational licensing with 50% member discounts, cohort programs, institutional licensing for seminaries and judicatories, and a third-party reseller (Ministry Incubators) for the Mission Possible game.

RootedGood reports serving 300+ churches across 44 U.S. states and 2 Canadian provinces, with 156 churches in the 2024 Accelerator cohort and 35 active partner organizations in 2025. Co-founders Mark Elsdon, Shannon Hopkins (Lead Cultivator), and Mark Sampson lead the organization, supported by foundation funding from Lilly Endowment, H.E. Butt Family Foundation, and Thrivent, among others. The company is a private nonprofit with no headcount data, no funding rounds, and no revenue figures disclosed.

Name

Rootedgood

Legal name

RootedGood

Website

https://rootedgood.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

RootedGood is a U.S. nonprofit that develops courses, guides, and tools helping Christian congregations generate income through social enterprise, reimagine underutilized buildings, and align money with mission. It serves 300+ churches across 44 states and 2 Canadian provinces.

Ownership category

akta.pro rank

Product category

Faith-Based Nonprofit Consulting and Training

NAICS

Educational Support Services (6117), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Grantmaking and Giving Services (81321)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

akta.pro secondary industries

Capacity Building & Nonprofit Infrastructure Funders (BPAGAKAO), Faith-Based & Mission Service Programs (EDAIAGAI)

Keywords

• Church social enterprise consulting
• Faith-based nonprofit training
• Congregation property development
• Religious institution licensing
• Church resource guides

Headquarters

HQ city

Kerrville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Course Sales: Good Futures Accelerator sold directly to congregations at $750 per church. Denominational licensing provides 50% discount access for member churches. Cohort option includes 50% discount for participating churches.
2. Resource Sales: How-to Guides sold as digital PDFs or printed books through Teachable and Blurb. Individual guide purchases and institutional bundles for up to 50 churches available.
3. Game Products: Mission Possible and My Mission Possible games sold in packs (50-pack for $175, 100-pack for $275). Special pricing available for orders over 20 games.
4. Workshop Fees: Measurement Masterclass workshop at $25 per person or $100 for 5 people from same organization, free for Mycelium Network members
5. Licensing Revenue: Institutional license agreements with seminaries, judicatories, foundations, and denominational bodies to provide RootedGood curriculum to churches in their networks
6. Consulting Services: Limited consulting and contract support for select institutions including design sprints, master-classes, and Transformational Index services
7. Donations: Donations to general support for RootedGood's work and the Good Legacy Fund (100% of Good Legacy Fund gifts go to helping churches launch new community projects)

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

RootedGood operates a faith-based nonprofit training and consulting practice that equips congregations to generate new income and reimagine church buildings and land through social enterprise. Its flagship product is the Good Futures Accelerator, a self-directed multi-format course ($750/church) that walks leadership teams through designing, launching, and running social enterprises. The offering is complemented by an extensive library of How-To Guides, design-thinking games, mini-tools, grants programs, institutional licensing, and a free Mycelium Network membership community.

Product overview

RootedGood is a consulting and resource organization offering a portfolio of tools, training programs, and guides designed to help churches and faith-based organizations develop new economic models and social enterprises. The core offering is the Good Futures Accelerator (formerly Oikos Accelerator), a 7-9 month self-directed course priced at $750 that helps congregations use their buildings and property for mission-aligned income generation. Supporting the accelerator are multiple How-To Guides covering practical topics: How to Rent Well, How to Develop Well, How to Sell Well, How to Partner Well, How to End Well, and What About Taxes!? These guides are available as digital downloads or printed books. The organization also provides free tools including Mission Possible (a design thinking game), My Mission Possible, What Now?, What Next?, Money + Mission Alignment Tool, and various mini-tools like I Spy, Three Little Pigs Evaluation, Community Discovery Tool, and Make It Memorable. The Mycelium Network provides free membership access to most tools. Additional offerings include grant programs (Good Next Step for Wisconsin churches up to $40,000, Good Futures Awards up to $5,000), the Good Legacy Fund for property sale proceeds, and the Fieldworks research initiative on church land development. Training is delivered through the Teachable platform, with cohort and licensed partnership options for institutions. The organization specializes in helping congregations generate revenue through social enterprise while maintaining mission alignment.

Differentiator

Problem solved

Functional benefit

Products and services

• Good Futures Accelerator Self-directed, multi-format course (7 sessions; 7-9 months) for congregations to design, launch, and run social enterprises using church buildings and property. Priced at $750 per congregation with cohort and licensed partnership options.
• Mission Possible Game Collaborative design-thinking game that takes participants through problem framing to creative solutions in under 2 hours; used by corporations, churches, and educational institutions to build creative confidence and team cohesion.
• My Mission Possible Companion worksheets that let participants apply the design-thinking approach from Mission Possible to their own organizational context, available for nonprofit 501(c)(3) organizations.
• How to Rent Well Guide for churches to build rental models that work for mission and finances, covering space audits, demand testing, cost analysis, and renter evaluation rubrics.
• How to Develop Well Framework guide helping churches work effectively with property developers, clarifying priorities and structuring fair development partnerships.
• How to Sell Well Guide helping congregations considering selling their church property make confident, values-aligned decisions about legacy, community impact, and sale setup.
• How to Partner Well Tool equipping congregations to create and strengthen meaningful partnerships, including activities, diagnostic tools, and frameworks for sustainable collaborations.
• How to End Well Guide helping congregations thoughtfully conclude ministries, projects, or worship services by honoring the past while making space for new beginnings.
• What About Taxes!? Decision-tree tool developed with legal and accounting experts to help churches understand tax implications, IRS exempt status, and compliance for income-generating activities.
• Measurement Masterclass Interactive 2-hour online workshop introducing impact measurement principles and practices; $25 per person, $100 for 5 people from one organization, free for Mycelium members.
• Good Next Step Grant Program Wisconsin-only grant program providing up to $40,000 in grant funds (with 2:1 matching where the church contributes $20,000) for pre-development feasibility work on affordable housing or community-serving church property development.
• Good Legacy Fund Donation fund accepting proceeds from church property sales; 100% of gifts support new church community projects through RootedGood's grantee network.
• Mycelium Network Free membership network providing access to most RootedGood tools, connecting leaders, and offering invite-only workshops, events, and networking gatherings.
• Good Futures Cohort Option Cohort experience for up to 8 churches journeying through Good Futures together with facilitated support, including cohort leader guide and 50% discount per participating church.
• Fieldworks Initiative Research initiative exploring church land development potential for justice and community benefit, including design sprints and research reports on unlocking church property for community good.
• Institutional How-To Guide Bundle Institutional licensing bundle allowing seminaries, foundations, judicatories, and denominational bodies to distribute How-To Guides to up to 50 congregations, including licensing for denominational customization.
• Institutional Consulting Services Limited consulting and contract support offering design sprints, master-classes, and Transformational Index services to select institutions including seminaries and denominational bodies.
• Where to Start Guide developed in collaboration with Lake Institute, Baylor's Truett Seminary, and Vandersall Collective to help faith leaders navigate resource decisions.
• Good Futures Awards Annual awards program offering grants of $5,000-$10,000 to churches that complete the Good Futures Accelerator with creative social enterprise ideas; expanded to $10,000 in 2025.

Quantifiable outcome

• 90% of congregations would recommend the Good Futures Accelerator to others
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and supporting.

• Presbyterian Church (USA)coreChannel Partner/ Reseller/ DistributorDenominational partner with license agreement providing 50% discount on Good Futures Accelerator for member churches. PC(USA) also collaborated with RootedGood on the 'What Next?' tool for post-pandemic planning.
• United Methodist Church (Baltimore Washington Conference)coreChannel Partner/ Reseller/ DistributorDenominational partner providing 50% discounted access to Good Futures Accelerator for member churches through dedicated purchase link.
• Episcopal ChurchcoreChannel Partner/ Reseller/ DistributorDenominational partner with license agreement providing 50% discount on Good Futures Accelerator for Episcopal churches.
• Luther SeminarycoreChannel Partner/ Reseller/ DistributorTheological seminary partner providing RootedGood curriculum and tools to churches and leaders in their network.
• Lake Institute on Faith and Giving (Indiana University)coreStrategic or Co-development PartnerCollaborative partner on 'Where to Start' guide and 'Let's Talk About Resources' tool. Partnership created to support faith leaders in using resources effectively.
• Threshold Sacred DevelopmentcoreStrategic or Co-development PartnerMission-aligned development partner for the Good Next Step Grant Program, helping churches with pre-development feasibility work on property.
• Partners for Sacred PlacessupportingStrategic or Co-development PartnerOrganization working to support churches in using their property for community benefit, aligned with RootedGood's mission.
• Ministry ArchitectssupportingChannel Partner/ Reseller/ DistributorConsulting organization providing support to churches, potentially distributing RootedGood resources to their network.
• Texas Methodist FoundationsupportingChannel Partner/ Reseller/ DistributorFoundation providing financial support and resources to Methodist churches in Texas region.
• Cooperative Baptist FellowshipsupportingChannel Partner/ Reseller/ DistributorBaptist fellowship partner potentially distributing RootedGood resources to member churches.
• Englewood Community Development CorporationsupportingStrategic or Co-development PartnerCommunity development organization partnering on church property initiatives for community benefit.
• Wesley Theological SeminarycoreStrategic or Co-development PartnerPartner in the Change Makers Project, an innovative program training new forms of church leadership, supported by RootedGood.
• Faith and FinancesupportingStrategic or Co-development PartnerMovement exploring implications of faith traditions for finance, economics, and entrepreneurship. Partner on economic theology content.
• Learning FortesupportingTechnology or IntegrationDigital learning agency that helped RootedGood facilitate Zoom workshops and adapt interactive content for online delivery.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Auxano: Church consulting and coaching firm focused on vision clarity, strategy, and capital campaigns for churches. Comparable to RootedGood's institutional services arm serving denominations and congregations with curated curriculum and consulting engagements.
• Partners for Sacred Places: National nonprofit that supports congregations in sustaining and adapting historic sacred buildings for community benefit. Directly comparable to RootedGood in its mission to help churches use property for revenue and mission; RootedGood lists Partners for Sacred Places as a partner.
• Church Fuel: Provider of online courses, coaching, and content marketing tools for church leaders. Comparable to RootedGood's online course delivery via Teachable and self-directed cohort learning model serving church leadership teams.
• Generis: Church consulting firm that provides strategy, stewardship, and capital campaign services to churches and faith-based organizations. Comparable to RootedGood's How to Develop Well / How to Sell Well / money-and-mission offerings aimed at helping churches manage property and resources.
• Vibrant Faith: Organization focused on forming disciples and nurturing faith through training, coaching, and resources for church leaders. Comparable to RootedGood's faith formation and leadership training orientation with similar customer base of church leaders.
• Ministry Architects: Consulting organization providing customized support to churches, with focus on ministry design and leadership development. RootedGood lists Ministry Architects as a partner and both serve congregations through curated curriculum and consulting engagements.
• The Unstuck Group: Church consulting firm that helps congregations clarify vision, strategy, and ministry planning. Comparable to RootedGood as a paid resource provider serving mainline and evangelical churches, with similar customer type (church leadership teams) and consulting/services delivery model.
• Lake Institute on Faith and Giving: Indiana University-based institute that educates religious and philanthropic leaders about faith and generosity. RootedGood co-created tools with Lake Institute and the two share a focus on helping faith leaders align money and mission — a core RootedGood framework.

Emerging players

• Threshold Sacred Development: Mission-aligned development partner helping churches explore property redevelopment for community benefit. RootedGood lists Threshold as a partner in the Good Next Step Grant Program; both work at the intersection of church property and community development.

Broad incumbents

• Lewis Center for Church Leadership: Wesley Theological Seminary-based center providing church leadership research, training, and resources. Comparable as a faith-based educational and thought-leadership organization serving mainline church leaders, overlapping with RootedGood's Wesley Theological Seminary partnership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rootedgood
• Instagraminstagram.com/rootedgood
• Xx.com/RootedGood
• LinkedInlinkedin.com/company/rootedgood

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rootedgood