What Pzu Ukraine does

PZU Ukraine is a Ukrainian private joint-stock insurance company operating as a wholly-owned subsidiary of Polish insurer PZU SA. The legal group comprises PrAT SK 'PZU Ukraina' for property & casualty/risk lines and PrAT SK 'PZU Ukraina strahuvannia zhyttia' for life insurance, supported by an in-house SOS Service Ukraine roadside-assistance subsidiary. The core PZU Ukraina entity underwrites motor insurance (mandatory OSAGO, voluntary KASKO with sub-programs AutoMix, Military Risks, SBS-Technika, AutoProtection, and Reliable Protection, and Green Card international coverage), property and liability lines, voluntary medical insurance (DMS), agricultural crop and livestock insurance under state support, travel and personal accident, and specialized transport covers (cargo, railway, water, aviation). The company reported 2,248 million UAH in gross written premiums in 2024 (+20% YoY) and 2,376 million UAH through 9M2025, ranking #1 in Ukraine by assets and guarantee fund in 2019.

PZU Ukraine sells through an omnichannel mix: 100+ branch offices, a 1,000+ financial-consultant agent network, the shop.pzu.com.ua e-commerce storefront, and distribution partnerships with Raiffeisen Bank, PrivatBank, PUMB, BL Leasing, EksimLeasing, and Best Leasing, plus promotional KASKO distribution via Skoda and Suzuki dealerships. Technical capabilities center on an insurance-services platform supporting online policy issuance, e-OSAGO (the exclusive format from January 2026), direct settlement, MTIBU database integration for instant policy verification, and a chatbot-enabled client cabinet on the dedicated pzulife.com.ua site launched October 2024. The company holds an A- financial stability rating from Standard & Poor's and benefits from 200+ years of PZU Group heritage.

Operating segments span individual consumers (auto, home, travel, health), corporate clients (employee DMS, fleet, cargo, liability), the agricultural sector (crop insurance with up to 60% state premium reimbursement in frontline regions and 45% elsewhere), and transport/logistics operators. Pricing varies by product and customer profile; OSAGO is now internally priced post-2025 NBU deregulation, with a 50% discount for veterans, disabled persons, and retirees. Recent strategic action centers on PZU SA's May 2026 conditional agreement to acquire 100% of MetLife Ukraine — the Ukrainian life-insurance market leader with ~50% share and 900,000 clients — with the deal underwritten by KUKE (PFR Group) against geopolitical risk, alongside a leadership change appointing Oksana Ocheretyana as Chairman in October 2025.

Name

Pzu Ukraine

Legal name

ПрАТ СК "ПЗУ Україна" (Private Joint-Stock Company PZU Ukraine)

Website

https://pzu.com.ua

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Short description

PZU Ukraine is a multi-line Ukrainian insurer (P&C, life, health, auto, agricultural, transport) operating 100+ branches, an online shop, and bank/dealer distribution channels under PZU SA ownership, serving individual consumers, corporates, and farmers.

Ownership category

akta.pro rank

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Others, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property and Casualty Insurance: Core insurance operations including mandatory auto liability (OSAGO), voluntary auto insurance (KASKO), Green Card international coverage, and property insurance. Represents the majority of company revenue at approximately 72% of total premiums.
2. Health Insurance: Voluntary health insurance (DMS) covering medical expenses and healthcare services. Represents approximately 10-15% of total portfolio.
3. Life Insurance: Life insurance products including individual and group life coverage, accident insurance, and supplementary social payment programs for employees. MetLife Ukraine acquisition will expand this segment.
4. Agricultural Insurance: Crop insurance with government support programs covering up to 60% of premiums for frontline regions and 45% for other farms. Represents a leading market position in agro insurance.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

PZU Ukraine is a multi-line non-life (and life) insurance provider operating through two legal entities — PrAT SK PZU Ukraina and PrAT SK PZU Ukraina Life Insurance. Its core offering is a comprehensive portfolio of non-life insurance products (motor, property, travel, medical, cargo, agricultural, aviation, water transport, construction works, accident, and liability cover) underwritten and serviced via its own branches, online shop, agent network, and bank/leasing partner channels, with the life insurance segment offered separately through its life insurance subsidiary. Products are sold to both individual consumers and corporate clients across Ukraine.

Product overview

PZU Ukraine is a multi-line insurance group operating two legal entities: PrAT SK 'PZU Ukraina' (property and casualty/risk insurance) and PrAT SK 'PZU Ukraina strahuvannia zhyttia' (life insurance). The core PZU Ukraina offers a broad portfolio organized around vehicle insurance (OSAGO mandatory and voluntary, KASKO with sub-programs Avtomix, Military Risks, SBS-Technika, Avtozakhyst, Nadiina zakhyst, and Green Card international cover), health insurance (DMS, accident, medical for foreigners, and road accident medical), property and liability insurance (housing, mortgage/E-elesia, construction works, corporate property), agricultural insurance (crops, livestock, winter coverage under state support), transport and cargo (road, railway, water, aviation), and travel insurance. These are distributed through PZU's own branch network, an online shop, financial advisor agents, and partner channels including Raiffeisen Bank, PrivatBank, and multiple leasing companies. The life insurance subsidiary, newly rebranded with its own website in 2024, offers individual/group life, health, and accident products, and is the market leader in Ukraine's life insurance segment.

Differentiator

Problem solved

Functional benefit

Brands

• Автомикс (AutoMix): Classic KASKO insurance format allowing clients to select desired risks including road accidents, natural disasters, theft, fire, unlawful actions
• Военные риски (Military Risks)
• СБС-Техника (SBS Technology)
• Автозащита (Auto Protection)
• Надежная защита (Reliable Protection)

Products and services

• OSAGO / Автоцивілка (Mandatory Motor Third-Party Liability Insurance) Mandatory civil liability insurance for owners of land transport vehicles covering damages caused to third parties in road accidents. As of 2025, covers up to 2,500,000 UAH with mandatory direct settlement and is issued exclusively in electronic format. Targeted at vehicle owners across Ukraine.
• KASKO (Voluntary Motor Insurance) Voluntary vehicle insurance covering road accidents, natural disasters, fire, theft, unlawful possession and damage by third parties. Available as the core KASKO product that bundles configurable optional programs (AutoMix classics, Military Risks, SBS-Technika for special equipment, Avtozakhyst at-fault protection, Nadiina zakhyst not-at-fault protection). For vehicle owners seeking comprehensive motor cover.
• Green Card (Зелена картка / International Motor Insurance Certificate) International motor insurance certificate required for crossing Ukrainian borders that covers the driver's civil liability abroad. PZU is one of only 12 Ukrainian insurers authorized as a full member of MTIBU to issue these certificates. For drivers crossing international borders.
• Voluntary Medical Insurance / ДМС (DMS) Voluntary medical insurance covering healthcare expenses including post-accident treatment, outpatient and inpatient care, emergency medical assistance, and medicines. Offered under the 'Здоров''я' brand for both corporate (employee benefit programs) and individual clients.
• Property Insurance (Страхування майна) Comprehensive insurance for residential and commercial property covering structural elements, interior finishes, engineering systems, movable property and third-party liability. PZU offers Zakhyst Zhytla for housing, E-oselia for mortgage protection, and Ipoteka covering residential construction and mortgage obligations.
• Agricultural Insurance (Агрострахування) Crop and agricultural insurance covering future harvests, overwinter crops, perennial plantings and livestock. Insured under the Ukrainian state support program (derzhprohrama) offering partial reimbursement of up to 60% of premium for frontline regions and up to 45% for other farms. PZU holds a leading market position in Ukrainian agro-insurance.
• Travel Insurance (Туристичне страхування) Travel insurance covering trips abroad, study-abroad programs and domestic travel within Ukraine. Includes medical expenses, trip cancellations, baggage loss, and transport delays.
• Accident Insurance (Нещасні випадки) Personal accident insurance covering injuries and disability, with specialized variants for borrowers and for transport drivers and passengers. For individuals seeking personal injury cover and for corporate clients insuring employees.
• Cargo Transportation Insurance (Перевезення вантажів) Insurance coverage for goods in transit, including cargo transportation cover and carrier/expeditor liability insurance. For logistics operators, freight forwarders and shippers.
• Aviation Insurance (Авіаційне страхування) Aviation insurance covering aircraft hull, third-party liability arising from aircraft use, crew member coverage and airport operator liability for damage to third parties. For aircraft owners, operators and airports.
• Water Transport Insurance (Страхування водного транспорту) Insurance for water transport vessels and related third-party liability on internal waterways and maritime transport. For water transport operators and vessel owners.
• Construction and Installation Works Insurance (Будівельно-монтажні роботи) Insurance covering construction and installation works, protecting against risks during building and construction projects. For construction companies, developers and property owners.
• PZU Ukraine Life Insurance (PZU Україна страхування життя) — Individual and group life, health, accident, and supplementary social payment products Life insurance line offered by the PZU Ukraine Life Insurance subsidiary (PrAT SK PZU Ukraina strahuvannia zhyttia), covering individual and group life insurance, voluntary health insurance, accident insurance and supplementary social-payment programs for employees. The subsidiary holds approximately 50% market share of the Ukrainian life-insurance market and serves around 900,000 clients.

Quantifiable outcome

• Insurance premiums of 2,248 million UAH collected in 2024
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• MetLife UkrainecoreStrategic or Co-development Partner · 4 May 2026PZU SA signed conditional agreement to acquire 100% of MetLife Ukraine, the life insurance market leader in Ukraine with approximately 50% market share and 900,000 clients. The acquisition strengthens PZU Group's position in Central and Eastern Europe, expands life insurance operations, and aligns with regional leadership strategy. MetLife Ukraine shows strong capital position, high profitability (approx. 20% ROE), and dividend potential.
• Raiffeisen BankminorChannel Partner/ Reseller/ DistributorBanking partner offering PZU insurance products to bank customers through branch and digital channels
• PrivatBankminorChannel Partner/ Reseller/ DistributorMajor Ukrainian bank partner distributing PZU insurance products to retail customers
• PUMB (First Ukrainian International Bank)minorChannel Partner/ Reseller/ DistributorUkrainian banking partner for insurance product distribution
• BL LeasingminorChannel Partner/ Reseller/ DistributorLeasing company partner offering insurance products to leasing clients
• EksimLeasingminorChannel Partner/ Reseller/ DistributorExport-import leasing partner for insurance solutions
• Best LeasingminorChannel Partner/ Reseller/ DistributorLeasing partner for insurance product distribution
• KUKE (Polish Export Credit Insurance Corporation)coreStrategic or Co-development PartnerInvestment protection through KUKE insurance (PFR Group) protecting against deterioration of military or political situation in Ukraine. Ensures safe development of PZU companies in Ukraine despite conflict conditions.
• Skoda DealershipsminorChannel Partner/ Reseller/ Distributor12 Skoda dealership locations across Ukraine offering KASKO 12+1 promotional insurance product
• Suzuki DealershipsminorChannel Partner/ Reseller/ DistributorMultiple Suzuki dealership locations across Ukraine offering KASKO 12+1 promotional insurance product

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• ARX Insurance (formerly AXA Insurance Ukraine): One of the largest non-life insurance companies in Ukraine, offering OSAGO, KASKO, property, and corporate lines. Directly competes with PZU Ukraine in mass-market P&C products and is among the top asset holders in the Ukrainian insurance market.
• MetLife Ukraine: Current life insurance market leader in Ukraine with ~50% share and 900,000 clients. PZU Ukraine's pending acquisition target; comparable in scale and life/health product portfolio, and would become part of the same group post-deal close.
• UNIQA Ukraine: Ukrainian subsidiary of Austrian insurer UNIQA Group, offering P&C, life, and health products. Competes directly with PZU Ukraine in the multi-line insurance market, leveraging European parent backing and similar multi-channel distribution strategy.
• TAS Insurance Group: Major Ukrainian multi-line insurance group offering P&C, life, and health products with significant national distribution. Competes with PZU Ukraine across both retail auto/property and corporate segments, and is consistently ranked among top Ukrainian insurers by premiums.
• Ingo Ukraine: One of the largest Ukrainian insurance companies, strong in corporate and specialty lines including aviation and cargo. Directly comparable to PZU Ukraine in P&C underwriting scale and corporate client focus, with similar aviation and transport insurance offerings.
• Alfa Insurance Ukraine (AlfaStrakhovanie): Ukrainian arm of the AlfaStrakhovanie group, offering P&C, health, and corporate insurance. Direct competitor to PZU Ukraine in the multi-line segment with comparable product breadth and bank-distribution partnerships.
• VUSO Ukraine: Mid-sized Ukrainian insurer with strong digital presence in OSAGO, KASKO, and travel insurance. Comparable to PZU Ukraine in retail P&C segments, particularly as a digital-first competitor in the deregulated OSAGO market.
• Kniazha VIG (Vienna Insurance Group): Ukrainian subsidiary of Vienna Insurance Group offering OSAGO, KASKO, property, and corporate insurance. Comparable to PZU Ukraine as a foreign-affiliated multi-line insurer with similar product breadth and CEE-parent backing.

Broad incumbents

• PZU SA (Poland): Parent company of PZU Ukraine and the largest insurer in Central and Eastern Europe, listed on the Warsaw Stock Exchange. Comparable as the same brand and operating group, with the Ukrainian entity representing one CEE market in PZU's broader regional portfolio.

Regional players

• Insurance Group Solva: Ukrainian insurance group operating in P&C, life, and health segments with multi-channel distribution. Comparable to PZU Ukraine as a domestic multi-line insurer, though smaller in scale and not foreign-affiliated.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pg/pzuukraine/photos

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pzu Ukraine