Redefine Health Education

What Redefine Health Education does

Redefine Health Education (RHE), founded in 2020 and headquartered in the Greater Chicago area, is a privately held, founder-led continuing education business that develops and delivers online courses, certifications, and mentorship for physical therapists (PTs) focused on primary care PT and musculoskeletal (MSK) imaging. RHE's product surface is organized around two flagship certification programs — the Primary Care PT (PCPT) Clinician Certification, designed in alignment with the anticipated 2027-28 Primary Care PT clinical specialization exam, and the MSK Imaging Certification, which spans 10+ anatomical modules (cervical and thoracolumbar spine, hip/pelvis, knee, foot/ankle, shoulder, elbow/wrist/hand, chest radiography). These certifications are bundled with specialty modules (Rheumatology, Oncology, Cardiovascular Conditions in Athletes, FAI & Hip Dysplasia) and a one-on-one Mentorship Program.

The underlying technology is a standard self-serve learning management system at learn.redefinehealthed.com that hosts both self-study and live Zoom cohorts, supplemented by customized in-person course delivery. RHE publishes The Primary Care PT Podcast across Apple Podcasts, Spotify, and YouTube and maintains an active social presence (@redefinehealthed, @redefineConEd) to drive top-of-funnel organic enrollment. The company also operates a free-resource library and a GDPR-compliant newsletter opt-in.

Commercially, RHE generates revenue primarily through one-time course and certification fees purchased by individual PTs via the self-serve platform, with a smaller recurring stream from the budget-friendly mentorship program and bespoke in-person contracts with healthcare organizations and DPT programs. The primary customer segment is solo PTs, particularly those in cash-based or private practice, with secondary segments including healthcare organizations integrating PTs into primary care teams, PT residents and fellows seeking mentorship hours, and DPT programs using RHE as adjunct faculty. Ownership and content direction rest with founder/owner Dr. Katie O'Bright (PT, DPT, OCS; U.S. Army Captain; prior lead PT roles in multidisciplinary primary care and oncology) and Imaging Curriculum Director Dr. Lance Mabry (DPT from Army-Baylor; Kaiser Permanente fellowship-trained; Assistant Professor at High Point University; ~30 peer-reviewed publications on MSK imaging). RHE has no disclosed external funding, operates as an LLC in the United States, and claims global reach via its online platform while maintaining an academic partnership with the High Point University DPT Program.

Name

Redefine Health Education

Legal name

Redefine Health Education, LLC

Website

https://redefinehealthed.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Redefine Health Education, founded in 2020 and based in the Chicago area, is a privately held continuing education company that provides online courses, certifications, and mentorship for physical therapists in primary care and musculoskeletal imaging. It serves individual PTs, residents, and healthcare organizations globally via its learning platform and podcast.

Ownership category

akta.pro rank

Product category

Physical Therapy Continuing Education

NAICS

Educational Services (61), Professional and Management Development Training (611430), Educational Support Services (6117)

SIC

Services-Educational Services (8200), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)

akta.pro secondary industry

Medicine & Allied Health (Clinical) (EDAGABAG)

Keywords

• Continuing education
• Physical therapy certification
• Primary care education
• Musculoskeletal imaging
• Clinical mentorship

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Online Course Sales: Individual courses and certification programs sold via the learn.redefinehealthed.com platform. Self-study and live Zoom options available. One-time course fees for CEU credits.
2. Mentorship Program: One-on-one personalized mentorship sessions billed as a budget-friendly service. May count toward CEUs. Customized to individual needs and goals.
3. Certification Programs: Full certification tracks (PCPT Clinician Certification, MSK Imaging Certification) that bundle multiple courses and modules into comprehensive credentialing programs.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Redefine Health Education sells continuing education courses, two certification programs (Primary Care PT Clinician Certification and Musculoskeletal Imaging Certification), and one-on-one mentorship for licensed physical therapists. Content is delivered through a proprietary online learning platform (learn.redefinehealthed.com) offering self-study and live Zoom courses, supplemented by in-person workshops and a podcast. The offering targets individual PTs seeking to expand into primary care and imaging competencies, as well as healthcare organizations and DPT programs integrating PTs into primary care teams.

Product overview

Redefine Health Education operates as a unified continuing education platform for physical therapists, organized around two core certification programs: the Primary Care PT Clinician Certification and the Musculoskeletal (MSK) Imaging Certification. The Primary Care PT certification includes multi-part courses (PCPT Part 1, PCPT Start-Up for Business Leaders, and specialized topic courses on rheumatology, oncology, and cardiovascular conditions). The MSK Imaging Certification offers both a comprehensive program and individual body-region modules (cervical spine, thoracolumbar spine, hip/pelvis, knee, foot/ankle, shoulder, elbow/wrist/hand, chest radiography). Supporting services include a Mentorship Program and The Primary Care PT Podcast. All courses are delivered through an online learning platform (learn.redefinehealthed.com) with both self-study and live virtual options, plus in-person course availability.

Differentiator

Problem solved

Functional benefit

Brands

• PCPT Clinician Certification: Primary Care Physical Therapy Clinician Certification program designed with future specialization exams in mind (anticipated 2027-28)
• MSK Imaging Certification
• The Primary Care PT Podcast
• RHE Mentorship Program

Products and services

• Primary Care PT Clinician Certification A multi-part certification program designed to prepare physical therapists for primary care roles, aligned with the anticipated 2027-28 Primary Care PT clinical specialization exam. Bundles Part 1 and business-focused modules into a credentialing track.
• Musculoskeletal (MSK) Imaging Certification Comprehensive certification program preparing clinicians to determine when imaging is indicated, select appropriate imaging modalities, review images and reports, and communicate findings to patients and healthcare providers. Offered as a live cohort (2026-27) and online self-study track.
• RHE Mentorship Program One-on-one, customized mentorship program for PTs implementing primary care models, including organizations, solo clinicians, residents, fellows, and former course students. Sessions may count for CEUs and are positioned as a budget-friendly service.
• PCPT Part 1 Course Foundational course for the Primary Care PT Clinician Certification covering heart and lung assessment, abdominal examination, labs and imaging, otoscopy, vestibular exam, and oral health exam.
• PCPT Start-Up for Business Leaders Business-oriented course for leaders looking to integrate PTs into primary care teams.
• The Intro: PCPT in 2025 & Beyond Introductory course on the current state and future direction of Primary Care PT practice.
• Recognizing Rheumatology Course focusing on rheumatological conditions relevant to primary care PT practice.
• The PCPT Oncology Crash Course Intensive course on oncology considerations for primary care physical therapists.
• Cardiovascular Conditions in Athletes Course covering cardiovascular conditions relevant to athletic populations in primary care PT.
• Introduction to Musculoskeletal Imaging Foundational module introducing MSK imaging principles.
• MSK Imaging of the Cervical Spine Focused course on cervical spine imaging interpretation.
• MSK Imaging of the Thoracolumbar Spine Focused course on thoracolumbar spine imaging interpretation.
• MSK Imaging of the Hip and Pelvis Focused course on hip and pelvis imaging interpretation.
• MSK Imaging of the Knee Focused course on knee imaging interpretation.
• MSK Imaging of the Foot and Ankle Focused course on foot and ankle imaging interpretation.
• MSK Imaging of the Shoulder Focused course on shoulder imaging interpretation.
• MSK Imaging of the Elbow, Wrist, and Hand Focused course on elbow, wrist, and hand imaging interpretation.
• Clinical Response to Imaging Findings Course on how to interpret and respond to clinical imaging findings.
• FAI & Hip Dysplasia: Imaging & Management Specialized course on femoroacetabular impingement and hip dysplasia imaging and management.
• Chest Radiography Course on chest X-ray interpretation for physical therapists.
• In-Person Courses Customized in-person course delivery for organizations or groups, with curriculum adapted to meet specific in-person needs. Requires contacting RHE for hosting arrangements and pricing.

Quantifiable outcome

• First Primary Care PT clinical specialization exam anticipated 2027-28

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• APTA Primary Care Special Interest GroupminorStrategic or Co-development PartnerRHE directs members to the APTA Primary Care SIG (Federal) as a resource for professional involvement and advocacy in primary care physical therapy.
• APTA Imaging Special Interest Group (AOPT)minorStrategic or Co-development PartnerRHE directs members to the APTA Imaging SIG as a resource for professional development in MSK imaging. Joint advocacy for imaging competency in PT practice.
• High Point University Doctor of Physical Therapy ProgramcoreStrategic or Co-development PartnerDr. Lance Mabry serves as Assistant Professor at High Point University DPT Program where he teaches diagnostic imaging and primary care. Core academic partnership for faculty and curriculum development.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Select Medical: Large national operator of outpatient rehabilitation clinics, long-term acute care, and rehabilitation education programs. Relevant as an incumbent employer of PTs and a potential enterprise customer or competitor for in-person primary care PT training.
• APTA (American Physical Therapy Association) Learning Center: Official continuing education and learning platform of the APTA, offering CEU courses across all PT specialties. A broad incumbent whose primary care SIG content and potential specialization exam prep directly overlap with RHE's positioning.
• Kaiser Permanente Fellowship Programs: Major integrated health system that runs manual therapy and primary care fellowships in which Dr. Mabry trained. Competes indirectly as an in-house credentialing pathway and could be an enterprise customer for RHE training content.

Emerging players

• Mulligan Concept: Internationally recognized manual therapy continuing education provider with credentialed certifications for PTs. Comparable niche positioning around advanced PT certifications with global online plus live cohort delivery.
• North American Institute of Orthopedic Manual Therapy (NAIOMT): Provides advanced orthopedic manual therapy courses, certifications, and fellowships for physical therapists. Competes for the same PT audience seeking advanced clinical credentials and post-professional specialization.

Direct peers

• Summit Professional Education: Continuing education provider for physical therapists, occupational therapists, and other healthcare professionals, offering live and online courses including orthopedic and primary-care-adjacent topics. Competes with RHE for individual PT CE spend.
• Evidence in Motion (EIM): Provides post-professional PT education including residencies, fellowships, certifications, and continuing education across orthopedic, sports, and primary care tracks. Overlaps with RHE in advanced PT certification and primary-care-adjacent content.
• Institute of Clinical Excellence (ICE): Physical therapy education company offering online and live courses, residencies, and fellowships in orthopedic and primary care topics. Directly comparable niche positioning, audience (PTs seeking advanced clinical skills), and online-plus-cohort delivery model.
• MedBridge Education: Largest subscription-based continuing education platform for physical therapists and other rehab professionals, offering online courses, certifications, and home exercise programs. Directly competes with RHE in online PT CE, though at much broader scale and across many specialties.

Others

• WebPT: Practice management and EMR software for physical therapy clinics. Adjacent ecosystem player that touches the same PT buyer; potential distribution partner for RHE certifications but not a direct content competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/results?search_query=redefinehealthed
• Facebookfacebook.com/RedefineHealthEd
• LinkedInlinkedin.com/company/redefinehealthed

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redefine Health Education