Mulligan Concept

What Mulligan Concept does

Mulligan Concept is a private professional training and certification organization specializing in manual therapy education, founded by New Zealand physiotherapist Brian R. Mulligan. The core offering is a curriculum of in-person courses — Upper Quadrant, Lower Quadrant, Advanced, and Sports Manual Therapy — that teach proprietary techniques including Mobilisations with Movement (MWM), Natural Apophyseal Glides (NAGs), Sustained Natural Apophyseal Glides (SNAGs), and Pain Relieving Procedures (PRPs). These methods combine therapist-applied mobilization forces with patient-generated active movement to eliminate musculoskeletal pain and functional restriction, and are protected by six registered trademarks. Course completion culminates in the Certified Mulligan Practitioner (CMP) credential, which requires an 80% pass rate on didactic and manual skills examination.

The business operates through a federated, asset-light model. Approximately 50 MCTA (Mulligan Concept Teachers Association)-certified teachers across 25 nations and five continents deliver standardized curriculum under regional channel partners — including Mulligan MWM USA, The Clinician Edge, CANZed Seminars in Canada, and national MCTA websites across 12 European countries plus Middle East and Asia Pacific organizers. The organization monetizes through three streams: per-course registration fees (priced regionally by local organizers), book and equipment sales (textbooks, self-treatment guides, therapy belts, cervical/lumbar straps, contact pads), and an Online Education subscription platform offering Clinical & Scientific Lectures and Research Summaries. A mobile app extends resource access to certified practitioners.

The organization is governed by the Mulligan Concept Teachers Association, established in 1996 to accredit teachers and uphold teaching standards. Headcount is listed at 101-250, though this likely includes globally distributed independent teachers and regional organizers rather than full-time employees. No venture capital, private equity, or parent-company ownership is indicated, and the company has never raised funding. Revenue is not publicly disclosed. The concept has been taught internationally since 1984 and has been recognized through the IFOMPT Maitland Award (2016), WCPT Award of Excellence (2007), and the founder's Officer of the New Zealand Order of Merit (2022).

Name

Mulligan Concept

Legal name

MULLIGAN™ Concept Teachers Association

Website

https://bmulligan.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Mulligan Concept is a manual therapy training and certification organization that teaches proprietary Mobilisations with Movement (MWM), SNAGs, NAGs, and PRP techniques to physical therapists, doctors, osteopaths, athletic trainers, and chiropractors worldwide through ~50 MCTA-certified teachers across 25 countries.

Ownership category

akta.pro rank

Product category

Manual Therapy Education

NAICS

Other Schools and Instruction (6116), Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Rehabilitation Support (PT/OT Aide) (EDAOAJAI)

akta.pro secondary industry

Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD)

Keywords

• Manual therapy training
• Physical therapy education
• Mobilization with movement
• Manual therapy certification
• Clinical professional courses

Headquarters

HQ city

Duluth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Course Registration Fees: Revenue from in-person professional education courses delivered by certified MCTA teachers worldwide. Courses cover Upper Quadrant, Lower Quadrant, Advanced, and Sports Manual Therapy modules.
2. Books and Products Sales: Sale of published textbooks, self-treatment books, and physical therapy equipment including manual therapy belts, lumbar straps, cervical straps, and contact pads.
3. Online Education: Revenue from digital education platforms including Clinical & Scientific Lectures and Research Summaries.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Mulligan Concept trains and certifies healthcare professionals in the Mulligan Concept of manual therapy through standardized in-person courses (Upper Quadrant, Lower Quadrant, Advanced, and Sports Manual Therapy) delivered globally by MCTA-certified teachers. The organization also sells supporting textbooks, self-treatment guides, manual therapy belts, contact pads, and a mobile app, and offers subscription-based online clinical education.

Product overview

Mulligan Concept is a manual therapy training and certification organization founded by Brian Mulligan. The core offering consists of in-person courses (Upper Quadrant, Lower Quadrant, and Advanced) taught by approximately 50 MCTA-certified teachers across 25 countries, leading to Certified Mulligan Practitioner (CMP) designation. Supporting the training programs, the company publishes textbooks, self-treatment guides, and produces clinical education content through its Online Education platform. Physical products include therapy belts, straps, and contact pads. The company has operated since 1984 and maintains a presence in over 20 countries with teachers having lectured in 91 cities in the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Manual Therapy Courses

Quantifiable outcome

• Instant, pain-free results when technique is indicated

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

24 partnerships are on record, tiered core, regional and minor.

• Mulligan MWM USAcoreChannel Partner/ Reseller/ DistributorPrimary US regional partner managing Mulligan Concept course distribution across the United States through Frank Gargano's network. Handles course organization and delivery for US market.
• The Clinician EdgecoreChannel Partner/ Reseller/ DistributorUS regional partner managed by Mark Thomson, organizing and delivering Mulligan Concept courses across multiple US states including California, Arizona, Texas, and Illinois.
• CANZed SeminarscoreChannel Partner/ Reseller/ DistributorCanadian regional partner led by Jack Miller, delivering MWM Upper and Lower Quadrant courses in Windsor, Toronto, Quebec City, Calgary, and Winnipeg.
• MCTA BelgiumregionalChannel Partner/ Reseller/ DistributorNational MCTA website managing Belgium operations
• MCTA DenmarkregionalChannel Partner/ Reseller/ DistributorNational MCTA website managed by Michael Møller Nielsen, delivering courses in Copenhagen, Aalborg, Århus, Odense, Esbjerg, and Middelfart
• MCTA GermanyregionalChannel Partner/ Reseller/ DistributorNational MCTA website for Germany operations
• MCTA ItalyregionalChannel Partner/ Reseller/ DistributorNational MCTA website for Italy operations
• MCTA NetherlandsregionalChannel Partner/ Reseller/ DistributorNational MCTA website for Netherlands operations
• MCTA NorwayregionalChannel Partner/ Reseller/ DistributorNational MCTA website for Norway operations
• MCTA PolandregionalChannel Partner/ Reseller/ DistributorNational MCTA website for Poland operations
• MCTA Portugal & SpainregionalChannel Partner/ Reseller/ DistributorCombined regional MCTA website managing Portugal and Spain operations, with courses organized by Fisioform, Asociación Española de Fisioterapeutas, and Francisco Neto
• MCTA UK & IrelandregionalChannel Partner/ Reseller/ DistributorRegional partner managing UK and Ireland operations, with courses delivered by Thomas Mitchell in London, Rochdale, and Rotherham
• MCTA CanadaregionalChannel Partner/ Reseller/ DistributorNational MCTA website for Canada operations
• Al Moosa HospitalminorChannel Partner/ Reseller/ DistributorCourse organizer in Saudi Arabia hosting Upper & Lower Quadrant courses in Al Ahsa
• AOUN ACADEMYminorChannel Partner/ Reseller/ DistributorCourse organizer in Saudi Arabia delivering Lower Quadrant and Advanced courses in Ha'il and Riyadh
• AGENCE EBPminorChannel Partner/ Reseller/ DistributorFrench course organizer delivering Lower Quadrant and Upper Quadrant courses in Paris, Lyon, Toulouse, and Montpellier
• KptenminorChannel Partner/ Reseller/ DistributorFrench course organizer delivering courses in Paris
• AlisterminorChannel Partner/ Reseller/ DistributorFrench course organizer delivering courses in Mulhouse
• SRP FormationsminorChannel Partner/ Reseller/ DistributorFrench course organizer delivering courses in La Rochelle
• Asociación Española de FisioterapeutasminorChannel Partner/ Reseller/ DistributorSpanish physiotherapist association organizing Lower Quadrant courses in Madrid
• Grant Mackay PhysiominorChannel Partner/ Reseller/ DistributorAustralian course organizer delivering courses in Brisbane, Wauchope NSW, Melbourne, and Wollongong
• FBZ KlagenfurtminorChannel Partner/ Reseller/ DistributorAustrian training center organizing Lower Quadrant Module 2 courses with Johannes Bessler in Klagenfurt
• Riphah International UniversityminorChannel Partner/ Reseller/ DistributorPakistani university organizing Lower Quadrant and Advanced courses in Lahore
• Therapy Center BahrainminorChannel Partner/ Reseller/ DistributorBahrain therapy center organizing Mulligan Follow Up courses in Manama

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• KinetaCore: Specializes in dry needling and manual therapy certification courses for clinicians. Comparable as a niche manual-therapy technique training organization competing for the same continuing-education dollar from physical therapists.
• Barral Institute: International training organization for visceral and neural manipulation developed by Jean-Pierre Barral. Comparable as a proprietary manual therapy teaching organization with certified instructor networks operating globally.
• Institute of Physical Art: Provides manual therapy certification courses (e.g., PNF, Functional Mobilization) to physical therapists. Comparable as a competing continuing education provider in the manual/orthopedic therapy space with similar practitioner audience.
• International Maitland Teachers Association (IMTA): Governs teaching of the Maitland Concept of manual therapy. Highly comparable as another proprietary manual therapy training system with certified instructor networks serving physical therapists globally.
• The McKenzie Institute International: The leading global training and certification body for Mechanical Diagnosis and Therapy (MDT), another manual therapy concept. Directly comparable as a teacher-franchise model certifying clinicians in a proprietary assessment and treatment methodology worldwide.

Broad incumbents

• Medbridge: Large-scale online continuing education platform for physical therapists and other allied health professionals. Comparable as a CE provider targeting the same PT buyer, but operating at much broader scale and across all therapy topics rather than a single proprietary concept.
• Evidence in Motion (EIM): Provides post-professional education, certifications, and residencies for physical therapists. Comparable as a professional development and certification provider serving the same PT audience with broader curriculum offerings.

Emerging players

• International Spine and Pain Institute (ISPI): Provides post-professional education and certification for clinicians treating spinal and pain conditions. Comparable as a niche continuing education competitor targeting a subset of the same PT/manual therapy buyer base.
• Neurodynamic Solutions: Founded by Michael Shacklock to teach neurodynamic assessment and treatment techniques. Comparable as a single-founder, proprietary manual therapy concept with international course delivery to physical therapists.

Others

• Functional Movement Systems (FMS): Provides movement assessment certification (FMS, SFMA) and training to clinicians, trainers, and athletes. Adjacent peer offering continuing education certifications in the musculoskeletal and movement therapy space, overlapping with the same practitioner customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/MulliganConceptInternational
• LinkedInlinkedin.com/company/mulligan-concept

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mulligan Concept