Shakeaway

What Shakeaway does

Shakeaway is a UK-headquartered milkshake bar company founded in 1999 and based in Bournemouth. The company operates a physical retail chain offering milkshakes, smoothies, frozen yoghurt desserts, and shaved ice — a niche position within the broader UK beverage and dessert market. Its product set is built around customizable, blended dairy and frozen treats rather than coffee or fast-food staples, differentiating it from major café chains.

The business model is consumer-facing retail, with revenue generated through in-store transactions across what appears to be a multi-location footprint (implied by the 501-1,000 employee headcount). Pricing, customer segments, and distribution mechanics are not disclosed in the available data. No digital platform, app, delivery integration, or franchise model is documented, though the headcount range suggests a multi-store operation that could be company-operated or franchised.

The company is privately held with no disclosed funding rounds, ownership structure, or executive team details. The website resolves to a loading/verification page in the source capture, yielding no product detail, store count, or strategic positioning. As a result, the depth of Shakeaway's operational footprint, growth momentum, and financial profile cannot be characterized beyond the basic firmographic profile.

Name

Shakeaway

Website

https://shakeaway.com

Company type

Private

Founded year

1999

Headcount range

501–1,000 employees

Short description

Shakeaway is a UK-based milkshake bar chain founded in 1999 in Bournemouth, offering milkshakes, smoothies, frozen yoghurt desserts, and shaved ice to walk-in consumers across multiple retail locations.

Ownership category

akta.pro rank

Product category

Specialty Beverage and Frozen Dessert Retail

akta.pro primary industry

Smoothie & Protein Shake Bars (THAFAKAB)

akta.pro secondary industries

Soft-Serve & Custard Stands (THAFAGAC), Shaved Ice, Snow Cones & Italian Ice Shops (THAFAGAJ)

Keywords

• Milkshake bars
• Frozen desserts
• Smoothie shops
• Frozen yoghurt
• Shaved ice

Headquarters

HQ city

Bournemouth

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Core offering

Shakeaway is a milkshake bar company that makes and sells milkshakes, smoothies, frozen yoghurt desserts, and shaved ice to individual consumers through its branded retail outlets. The company focuses on made-to-order frozen beverages and dessert products as its core sellable offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Milkshakes

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights1 record

Broad incumbents

• Shake Shack: Larger, publicly-traded modern casual restaurant chain with crinkle-cut shakes on the menu; broad overlap with Shakeaway's milkshake category though Shake Shack is a broader foodservice incumbent rather than a shake-focused operator.
• Cold Stone Creamery: Large US ice cream franchise with mix-in customization at the counter, broadly comparable as a larger, established dessert-shop incumbent offering overlapping customizable frozen treats and shakes.

Direct peers

• Smoothie King: Largest US-based smoothie and specialty beverage franchise, directly comparable to Shakeaway on the smoothie and shake-based menu side, with similar customization, add-in, and better-for-you positioning.
• Pinkberry: Specialty frozen yogurt chain with a focused flavour and topping line, comparable to Shakeaway on the frozen yogurt SKU set and on the premium dessert-shop positioning.
• Yogurtland: Self-serve frozen yogurt chain with strong flavour innovation and pay-by-weight model, directly comparable to Shakeaway on frozen yogurt and on the multi-format dessert/beverage offer.
• Rita's Italian Ice: US-based chain specializing in Italian ice, frozen custard, and gelati, directly comparable to Shakeaway on the shaved ice / Italian ice component of the menu and on the treat-shop format.
• Tropical Smoothie Cafe: US franchise blending smoothies with a food menu, directly comparable to Shakeaway on smoothie-led specialty beverage format and on the better-for-you, customization-led positioning.
• Jamba Juice: Specialty smoothie and blended beverage chain operating company-owned and franchised locations globally, overlapping with Shakeaway on smoothies, frappés, and frozen blended drinks with similar ingredient customization.
• Menchie's Frozen Yogurt: Self-serve frozen yogurt franchise with a rotating flavour and topping customization model, directly comparable to Shakeaway on the frozen yogurt side of the menu and on the experiential, customizable treat positioning.

Regional players

• Boost Juice: Australia and New Zealand-focused smoothie and specialty beverage franchise, comparable to Shakeaway on smoothie menu and customization but operating in a different geography, primarily APAC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/Shakeaway_CDF
• Facebookfacebook.com/ShakeawaySalisbury
• LinkedInlinkedin.com/company/shakeaway-worldwide-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shakeaway