Sanctum

What Sanctum does

Sanctum, operating as SANCTUM B.V., is a private Amsterdam-headquartered wellness company founded in 2019 by Luuk Melisse and Gabriel Olszewski. It delivers a 55-minute music-led immersive movement class that fuses high-intensity movement, breathwork, meditation, and storytelling into a single signature sequence, supported by the proprietary Sanctum Bible training methodology and a global Academy program that certifies guides.

The company operates a hybrid physical-and-digital distribution model. In-person classes run daily in five cities — Amsterdam, London, Dubai, Stockholm, and New York — at venues including Six Senses, Mandarin Oriental, SIRO One Za'abeel, Othership, Hagastrand, and Inhabit Hotels. In April 2026, Sanctum launched Sanctum Digital, a mobile app providing global access to signature sequences, breathwork, meditations, and immersive walks. Additional revenue streams include destination retreats at luxury properties (Six Senses Ibiza, Crans Montana, Rome, Qsar Al Sarab), the Frequency Festival ticketed event series, private bookings for corporate groups, and tiered memberships. GTM is community-led and event-driven, layered with hospitality white-label distribution and experiential retail partnerships (Sephora UK, Westfield London).

The business is bootstrapped with no disclosed funding rounds or institutional investors. Pricing is premium (e.g., £40 per class at Six Senses London) with subscription memberships, class packages, and gift cards. Customer segments span wellness-focused individuals, corporate teams, luxury hospitality guests, and digital consumers. Press endorsements from British Vogue, American Vogue, and The Times provide brand validation, and the company has been featured at Olympic stadiums and the World Economic Forum in Davos.

Name

Sanctum

Legal name

SANCTUM B.V.

Website

https://wearesanctum.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Sanctum is a private Amsterdam-based wellness company that delivers 55-minute music-driven mindful movement classes combining breathwork, meditation, and high-intensity movement across five cities, plus a digital app, retreats, festivals, and luxury hospitality partnerships.

Ownership category

akta.pro rank

Product category

Mindful Movement Wellness Services

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

akta.pro secondary industry

Meditation Retreats, Workshops & Immersive Programs (HSADAJAF)

Keywords

• Mindful movement classes
• Wellness experiences
• Meditation and breathwork
• Digital fitness platform
• Wellness retreats

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. In-Person Classes: 55-minute immersive movement classes offered across physical locations in London, Amsterdam, Dubai, Stockholm, and New York, with pricing per class or through membership packages
2. Sanctum Digital App: Mobile app subscription providing global access to movement sessions, breathwork, meditations, and immersive walking experiences available as in-room hotel experiences or direct consumer subscription
3. Retreats: Multi-day wellness retreats in luxury destinations including Six Senses locations, featuring accommodation, meals, daily classes, and multi-sensorial wellbeing rituals
4. Frequency Festival: Large-scale ticketed festival events featuring thousands of participants experiencing collective movement, breathwork, and music rituals
5. Private Bookings: Curated exclusive experiences for groups, teams, and communities including Signature Sequence, On-Stage Energizer, and Mindful Nature Walk options
6. Memberships: Recurring membership programs designed to support regular practice commitment, with various tiers for weekly resets or daily integration

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Sanctum delivers a signature 55-minute, music-led immersive movement class fusing high-intensity movement, breathwork, meditation, and storytelling. The experience is offered through in-person classes across five global cities (London, Amsterdam, Dubai, Stockholm, New York), a dedicated mobile app (Sanctum Digital), destination retreats at luxury hotels, large-scale Frequency Festival events, and curated private bookings for corporate and community groups. The company also runs the Sanctum Academy, a guide training program that propagates its proprietary movement methodology globally.

Product overview

Sanctum operates as a multi-faceted wellness platform offering a unified mindful movement experience. The core product is the 55-minute Sanctum class combining high-intensity movement, breathwork, meditation, and storytelling. This is delivered through in-person classes in physical locations (London, Amsterdam, Dubai, Stockholm, New York), the Sanctum Digital mobile app for remote access, large-scale Frequency Festival events, private group bookings, and destination retreats. Additional offerings include specialized classes (New Moon/Full Moon Specials, Sanctum & Sauna, Sunset Series), a guide training Academy, and membership subscriptions. The ecosystem is designed to support both in-person community experiences and digital/remote engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Sanctum Digital: The world's first immersive digital movement platform offering signature sequences, breathwork sessions, meditations, and immersive outdoor walks via a dedicated mobile app.
• Frequency Festival

Products and services

• Sanctum Daily Classes A 55-minute, music-led immersive movement class fusing high-intensity movement, breathwork, meditation, and storytelling; offered in London, Amsterdam, Dubai, Stockholm, and New York.
• Sanctum Digital The world's first immersive digital movement platform accessible via a dedicated mobile app, offering signature sequences, breathwork sessions, meditations, and immersive outdoor walks.
• Frequency Festival Large-scale moving ritual where thousands move, breathe and release together inside iconic spaces charged with music, light and emotion.
• Private Bookings Curated exclusive experiences for groups, teams and communities seeking deeper, more visceral forms of connection, with options for Signature Sequence, On-Stage Energizer, and Mindful Nature Walk.
• Sanctum Retreats Destination retreats combining daily Sanctum classes with multi-sensorial wellbeing rituals, breathwork, sound healing, and luxury accommodation in global locations.
• Sanctum Academy Guide training program for certifying Sanctum instructors globally, led by founder Luuk Melisse through practical workshops and theoretical methodology behind the Sanctum experience.
• Sanctum Memberships Subscription-based access to Sanctum classes and experiences, designed to support regular practice with weekly resets and daily rhythm integration.
• Reset Ritual Weekly immersive experience in partnership with Six Senses London, combining seasonal botanical welcome, signature music-led movement, and post-class community connection.

Quantifiable outcome

• Described by British Vogue as 'the future of working out' and by The Times as 'better than therapy'

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Crystal CruisesminorStrategic or Co-development Partner · 15 May 2026Wellness at Sea Retreats aboard Crystal Serenity featuring Sanctum as a music-led movement practice within comprehensive wellness programming
• Kerzner International (SIRO Hotels)coreOEM/ Whitelabel/ Licensing Partner · 20 April 2026Global partnership bringing Sanctum experiences to SIRO hotels in Montenegro and Dubai, with in-room digital experiences and dedicated wellness programming
• HagastrandcoreStrategic or Co-development Partner · 20 April 2026Stockholm-based venue hosting regular Sanctum classes including weekly Sanctum + Sauna experiences and special lunar events
• Six Senses HotelscoreOEM/ Whitelabel/ Licensing Partner · 20 April 2026Global hospitality partnership delivering Sanctum experiences across Six Senses properties including London, Ibiza, Crans Montana, Rome, and other locations worldwide
• Cap JulucaminorStrategic or Co-development Partner · 20 April 2026Upcoming residency announced at Cap Juluca resort in Anguilla, bringing Sanctum experiences to Caribbean luxury travelers
• One Thirty LabminorStrategic or Co-development Partner · 20 April 2026Partnership for first Copenhagen event at One Thirty Lab, marking expansion into the Danish market
• Inhabit HotelscoreStrategic or Co-development Partner · 15 April 2026Weekly Immersive Walk experience launched in April 2026 at Inhabit Hotels in London, combining breathwork, gentle movement and guided walks through Paddington area
• Westfield LondoncoreGTM or Marketing Partner · 7 April 2026Participation in 11-day 'Feel the Frequency' wellness sensorium experience at The Village, Westfield London's expanded health and wellness area
• Sephora UKcoreGTM or Marketing Partner · 1 January 2026Partnership for World Wellbeing Week creating immersive events including headphone meditation experience 'Take a Beat with Sephora & Sanctum' across stores in Stratford, Manchester, Liverpool, and Cardiff
• Soneva FushiminorStrategic or Co-development Partner · 26 March 2025SOUL Festival collaboration at Soneva Fushi in the Maldives, featuring wellness activities, workshops, and cultural expressions
• OthershipcoreStrategic or Co-development PartnerCollaborative events in New York combining Sanctum movement experiences with Othership's sauna and ice bath facilities at Williamsburg and Flatiron locations

Scale indicators5 records

Recent moves8 records

Expansion highlights3 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sanctum-the-social-wellness-concept
• Instagraminstagram.com/wearesanctum
• Facebookfacebook.com/Sanctum-Studios-100063888830080

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanctum