ETHIMO
ETHIMO is an Italian premium outdoor furniture manufacturer founded in 2009, designing 40+ collections in collaboration with internationally recognized designers and serving residential, hospitality, contract, and marine customers across 70+ countries through owned showrooms and a global retailer network.
- Company typePrivate
- Founded2009
- HeadquartersVitorchiano, Italy
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What ETHIMO does
ETHIMO s.r.l. is an Italian outdoor furniture design and manufacturing company founded in 2009, headquartered in Vitorchiano (VT) with a registered office and flagship showroom in Milan's Durini Design district. The company designs, produces, and distributes premium outdoor furniture, lighting, accessories, and bespoke solutions for residential, hospitality, contract, and marine customers, operating across 70+ countries. Its product portfolio spans 40+ named collections developed in collaboration with internationally recognized designers — Marco Lavit, Christophe Pillet, Luca Nichetto, Patrick Norguet, Matteo Thun & Antonio Rodriguez, Marc Sadler, Marcello Ziliani, Valerio Sommella, Cristina Celestino, and Zanellato/Bortotto — and is built around premium materials including FSC-certified teak, Accoya wood, aluminum, synthetic fibers, and proprietary fabrics such as Etwick.
The company's revenue model is hardware sales of furniture and accessories, with ancillary maintenance products (teak revitalizer, nourishing teak oil) and customization revenue from contract projects. Pricing is not publicly disclosed; customers contact the company or purchase through authorized retailers, with invoices issued by request and mandatory for orders of €3,000 or more. Go-to-market is multi-channel: six owned showrooms (Milan, Rome, Viterbo, Paris, Cannes, London) for high-end clientele, a worldwide network of authorized retailers/distributors for mid-market reach, a dedicated contract/hospitality sales channel for hotels, resorts, restaurants, beach clubs, and marine (Sealine Selection), and event-driven demand generation through Milan Design Week. Supporting digital infrastructure includes an online product configurator and a B2B Professional Area providing 3D models for architects and designers.
The company has built brand equity through industry recognition (Archiproducts Design Award 2020 and Elle Deco EDIDA 2021, both for the Hut lounge bed by Marco Lavit) and high-visibility positioning (Official Supplier for Casa Italia at the Tokyo 2020 Summer Olympics). ETHIMO is a privately held Italian s.r.l. with no disclosed external investment, parent company, or subsidiary structure.
ETHIMO firmographics
Firmographics- Name
- ETHIMO
- Legal name
- Ethimo s.r.l.
- Website
- https://ethimo.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Short description
- ETHIMO is an Italian premium outdoor furniture manufacturer founded in 2009, designing 40+ collections in collaboration with internationally recognized designers and serving residential, hospitality, contract, and marine customers across 70+ countries through owned showrooms and a global retailer network.
- Ownership category
- akta.pro rank
ETHIMO industry classification
Industry- Product category
- Outdoor Furniture
- NAICS
- Household and Institutional Furniture Manufacturing (33712), Interior Design Services (54141)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Household Furniture (2510)
- akta.pro primary industry
- Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ)
- akta.pro secondary industries
- Pergolas, Gazebos & Shade Structures (HSAPALAD), Interior Design Services (BPAHAKAB)
Keywords
Where ETHIMO is headquartered
LocationHeadquarters
- HQ city
- Vitorchiano
- HQ country
- Italy
- HQ region
- Europe
Offices8 records
Markets served
ETHIMO business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Outdoor Furniture Sales: Ethimo designs and manufactures premium outdoor furniture sold through its showrooms, retailers, and contract channels. Products include lounge beds, sofas, chairs, tables, parasols, lighting, and accessories for residential and hospitality applications.
- Contract and Hospitality Solutions: Customized furniture solutions for hotels, resorts, restaurants, beach clubs, and marine applications. The company provides design and craftsmanship for contract projects that reflect the identity of each place.
- Maintenance and Care Products: Teak revitalizers, nourishing oils, and maintenance products for furniture care sold alongside main products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Direct purchase through company or authorized retailers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
ETHIMO product offering
Product offeringCore offering
Ethimo designs and manufactures premium outdoor furniture, accessories, lighting, and bespoke solutions for residential, hospitality, and marine spaces. The portfolio includes lounge beds, sofas, chairs, tables, parasols, lighting, bioclimatic pergolas, and maintenance products crafted from FSC certified teak, aluminum, synthetic fibers, and Accoya wood. Products are designed in collaboration with internationally renowned designers and distributed globally through showrooms, retailers, and direct contract channels.
Product overview
ETHIMO is an Italian outdoor furniture company founded in 2009, designing and manufacturing products for decorating outdoor spaces reflecting Italian taste, design, and savoir faire. The company operates in over 70 countries and offers a comprehensive portfolio organized into multiple product categories including alcoves and lounge beds (featuring the award-winning Hut collection by Marco Lavit), armchairs, benches, chairs, cushions, deckchairs, home fragrances, kitchen, lighting (with LED technology), maintenance products, outdoor gym, parasols, pavillons, plant pots, porch swings, poufs and coffee tables, rain covers, rugs, sofas and daybeds, sunbeds, and tables. The product ecosystem includes over 40 named collections designed in collaboration with renowned designers such as Christophe Pillet, Luca Nichetto, Marco Lavit, Patrick Norguet, Matteo Thun & Antonio Rodriguez, Marc Sadler, Marcello Ziliani, Valerio Sommella, Cristina Celestino, and Zanellato/Bortotto. Notable collections include Esedra (aluminum and teak with synthetic fiber), Grand Life, Knit (woven rope and teak), Ribot (extendable teak tables), Venexia, Pluvia, Concreto, Lucerna (LED lighting), and the modular Eivissa bioclimatic pergola. ETHIMO also provides digital services including a product configurator, professional area with 3D models, and maintenance products like teak oil and revitalizer. The company supplies both residential and contract/hospitality markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Hut Collection Alcova lounge bed with tepee-inspired structure made from Accoya wood or Siberian larch, featuring metal inserts and soft cushions, customizable with an elegant curtain for privacy.
- Esedra Collection
Quantifiable outcome
- Operating in over 70 countries globally
- +1 more outcomes
Companies that use ETHIMO
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles4 records
ETHIMO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ETHIMO partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Casa Italia Tokyo 2020 (Italian Olympic Committee)flagshipEthimo served as Official Supplier for Casa Italia at the Tokyo 2020 Summer Olympics. The company furnished the outdoor spaces of the Italy Team headquarters at The Kihinkan - Takanawa Manor House with exclusive selections of its most iconic collections, communicating elegance, style, quality, and Mediterranean mood in a setting celebrating sport, creativity, and Italian design.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
ETHIMO competitors and assessment
Company assessmentDirect peers
- DEDON: German-founded premium outdoor furniture maker with proprietary synthetic fiber weaving, sold to luxury residential and hospitality markets worldwide. Highly comparable on material innovation, designer collaborations, and global premium distribution.
- Fermob: French outdoor furniture maker specializing in metal patio furniture for residential and hospitality (cafés, restaurants, hotels). Comparable on outdoor specialization, French market overlap, and contract/hospitality channel.
- Manutti: Belgian premium outdoor furniture brand offering teak and rope collections for residential and contract clients. Comparable on premium positioning, designer-led collections, and European contract/hospitality channel.
- Serralunga: Italian outdoor furniture brand known for roto-molded plastic and contemporary designs for residential and contract settings. Comparable on Italian design heritage, outdoor specialization, and contract/hospitality distribution.
- RODA: Italian luxury outdoor furniture manufacturer known for teak and metal collections designed for high-end residential and hospitality settings. Closest country-of-origin and product-category peer to Ethimo.
- Talenti: Italian outdoor furniture company producing premium collections in teak, aluminum, and rope for residential and contract markets. Directly comparable Italian competitor with overlapping designer roster and hospitality segment focus.
- Paola Lenti: Italian high-end indoor/outdoor furniture brand using proprietary technical textiles and innovative materials. Comparable on premium Italian positioning, material innovation, and design-led collections for residential and contract buyers.
- Tribù: Belgian premium outdoor furniture brand offering teak, aluminum, and woven collections for residential and hospitality projects. Directly comparable to Ethimo on premium positioning, designer collaborations, and contract/hospitality focus.
- Gloster: Manufacturer of premium teak outdoor furniture with global distribution to residential and hospitality customers. Directly comparable on teak-led material strategy, contract/hospitality focus, and global retailer network.
Broad incumbents
- B&B Italia Outdoor (including Maxalto): Large Italian design group with established outdoor collections (e.g., B&B Italia Outdoor) sold through global designer showrooms. Overlaps with Ethimo in premium outdoor seating and tables but operates as a broader, multi-category furniture incumbent rather than outdoor specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
ETHIMO social profiles
Digital presenceETHIMO financial estimates
Financial estimateRevenue estimate
Valuation estimate
ETHIMO leadership team
Management profileNumber of profiles
ETHIMO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ETHIMO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ETHIMO
What does ETHIMO do?
Ethimo designs and manufactures premium outdoor furniture, accessories, lighting, and bespoke solutions for residential, hospitality, and marine spaces. The portfolio includes lounge beds, sofas, chairs, tables, parasols, lighting, bioclimatic pergolas, and maintenance products crafted from FSC certified teak, aluminum, synthetic fibers, and Accoya wood. Products are designed in collaboration with internationally renowned designers and distributed globally through showrooms, retailers, and direct contract channels.
Is ETHIMO a public or private company?
ETHIMO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ETHIMO founded?
ETHIMO was founded in 2009.
Where is ETHIMO based?
ETHIMO is headquartered in Vitorchiano, Italy, in the Europe region.
How does ETHIMO make money?
Three revenue lines are on record. Outdoor Furniture Sales are the primary driver. The others are contract and Hospitality Solutions and maintenance and Care Products.
Who are ETHIMO's main competitors?
Direct peers on record are DEDON, Fermob, Manutti, Serralunga, RODA, Talenti, Paola Lenti, Tribù and Gloster. B&B Italia Outdoor (including Maxalto) is listed as a broad incumbent.
Does ETHIMO have an API?
No public API is recorded for ETHIMO.
What industry is ETHIMO in?
ETHIMO's product category is Outdoor Furniture. Its primary akta.pro industry code is CRAIAAAJ, Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage), with a secondary code of HSAPALAD, Pergolas, Gazebos & Shade Structures. Its NAICS code is 33712 and its SIC code is 5700.