Gartencenter Bayerstorfer

What Gartencenter Bayerstorfer does

Gartencenter Bayerstorfer is a privately held regional retail garden center headquartered at Strogenweg 2, 84174 Eching, Bavaria, Germany, operating under the legal entity Bayerstorfer & Huttenlocher GmbH with Markus Huttenlocher as Managing Director. The company sells plants, garden equipment, seeds, bulbs, fertilizers, plant protection products, decorations, and planters to consumer gardeners through a single physical retail location. A defining operational feature is in-house plant production (Pflanzen-/Eigenproduktion), which supports a quality-focused value proposition and includes a private-label product line (Grünes Erleben garden soil, BIO herb soil).

The business operates a multi-channel retail model combining physical storefront, an e-commerce online shop at bayerstorfer.net, and the Bayerstorfer mobile application. Notably, the online shop does not offer shipping — orders are reserved for in-store pickup. The mobile app provides a digital customer card, the Bonuskunde loyalty program offering 2% cashback, digital receipts, coupons, and in-app exclusive offers. Payment processing is handled via PayPal, credit card, and Sofortüberweisung; the site uses Matomo for web analytics. Marketing channels include the company website content/blog, an email newsletter, Facebook organic social, and the app. The company is affiliated with the Grün erleben cooperative network of German garden centers and holds a channel partnership with SAGAFLOR AG for product sourcing, including the BELLANDRIS brand.

Revenue is generated through one-time retail transactions across a wide SKU range organized into categories: bedding and balcony plants, ornamental garden (bulbs, ground covers, grasses, roses, perennials, shrubs, trees, water plants), kitchen garden (vegetables, herbs, fruits, berries), decoration, and plant containers (including featured brand LECHUZA). Additional offerings include gift vouchers, a 6x-yearly customer magazine (Grüne Liebe), and apprenticeship training programs in ornamental horticulture. The firm operates with 11-50 employees, has no external institutional investors, no subsidiaries, no M&A history, and serves only the domestic German market.

Name

Gartencenter Bayerstorfer

Legal name

Bayerstorfer & Huttenlocher GmbH

Website

https://bayerstorfer.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Gartencenter Bayerstorfer is a privately held regional garden center in Eching, Bavaria, serving consumer gardeners with own-grown plants, garden supplies, and decorations through a single retail store, online shop, and mobile loyalty app.

Ownership category

akta.pro rank

Product category

Garden Center Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

Keywords

• Retail garden center
• Live plants retail
• Nursery products
• Garden supplies
• Ornamental plants

Headquarters

HQ city

Eching

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales (In-Store and Online): Retail sales of plants, garden equipment, seeds, bulbs, fertilizers, and plant protection products through both physical store and online shop. Revenue generated from in-store purchases and e-commerce transactions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Gartencenter Bayerstorfer runs a physical garden center in Eching, Bavaria, complemented by an online shop and mobile app, selling own-grown plants (bedding and balcony, ornamental, kitchen-garden), seeds, bulbs, fertilizers, plant protection, tools, decorations, and plant containers under own and partner brands. The company layers a 2% bonus loyalty program, digital receipts via the Bayerstorfer app, gift vouchers, and a customer magazine onto the core plant and garden supply retail offering.

Product overview

Gartencenter Bayerstorfer operates as a retail garden center with both physical store and online shop. The core offering includes plants from their own production, complemented by ornamental garden supplies (bulbs, ground covers, grasses, roses, perennials, shrubs, trees, water plants), kitchen garden products (vegetables, herbs, fruits), and garden decorations. The digital ecosystem consists of the online shop (for in-store pickup orders), a mobile app (Bayerstorfer App) enabling digital customer cards, bonus program access, and mobile checkout, plus a loyalty program (Bonuskunde) offering 2% cashback. The company also publishes the Grüne Liebe customer magazine (6x yearly) and sells gift vouchers. Their own-brand products include Grünes Erleben garden soil and fertilizers.

Differentiator

Problem solved

Functional benefit

Products and services

• Bedding and Balcony Plants (Beet- & Balkonpflanzen) Seasonal bedding plants and balcony flowers (often from own production) sold individually to home and balcony gardeners in-store and via the online shop for in-store pickup.
• Ornamental Garden Plants (Ziergarten) Ornamental plants for garden design including flower bulbs, ground covers, grasses, hedge plants, heather, climbing plants, lawn, roses, perennials, shrubs, trees, and water plants, available individually in-store and online.
• Kitchen Garden Plants (Nutzgarten) Edible plants including vegetables, herbs, fruits, and berries sold to home growers for personal cultivation, in-store and via the online shop.
• Plant Containers (Pflanzgefäße) Pots, planters, and containers for indoor and outdoor plants, including featured brand LECHUZA, sold to consumers decorating homes, balconies, and gardens.
• Garden Decorations (Dekoration) Garden decorations and outdoor styling accessories sold to consumers for personalizing outdoor spaces, available in-store and through the online shop.
• Garden Tools and Accessories (Gartengeräte & Zubehör) Physical garden tools and related accessories sold to home gardeners for planting, pruning, and general garden maintenance.
• Seeds and Bulbs (Sämereien & Zwiebeln) Vegetable, herb, and flower seeds plus flower bulbs sold to gardeners for sowing and planting, in-store and online.
• Fertilizers, Soils and Plant Protection (Dünger, Erden & Pflanzenschutz) Fertilizers, garden soils (including own-brand Grünes Erleben soil and BIO herb soil), and plant protection products sold to consumers for plant care.
• Gift Vouchers (Geschenkgutscheine) Gift certificates that can be purchased and redeemed for plants, garden products, and decorations at the Eching garden center.
• Own-Brand Products (Eigenmarke) Private-label garden products including Grünes Erleben garden soils and fertilizers and BIO herb soil, sold under Bayerstorfer's own brand in-store and online.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Two partnerships are on record, tiered core.

• Grün erlebencoreStrategic or Co-development Partner
• SAGAFLOR AGcoreChannel Partner/ Reseller/ Distributor

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• OBI: One of Germany's largest DIY/home improvement chains with a substantial garden center assortment (plants, soil, outdoor living, equipment). Competes for the same consumer gardener shopper but as part of a broader hardware/DIY portfolio.
• Toom Baumarkt: German DIY chain owned by REWE Group with significant garden assortment including plants, soil, fertilizer and garden equipment. Competes with garden centers on the plant and garden supply category.
• BayWa Bau- & Gartenmärkte: German agricultural and building/garden retail group operating BayWa Bau- & Gartenmärkte stores with strong plant and garden supply assortments. Comparable in plant retail but operates within a much broader agribusiness portfolio.
• Hornbach: German DIY/home improvement chain with strong garden category including live plants, soil and outdoor living. Overlaps with Bayerstorfer on gardening assortment but operates at much greater scale and breadth.
• Bauhaus: Pan-European DIY/home improvement chain with garden centers in Germany offering plants, soil, tools and outdoor products. Competes broadly with specialty garden centers on the outdoor category.

Direct peers

• Dehner: Germany's largest garden center chain operating ~130 garden centers plus online shop. Directly comparable to Bayerstorfer in core product categories (plants, garden supplies, decoration, pet) and loyalty mechanics; differs in scale and geographic footprint.
• Pflanzen Kölle: Family-run German garden center chain with multiple stores plus online shop focused on plants, garden supplies and lifestyle floristry. Closely comparable in assortment and family-business DNA, though larger in store count.
• Blumen Risse: German garden center chain with multiple locations in North Rhine-Westphalia and surrounding regions offering plants, garden supplies and floral products. Comparable store-format competitor with broader regional presence.

Emerging players

• Gardenet.de (Eurogrow / Plant e-commerce): Online plant and garden supply retailers shipping nationwide in Germany. Emerging pure-play competitors that exploit the no-shipping limitation of traditional garden centers like Bayerstorfer and are increasingly capturing digital-native gardening customers.

Others

• Hagebau: German retail cooperative of independent building material and garden center merchants; trades and pools procurement for affiliated garden centers. Comparable as a cooperative/affiliation model that mirrors the Grün erleben/SAGAFLOR ecosystem Bayerstorfer participates in.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookde-de.facebook.com/Gartencenter.Bayerstorfer
• LinkedInlinkedin.com/company/gartencenter-bayerstorfer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gartencenter Bayerstorfer