Blumen Risse

What Blumen Risse does

Blumen Risse GmbH & Co. KG is a privately held, family-owned German retail florist and garden-center operator founded in 1968 and headquartered in Schwerte, Germany. The company runs a three-format physical retail network of approximately 130 locations spanning North Rhine-Westphalia, Lower Saxony, Hesse, and Rhineland-Palatinate: Blumenläden (urban florist shops in pedestrian zones), Blumenmärkte (mid-size flower markets of 2,500+ sqm), and Gartencenter (large garden centers of 8,500+ sqm). Eleven of the garden centers integrate on-site Gartencafés offering coffee, cakes, breakfast, and warm meals. The product portfolio centers on handcrafted flower bouquets (Strauß des Monats at €27.99, standard bouquets €12.99-€34.99, premium bouquets up to €67.50), cut flowers, gift sets, plants (balcony, indoor, roses, hydrangeas, shrubs, fruits/vegetables/herbs), and garden supplies including tools, furniture, and plant care products, complemented by professional floristry services for weddings and funerals.

Revenue is generated through direct in-store purchases, an e-commerce shop with same-day and scheduled delivery (via a DHL logistics partnership), and recurring services such as corporate (Firmenkunden) invoice purchasing, a planting service (Pflanzservice), gift wrapping, and gift cards. Distribution is augmented by 13+ temperature-controlled Blumenautomaten (flower vending machines) outside select stores, enabling 24/7 card- and mobile-payment-enabled purchasing. Customer segments span individual consumers (primary), corporate accounts, wedding customers, and funeral-service customers. The leadership team comprises managing directors Tina Risse-Stock (Risse family), Hans-Jörg Braß, and Marcus Mertens. The company invested in vocational training with 66 new apprentices in 2025 and won the TASPO Award 2025 for Best Training Concept. Compliance activities include adherence to the German Supply Chain Due Diligence Act (LkSG) and a website accessibility declaration under BITV 2.0/BFSG.

Name

Blumen Risse

Legal name

Blumen Risse GmbH & Co. KG

Website

https://blumen-risse.de

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Blumen Risse is a family-owned German florist and garden-center operator with 130 locations across four states, plus online shop and vending-machine channels, serving individual consumers, corporate clients, wedding, and funeral customers with flowers, plants, and garden products.

Ownership category

akta.pro rank

Product category

Floral and Garden Retail

NAICS

Florists (45931), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industries

Event Floral Design & Arrangements (HSACAOAA), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

Keywords

• Florist retail
• Garden center
• Flower delivery
• Plant nursery
• Event floristry

Headquarters

HQ city

Schwerte

HQ country

Germany

HQ region

Europe

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Retail Sales (Physical Stores): In-store sales across 130 locations including Blumenläden (florist shops in pedestrian zones), Blumenmärkte (garden markets), and Gartencenter (garden centers) offering plants, flowers, garden supplies, and garden furniture. Sales also include floristry services for weddings, funerals, and events.
2. E-commerce Online Shop: Online ordering of hand-bound bouquets, cut flowers, gift sets, and plants with delivery to recipients. Premium bouquet options available alongside standard arrangements.
3. Floristry Services: Custom floral arrangements for weddings, funerals, events, and corporate functions. Services include wedding floristry, funeral floristry, table decorations, and event floristry.
4. Garden Center Services: Planting services for containers and balcony boxes, plant protection consulting, delivery service, and gift wrapping.
5. Gift Cards: Sale of gift vouchers (Gutscheine) for flowers, plants, and garden products.
6. Gartencafé Revenue: Revenue from 11 Gartencafés offering coffee specialties, cakes, breakfast, and warm meals within garden centers.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Blumen Risse operates a multi-format retail platform selling handcrafted flower bouquets, cut flowers, plants, and garden products across 130 locations in Germany, complemented by an online shop and 24/7 flower vending machines. The company also offers professional floristry services for weddings, funerals, and corporate events, plus garden center services, planting services, and on-site Gartencafés.

Product overview

Blumen Risse operates a multi-format retail platform consisting of flower shops (Blumenläden), garden centers (Gartencenter), and flower markets (Blumenmärkte) across 130+ locations in Germany. The core offering centers on handcrafted flower bouquets and arrangements available through both physical stores and an online shop, supplemented by a comprehensive plant and garden product range. The company provides professional floristry services including wedding and funeral floristry, operates 24/7 flower vending machines (Blumenautomaten), and maintains on-site garden cafés. The product portfolio includes seasonal bouquets (Strauß des Monats), premium arrangements, cut flowers, gift sets, plant care products, garden tools, and furniture. Additional services encompass planting services, delivery, gift wrapping, and corporate purchasing accounts. The business operates the Blumen Risse online shop alongside its brick-and-mortar locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Handcrafted Flower Bouquets (Blumensträuße) Handcrafted flower bouquets available for online ordering and delivery, featuring seasonal arrangements and customizable options for various occasions like birthdays, anniversaries, and Mother's Day.
• Premium Bouquets (Premiumsträuße) Premium handcrafted bouquets designed for special occasions, featuring higher-quality flowers and more elaborate compositions (e.g., 'Florentin' €57.50, 'Big Surprise' €67.50).
• Cut Flowers (Schnittblumen) Individual cut flowers such as roses, gerberas, and seasonal varieties sold loose so customers can create their own custom arrangements.
• Gift Sets (Geschenksets) Curated gift sets combining flowers with complementary items such as tea, chocolate, candy, and mugs for complete gift experiences.
• Flower Boxes (Blumenboxen) Flower boxes containing individual flowers and complementary materials that allow customers to create their own personalized bouquets.
• Plants (Pflanzen) Wide range of plants including balcony/terrace plants, indoor plants, roses, hydrangeas, ornamental shrubs, fruits/vegetables/herbs, woody plants, perennials/grasses, groundcovers, soil, fertilizers, containers, plant protection, and seedlings.
• Garden Supplies (Garten) Garden supplies including tools, garden equipment, garden décor, lawn products, bird supplies, and garden furniture.
• Flower Vending Machines (Blumenautomaten) 24/7 self-service flower vending machines located outside select locations, dispensing fresh bouquets and arrangements at any time with card payment options (ApplePay, GooglePay, EC, credit cards).
• Garden Centers (Gartencenter) Large garden centers spanning over 8,500 square meters offering complete range for house, garden, balcony, and terrace needs including plants, décor, tools, containers, and garden furniture. Some include integrated Gartencafés.
• Flower Markets (Blumenmärkte) Flower markets spanning over 2,500 square meters with seasonally changing selections of bedding plants, nursery stock, indoor and green plants, along with soils, lawn seeds, décor, tools, and plant containers.
• Florist Shops (Blumenläden) Floristry specialist shops in pedestrian zones and city centers offering handcrafted bouquets, decorations, and expert floral consultations.
• Wedding Floristry (Hochzeitsfloristik) Wedding floristry services including bridal bouquets, boutonnieres, car decorations, church decorations, and festive table arrangements for couples and families.
• Funeral Floristry (Trauerfloristik) Funeral floristry services offering mourning wreaths, grave decorations, coffin and urn decorations, grave candles, and personalized funeral flowers for families and funeral homes.
• Floristry Services (Floristikservice) Professional floristry services including wedding floristry, funeral floristry, table decorations, event floristry, and custom arrangements for private celebrations and corporate events.
• Garden Cafés (Gartencafés) On-site cafés located within garden centers offering coffee specialties, cakes, breakfast, and warm meals for a relaxing shopping experience.
• Planting Service (Pflanzservice) Professional planting service for containers and balcony boxes, where staff plant selected flowers into customer-provided or store-purchased containers.
• On-Site Services (Vor-Ort-Services) On-site services including custom bouquet creation, call & collect, EV charging stations, gift wrapping, delivery service, planting service, and corporate invoice purchasing.
• Gift Vouchers (Gutscheine) Gift vouchers available for purchase, allowing recipients to select their own flowers, plants, or garden items.

Quantifiable outcome

• 130 physical retail locations across Germany providing local accessibility
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Gärtnerei WilmsminorStrategic or Co-development PartnerNursery partnership for plant supply. Blumen Risse visited the Wilms greenhouse to see primrose production and quality sourcing.
• DHLcoreChannel Partner/ Reseller/ DistributorShipping and logistics partner for flower delivery. DHL logo appears on footer indicating partnership for parcel delivery services.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Interflora: International flower delivery network operating in Germany via affiliated florists. Comparable on floristry services, online ordering, same-day delivery, and event/occasion gifting — Blumen Risse participates in Interflora-style delivery for cross-region orders.
• Dehner: Germany's largest garden center chain with national footprint, combining plants, garden supplies, and on-site restaurants/cafés. Comparable on Gartencenter format, café integration, and multi-category garden retail.
• Bloom & Wild: Leading European online flower delivery company with letterbox flowers and direct-to-consumer model. Comparable on e-commerce flower gifting, occasion-based bouquet SKUs, and the digital channel where Blumen Risse competes for commoditized bouquet demand.
• Pflanzen Kölle: Family-owned German garden center chain operating large-format Gartencenter locations with plants, garden supplies, and integrated restaurants. Directly comparable on garden center format, family ownership model, and café-attached retail concept.
• Blume2000: One of Germany's largest flower and plant retail chains with ~150 stores plus e-commerce. Closest direct peer given comparable size, multi-format retail approach, online flower delivery, and German market focus.
• Fleurop: German-originated global flower delivery network connecting local florists for inter-city and international flower orders. Comparable on floristry services, online ordering, and delivery logistics — though asset-light vs. Blumen Risse's owned-store model.

Broad incumbents

• Hornbach: European-listed DIY and garden retail chain with extensive garden category presence. Comparable on garden supplies, plants, and tools, but operates a much broader DIY/home improvement portfolio rather than specializing in floristry/garden lifestyle.
• OBI: Major German DIY and garden retail chain with national footprint and garden centers. Comparable on garden category assortment (plants, soil, tools, furniture) but broader DIY focus and not specialized in floristry/flowers.

Regional players

• Brockmann Gartencenter: Regional garden center operator in western Germany with multi-format garden retail. Comparable on Gartencenter format and plant/garden assortment, but operates in partially overlapping geography rather than direct head-to-head.

Emerging players

• The Bouqs Company: US-based direct-to-consumer online flower delivery company with farm-to-door sourcing. Comparable on digital bouquet gifting and subscription models — an emerging competitor in commoditized bouquet SKUs that Blumen Risse sells online.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/blumen-risse-gmbh-co-kg

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blumen Risse