Razorback Camper Sales

What Razorback Camper Sales does

Razorback Camper Sales is a single-location, family-owned RV dealership operating in Hot Springs, Arkansas since 1969. Founded by C.L. Johnson and now in its third generation of Johnson Family ownership, the company is described as the oldest family-owned RV dealership in Arkansas. It sells new and pre-owned fifth wheels, travel trailers, and folding pop-up campers under manufacturer brands including Forest River RV (Salem, Rockwood, Cedar Creek, Sabre, XLR Boost), Coachmen RV (Northern Spirit), Keystone RV (Coleman, Springdale), Palomino (Columbus Compass), and Dutchmen RV (Voltage Triton). Featured unit pricing spans approximately $9,980 for used travel trailers to $96,968 for new fifth wheels, with current inventory of 53 units (42 new, 11 used).

The business operates as a traditional direct-to-consumer dealership, combining sales with an integrated parts store, service department, financing, and trade-in acceptance. The service department is described as 5-star with over 100 years of combined technician experience, and the parts store is described as the largest in the area with the cheapest LP gas. Financing is offered through partnered lenders with no doc, prep, or setup fees. The dealership primarily serves individual and family RV buyers across Arkansas, including Hot Springs, Little Rock, Conway, Cabot, Mena, Fort Smith, Texarkana, Benton, Pine Bluff, Malvern, Arkadelphia, Searcy, and Russellville.

The revenue model is multi-stream: one-time unit sales on new and used inventory, transaction fees on financed sales, hardware sales through parts and accessories, and professional service fees on repairs and warranty work. Marketing is largely regional and digital-light, relying on the company website, Facebook, YouTube, SEO, and educational content such as tow capacity guides. There is no proprietary technology, no AI/ML component, no mobile app, no public API, and no disclosed parent company or institutional ownership. The company is privately held and does not publicly disclose revenue.

Name

Razorback Camper Sales

Legal name

Razorback Camper Sales

Website

https://razorbackcampersales.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Razorback Camper Sales is a family-owned RV dealership in Hot Springs, Arkansas, founded in 1969 and now in its third generation of Johnson Family ownership. It sells new and used fifth wheels, travel trailers, and pop-up campers, and provides parts, service, financing, and trade-ins to individual and family RV buyers across Arkansas.

Ownership category

akta.pro rank

Headquarters

HQ city

Hot Springs Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New RV Sales: Sales of new recreational vehicles including fifth wheels, travel trailers, and pop-up campers from manufacturers including Forest River RV (Salem, Rockwood, Cedar Creek), Coachmen RV, Keystone RV, and Palomino.
2. Pre-Owned RV Sales: Sales of used recreational vehicles including travel trailers, fifth wheels, and folding pop-up campers.
3. RV Financing: Financing services through partnered lenders. They submit customer information to one lender and present rate, term, and payment options. No doc fees, no prep fees, and no setup fees.
4. Parts Department: Sales of RV parts and accessories including LP gas. They have extensive parts in stock and can get most parts next day with no shipping cost.
5. Service Department: RV service and repair including warranty work, recalls, and general maintenance. Combined experience of over 100 years in the RV industry among technicians.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Razorback Camper Sales is a single-location RV dealership that sells new and pre-owned towable recreational vehicles, including fifth wheels, travel trailers, and pop-up campers from manufacturers such as Forest River RV, Coachmen RV, Keystone RV, and Palomino. The dealership also provides RV financing, trade-in evaluations, an in-house parts department with LP gas sales, and a service department handling warranty work, recalls, and general RV maintenance and repair.

Product overview

Razorback Camper Sales is an RV dealership offering a portfolio of towable recreational vehicles including Fifth Wheels, Travel Trailers, and Popup Campers. The company operates as a single-location dealer with integrated services including sales, parts, service, financing, and trade-ins. Their product lineup spans multiple manufacturer brands including Forest River RV (Salem, Salem FSX, Rockwood, Rockwood GEO Pro, Rockwood Mini Lite, Rockwood Signature, Cedar Creek, Sabre), Coachmen RV (Northern Spirit), Keystone RV (Coleman, Springdale), and Palomino (Columbus). The dealership emphasizes its 5-star service department with over 100 years of combined experience and the area's largest parts store, positioning itself as a full-service provider for pre-purchase and post-sale customer needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Fifth Wheels Luxurious towable RVs that connect via a fifth wheel hitch in the bed of a pickup truck, offering easy maneuverability and extra interior space; sold new and pre-owned.
• Travel Trailers Towable RVs in a wide variety of shapes and sizes with a low price point suitable for couples through to large families; sold new and pre-owned.
• Popup Campers Lightweight folding pop-up campers that are easy to store and ideal for occasional RV trips or upgrading from tent camping; sold new and pre-owned.
• RV Parts Department Extensive selection of RV parts and accessories in stock, with next-day delivery available for out-of-stock items and the cheapest LP gas in the area; described as the largest parts store in the area.
• RV Service Department 5-star service department with over 100 years of combined technician experience, handling warranty work, recalls, and general RV maintenance and repair.
• RV Financing Financing services through partnered lenders, offering a wide range of payment options, interest rates, loan terms, and down payment options, with no doc fees, no prep fees, and no setup fees.
• RV Trade-In Services Trade-in evaluation and acceptance for RVs including conversion vans, fifth wheels, folding pop-up campers, motor homes, travel trailers, and truck campers, applied as credit toward a new purchase.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Camping World Holdings: Largest US RV dealer and related services provider, operating hundreds of dealership locations across the country. Most comparable as a broad incumbent in the same retail RV channel, though at vastly greater scale than Razorback.
• General RV Center: One of the largest family-owned RV dealer groups in the US, operating superstores across multiple states. Closely comparable as a family-run multi-brand towable and motorized RV retailer with integrated service and parts.
• Lazydays RV: Public multi-location RV dealership group with a similar new and pre-owned RV sales model plus service and parts. Comparable as a scaled dealer in the same channel, though operating a national footprint rather than a single store.

Direct peers

• RV One Superstores: Multi-location RV dealer carrying major towable and motorized brands with in-house service and parts. Comparable multi-brand dealership peer, though larger and broader in geography than Razorback.
• Blue Compass RV: Large RV dealer group with stores across multiple US regions selling new and used towable and motorized RVs. Comparable as a multi-brand dealership peer competing in similar mid-market geographies.
• National Indoor RV Centers: Indoor RV supercenter concept with a broad multi-brand lineup of towable and motorized units. Comparable as a multi-brand retail dealership peer competing for similar buyer demographics.

Regional players

• PleasureLand RV Center: Family-owned multi-location RV dealership in the Upper Midwest selling new and pre-owned towable units. Comparable as a regional family-run dealer with similar product mix and customer focus.
• Explore USA RV: Multi-location RV dealer concentrated in Texas and surrounding southern states. Comparable regional peer serving a similar buyer profile of family and weekend RV travelers in the South-central US.
• Floyd's RV: Multi-location family-owned RV dealer in the southern US with new, used, parts, and service. Comparable regional family-run dealer with similar operational model and customer profile.
• McClain's RV: Family-owned RV dealer group operating across Oklahoma and Texas selling towable RVs from major brands. Closely comparable as a family-run regional dealer with similar brand mix and customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCXsdMEY707GkQjAfz-Pp7Tw/videos
• Facebookfacebook.com/RazorbackCamperSales
• LinkedInlinkedin.com/company/razorback-camper-sales

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Razorback Camper Sales