PleasureLand RV Center

Recreational Vehicle Dealershippleasurelandrv.com

PleasureLand RV Center is a third-generation family-owned RV dealership operating 11 retail showrooms across Minnesota, South Dakota, and Wisconsin, selling new and used recreational vehicles, parts, service, financing, trade-ins, and rentals to individual consumers since 1971.

Company typePrivate
Founded1971
HeadquartersSaint Cloud, United States
Headcount101–250
GTM typeB2C
OfferingServices

What PleasureLand RV Center does

PleasureLand RV Center is a privately held, third-generation family-owned RV dealership founded in 1971 and headquartered in Saint Cloud, Minnesota. The company operates 11 retail showrooms across Minnesota, South Dakota, and Wisconsin, supported by a wholesale Outdoor Recreation & Supply store in Brainerd and a dedicated Budget Lot in St. Cloud. It serves individual consumers purchasing recreational vehicles for travel, weekend getaways, outdoor adventures, and seasonal use cases, with one named customer testimonial supporting the high-touch service model.

The company's product portfolio spans the full recreational vehicle taxonomy — Class A, B, B+, and C motorhomes, fifth wheels, travel trailers, toy haulers, ice houses, destination and park models, pop-up and truck campers, and cargo/utility trailers — sourced from manufacturers including Grand Design, Forest River, Keystone, Winnebago, Thor, Brinkley, Coachmen, CrossRoads, Dynamax, and Renegade. The underlying technology is a web-based dealership management platform (built on interactcp infrastructure) with an online inventory search featuring advanced filters by location, condition, type, manufacturer, brand, price, features, length, and monthly payment; an interactive tow guide matching vehicles to towable RVs; price drop alerts via email and SMS; and a credit pre-qualification flow that does not require a Social Security Number. No APIs, SDKs, mobile apps, or AI/ML capabilities are disclosed.

PleasureLand generates revenue across eight streams: new RV sales, used RV sales, RV rentals (vacation, temporary housing, luxury bathroom, tent camping packages), parts and accessories (including NAPA Auto Parts at select locations), service and repair, RV financing and extended service contracts, trade-in purchases of customer RVs, and wholesale surplus parts. Pricing follows unit pricing across five buckets ranging from under $10,000 entry-level units to over $200,000 luxury Class A motorhomes, complemented by usage-based rental billing. Go-to-market is sales-led and direct-to-consumer, combining physical showrooms with inside phone sales, online inventory browsing, price drop alerts, trade-in valuation tools, and credit applications; acquisitions of customers occur at the showroom and via digital channels, with no e-commerce fulfillment of complete RVs.

PleasureLand RV Center firmographics

Firmographics

Name: PleasureLand RV Center
Legal name: PleasureLand RV Center
Website: https://pleasurelandrv.com
Company type: Private
Founded year: 1971
Operating status: Operating
Headcount range: 101–250 employees
Short description: PleasureLand RV Center is a third-generation family-owned RV dealership operating 11 retail showrooms across Minnesota, South Dakota, and Wisconsin, selling new and used recreational vehicles, parts, service, financing, trade-ins, and rentals to individual consumers since 1971.
Ownership category
akta.pro rank

PleasureLand RV Center industry classification

Industry

Product category: Recreational Vehicle Dealership
NAICS: Recreational Vehicle Dealers (44121), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120)
SIC: Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicle Supplies & New Parts (5013)
akta.pro primary industry: Motorhome / RV Rentals (Class A & Class C) (THADAIAB)
akta.pro secondary industries: Towable RV Rentals (Travel Trailers, Fifth Wheels, Pop-Up Campers) (THADAIAC), Recreational Vehicle (RV) Finance (FSAKADAF)

Keywords

Recreational vehicle sales
New and used RVs
RV rentals
RV service and parts
RV financing

Where PleasureLand RV Center is headquartered

Location

Headquarters

HQ city: Saint Cloud
HQ country: United States
HQ region: North America

Offices11 records

Markets served

PleasureLand RV Center business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

New RV Sales: Sale of new recreational vehicles including motorhomes, travel trailers, fifth wheels, toy haulers, ice houses, destination trailers, and other RV types from multiple manufacturers.
Used RV Sales: Sale of pre-owned recreational vehicles across all categories at various price points.
RV Rentals: Rental of RVs for vacation and travel, including premium rentals, temporary housing options, and specialty rentals like luxury bathroom rentals and tent camping packages.
Parts and Accessories: Sale of RV parts, accessories, and NAPA Auto Parts products through dedicated parts departments at locations.
Service and Repair: Service department offering maintenance, repairs, and manufacturer maintenance guidelines for all RV types.
RV Financing: Finance department providing RV financing, appearance protection plans, extended service contracts, and credit application processing.
Trade-In Processing: Value trade-ins and purchase used RVs from customers, offering 'What's My RV Worth' and 'Sell Us Your RV' services.
Wholesale Parts: Wholesale Outdoor Recreation & Supply store selling surplus parts and outdoor recreation equipment.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Budget/Pop-up RVs under $10,000
Unit Pricing	Pay-as-you-go	Entry-Level RVs $10,000-$30,000
Unit Pricing	Pay-as-you-go	Mid-Range RVs $30,000-$90,000
Unit Pricing	Pay-as-you-go	Premium RVs $90,000-$200,000
Unit Pricing	Pay-as-you-go	Luxury/Class A Motorhomes $200,000+
Usage-based	Pay-as-you-go	RV Rentals

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

PleasureLand RV Center product offering

Product offering

Core offering

PleasureLand RV Center is a multi-location RV dealership that sells new and used recreational vehicles across categories including motorhomes, fifth wheels, travel trailers, toy haulers, ice houses, destination and park models, pop-ups, and truck campers, sourced from major manufacturers. The dealership complements sales with RV rentals (including temporary housing and luxury bathroom rentals), in-house financing, trade-in purchasing, parts and accessories sales (including NAPA Auto Parts), and a full service and repair department.

Product overview

PleasureLand RV Center is an RV dealership offering a comprehensive portfolio of recreational vehicles across multiple product categories: Motorhomes (Class A, Class B, Class B+, Class C), Fifth Wheels, Travel Trailers, Toy Haulers, Ice Houses, Destination & Park Models, Pop-up & Truck Campers, and Cargo/Utility Trailers. The company carries numerous branded products from manufacturers including Grand Design (Transcend, Imagine, Reflection, Momentum, Solitude, Influence), Forest River RV (Cherokee, Flagstaff, R Pod, Cedar Creek), Keystone RV (Arcadia, Fuzion, Raptor, Springdale), Winnebago, Thor Motor Coach, Brinkley, Coachmen RV, CrossRoads RV, Dynamax, Leisure Travel, Renegade, and others. Beyond vehicle sales, the company offers complementary services including RV financing, rental programs (standard rentals, temporary housing, luxury bathroom rentals, tent camping packages), and full-service maintenance with parts departments including NAPA Auto Parts integration.

Differentiator

Problem solved

Functional benefit

Products and services

Motorhomes Motorized RVs including Class A, Class A Diesel, Class B, Class B Diesel, Class B+, Class B+ Diesel, Class C, Class C Diesel, and Super C Diesel models from brands such as Winnebago, Thor Motor Coach, Forest River RV, Grand Design, Itasca, and Leisure Travel, sold to individual consumers.
Fifth Wheels Heavy-duty towable RVs designed for pickup truck towing from brands including Grand Design, Keystone RV, Forest River RV, Brinkley, and Prime Time RV, sold to individual consumers.
Travel Trailers Conventional towable trailers ranging from lightweight to full-featured models from brands such as Grand Design, Forest River RV, CrossRoads RV, Keystone RV, and Prime Time RV, sold to individual consumers.
Toy Haulers Specialty RVs with built-in garage areas for transporting ATVs, dirt bikes, side-by-sides, and other outdoor vehicles, from brands such as Grand Design, Forest River RV, Keystone RV, and Brinkley, sold to adventure enthusiasts.
Ice Houses Seasonal fish house and ice fishing shelters designed for winter use, featuring Glacier brand products, sold to Northern region customers for ice fishing and winter recreation.
Destination and Park Models Long-term stay RVs designed for extended camping or permanent placement at parks and campgrounds, sold to customers seeking semi-permanent or seasonal camping solutions with residential-like amenities.
Pop-up and Truck Campers Lightweight and collapsible camping trailers as well as truck-mounted campers from brands like Palomino, Starcraft, Viking, and Modern Buggy RV, sold to budget-conscious buyers and truck owners.
Cargo, Dump, and Utility Trailers Utility trailers available through the affiliated PL Trailers site (pltrailers.com) for hauling cargo, equipment, and materials, sold to individual consumers and small businesses.
RV Financing Comprehensive financing options for RV buyers including credit applications, pre-qualification without Social Security Number, extended service contracts, and RV appearance protection plans, offered to individual RV purchasers.
RV Rentals Premium rental options including standard RV rentals for vacations, temporary housing solutions, luxury bathroom rentals, and tent camping packages, available to consumers and short-term renters.
RV Service and Repair Full-service maintenance and repair capabilities including manufacturer maintenance guidelines, online parts catalogs, NAPA Auto Parts access, and a dedicated service department at multiple locations, available to RV owners.
RV Parts and Accessories Sale of RV parts, accessories, and NAPA Auto Parts products through dedicated parts departments at locations, available to RV owners and DIY customers.
Wholesale Outdoor Recreation and Supply Wholesale Outdoor Recreation and Supply store in Brainerd, MN selling surplus parts and outdoor recreation equipment to consumers and small businesses.
RV Trade-In and Purchase Service Trade-in valuation and purchase of used RVs from consumers, including 'What's My RV Worth' and 'Sell Us Your RV' programs.

Quantifiable outcome

Only RV dealer in North America named Top 50 Dealer every year since the award began

Companies that use PleasureLand RV Center

Customer profile

Named customers1 record

Segments6 records

Ideal customer profiles2 records

PleasureLand RV Center technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

PleasureLand RV Center partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core and minor.

Priority RV NetworkcoreChannel Partner/ Reseller/ DistributorSelective member of the Priority RV Network, providing customers access to one of the largest emergency service and support networks in North America. More service bays, certified technicians, and nationwide assistance for customer confidence while traveling.
Harvest HostscoreGTM or Marketing PartnerDealership partner providing customers with access to thousands of unique overnight stays across North America including wineries, farms, and attractions. Helps customers travel smarter, cheaper, with unforgettable experiences.
NAPA Auto PartsminorChannel Partner/ Reseller/ DistributorNAPA-West Salem auto parts store partnership at the La Crosse area location. Provides automotive parts and accessories supply. The only family-owned auto store in the La Crosse area, owned since 1992.
PL TrailersminorChannel Partner/ Reseller/ DistributorPartnership with PL Trailers for cargo trailer sales, linked through the dealership's product offerings.
RVDA (Recreational Vehicle Dealers Association)minorOthersProfessional association membership demonstrating industry involvement and adherence to dealer standards.
NATDA (North American Trailer Dealers Association)minorOthersIndustry association membership for trailer dealers, supporting professional standards and industry relations.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

PleasureLand RV Center competitors and assessment

Company assessment

Broad incumbents

Camping World Holdings: The largest publicly traded RV dealership group in the US with ~200+ locations across the country. Directly comparable business model (new/used RV sales, service, parts, financing, rentals) but at a vastly larger national scale than PleasureLand's regional Midwest footprint.
Blue Compass RV: Fast-growing RV dealer consolidator with 100+ locations across the US. Highly comparable business model and product mix; differs in being PE-backed and aggressively acquisitive, giving it national scale that PleasureLand lacks.
Lazydays RV: Public RV dealership chain operating supercenters across the Sunbelt and Midwest, offering new/used RV sales, service, parts, and financing. Closely aligned product mix and full-service dealer model, though with a geographic focus that only partially overlaps PleasureLand's Midwest territory.

Direct peers

McClain's RV Superstores: Family-owned multi-location RV dealer operating across Oklahoma and Texas with full-service sales, service, parts, and financing. Similar regional superstore model and family-owned heritage, but in a different geographic territory.
General RV Center: One of the largest family-owned RV dealer groups in the US with multiple supercenters across the Midwest, Northeast, and South. Closest direct peer to PleasureLand given comparable family-owned heritage, multi-state regional density, full-service sales/service/parts offering, and Top 50 Dealer recognition.
Affinity RV: Family-owned group of RV dealerships operating across multiple states with similar new/used sales, service, parts, and finance offerings. Closely matched multi-location, family-owned dealer profile.
Tom Raper RV: Long-standing family-owned RV dealership group operating across the Midwest with multiple locations. Shares the multi-generational family ownership and full-service dealer profile with PleasureLand.
Holiday World RV: Multi-state RV dealer group with locations across Texas, Louisiana, and Nevada offering comprehensive sales, service, parts, and financing. Similar full-service multi-location model to PleasureLand, though operating in different regions.
RV One Superstores: Multi-state RV dealer with superstores across the Southeast, offering new/used RV sales, service, parts, and financing. Comparable product breadth and full-service dealership model to PleasureLand.

Emerging players

CRV America (formerly Cruise America) competitors / Outdoorsy: Peer-to-peer RV rental marketplace enabling RV owners to rent directly to consumers. Touches PleasureLand's rental business from a different angle — bypassing traditional dealers — and represents an emerging model that could complement or compete with the company's rental stream.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

PleasureLand RV Center financial estimates

Financial estimate

Revenue estimate

Valuation estimate

PleasureLand RV Center leadership team

Management profile

Number of profiles

PleasureLand RV Center funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

PleasureLand RV Center M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PleasureLand RV Center

What does PleasureLand RV Center do?

Is PleasureLand RV Center a public or private company?

PleasureLand RV Center is a private company. It is classified as family owned and is currently operating.

When was PleasureLand RV Center founded?

PleasureLand RV Center was founded in 1971. It employs 101 to 250 people.

Where is PleasureLand RV Center based?

PleasureLand RV Center is headquartered in Saint Cloud, United States, in the North America region.

How does PleasureLand RV Center make money?

Eight revenue lines are on record. New RV Sales are the primary driver. The others are used RV Sales, RV Rentals, parts and Accessories, service and Repair, RV Financing, trade-In Processing and wholesale Parts.

Who are PleasureLand RV Center's main competitors?

Broad incumbents on record are Camping World Holdings, Blue Compass RV and Lazydays RV. Direct peers are McClain's RV Superstores, General RV Center, Affinity RV, Tom Raper RV, Holiday World RV and RV One Superstores. CRV America (formerly Cruise America) competitors / Outdoorsy is listed as an emerging player.

Does PleasureLand RV Center have an API?

No public API is recorded for PleasureLand RV Center.

What industry is PleasureLand RV Center in?

PleasureLand RV Center's product category is Recreational Vehicle Dealership. Its primary akta.pro industry code is THADAIAB, Motorhome / RV Rentals (Class A & Class C), with a secondary code of THADAIAC, Towable RV Rentals (Travel Trailers, Fifth Wheels, Pop-Up Campers). Its NAICS code is 44121 and its SIC code is 7510.