Creative Recreational Designs
Creative Recreational Designs is a New Mexico-based manufacturer representative selling playground, aquatic, shelter, surfacing, athletic, and site amenity equipment, plus design and consultation services, to government agencies and K-12 schools via cooperative purchasing contracts.
- Company typePrivate
- Founded2010
- HeadquartersRio Rancho, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Creative Recreational Designs does
Creative Recreational Designs (CRD) is a New Mexico-based commercial playground and recreational equipment manufacturer representative, founded in 2010 and headquartered in Rio Rancho with 1-10 employees. The company aggregates the product catalogs of 15+ manufacturers across six categories — playgrounds (Cre8Play, Playworld, Rocks & Ropes), aquatic (Vortex), shelters (Cedar Forest Products, USA Shade), surfacing (Fibar, RubbeRecycle, Tot Turf), athletic equipment (Greenfields Outdoor Fitness, LA Steelcraft), and site amenities (UltraSite, Wabash Valley, Precast Unlimited) — and resells them to government agencies, K-12 school districts, and municipalities.
CRD's commercial offering bundles equipment sales with four services: planning, free design with renderings, compliance consultation against ASTM, CPSC, ADA, and IPEMA standards, and installation coordination through partner firms. The company operates a sales-led go-to-market model with direct phone engagement and quote-based, project-priced contracts; pricing is not publicly disclosed. Revenue is generated primarily through one-time commissions/margins on equipment sales to New Mexico public-sector buyers, with installation coordination delivered via third-party partners.
The firm differentiates itself through multi-cooperative purchasing access (CES for New Mexico schools and public institutions, GSA for federal procurement, and H-GAC for multi-state cooperative buying), which lets public buyers purchase without competitive bidding. Founder/CEO Duke DeFillippo brings 20+ years of playground industry experience and the team includes a Certified Playground Safety Inspector, supporting compliance-led positioning in a regulated procurement environment.
Creative Recreational Designs firmographics
Firmographics- Name
- Creative Recreational Designs
- Legal name
- Creative Recreational Designs
- Website
- https://creativerecdesigns.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Creative Recreational Designs is a New Mexico-based manufacturer representative selling playground, aquatic, shelter, surfacing, athletic, and site amenity equipment, plus design and consultation services, to government agencies and K-12 schools via cooperative purchasing contracts.
- Ownership category
- akta.pro rank
Creative Recreational Designs industry classification
Industry- Product category
- Commercial Playground and Recreational Equipment
- NAICS
- Other Amusement and Recreation Industries (7139)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Commercial Landscape Design & Installation (HSAIABAJ)
- akta.pro secondary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where Creative Recreational Designs is headquartered
LocationHeadquarters
- HQ city
- Rio Rancho
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Creative Recreational Designs business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Equipment Sales (Manufacturer Representative): As a manufacturer representative, CRD earns commissions from selling playground equipment, aquatic products, shelters, athletic equipment, site amenities, and surfacing from represented manufacturers (Cre8Play, Playworld, Vortex, Cedar Forest Products, USA Shade, Greenfields, UltraSite, Wabash Valley, etc.). Revenue is generated through product sales to government agencies, schools, and municipalities.
- Installation Coordination: CRD coordinates installation through preferred installation partners in New Mexico, providing project management and coordination services. While design services are free, installation services are provided through partner firms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based quoting |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Creative Recreational Designs product offering
Product offeringCore offering
Creative Recreational Designs is a New Mexico-based manufacturer representative that sells, designs, and coordinates installation of commercial playground, aquatic, shelter, surfacing, athletic, and site amenity equipment. The company serves government agencies, school districts, and municipalities primarily across New Mexico, providing complimentary professional design renderings, regulatory compliance consultation, and project coordination through cooperative purchasing vehicles (CES, GSA, H-GAC).
Product overview
Creative Recreational Designs is a commercial playground and recreational equipment distributor offering a portfolio of products across six categories: Playgrounds (Cre8Play, Playworld, Rocks & Ropes), Aquatic (Vortex Splashpads, Poolplay, Waterslides), Shelters (Cedar Forest Products, USA Shade), Surfacing (Tot Turf, RubbeRecycle, Fibar), Athletic Equipment (Greenfields Outdoor Fitness, LA Steelcraft), and Site Amenities (UltraSite, Wabash Valley, Precast Unlimited). The company provides these products through four services: Planning, Design, Consultation, and Installation, serving public agencies, schools, and communities throughout New Mexico.
Differentiator
Problem solved
Functional benefit
Products and services
- Cre8Play Playground Equipment Custom themed play environments featuring unique designs such as trees, barns, ships, and airports, offering an alternative to traditional post-and-clamp playground systems. Sold to government agencies, schools, and municipalities through CRD's New Mexico territory.
- Playworld Playground Equipment Commercial playground equipment focused on community play transformation and inclusive play environments. Sold to government agencies, schools, and municipalities through CRD's New Mexico territory.
- Rocks & Ropes (UPC Parks) Climbing Equipment Climbing boulders and adventure courses designed for children, featuring themed designs like serpents, dragons, and treasure chests. Sold to government agencies, schools, and municipalities through CRD's New Mexico territory.
- Vortex Splashpads Zero-depth aquatic splash pad solutions combining natural water movements with control systems for safe water play. Sold to community pools, splashpads, and aquatic centers through CRD's New Mexico territory.
- Vortex Poolplay Pool spray features and elevated pool play units designed to withstand harsh pool environments with durable materials. Sold to community aquatic facilities through CRD's New Mexico territory.
- Vortex Waterslides Indoor and outdoor waterslide solutions for new construction or existing structure refurbishment. Sold to community aquatic facilities through CRD's New Mexico territory.
- Cedar Forest Products Shelters Pre-cut and pre-assembled park shelter buildings with decades of engineering and design for quality and value. Sold to government agencies, parks departments, and municipalities through CRD's New Mexico territory.
- USA Shade Fabric Structures Fabric structure shade shelters with innovative design and technology for park and recreational applications. Sold to government agencies, parks departments, and municipalities through CRD's New Mexico territory.
- Tot Turf Synthetic Surfacing Synthetic playground turf surfacing meeting ASTM and IPEMA certifications for safer recreational surfaces. Sold to government agencies, schools, and municipalities through CRD's New Mexico territory.
- RubbeRecycle Recycled Rubber Surfacing Recycled rubber playground surfacing noted for exceptional durability, safety performance, and value. Sold to government agencies, schools, and municipalities through CRD's New Mexico territory.
- Fibar Engineered Wood Fiber Surfacing Engineered Wood Fiber (EWF) playground chips designed for long-term, trouble-free performance with over 50,000 installations in the US and Canada. Sold to government agencies, schools, and municipalities through CRD's New Mexico territory.
- Greenfields Outdoor Fitness Equipment Outdoor fitness equipment using body mass for resistance, suitable for all ages and fitness levels, including tables, benches, backstops, and court equipment. Sold to public parks, schools, and military installations through CRD's New Mexico territory.
- LA Steelcraft Athletic Equipment Quality athletic tables and benches manufactured since 1950, available in fiberglass, wood, and aluminum for various recreational applications. Sold to government agencies, schools, and municipalities through CRD's New Mexico territory.
- UltraSite Site Amenities Commercial-grade outdoor recreation site furnishings including benches, waste receptacles, picnic tables, grills, and bleachers with UltraCoat thermoplastic coating. Sold to government agencies, parks, schools, and municipalities through CRD's New Mexico territory.
- Wabash Valley Site Furnishings Durable outdoor site furnishings including benches, waste receptacles, picnic tables, grills, and bike racks in various colors and finishes. Sold to government agencies, parks, schools, and municipalities through CRD's New Mexico territory.
- Precast Unlimited Concrete Site Furniture Quality precast concrete site furniture including park signs, tables, benches, and trash receptacles with standard and custom design options. Sold to government agencies, parks, schools, and municipalities through CRD's New Mexico territory.
- Recreational Project Planning Site analysis and needs assessment service for government agencies, schools, and municipalities planning playground, shelter, aquatic, and site amenity projects. Provided free of charge as part of CRD's full-service offering.
- Professional Playground Design and Renderings Custom design and rendering service producing equipment visualizations for government agencies, schools, and municipalities. Provided free of charge as part of CRD's full-service offering, leveraging 20+ years of leadership design experience.
- Safety and Compliance Consultation Regulatory consultation service ensuring designs meet ASTM, CPSC, ADA, and IPEMA standards, led by Certified Playground Safety Inspectors. Provided to government agencies, schools, and municipalities as part of CRD's full-service offering.
- Installation Coordination Project management and installation coordination service through preferred New Mexico installation partner firms, providing best-in-state pricing. Sold to government agencies, schools, and municipalities purchasing CRD's equipment.
Companies that use Creative Recreational Designs
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Creative Recreational Designs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Creative Recreational Designs partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, primary, standard and minor.
- Cooperative Educational Services (CES)coreCES is the only New Mexico-based purchasing cooperative serving the state since 1979. CES serves NM's 89 school districts plus charter schools, post-secondary institutions, BIE schools, and state schools. CRD uses this channel to facilitate procurement for educational institutions without competitive bidding.
- U.S. General Service Administration (GSA)coreCRD holds multiple GSA contracts enabling simplified federal procurement of recreational equipment products. GSA schedules provide pre-negotiated pricing and compliance with federal acquisition regulations.
- H-GAC Cooperative Purchasing ProgramcoreThrough CRD's HGAC contract, customers get easy access to Cre8Play, Xccent, and Playground Surfacing products including installation without public bid requirements.
- Cre8PlayprimaryCRD represents Cre8Play, a manufacturer of unique custom themed play environments including Giant Trees, Barns, Shipwrecks, and Airport themes. Cre8Play designs, produces, and manufactures custom themed environments unlike traditional post-and-clamp systems.
- PlayworldprimaryCRD represents Playworld, a major playground manufacturer focused on saving play and transforming communities through playground equipment.
- Vortex Aquatic StructuresprimaryCRD represents Vortex for aquatic products including Splashpads (zero-depth water play), Poolplay (pool play features), and Waterslides for indoor/outdoor applications.
- Cedar Forest ProductsstandardCRD represents Cedar Forest Products, a shelter manufacturer beautifying parks for over 40 years with pre-cut, pre-assembled building components.
- USA ShadestandardCRD represents USA Shade, a fabric structure design firm with 25 years of experience in shade and shelter solutions.
- FibarstandardCRD represents Fibar for engineered wood fiber playground surfacing, used in over 50,000 playgrounds in the US and Canada.
- RubbeRecyclestandardCRD represents RubbeRecycle for recycled rubber playground surfacing noted for exceptional durability, safety performance, and value.
- Tot TurfstandardCRD represents Tot Turf (Robertson Surfaces) for safer recreational surfaces meeting or exceeding ASTM and IPEMA certifications.
- Greenfields Outdoor FitnessstandardCRD represents Greenfields for outdoor fitness equipment used in public parks, schools, and US Military installations. Equipment uses body mass for resistance.
- UltraSite (PlayCore)standardCRD represents UltraSite/PlayCore for site furnishings including benches, waste receptacles, bike racks, picnic tables, grills, and bleachers with UltraCoat thermoplastic coating.
- Wabash Valley Site FurnishingsstandardCRD represents Wabash Valley for commercial outdoor furniture including benches, waste receptacles, picnic tables, grills, and bike racks with 30+ years of experience.
- Precast UnlimitedstandardCRD represents Precast Unlimited for quality precast concrete site furniture including park signs, tables, benches, and trash receptacles.
- LA SteelcraftstandardCRD represents LA Steelcraft for tables and benches manufactured in Southern California since 1950, available in fiberglass, wood, and aluminum.
- Rocks & Ropes (UPC Parks)standardCRD represents UPC Parks/Rocks & Ropes for climbing boulders and adventure courses designed for children, focusing on authenticity, fun, family values, and safe playground design.
- New Mexico Recreation and Park Association (NMRPA)minorProfessional association affiliation for parks and recreation professionals in New Mexico. NMRPA preserves the past, affects the present, and influences the future of recreation and parks within NM.
- New Mexico American Society of Landscape Architects (NMASLA)minorProfessional association affiliation for landscape architects in New Mexico, including students at UNM. Focuses on stewardship, planning, and design of cultural and natural environments.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Creative Recreational Designs competitors and assessment
Company assessmentBroad incumbents
- Superior Recreational Products: National commercial playground, shelter, and site furnishings manufacturer with regional reps across the US. Competes head-to-head in park, school, and municipal bids on similar equipment categories CRD represents.
- Playcraft Systems: Commercial playground equipment manufacturer with a regional rep network serving municipalities, schools, and developers. Overlaps directly with CRD's Cre8Play and Playworld portfolio on public-sector bids.
- RecTec Industries: Commercial playground equipment manufacturer selling through regional reps to municipalities and schools. Comparable to the brands CRD carries, competing in the same public-sector procurement channel.
- Miracle Recreation Equipment: Established national playground equipment manufacturer whose products are represented through a network of regional reps including CRD. Comparable as a brand-name incumbent whose commercial equipment competes in the same municipal bids CRD services.
- GameTime (PlayCore): Major commercial playground manufacturer under PlayCore with a national rep network. Competes with represented lines like Playworld for the same public-sector playground and inclusive-play bids that CRD services.
Direct peers
- Henderson Recreation Equipment: Commercial playground and recreational equipment supplier with installation services focused on schools, parks, and municipalities. Directly comparable as a regional rep/installer serving public-sector buyers with similar product lines.
- Flagship Recreation: Commercial playground and park equipment rep serving municipalities and schools in regional markets. Comparable as a peer rep targeting the same procurement vehicles (cooperative contracts, GSA) and buyer profiles as CRD.
- General Recreation: Full-service commercial playground and site amenities provider serving government and school customers across multiple states. Comparable to CRD in customer segments (municipalities/K-12), product breadth (play, site, athletic), and sales-led cooperative-procurement motion.
- Cunningham Recreation: Regional commercial playground and recreational equipment sales-and-installation firm with a multi-state footprint serving municipalities and schools. Closest analog to CRD: same manufacturer-rep-plus-installation-coordination model targeting public-sector buyers.
- All About Recreation: Regional commercial playground and recreation equipment rep/install coordinator serving public-sector customers. Closely mirrors CRD's business model of representing multiple manufacturers and coordinating installation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Creative Recreational Designs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Creative Recreational Designs leadership team
Management profileNumber of profiles
Profiles3 records
Creative Recreational Designs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Creative Recreational Designs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Creative Recreational Designs
What does Creative Recreational Designs do?
Creative Recreational Designs is a New Mexico-based manufacturer representative that sells, designs, and coordinates installation of commercial playground, aquatic, shelter, surfacing, athletic, and site amenity equipment. The company serves government agencies, school districts, and municipalities primarily across New Mexico, providing complimentary professional design renderings, regulatory compliance consultation, and project coordination through cooperative purchasing vehicles (CES, GSA, H-GAC).
Is Creative Recreational Designs a public or private company?
Creative Recreational Designs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Creative Recreational Designs founded?
Creative Recreational Designs was founded in 2010. It employs 1 to 10 people.
Where is Creative Recreational Designs based?
Creative Recreational Designs is headquartered in Rio Rancho, United States, in the North America region.
How does Creative Recreational Designs make money?
Two revenue lines are on record. Equipment Sales (Manufacturer Representative) is the primary driver. The others are installation Coordination.
Who are Creative Recreational Designs's main competitors?
Broad incumbents on record are Superior Recreational Products, Playcraft Systems, RecTec Industries, Miracle Recreation Equipment and GameTime (PlayCore). Direct peers are Henderson Recreation Equipment, Flagship Recreation, General Recreation, Cunningham Recreation and All About Recreation.
Does Creative Recreational Designs have an API?
No public API is recorded for Creative Recreational Designs.
What industry is Creative Recreational Designs in?
Creative Recreational Designs's product category is Commercial Playground and Recreational Equipment. Its primary akta.pro industry code is HSAIABAJ, Commercial Landscape Design & Installation, with a secondary code of BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 7139 and its SIC code is 7900.