Roadster Diner

What Roadster Diner does

Roadster Diner is a privately held Lebanese restaurant chain founded in 1998 and headquartered in Bsalim, Lebanon. The company operates multiple physical dine-in locations across Lebanon offering an American-style diner menu organized into twelve categories: starters, salads, sandwiches, burgers (including a premium Prime Angus line), platters, pasta, a health-conscious 'Go Light' segment, a dedicated vegan menu, desserts, drinks, and kids' specials. Menu breadth is a core design choice, spanning comfort food, calorie-conscious options, and plant-based offerings within a single brand.

Revenue is generated primarily through on-premise dine-in transactions, takeout, and a centralized home-delivery operation reachable via a dedicated phone line (1585) and a digital delivery menu catalog hosted on loyaltyfeed.com. Pricing is per-unit in Lebanese pounds inclusive of VAT and is not publicly disclosed; customers access current pricing through the delivery menu or by contacting locations directly. The brand also operates a digital loyalty program called Loyalty Corner, integrated with the delivery catalog platform, which functions as the company's principal customer-relationship infrastructure. Distribution is single-country (Lebanon), with marketing concentrated on owned social media channels (Facebook, Twitter, Instagram, YouTube) under the 'Share The Love' brand positioning.

The technology stack is operational rather than differentiated: a website with a digital menu, a phone-based ordering channel, and a third-party loyalty platform. No AI/ML capabilities, patents, third-party integrations, or proprietary technology assets are disclosed. Headcount is reported in the 1001-5000 band, consistent with a multi-location casual dining operation. The business model is pure B2C with no enterprise, wholesale, or franchise revenue streams identified in the available data.

Name

Roadster Diner

Legal name

Roadster Diner

Website

https://roadsterdiner.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Roadster Diner is a privately held Lebanese restaurant chain founded in 1998, operating multiple dine-in locations across Lebanon. It serves families, health-conscious diners, and vegan consumers with an American-style diner menu, centralized delivery, and a digital loyalty program.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Farm-to-Table & Contemporary American Restaurants (THAFACAF)

akta.pro secondary industries

Family-Style Restaurants (THAFACAC), All-Day Dining Restaurants (THAFACAJ)

Keywords

• Casual dining
• American diner
• Restaurant chain
• Food delivery
• Burger restaurant

Headquarters

HQ city

Bsalim

HQ country

Lebanon

HQ region

Middle East

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in and Takeout Sales: One-time transaction revenue from customers dining at physical restaurant locations or ordering takeout
2. Delivery Services: Revenue from home delivery orders through delivery menu platform

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Roadster Diner is a Lebanese restaurant chain serving American-style diner cuisine through dine-in, takeout, and home delivery channels. The menu spans starters, salads, sandwiches, burgers (including Prime Angus beef burgers), platters, pasta, health-conscious "Go Light" options, vegan items, scratch-made desserts, drinks, and kids' specials. Bread is baked continuously throughout the day, and desserts and sauces are made in-house.

Product overview

Roadster Diner is a Lebanese restaurant chain offering a unified menu-based dining experience with American-style comfort food. The product portfolio includes a main restaurant menu organized into distinct categories (Starters, Salads, Sandwiches, Burgers, Prime Angus Beef Burgers, Platters, Pasta, Go Light, Vegan, Desserts, Drinks, and Kids' Specials) plus a delivery service. The offering is a single restaurant service with no modular product architecture or add-on components.

Differentiator

Problem solved

Functional benefit

Products and services

• Roadster Diner Restaurant Menu Comprehensive American-style diner menu featuring starters, fresh salads, signature sandwiches, burgers, Prime Angus beef burgers, platters, home-style pasta, health-conscious Go Light options, vegan items, scratch-made desserts, drinks, and kids' specials; served to walk-in and dine-in guests across multiple Lebanon locations.
• Home Delivery Service Home delivery service for the full Roadster Diner menu, available via phone (1585) and the digital delivery menu catalog, providing remote ordering for individual customers within the Lebanon service area.
• Loyalty Corner Program Customer loyalty and rewards platform that drives repeat visits and customer engagement for individual diners of the Roadster Diner restaurant chain.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Zaatar w Zeit: Zaatar w Zeit is a Lebanese-born fast-casual chain (and broader MENA operator) focused on manakish and quick Mediterranean fare. Comparable as a Lebanese-origin multi-location chain with delivery-driven operations and a similar demographic umbrella—though cuisine type is Mediterranean rather than American.
• The Gathering (Lebanon): The Gathering is a Beirut-based casual restaurant / café brand with a varied international-comfort-food menu and delivery. Comparable as a Lebanese casual full-service operator with a diverse Western-leaning menu and family/casual diner appeal, though smaller chain scale.
• Casa di Pizza: Long-standing Lebanese casual dining and pizzeria chain with dine-in, takeout, and delivery. Comparable in service model, family-casual positioning, multi-location Lebanon footprint, and shared Western-leaning casual dining occasion, though narrower cuisine focus.
• Le Chef Burger (Lebanon): Le Chef is a Lebanese burger-led casual restaurant brand with dine-in locations and delivery. Closest Lebanon-based peer in cuisine focus (premium burgers and casual American-leaning menu) and operating geography, though smaller scale than Roadster.

Broad incumbents

• McDonald's Middle East (Alamar Foods): McDonald's operates across MENA including Lebanon via master franchisee Alamar Foods. While a QSR rather than full-service operator, it competes with Roadster on family occasions, burger occasions, delivery, and at lower price points, anchoring the broader casual dining occasion.
• Chili's (Americana Group, Middle East): Chili's operates a Middle East franchise via Americana Group, offering casual American-style dine-in and delivery in Lebanon and the wider region. It competes head-to-head with Roadster Diner for the same American-casual-dining occasions, family/groups, and casual check sizes.
• TGI Fridays (Middle East): TGI Fridays operates casual American-themed restaurants across MENA including Lebanon, targeting similar family/group dining occasions, burgers, ribs, and casual cocktails. Comparable to Roadster Diner in cuisine positioning, check size, and family-friendly casual dining occasion.
• Applebee's (Middle East): Applebee's franchisees operate casual American grill locations across MENA, broadly overlapping with Roadster on burgers, sandwiches, platters, family meals, and American comfort food. Closest international direct comparable for American-casual dining in Lebanon.
• Hardee's (Americana Group, Middle East): Hardee's operates a major MENA franchise (including Lebanon) focused on premium burgers and American-style fast food. It competes with Roadster's burger-heavy offering and captures overlapping mass-market casual diners, though its service model is more limited-service than Roadster's full-service.

Others

• Dunkin' Middle East: Dunkin' operates a large MENA franchise focused on coffee, donuts, and quick-bite casual service. Comparable as a multi-location Lebanon operator with delivery and loyalty mechanics, capturing morning/snack occasions adjacent to Roadster's casual daypart traffic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/roadsterdiner
• YouTubeyoutube.com/roadsterdiner
• Facebookfacebook.com/roadsterdiner
• Instagraminstagram.com/roadsterdiner
• LinkedInlinkedin.com/company/roadster-diner

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roadster Diner