S.a.c. Silent

What S.a.c. Silent does

S.A.C. Silent AG (Swiss Acoustic Company) is a privately held Swiss Aktiengesellschaft headquartered in Kleinandelfingen, Switzerland, that manufactures and sells jointless acoustic ceiling and wall cladding systems for the European and select Asian commercial-construction markets. The company's core offering is a modular acoustic system built from s.a.c. suono mineral-fibre panels bonded to prepared surfaces and finished with s.a.c. basic+ base coat and s.a.c. topcoat final coat, exploiting a dual absorption mechanism in which coatings absorb low-frequency (long-wave) sound while panels absorb mid- and high-frequency content. The portfolio is organized into three installation-specific lines: Yellow-Line (direct-glued, no substructure, suitable for curves), Grey-Line (suspended ceiling assemblies for cavity constructions), and Blue-Line (graphite-loaded panels for combined cooling/heating-ceiling and acoustic applications).

Product variants are manufactured to be jointless, seamless, VOC-free, formaldehyde-free, non-combustible (Class A1), and LEED-eligible, with optional nanotechnology-based surface treatment. S.A.C. Silent sells through a hybrid go-to-market combining direct sales (email and phone, quotes provided by the in-house sales team led by co-owner Pepe Russo) with a network of distribution partners that rebadge the system as Knauf Absolu (France), Knauf Tacet (Germany), Knauf AG (Switzerland), plus Climasonic (Austria) and Acoustic GRG Products (UK). Pricing is quote-based with multi-year project contracts, and there is no public price list.

The customer base is enterprise and project-based, spanning education (FHNW campus, Gifon High School Denmark), hospitality (Hotel Raffles Singapore, Sheraton Grand Salzburg, Hard Rock Hotel Davos, NH Hotel Toulouse, Hotel Banana City Winterthur, Valbella Inn Resort, Akris Boutique Monte-Carlo), transportation infrastructure (SBB Bahnhof Bellinzona), corporate real estate (Swatch Headquarters Biel, Helvetia Headquarters St. Gallen, Rathaus Wien conference room, Stadttheater Bern), healthcare (Altersheim Zentrum Kohlfirst, Alterswohnungen La R\u00e9sidence Schaffhausen), and media (Radio Z\u00fcrisee). The company reports a 10-year operating history, transitioned from management-run to owner-run under brothers Valentino Russo (CEO) and Pepe Russo (Head of Sales) in 2022, and holds ISO 9001 certification issued that same year.

Name

S.a.c. Silent

Legal name

S.A.C. Silent AG

Website

https://sac-silent.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

S.A.C. Silent AG is a Swiss manufacturer of jointless acoustic ceiling and wall cladding systems, serving European enterprise construction projects in hospitality, education, healthcare, and corporate real estate via direct sales and a Knauf-led distribution network.

Ownership category

akta.pro rank

Product category

Acoustic Building Materials

NAICS

Drywall and Insulation Contractors (238310)

akta.pro primary industry

Acoustic & Soundproofing Works (IMAFANAL)

akta.pro secondary industry

Acoustic Gypsum Boards & Sound Control Systems (IMADAEAK)

Keywords

• Acoustic ceiling systems
• Sound absorption panels
• Jointless acoustic cladding
• Wall acoustics solutions
• Building acoustics

Headquarters

HQ city

Andelfingen

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Acoustic System Product Sales: Sale of complete acoustic ceiling and wall systems including panels, coatings, and accessories. Products sold through direct sales and distribution partners across Europe.
2. Partner/Reseller Distribution: Products distributed through regional partners who sell under their own brands (e.g., Knauf Absolu in France, Knauf Tacet in Germany). Partners purchase products for resale.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

S.A.C. Silent AG manufactures and sells jointless acoustic ceiling and wall cladding systems under the S.A.C. Akustiksystem brand. The systems combine s.a.c. suono acoustic panels with coatings (s.a.c. basic+ base coat and s.a.c. topcoat) and are offered in three application-specific product lines: Yellow-Line (direct glued), Grey-Line (suspended) and Blue-Line (climate/cooling, with graphite).

Product overview

S.A.C. Silent AG (Swiss Acoustic Company) offers the S.A.C. Akustiksystem, a modular and customizable jointless acoustic ceiling and wall cladding solution. The system comprises three main product lines: Yellow-Line (direct glued system for ceilings and walls without substructure), Grey-Line (suspended ceiling system for spaces with cavity constructions), and Blue-Line (climate system for heating and cooling ceilings). The core technical components are s.a.c. suono acoustic panels (which absorb medium- and high-frequency sounds) combined with coating layers s.a.c. basic+ and s.a.c. topcoat (which absorb low-frequency sounds and provide the seamless finish). Products can be customized with various colors and surface treatments including nanotechnology-based protection.

Differentiator

Problem solved

Functional benefit

Brands

• Yellow-Line: Direct glued acoustic system mounted directly on ceilings and walls without substructure. Features minimal overall height and flexible application options, suitable for rounded and curved surfaces.
• Grey-Line
• Blue-Line
• s.a.c. basic+
• s.a.c. topcoat
• s.a.c. suono

Products and services

• S.A.C. Akustiksystem Yellow-Line
• S.A.C. Akustiksystem Grey-Line
• S.A.C. Akustiksystem Blue-Line

Quantifiable outcome

• Non-combustible material classification (fire protection)
• +2 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• Knauf SAScoreChannel Partner/ Reseller/ DistributorKnauf SAS (France) - Zone d'Activités Rue Principale, 68600 WOLFGANTZEN. Distributes S.A.C. Silent system in France under the brand name Knauf Absolu®.
• Climasonic Produktions- und Vertriebs GmbHcoreChannel Partner/ Reseller/ DistributorHeadquarters at A-5114 Göming, Am Wiesenring 16; business office at A-5141 Moosdorf, Furkern 15. Distributes S.A.C. Silent products in Austria.
• Knauf AMF & Co. KGcoreChannel Partner/ Reseller/ DistributorElsenthal 15, DE-94481 Grafenau, Germany. Distributes the suspended acoustic ceiling system Grey-Line in Germany under the brand name Knauf Tacet!.
• Acoustic GRG Products Ltd.coreChannel Partner/ Reseller/ Distributor218 Dover Road, Folkestone, Kent CT19 6NJ, United Kingdom. Distributes S.A.C. Silent products in the UK market.
• Knauf AG SwitzerlandcoreChannel Partner/ Reseller/ DistributorKägenstrasse 17, 4153 Reinach, Switzerland. Major distribution partner in Switzerland, involved in multiple reference projects including FHNW Campus and Stadttheater Bern.
• Knauf AG FrancecoreChannel Partner/ Reseller/ DistributorVertreibt das S.A.C. System in Frankreich unter der Marke Knauf Absolu®.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Heradesign: Manufacturer of wood-wool acoustic ceiling and wall panels for commercial interiors — competes for the same architectural acoustic-comfort segment with comparable aesthetic and sustainability positioning.
• BASWA Phon: Swiss manufacturer of seamless acoustic plaster systems — closest functional analogue to S.A.C.'s jointless s.a.c. suono + topcoat concept, competing for the same architect/specifier-driven seamless acoustic segment.
• Saint-Gobain Ecophon: Division of Saint-Gobain specializing in acoustic ceiling and wall panel systems for offices, education and healthcare — directly comparable product category and target specifiers (architects, acousticians) to S.A.C. Silent.
• Troldtekt: Danish producer of cement-bonded wood-wool acoustic panels widely specified across European schools, offices and cultural buildings — comparable sustainable acoustic ceiling category and specification channel.
• Rockfon (ROCKWOOL): ROCKWOOL's stone-wool acoustic ceiling brand; competes head-to-head in sound-absorbing ceiling panels across European commercial construction with similar architect-driven specification motion.

Broad incumbents

• Armstrong Ceilings: Global incumbent in commercial ceiling systems including acoustic solutions; competes on scale, distribution and project pipelines in the same European commercial construction market.
• Knauf AMF: Knauf's acoustic ceiling brand and existing S.A.C. distribution partner (Knauf Tacet!); competes broadly in mineral-fiber and metal acoustic ceilings across Europe and could substitute S.A.C.'s product line at scale.
• USG Ceilings: Broad building products manufacturer with acoustic ceiling panel lines for commercial and institutional projects — overlaps at the specification layer in hospitals, schools and offices.

Emerging players

• pinta acoustic: German-based specialist in acoustic absorption products including seamless wall and ceiling systems; overlapping niche with S.A.C.'s seamless acoustic finish offering in the DACH region.

Others

• Knauf: Multinational building materials group that is both S.A.C.'s largest distribution channel (via Knauf Absolu®, Knauf Tacet!, Knauf AG) and a horizontal competitor in drywall/acoustic ceilings — therefore a critical ecosystem counterparty.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=e7olrLiSxv0
• Instagraminstagram.com/sacsilent
• Facebookfacebook.com/SAC-Silent-AG-100076371030196
• LinkedInlinkedin.com/company/s-a-c-silent-ag

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about S.a.c. Silent