Serenity Veterinary Care

What Serenity Veterinary Care does

Serenity Veterinary Care is a privately held, mobile veterinary practice specializing in end-of-life care for dogs and cats. Its core service is in-home euthanasia delivered as a house-call offering across six Southern California sub-regions — Greater Los Angeles, San Fernando Valley, San Gabriel Valley, South Bay, Orange County, and Thousand Oaks — with a previously listed but currently inactive San Francisco Bay Area presence. The company operates 7 days a week, 365 days a year, with extended hours and no time constraints on appointments, and provides complimentary quality-of-life assessments to support pet owners' decision-making.

The service is delivered by a team of three licensed veterinarians (Dr. Benjamin Rosnick, Dr. Angela Randall, Dr. Carrie Bagshaw) and three veterinary technicians/administrators, all of whom have prior clinical experience at established practices. No proprietary technology or software platforms underpin the business; operations are coordinated through phone, email, and a content website, with marketing relying primarily on Yelp reviews, an Instagram presence for custom memorial art, and direct referrals. Revenue is generated on a per-engagement, quote-based model with no public pricing. Adjacent revenue streams include pet aftercare (individual cremation, communal cremation, and green/aquamation cremation) and custom commemorative artwork.

The business model is direct-to-consumer, targeting individual pet owners seeking a compassionate, in-home alternative to clinic-based euthanasia. Ownership structure, founding date, funding history, and financial metrics are not disclosed in available sources, representing material data gaps for any investor due diligence.

Name

Serenity Veterinary Care

Legal name

Serenity Veterinary Care

Website

https://serenityvetcare.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Serenity Veterinary Care is a privately held mobile veterinary practice providing in-home euthanasia and aftercare services for dogs and cats across Southern California, serving individual pet owners through house-call appointments with licensed veterinarians.

Ownership category

akta.pro rank

Product category

Veterinary End-of-Life Care Services

NAICS

Veterinary Services (54194)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

End-of-Life Care (Hospice & In-Home Euthanasia) (HLAMAAAL)

akta.pro secondary industry

Mobile & House-Call Veterinary Services (HLAMAAAF)

Keywords

• In-home euthanasia
• Mobile veterinary care
• Pet end-of-life care
• Pet aftercare services
• House call veterinarian

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. In-Home Euthanasia Services: One-time service fees for in-home euthanasia procedures for dogs and cats. The service includes consultation, the euthanasia procedure, and support during the appointment.
2. Pet Aftercare Services: Aftercare options including individual cremation (with ashes returned), communal cremation, and green/aquamation cremation. Custom art memorial paintings are also offered.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Serenity Veterinary Care provides compassionate in-home euthanasia for dogs and cats, delivered by licensed veterinarians as a mobile/house-call service across Southern California. The service is complemented by pet aftercare options (individual cremation, communal cremation, and green/aquamation cremation), complimentary quality-of-life assessments, and custom pet memorial artwork created by a veterinary technician.

Product overview

Serenity Veterinary Care is a mobile veterinary service specializing in compassionate end-of-life care for pets. The core offering is in-home euthanasia services for dogs and cats, delivered as a house-call/mobile vet service across Southern California and the San Francisco Bay Area. This is complemented by aftercare services (cremation options including individual, communal, and green aquamation) and custom pet memorial art. The company also offers complimentary quality of life assessments. The service operates 7 days a week, 365 days a year with flexible scheduling and no time constraints for appointments.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Home Euthanasia Services Compassionate, painless in-home euthanasia for dogs and cats, performed by licensed veterinarians in the pet owner's home as a house-call/mobile veterinary service. Emphasizes unhurried care, flexible scheduling, and emotional support for families during end-of-life decisions.
• Aftercare Services Pet memorial and aftercare options including individual cremation with ashes returned, communal cremation with remains scattered at sea, and green cremation (aquamation) as an environmentally responsible alternative. Private cremations are delivered via USPS for San Francisco Bay Area clients.
• Quality of Life Assessment Complimentary assessment service to help pet owners evaluate their pet's quality of life and make informed decisions about end-of-life care and timing.
• Custom Pet Memorial Art One-of-a-kind custom paintings created by Serenity's veterinary technician and artist Mayela to commemorate beloved pets, with a portfolio showcased on Instagram at @artuploading.

Quantifiable outcome

• Care team available 8am-8pm Mon-Th, 8am-5pm Fri-Sun, with extended hours available
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Emerging players

• The Vets: Mobile veterinary care company offering in-home general practice services. Comparable as an emerging mobile vet player overlapping on the in-home delivery model, though focused on general care rather than end-of-life specialization.
• BetterVet: Mobile veterinary care provider offering in-home visits including hospice and euthanasia services in select markets. Comparable as an emerging mobile vet player with overlapping service lines and customer segments.

Broad incumbents

• BluePearl Specialty and Emergency Pet Hospital: Specialty and emergency veterinary hospital chain with locations across the US. Comparable as a broad incumbent in veterinary services, with overlap on euthanasia services performed in clinical settings.
• VCA Animal Hospitals: One of the largest veterinary hospital chains in North America, offering general practice, specialty, and emergency care. Comparable as a broad incumbent in the veterinary services space, though not specializing in end-of-life care.
• Banfield Pet Hospital: Nation's largest general veterinary practice chain, operating inside PetSmart locations. Comparable as a broad incumbent veterinary services provider, though offering clinic-based rather than mobile end-of-life care.

Direct peers

• Lap of Love Veterinary Hospice: The largest dedicated in-home pet hospice and euthanasia service in the US, operating across many states. Directly comparable as a mobile, end-of-life-only veterinary practice targeting pet owners, with similar service model and customer profile.
• CodaPet: In-home pet euthanasia service focused on peaceful at-home passing for dogs and cats. Directly comparable as a mobile, end-of-life-only veterinary practice competing for the same Southern California-adjacent pet owner demographic.

Regional players

• Family Pet Clinic of Redondo Beach: General veterinary practice in Redondo Beach where Dr. Angela Randall also practices. Comparable as a regional Southern California veterinary competitor where Serenity's vets maintain external affiliations, indicating labor and customer overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/serenityvetcare
• Facebookfacebook.com/SerenityVetCare
• LinkedInlinkedin.com/company/serenity-veterinary-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serenity Veterinary Care