BetterVet
BetterVet was a Boston-based mobile veterinary startup founded in 2020 that provided at-home wellness, sick-visit, and end-of-life care to U.S. pet owners. It scaled to 30+ cities via acquisitions and a 2024 merger with The Vets before ceasing operations in July 2025.
- Company typePrivate
- Founded2020
- HeadquartersBoston, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What BetterVet does
BetterVet was a Boston-based, venture-backed mobile veterinary care company founded in 2020 that delivered in-home veterinary services directly to pet owners across the United States. Its core offering consisted of at-home veterinary visits covering wellness and preventative care, sick visits, and end-of-life/euthanasia services, replacing the traditional clinic-visit model with house-call appointments booked through a website and app. The service proposition was built around reducing pet stress, eliminating transportation burden, and enabling veterinarians to observe animals in their natural environment.
The company scaled primarily through inorganic moves rather than organic buildout. In May 2022 it acquired Vets Here to establish a Southern California foothold, and in November 2022 it closed an approximately $40 million round led by Alta Partners. In March 2024 it filed a Form D for an additional ~$17.93 million equity offering via a pooled investment fund, and in October 2024 it merged with The Vets to create a combined entity operating in over 30 U.S. cities with more than 80 veterinary teams. Headcount at the firmographic snapshot stood at 51-100 employees.
Despite the scaled footprint, both BetterVet and The Vets closed their doors on July 21, 2025. A successor entity, BlueSky At-Home Veterinary Care (explicitly unaffiliated with BetterVet), now holds patient medical records and is launching service in Dallas, Denver, and Seattle on December 1, 2025, with Phoenix identified as the next planned market. The underlying mobile-vet concept therefore continues under new ownership rather than within BetterVet itself.
BetterVet firmographics
Firmographics- Name
- BetterVet
- Legal name
- BetterVet, Inc.
- Website
- https://bettervet.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Closed
- Headcount range
- 51–100 employees
- Short description
- BetterVet was a Boston-based mobile veterinary startup founded in 2020 that provided at-home wellness, sick-visit, and end-of-life care to U.S. pet owners. It scaled to 30+ cities via acquisitions and a 2024 merger with The Vets before ceasing operations in July 2025.
- Ownership category
- akta.pro rank
BetterVet industry classification
Industry- Product category
- Mobile Veterinary Services
- NAICS
- Veterinary Services (541940), Veterinary Services (54194)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Mobile & House-Call Veterinary Services (HLAMAAAF)
Keywords
Where BetterVet is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
BetterVet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- At-Home Veterinary Services: BetterVet provided mobile veterinary services to pet owners, generating revenue through service fees for at-home veterinary consultations including wellness exams, sick visits, and end-of-life care.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
BetterVet product offering
Product offeringCore offering
BetterVet provided mobile, in-home veterinary care delivered directly to pet owners' residences, covering wellness and preventative exams, sick visits, and end-of-life/euthanasia services. Appointments were booked through the company's website and app, and the company dispatched veterinarians to pet homes across 30+ U.S. cities following its October 2024 merger with The Vets. The company ceased operations on July 21, 2025, with successor BlueSky At-Home Veterinary Care holding the patient records.
Product overview
BetterVet was a mobile veterinary care company that provided in-home veterinary services including wellness and preventative care, sick visits, and end-of-life care. The company merged with The Vets in October 2024, creating a combined entity operating in over 30 U.S. cities with more than 80 veterinary teams. Both BetterVet and The Vets ceased operations on July 21, 2025, with BlueSky At-Home Veterinary Care subsequently taking over patient medical records. Prior to the merger, BetterVet had expanded through the 2022 acquisition of Vets Here to broaden its Southern California presence.
Differentiator
Problem solved
Functional benefit
Products and services
- At-Home Wellness & Preventative Care Routine wellness and preventative veterinary care (exams, vaccinations, and preventive check-ups) delivered by BetterVet veterinarians directly to pets in their own homes, intended for pet owners who want to avoid clinic visits.
- At-Home Sick Visits In-home veterinary visits for pets that are sick or injured, provided by BetterVet's mobile veterinary teams to assess and treat illness without requiring the pet to travel to a clinic.
- At-Home Euthanasia (End-of-Life Care) In-home end-of-life and euthanasia services for pets, allowing owners to say goodbye in the pet's familiar home environment rather than a clinical setting.
Companies that use BetterVet
Customer profileSegments1 record
Ideal customer profiles1 record
BetterVet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
BetterVet partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- The VetscoreThe Vets and BetterVet announced a merger in October 2024, creating a combined pet healthcare company operating in over 30 U.S. cities with more than 80 veterinary teams. The merger was supported by additional investments from lead investors targeting increased growth and service reach.
- Vets HerecoreBetterVet acquired Vets Here in May 2022 to expand geographical reach across Southern California and broaden service offerings in the mobile veterinary care market.
Scale indicators6 records
Recent moves7 records
Expansion highlights4 records
BetterVet competitors and assessment
Company assessmentDirect peers
- Petfolk: Mobile and concierge veterinary care company offering in-home and membership-based vet services to pet owners in multiple U.S. markets — closely comparable DTC mobile-vet business model and target customer.
- The Vets: The Vets was the most direct peer — a mobile/in-home veterinary care company that merged with BetterVet in October 2024 to form a combined entity in 30+ U.S. cities before both companies shut down in July 2025.
- BlueSky At-Home Veterinary Care: Successor entity that absorbed BetterVet and The Vets patient medical records and is launching at-home vet services in Dallas, Denver, and Seattle from December 2025 — operating the same mobile-vet model and in the same geographies.
Emerging players
- Small Door Veterinary: Membership-based primary care vet practice with a strong digital booking and app experience — directly comparable in target customer (urban, premium pet owner) and digital-first UX, but delivered via physical clinics.
- Dutch: Subscription-based pet telehealth and pharmacy company — overlaps with BetterVet's telehealth and recurring-revenue motion and targets the same digitally engaged pet owner demographic.
- Bond Vet: Walk-in and appointment veterinary clinic operator in multiple U.S. cities, designed around convenience and modern UX — overlaps with BetterVet's urban, convenience-seeking pet owner target, though via clinic locations.
- Modern Animal: Tech-forward veterinary clinic chain with a membership model and proprietary clinical software; competes with BetterVet for the same digitally native pet owner segment, though delivery is clinic-based rather than in-home.
- AirVet: Pet telehealth and veterinary workforce platform serving pet owners and vet teams — adjacent to BetterVet's virtual care offering and overlapping in employer/benefits channel use cases.
Broad incumbents
- Banfield Pet Hospital: Largest general-practice veterinary chain in the U.S. (operated by Mars Veterinary Health) — represents the incumbent clinic-based competitor BetterVet positioned against on convenience and experience.
- VCA Animal Hospitals: National network of general practice and specialty veterinary hospitals (Mars Veterinary Health) — broad incumbent that competes for the same pet owner demand with significantly greater scale and capital backing.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
BetterVet social profiles
Digital presenceBetterVet financial estimates
Financial estimateRevenue estimate
Valuation estimate
BetterVet leadership team
Management profileNumber of profiles
Profiles5 records
BetterVet subsidiaries and ownership
Company hierarchySubsidiaries1 record
BetterVet funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BetterVet M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BetterVet
What does BetterVet do?
BetterVet provided mobile, in-home veterinary care delivered directly to pet owners' residences, covering wellness and preventative exams, sick visits, and end-of-life/euthanasia services. Appointments were booked through the company's website and app, and the company dispatched veterinarians to pet homes across 30+ U.S. cities following its October 2024 merger with The Vets. The company ceased operations on July 21, 2025, with successor BlueSky At-Home Veterinary Care holding the patient records.
Is BetterVet a public or private company?
BetterVet is a private company. It is classified as venture growth investor backed and is currently closed.
When was BetterVet founded?
BetterVet was founded in 2020. It employs 51 to 100 people.
Where is BetterVet based?
BetterVet is headquartered in Boston, United States, in the North America region.
How does BetterVet make money?
One revenue line is on record: at-Home Veterinary Services.
Who are BetterVet's main competitors?
Direct peers on record are Petfolk, The Vets and BlueSky At-Home Veterinary Care. Emerging players are Small Door Veterinary, Dutch, Bond Vet, Modern Animal and AirVet. Broad incumbents are Banfield Pet Hospital and VCA Animal Hospitals.
Does BetterVet have an API?
No public API is recorded for BetterVet.
What industry is BetterVet in?
BetterVet's product category is Mobile Veterinary Services. Its primary akta.pro industry code is HLAMAAAF, Mobile & House-Call Veterinary Services. Its NAICS code is 541940 and its SIC code is 8000.